A special drop in our feed - the inaugural episode of Farrah's new show Cross Tabs, released on Iowa's GOP Caucus day, January 15, 2024.Host Farrah Bostic (In the Demo Podcast, The Difference Engine) and pal Paul Soldera (Equation Research), set the table for what Cross Tabs is all about: demystifying what polls are and how they work.Mentioned links:Jill Lepore's "Politics and the New Machine" [The New Yorker]Jill Lepore's "The Problems Inherent in Political Polling" [The New Yorker]What Was Nate Silver's Data Revolution? [The New Yorker]"Polls' Representative Samples Often Merit Skepticism" [Wall Street Journal]"How Public Polling Has Changed in the 21st Century" [Pew Research Center]All in with Chris Hayes, December 21, 2023 [MSNBC]NY Times/Siena College Poll, December 2023 [New York Times]"From Which River to Which Sea? College Students Don't Know, Yet They Agree With the Slogan" [Wall Street Journal]YouGov Poll Links(December 2023):https://today.yougov.com/topics/politics/survey-results/daily/2023/12/20/edc6d/1https://today.yougov.com/topics/politics/survey-results/daily/2023/12/20/edc6d/3https://today.yougov.com/topics/politics/survey-results/daily/2023/12/20/edc6d/2Suffolk University Iowa Poll (January 2024)"Ann Selzer Is The Best Pollster In Politics" [FiveThirtyEight]AAPOR Analysis of the 2016 Campaign [AAPOR]"Trump lost, but he won millions of new voters. Where did they come from?" [Washington Post]The Focus Group Podcast [The Bulwark]Hosted on Acast. See acast.com/privacy for more information. Hosted on Acast. See acast.com/privacy for more information.

Our special guest for our final episode of the year is our good friend Faris Yakob. He and his wife Rosie are the force behind the consultancy Genius Steals, a nomadic strategic and creative consultancy. Faris is also the author of a book about how advertising works through the lens of the concept of attention. It's called, Paid Attention which is now in its 2nd edition. He has been at a variety of media and advertising agencies throughout his career, including Naked Communications, McCann Erickson, MDC Partners and helped to found many others. He writes for Campaign, Fast Company, Contagious and other publications. And he thinks deeply about the state of the ad world - how its changing, what it does, how it does it, and what it means for us all. He sat down to talk to us before Thanksgiving about how media planning works, how brands and advertisers think about audiences, and how the stories we tell about youth cultures have been recycled and subtly upgraded since the invention of the teenager, to fulfill the hopes and dreams of not only the corporations who want them to buy stuff, but just as importantly, the people who make advertising and want to believe it is capable of doing something good in the world.This is our last episode of the year - we wish you a very happy and relaxing holiday season, and send our best wishes for the New Year. See you in January!Links!Genius/Steals: http://geniussteals.co/Paid Attention, by Faris Yakob: https://www.koganpage.com/marketing-communications/paid-attention-9781398602502"We Need to Talk about Generations", via Ben Page, CEO of Ipsos: https://www.ipsos.com/sites/default/files/ct/publication/documents/2023-04/Ipsos_We-need-to-talk-about-generations-WEB.pdf"Nothing Beats a Londoner" via Paula Bloodworth of Wieden + Kennedy, via WARC: https://www.warc.com/newsandopinion/opinion/why-strategy-should-embrace-execution/en-gb/2811Ehrenberg-Bass Institute for Marketing Science: https://marketingscience.info/ and How Brands Grow: https://marketingscience.info/how-brands-grow/Mark Ritson: https://www.marketingritson.com/Herd by Mark Earls: https://www.wiley.com/en-us/Herd%3A+How+to+Change+Mass+Behaviour+by+Harnessing+Our+True+Nature-p-9780470744598 Hosted on Acast. See acast.com/privacy for more information.

