In the beginning, there was the word. And the word was trust. Initial reports told us that Millennials were trusting in government institutions and authority. Over time, we have seen that shift as Millennials (and um, the rest of us) were witness to the failures of the banking industry, the federal and local government and other institutions over time. In this episode, Farrah and Adam find some data from the early days that served as the basis for some of these conclusions on trust, but look at them in comparison to other generations surveyed at that same young age to see if the data holds up.

In The Demo, a podcast about how stories of groups are created, subverted and destroyed. On the first season, we pursue the origins of the Millennial Myth. Farrah Bostic is the founder and Head of Research & Strategy of, The Difference Engine, a strategic insights consultancy focused on helping business leaders make decisions. Adam Pierno, author and brand consultant and managing director of brand strategy at Arizona State University. Our host is voiced by Eliza, a robot created by Murf.ai.

Music by 0megaMan under the Creative Commons license. Learn more and find research and supporting materials at inthedemopodcast.com

Show outline (which is generated by another robot; Otter.ai)

0:00 Where do these crazy ideas about millennials come from?

3:38 Each cultural observation of each generation is a reaction to the generation before it

8:34 What is the current size of the millennial audience?

12:58 Looking at the crystal ball in 2000 and 2001

18:03 The relationship between the relationship with their parents and the idea of being overachievers

23:08 Millennials are more trusting and invested in government

29:11 Pew’s longitudinal data on trust in government

34:10 The impact of the 2012 election on millennials and how it’s different from previous elections

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