They've found it! Hours of research and hundreds of clicks on Google spam links have led to the beginning. Farrah has found what we believe is the source text. A pseudo ethnography by a economist and a cultural commentator published in 2000. The ur text is (appropriately) called Millennials Rising. Farrah and Adam discuss the book and its background and attempt to track the sources cited within for clues to an earlier text. In The Demo, a podcast about how stories of groups are created, subverted and destroyed. On the first season, we pursue the origins of the Millennial Myth. Farrah Bostic is the founder and Head of Research & Strategy of, The Difference Engine, a strategic insights consultancy focused on helping business leaders make decisions. Adam Pierno, author and brand consultant and managing director of brand strategy at Arizona State University. Our host is voiced by Eliza, a robot created by Murf.ai.Music by 0megaMan under the Creative Commons license. Learn more and find research and supporting materials at inthedemopodcast.comShow outline (which is generated by another robot; Otter.ai)0:02 Introductions 7:27 Sources and background from Millennials Rising14:08 How did you go from being one of the directors of the Capitol Steps to co-author of these books about generations? 20:24 Influence on Steve Bannon26:50 Baby on board 32:29 The dark cloud that hovers over the world. 35:30 Millennials are going to be great consumers, right? 42:09 Who are we talking about when we describe that lived reality? Hosted on Acast. See acast.com/privacy for more information.

In Episode 3, Farrah and Adam look at the misguided reporting on data that positioned Millennials as over-indexing on trust of government and leaders. In this follow-up conversation, they examine the split in the story, in which the media begins to look less certain that Millennials are the saviors of America's future. The bifurcation of the original, straightforward story leads to the unraveling of the powerful myth spun in the early 2000's. The narrative mirrors the shift from the optimistic end of history rhetoric to Great Recession nihilism, with one generation treated as the fulcrum.In The Demo, a podcast about how stories of groups are created, subverted and destroyed. On the first season, we pursue the origins of the Millennial Myth. Farrah Bostic is the founder and Head of Research & Strategy of, The Difference Engine, a strategic insights consultancy focused on helping business leaders make decisions. Adam Pierno, author and brand consultant and managing director of brand strategy at Arizona State University. Our host is voiced by Eliza, a robot created by Murf.ai.Music by 0megaMan under the Creative Commons license. Learn more and find research and supporting materials at inthedemopodcast.comShow outline (which is generated by another robot; Otter.ai)0:02 Introductions1:52 Where did the story shift from optimistic to pessimistic?6:20 Millennials are more trusting of government and large national institutions to do what’s right.10:43 The myth that millennials are the next generation of the greatest generation.16:50 The use of survey data as a means of predicting the future is not what it is.22:09 Millennials are more confident in the government than ever before.24:19 What’s the choice when you’re 18?29:37 Harvard research suggests that an entire global generation has lost faith in democracy.35:04 What’s the definition of clickbait?39:44 What’s on your mind at the point in time? Hosted on Acast. See acast.com/privacy for more information.

In the beginning, there was the word. And the word was trust. Initial reports told us that Millennials were trusting in government institutions and authority. Over time, we have seen that shift as Millennials (and um, the rest of us) were witness to the failures of the banking industry, the federal and local government and other institutions over time. In this episode, Farrah and Adam find some data from the early days that served as the basis for some of these conclusions on trust, but look at them in comparison to other generations surveyed at that same young age to see if the data holds up.In The Demo, a podcast about how stories of groups are created, subverted and destroyed. On the first season, we pursue the origins of the Millennial Myth. Farrah Bostic is the founder and Head of Research & Strategy of, The Difference Engine, a strategic insights consultancy focused on helping business leaders make decisions. Adam Pierno, author and brand consultant and managing director of brand strategy at Arizona State University. Our host is voiced by Eliza, a robot created by Murf.ai.Music by 0megaMan under the Creative Commons license. Learn more and find research and supporting materials at inthedemopodcast.comShow outline (which is generated by another robot; Otter.ai)0:00 Where do these crazy ideas about millennials come from? 3:38 Each cultural observation of each generation is a reaction to the generation before it 8:34 What is the current size of the millennial audience? 12:58 Looking at the crystal ball in 2000 and 2001 18:03 The relationship between the relationship with their parents and the idea of being overachievers23:08 Millennials are more trusting and invested in government 29:11 Pew’s longitudinal data on trust in government34:10 The impact of the 2012 election on millennials and how it’s different from previous elections Hosted on Acast. See acast.com/privacy for more information.