We are taking this Thursday off for Thanksgiving, sorry to our non-American listeners! We will be back with one more episode in December before pausing to work on Season 2, which is already under way. Please rate and review us on Apple Podcasts or your podcast app of choice. You can email us with questions or thoughts - adam@inthedemopodcast and farrah@inthedemopodcast. In The Demo, a podcast about how stories of groups are created, subverted and destroyed. On the first season, we pursue the origins of the Millennial Myth. Farrah Bostic is the founder and Head of Research & Strategy of, The Difference Engine, a strategic insights consultancy focused on helping business leaders make decisions. Adam Pierno, author and brand consultant and managing director of brand strategy at Arizona State University. Our host is voiced by Eliza, a robot created by Murf.ai.In the Demo is edited by Allison Preisinger and AMP Studio. Music by 0megaMan under the Creative Commons license. Learn more and find research and supporting materials at inthedemopodcast.com Hosted on Acast. See acast.com/privacy for more information.

Is your generation your identity? What happens when your actual life starts to veer away from the story of your life? In this episode, we take a look at the way some members of the Millennial generation are starting to experience a mid-life identity crisis as they realize that they did in fact become married, home-owning, parenting adults with retirement savings. We examine these "getting older" Millennial narratives and what the data tells us about what's really going on with Millennials (on average). Highlights:Generational differences and life experiences. 5:35Millennial identity and generational anxiety. 12:20Gen X's economic status and the narrative around it. 17:23Millennials' marriage and life milestones. 21:09Marriage, homeownership, and financial stability in the US. 27:55Fertility trends and age of first-time mothers. 30:40Millennials' changing attitudes towards parenthood and aging. 35:59Mortgage debt by generation, challenging stereotypes. 42:18Retirement savings and generational differences. 51:29Millennials' identity crisis and expectations. 57:29Links!"How Millennials Grew Up and Got Old" Fertility Rates"The Age That Women Have Babies: How a Gap Divides America"Average Age to Buy a House"The Shifting Profile of First-Time Home Buyers" "Millennials on Better Track for Retirement Than Boomers and Gen X" "Millennials Don't Stand A Chance" In The Demo, a podcast about how stories of groups are created, subverted and destroyed. On the first season, we pursue the origins of the Millennial Myth. Farrah Bostic is the founder and Head of Research & Strategy of, The Difference Engine, a strategic insights consultancy focused on helping business leaders make decisions. Adam Pierno, author and brand consultant and managing director of brand strategy at Arizona State University. Our host is voiced by Eliza, a robot created by Murf.ai.In the Demo is edited by Allison Preisinger and AMP Studio. Music by 0megaMan under the Creative Commons license. Learn more and find research and supporting materials at inthedemopodcast.com Hosted on Acast. See acast.com/privacy for more information.

Adam and Farrah regroup to discuss what they've learned from past episodes featuring Cindy Gallop, Katy Coduto PhD, and Cristen Dalessandro PhD (find them in the feed!!) about Millennial sex, dating, and intimacy. You know, the stuff you have to deal with before you even get to worrying about whether they're getting married on time and having enough kids!Intimacy, relationships, and generational differences. 0:00Gender roles, relationships, and technology. 7:22Dating apps and their impact on society. 12:34The impact of social media on self-awareness and relationships. 20:21Gender roles, attraction, and media influence. 25:33Millennials, Gen Z, and intergenerational relationships. 33:48Societal expectations around marriage and intimacy. 40:19In The Demo, a podcast about how stories of groups are created, subverted and destroyed. On the first season, we pursue the origins of the Millennial Myth. Farrah Bostic is the founder and Head of Research & Strategy of, The Difference Engine, a strategic insights consultancy focused on helping business leaders make decisions. Adam Pierno, author and brand consultant and managing director of brand strategy at Arizona State University. Our host is voiced by Eliza, a robot created by Murf.ai.In the Demo is edited by Allison Preisinger and AMP Studio. Music by 0megaMan under the Creative Commons license. Learn more and find research and supporting materials at inthedemopodcast.com Hosted on Acast. See acast.com/privacy for more information.

