279 - This Week Chip Gets Interviewed!  ***** This week's episode is brought to you by: KICKFIN Thousands of restaurants across the country use Kickfin to send instant, cashless tip payouts, directly to their employees’ bank accounts, the second their shift ends. Get in touch today for a personalized demo and see how restaurants and bars across the country are tipping out with Kickfin. VISIT: https://kickfin.com/demo/ ***** This week's episode is brought to you by: POPMENU If you’re a restaurant owner you need a great website that not only looks beautiful, but helps drive more traffic and sales. Use POPMENU to take your business to the next level. Best of all, listeners of this show can lock in one, set monthly rate… and get $100 off their first month.  VISIT: https://popmenu.com/restaurantstrategy ***** Chip Klose is a restaurant coach, author, and host of the Restaurant Strategy podcast. With more than 20 years of experience, he's made it his life's mission to help owners and operators build more profitable restraurants. On Episode 279 the microphone gets turned the other way as Monica Hammond (business coach and partner of this show) digs in to Chip's journey and mission. Great conversation!   IMPORTANT LINKS: The Podcast: https://www.restaurantstrategypodcast.com/ Get the Book: https://www.therestaurantmarketingmindset.com/ Schedule a Free Call: https://www.restaurantstrategypodcast.com/schedule   ***** Did you know I offer a money-back guarantee on the Mastermind I run?Learn more by setting up a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule  

278 - What Kind of People Are We Hiring?    ***** This week's episode is brought to you by: TRIPLESEAT Revolutionize your private event planning with Tripleseat's all-in-one platform. Boost new booking sales by 30%, generate more leads, create contracts, BEOs, and more. Plus listeners of the show get a discount when you sign up. VISIT: https://tripleseat.com/restaurantstrategy/ ***** This week's episode is brought to you by: DAVO Don’t let sales tax spoil your business. Stay on top of sales tax with automation from DAVO by Avalara so you can spend less time in the back office, and more time in the front of house. Click the link below to learn more and try DAVO free for the first month: VISIT: https://www.DAVOsalestax.com/restaurantstrategy ***** There are two kinds of people who work in restaurants...  People who are passionate, driving, and eager to do the work because they aspire to build a career in hospitality Those for whom these jobs are just a means to an end And let's be absolutely clear on this... the majority of our employees fall into the second category. Let's stop pretending that we used to have this huge pool of people who were dying to bus tables and scrub dishes. Not true. Never was. So if we're going to get better people, let me tell you a secret... we're not going to FIND them, we have to MAKE them.  Today's episode is a rant about the state of our employment practices.    ***** Everything changes when your restaurant starts generating consistent, predictable, 20% profits every single month. Are you ready to level up? To bring your restaurant to where you know it should be? Just imagine how consistent profit would change your like.  Schedule a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule  ***** And don't forget to snag a copy of my new book, The Restaurant Marketing Mindset.  ORDER HERE: https://amzn.to/3EXniQR

277 - Crushing the Coffee Game with Biggby Co-CEO, Mike McFall (ENCORE) *****  This week's episode is brought to you by: MARGIN EDGE Take control of your costs with using MarginEdge. Best of all? No contract. No setup fee. Free and unlimited training and support.  VISIT: marginedge.com/chip ***** This week's episode is brought to you by: 7SHIFTS 7shifts is the team management platform for restaurants. From hiring, to scheduling, training and retaining, they’ve got the tools you need to help you run your business with ease. Better understand your restaurant, hit your labor targets, and keep your entire team connected. Plus, 7shifts integrates with POS and payroll systems you already use and trust! Join over 30,000 restaurants using 7shifts today. Restaurant Strategy listeners get 3 months free. VISIT: https://www.7shifts.com/restaurantstrategy ***** Mike McFall is Co-CEO of Biggby Coffee, a big-little brand with nearly 300 units across the United States. We're talking about what it takes to launch a brand, grow that brand, and then to let it evolve over the course of a couple decades. He shares the details about the new Biggby drive-thru concept, and gives away the secrets to building a brand that scales. Whether you're looking to franchise your own brand or just want to build a better restaurant, this episode is packed with great insights and ideas.    IMPORTANT LINKS:  Biggby Coffee - https://www.biggby.comBiggby Franchising Opportunities - https://www.biggbyfranchising.comGRIND by Mike McFall - https://www.amazon.com/Grind-No-Bullshit-Approach-Business-Concept/dp/1732510261 ***** Currently the P3 Mastermind has nearly 100 members enrolled, spread across 3 different groups. Our members are seeing huge transformations, often in the first 90 days. The system works, and yes it can work for you.  Click the link to schedule a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule  ***** And don't forget to snag a copy of my new book, The Restaurant Marketing Mindset.  BUY NOW: https://amzn.to/3LYfgeP  