Seen any good headlines about Millennials lately? Do they seem a tiny bit slanted? Why does the entire world believe every Millennial eats avocado toast for every meal? In this episode we look at some of the wildest headlines and examine what may be behind the editorial angle and the reasons why? This leads us to think about the current trajectory of the story and how it's changed over time. In The Demo, a podcast about how stories of groups are created, subverted and destroyed. On the first season, we pursue the origins of the Millennial Myth. Farrah Bostic is the founder and Head of Research & Strategy of, The Difference Engine, a strategic insights consultancy focused on helping business leaders make decisions. Adam Pierno, author and brand consultant and managing director of brand strategy at Arizona State University. Our host is voiced by Eliza, a robot created by Murf.ai.Music by 0megaMan under the Creative Commons license. Learn more and find research and supporting materials at inthedemopodcast.comShow outline (which is generated by another robot; Otter.ai).0:00  In the Demo: The stories that get told about groups2:19  Why can’t we agree on the years of when a generation begins and ends? Why does it change over five years? 7:41  How do you define generations? 10:44 What New York Post wants you to think of millennials16:42 What are some of the most memorable headlines from millennials?19:27 Millennials can finally afford homeownership is good news for the economy25:34 The myth of the Millennial and how it has changed28:56 Millennials have been waiting longer to start families than boomers35:10 The knock-on effects of women getting involved in politics38:15 Millennials in the workforce and moneyFull transcript on inthedemopodcast.com Hosted on Acast. See acast.com/privacy for more information.

How on earth did Millennials go from being the glowing, favorite child of an entire nation–our primary source of hope for the future–into the enemy? The bad guys. Murderers. Sort of. Killers of the housing market, fast food and the napkin industry. For 20 years, we've observed and participated in the crafting and re-crafting of this narrative to help sell things from policy, economic strategy and yes, um, napkins. In The Demo, a podcast about how stories of groups are created, subverted and destroyed. On the first season, we pursue the origins of the Millennial Myth. Farrah Bostic is the founder and Head of Research & Strategy of, The Difference Engine, a strategic insights consultancy focused on helping business leaders make decisions. Adam Pierno, author and brand consultant and managing director of brand strategy at Arizona State University. Our host is voiced by Eliza, a robot created by Murf.ai.Music by 0megaMan under the Creative Commons license. Learn more and find research and supporting materials at inthedemopodcast.comShow outline (which is generated by another robot; Otter.ai).0:00 Introduction1:22 What’s inside the homogeneity that defines it2:53 How the popular narrative about millennials has evolved over time5:52 Millennials are a very amorphous and flexible and malleable punch line8:38 Millennials are still the media shorthand for youth, even though many of them are in their 40s now10:42 The importance of having the benefit of time to look back on the myth12:02 What’s changed in the world of brand marketing14:28 What happens if you deviate from the expectation?Full transcript on inthedemopodcast.com Hosted on Acast. See acast.com/privacy for more information.

How did the generation defined by hope become the enemy? Where do stories this big come from? And why does it matter?Introducing In The Demo; a new podcast about how stories of groups are created, subverted and destroyed. On the first season, experienced strategists and researchers Farrah Bostic and Adam Pierno pursue the origins of the Millennial Myth.Farrah Bostic is the founder and Head of Research & Strategy of, The Difference Engine, a strategic insights consultancy focused on helping business leaders make decisions. Adam Pierno, author and brand consultant and managing director of brand strategy at Arizona State University.Music by 0megaMan under the Creative Commons license. Learn more and find research and supporting materials at inthedemopodcast.com Hosted on Acast. See acast.com/privacy for more information.