Our third installment in a series of episodes exploring the part in between hookup culture on college campuses, and "failure to launch" narratives about Millennials living at home instead of getting married and starting families: those years when you're an adult, working, and figuring out what you want in a relationship (if you even want one). In previous episodes we looked at the "social sex revolution" championed by Cindy Gallop, the world of online dating apps and sexting with Katy Coduto, and now we turn to the less overtly sexy but just as consequential parts of Millennial sex: dating, attraction, relationships. What were the factors influencing how Millennials in their twenties and early 30s were selecting partners, ordering their relationships, and navigating relationship dynamics? Cristen Dalessandro, PhD, author of Intimate Inequalities: Millennials' Romantic Relationships in Contemporary Times, joined the show to talk about her research into the ways Millennials intersecting identities around race, gender, class, age, and sexual identities influenced the choices they made about which people to sleep with, date, and form lasting relationships with. What she found is extremely interesting, sometimes hopeful, often a bit of a bummer, if only because unfortunately, Millennials were not going to save us from traditional gender roles and typical relationship dynamics. She also has some suggestions about ways to make things better - both on an individual level and a social policy level. "What people do at the individual level really matters. If you are somebody who does care about making a more egalitarian gender relationship, then you do need to put in the work to be educated on what that looks like and check out research that people have done and ask your partner what they think, right? It's just asking your partner what they think about something and then not being offended if they are critical of something that you're doing. But at the same time, again, those sort of broader structural patterns, what's happening at the policy level, that's important as well. And so if we care about something in particular or we want to see a change in a certain direction, I think it's helpful to get involved and to get informed with what's going on and to be part of that conversation and not just sit back and let things happen."In The Demo, a podcast about how stories of groups are created, subverted and destroyed. On the first season, we pursue the origins of the Millennial Myth. Farrah Bostic is the founder and Head of Research & Strategy of, The Difference Engine, a strategic insights consultancy focused on helping business leaders make decisions. Adam Pierno, author and brand consultant and managing director of brand strategy at Arizona State University. Our host is voiced by Eliza, a robot created by Murf.ai.In the Demo is edited by Allison Preisinger and AMP Studio. Music by 0megaMan under the Creative Commons license. Learn more and find research and supporting materials at inthedemopodcast.com Hosted on Acast. See acast.com/privacy for more information.

We're joined by Taylor Lorenz, author of Extremely Online: The Untold Story of Fame, Influence, and Power on the Internet to talk about how she had a front-row seat to many of the changes in media, memes, and Millennials over the course of her career from tabloid blogger to feature reporter for The Washington Post. We talk about the role of social media, the way incentives for media companies have evolved, how she proved internet culture was a beat, and how memes get amplified into mass culture - and what all this means for generational identities.You can order her book, available next week! here: https://www.simonandschuster.com/books/Extremely-Online/Taylor-Lorenz/9781982146863You can find Taylor online in many places, including her website: https://www.taylorlorenz.com/ and @taylorlorenz basically everywhere (TikTok, Twitter, Instagram, Threads, etc).If you're curious about her coverage of some of the generational memes we all know and loathe, check out her 2019 piece 'OK Boomer’ Marks the End of Friendly Generational Relations: Now it’s war: Gen Z has finally snapped over climate change and financial inequality." https://www.nytimes.com/2019/10/29/style/ok-boomer.htmlFor more recent reporting, check out her work at the Washington Post - a recent piece debunking a recent TikTok panic the Today Show amplified is especially smart: 'That dangerous TikTok trend on the Today Show? It was fake.' https://www.washingtonpost.com/technology/2023/07/13/tiktok-boat-challenge-fake-misinformation/In The Demo, a podcast about how stories of groups are created, subverted and destroyed. On the first season, we pursue the origins of the Millennial Myth. Farrah Bostic is the founder and Head of Research & Strategy of, The Difference Engine, a strategic insights consultancy focused on helping business leaders make decisions. Adam Pierno, author and brand consultant and managing director of brand strategy at Arizona State University. Our host is voiced by Eliza, a robot created by Murf.ai.In the Demo is edited by Allison Preisinger and AMP Studio. Music by 0megaMan under the Creative Commons license. Learn more and find research and supporting materials at inthedemopodcast.com Hosted on Acast. See acast.com/privacy for more information.