276 - Your Marketing is Broken, Here's How to Fix It (ENCORE)   ***** This week's episode is brought to you by: TRIPLESEAT Revolutionize your private event planning with Tripleseat's all-in-one platform. Boost new booking sales by 30%, generate more leads, create contracts, BEOs, and more. Plus listeners of the show get a discount when you sign up. VISIT: https://tripleseat.com/restaurantstrategy/ ***** This week's episode is brought to you by: DAVO Don’t let sales tax spoil your business. Stay on top of sales tax with automation from DAVO by Avalara so you can spend less time in the back office, and more time in the front of house. Click the link below to learn more and try DAVO free for the first month: VISIT: https://www.DAVOsalestax.com/restaurantstrategy ***** Many of you have been following this show for years, but we've seen a surge in new downloads over the past couple of months... so from time to time I'm going to share some of my favorite episodes from the archives. This is one of our 10 most popular episodes (out of more than 270!!!) and so it seemed like a perfect choice to share again. This originally aired in November 2022, but it's just as important now as it was back then.  ENJOY!    ***** Everything changes when your restaurant starts generating consistent, predictable, 20% profits every single month. Are you ready to level up? To bring your restaurant to where you know it should be? Just imagine how consistent profit would change your like.  Schedule a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule  ***** And don't forget to pre-order the new book, The Restaurant Marketing Mindset.  ORDER HERE: https://amzn.to/3EXniQR

275 - The Pitfalls of Pricing with Author, William Poundstone *****  This week's episode is brought to you by: MARGIN EDGE Take control of your costs with using MarginEdge. Best of all? No contract. No setup fee. Free and unlimited training and support.  VISIT: marginedge.com/chip ***** This week's episode is brought to you by: 7SHIFTS 7shifts is the team management platform for restaurants. From hiring, to scheduling, training and retaining, they’ve got the tools you need to help you run your business with ease. Better understand your restaurant, hit your labor targets, and keep your entire team connected. Plus, 7shifts integrates with POS and payroll systems you already use and trust! Join over 30,000 restaurants using 7shifts today. Restaurant Strategy listeners get 3 months free. VISIT: https://www.7shifts.com/restaurantstrategy ***** William Poundstone is a prolific writer and journalist who wrote a book called Priceless over a decade ago... and it still still impacting the business world to this day. While others discovered the book many moons ago, I only just read it this past summer. And the first thing I did when I closed the book for the last time? I reached out to William to see if he would come onto the podcast to chat about his work.  This week's interview is absolutely invaluable to anyone who sells things to people... meaning, all of us!  IMPORTANT LINKS: William's Website - http://william-poundstone.com/ Priceless on Amazon - https://amzn.to/3EOUZnV   ***** Currently the P3 Mastermind has nearly 100 members enrolled, spread across 3 different groups. Our members are seeing huge transformations, often in the first 90 days. The system works, and yes it can work for you.  Click the link to schedule a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule  ***** And don't forget to pre-order your copy of my new book, The Restaurant Marketing Mindset.  BUY NOW: https://amzn.to/3LYfgeP    

#274 - Understanding Personas and Pain Points *****  This week's episode is brought to you by: SPOTON You may think of them as a POS system, but SpotOn is so much more.  With SpotOn you get a seamless restaurant tech solution that actually boosts revenue and manages costs. Book a demo today and see how SpotOn is changing the whole game.  VISIT: https://www.spoton.com/chip ***** This week's episode is brought to you by: 7SHIFTS 7shifts is the team management platform for restaurants. From hiring, to scheduling, training and retaining, they’ve got the tools you need to help you run your business with ease. Better understand your restaurant, hit your labor targets, and keep your entire team connected. Plus, 7shifts integrates with POS and payroll systems you already use and trust! Join over 30,000 restaurants using 7shifts today. Restaurant Strategy listeners get 3 months free. VISIT: https://www.7shifts.com/restaurantstrategy   ***** Empathy is one of the most important ideas when it comes to marketing and hospitality. It's this idea of putting your self in another person's shoes. The question is: how do we do it? That's something we tackle this week as we discuss the idea of "personas." Over the course of the episode I share my experience marketing Gotham Restaurant, an iconic NYC restaurant in the heart of Greenwich Village. I show you how we thought about it, and specifically how we used our insights to market ourselves ith greater specificity and intentionality. Check it out!  AND DON'T FORGET ABOUT MY NEW BOOK: https://www.therestaurantmarketingmindset.com/   ***** Are you ready to generate consistent, predictable, 20% returns? Click the link to schedule a FREE 30-minute strategy session to learn about my P3 Mastermind:  https://www.restaurantstrategypodcast.com/schedule 

273 - How a ROYALTY Program is Generating Massive Profits ***** This week's episode is brought to you by: KICKFIN Thousands of restaurants across the country use Kickfin to send instant, cashless tip payouts, directly to their employees’ bank accounts, the second their shift ends. Get in touch today for a personalized demo and see how restaurants and bars across the country are tipping out with Kickfin. VISIT: https://kickfin.com/demo/ ***** This week's episode is brought to you by: POPMENU If you’re a restaurant owner you need a great website that not only looks beautiful, but helps drive more traffic and sales. Use POPMENU to take your business to the next level. Best of all, listeners of this show can lock in one, set monthly rate… and get $100 off their first month.  VISIT: https://popmenu.com/restaurantstrategy ***** Yaron Goldman is the CEO of Finally Restaurant Group, which overseas Rob & Chip House, TJ Ribs, and Rio Sabinas. We talk about Yaron's journey and insights he's learned along the way, but mostly we talk about some of the innovative things they've instituted across all of their units. Most notably, he talks about how most loyalty programs fail at doing what they're actually supposed to do. He also shares his strategy for scrapping a loyalty program and rolling out a ROYALTY program instead.   IMPORTANT LINKS: Finally Restaurant Group: https://finallyrestaurantgroup.com/ Rib & Chop House: https://ribandchophouse.com/ TJ Ribs: http://tjribs.com/ Rio Sabinas: https://riosabinas.com/   ***** Did you know I offer a money-back guarantee on the Mastermind I run?Learn more by setting up a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule  

#272 - Exclusive Excerpt from My NEW BOOK *****  This week's episode is brought to you by: SPOTON You may think of them as a POS system, but SpotOn is so much more.  With SpotOn you get a seamless restaurant tech solution that actually boosts revenue and manages costs. Book a demo today and see how SpotOn is changing the whole game.  VISIT: https://www.spoton.com/chip ***** This week's episode is brought to you by: 7SHIFTS 7shifts is the team management platform for restaurants. From hiring, to scheduling, training and retaining, they’ve got the tools you need to help you run your business with ease. Better understand your restaurant, hit your labor targets, and keep your entire team connected. Plus, 7shifts integrates with POS and payroll systems you already use and trust! Join over 30,000 restaurants using 7shifts today. Restaurant Strategy listeners get 3 months free. VISIT: https://www.7shifts.com/restaurantstrategy   ***** My mission is to help chefs, owners, and operators build more profitable restaurants. I do that every week on the podcast and 6 or 7 times a year when I take the stage to give a keynote at a conference or convention. I do that with the members of my P3 Mastermind. And now I'm doing that with my new book, titled The Restaurant Marketing Mindset.  This book has been 3+ years in the making and it finally gets released on October 3. You can order the book on Amazon, of course, but if you want to go first-party why not click the link below and order directly from my website?  GET THE BOOK: https://www.therestaurantmarketingmindset.com/   ***** Are you ready to generate consistent, predictable, 20% returns? Click the link to schedule a FREE 30-minute strategy session to learn about my P3 Mastermind:  https://www.restaurantstrategypodcast.com/schedule 

271 - Buying and Selling Restaurants with Robin Gagnon ***** This week's episode is brought to you by: KICKFIN Thousands of restaurants across the country use Kickfin to send instant, cashless tip payouts, directly to their employees’ bank accounts, the second their shift ends. Get in touch today for a personalized demo and see how restaurants and bars across the country are tipping out with Kickfin. VISIT: https://kickfin.com/demo/ ***** This week's episode is brought to you by: POPMENU If you’re a restaurant owner you need a great website that not only looks beautiful, but helps drive more traffic and sales. Use POPMENU to take your business to the next level. Best of all, listeners of this show can lock in one, set monthly rate… and get $100 off their first month.  VISIT: https://popmenu.com/restaurantstrategy ***** Robin Gagnon is the co-founder of a company called We Sell Restaurants, and I'll give you one guess what they specialize in. Ding! Time's up. Having seen both sides of the sale she's picked up quite a few tricks and is sitting down with me on Episode 271 to share some of what's she's learned over the past many decades. She's smart, passionate, and thoughtful in how she approaches her work. I promise you'll be taking notes the entire time.    IMPORTANT LINKS: Website: https://www.wesellrestaurants.com/   ***** Did you know I offer a money-back guarantee on the Mastermind I run?Learn more by setting up a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule  

270 - Lessons from the Lemonade (ENCORE)   ***** This week's episode is brought to you by: TRIPLESEAT Revolutionize your private event planning with Tripleseat's all-in-one platform. Boost new booking sales by 30%, generate more leads, create contracts, BEOs, and more. Plus listeners of the show get a discount when you sign up. VISIT: https://tripleseat.com/restaurantstrategy/ ***** This week's episode is brought to you by: DAVO Don’t let sales tax spoil your business. Stay on top of sales tax with automation from DAVO by Avalara so you can spend less time in the back office, and more time in the front of house. Click the link below to learn more and try DAVO free for the first month: VISIT: https://www.DAVOsalestax.com/restaurantstrategy ***** Today I'm sharing an episode from last summer, and if you ask me... the content is just as prescient as ever. On this episode (originally 184) I share my experience last summer helping my son launch his very first lemonade stand. We had just moved from the city out to the suburbs and we was DYING to do this... so obviously I used it as an opportunity to teach him some basic business principles. The result was absolute magic. Perhaps you heard this last year when it originally aired... if so, I promise it's worth revisiting.  And if you're new to the show... here's a taste of what happened before you arriived.  ENJOY!    ***** Everything changes when your restaurant starts generating consistent, predictable, 20% profits every single month. Are you ready to level up? To bring your restaurant to where you know it should be? Just imagine how consistent profit would change your like.  Schedule a FREE 30-minute Strategy Session: https://www.restaurantstrategypodcast.com/schedule