We started with headlines from the New York Post and other extremely online publications and our research overall has shifted heavily into the journalistic media narrative arc that has been assigned to Millennials; a group we’re not even sure we would say exists. Now we decided we need to read the most visible and influential books over the past 20 years that coincided with shifts in the story. Up first, Kristen Soltis Anderson’s 2015 book The Selfie Vote: Where Millennials Are Leading America (And How Republicans Can Keep Up).Find the book here: https://www.amazon.com/Selfie-Vote-Millennials-Leading-Republicans-ebook/dp/B00O7XISSC?ref_=ast_author_mpbWe reference the author's appearance on 538 here: https://fivethirtyeight.com/features/politics-podcast-good-or-bad-use-of-polling-extended-cut/Introduction Interview with Echelon Insights (5:02) The selfie vote and selfies (11:01) How the GOP could connect with Millennials. (17:20) The selfie as voting metaphor. (22:10) How can they win back the vote? (27:44) Millennials not worried enough about aging. (36:34) How much you can know through data about voters? (42:12) The decline in union membership. (46:41) Shareholders vs. Investors. (52:06) What the republican autopsy had to say about Millennials. (56:18) Taking advantage of every opportunity. (1:00:37)In The Demo, a podcast about how stories of groups are created, subverted and destroyed. On the first season, we pursue the origins of the Millennial Myth. Farrah Bostic is the founder and Head of Research & Strategy of, The Difference Engine, a strategic insights consultancy focused on helping business leaders make decisions. Adam Pierno, author and brand consultant and managing director of brand strategy at Arizona State University. Our host is voiced by Eliza, a robot created by Murf.ai.In the Demo is edited by Allison Preisinger and AMP Studio. Music by 0megaMan under the Creative Commons license. Learn more and find research and supporting materials at inthedemopodcast.com Hosted on Acast. See acast.com/privacy for more information.

The story about Millennials and dating is all about apps, sexting and ghosting - the habits of the toxically online. But it’s not all toxic - it can help people discover how to be intimate and confident in their romantic relationships. Still, real concerns about privacy and security abound. We sat down with Katy Coduto, PhD, an assistant professor of media studies at Boston University and author of the forthcoming Technology, Privacy, and Sexting: Mediated Sex.Find out more about Katy here: https://kdcoduto.comIntroductionThe role of generational differences in online dating and dating. 9:52Dating apps. 15:30Dating tropes. 17:14The gamification layer. 24:00Millennials and dating apps. 27:15Swipe right on everyone. 31:48Why hookup culture? 36:08Sexting is good. 43:53The nuances of privacy in online relationships. 45:54Branding millennials. 59:08The good and the bad of social media. 1:02:59In The Demo, a podcast about how stories of groups are created, subverted and destroyed. On the first season, we pursue the origins of the Millennial Myth. Farrah Bostic is the founder and Head of Research & Strategy of, The Difference Engine, a strategic insights consultancy focused on helping business leaders make decisions. Adam Pierno, author and brand consultant and managing director of brand strategy at Arizona State University. Our host is voiced by Eliza, a robot created by Murf.ai.In the Demo is edited by Allison Preisinger and AMP Studio. Music by 0megaMan under the Creative Commons license. Learn more and find research and supporting materials at inthedemopodcast.com Hosted on Acast. See acast.com/privacy for more information.

We're starting a mini-series on intimacy. First up, Cindy Gallop is the founder and CEO of Make Love Not Porn. They are pro-sex pro-porn Pro-knowing the difference. It's her personal experience with Millennial lovers that opened her eyes to the challenges they were faced with in relationships. Intimacy has been pushed out of culture, and replaced with a variety of distractions, entertainments and stories. Cindy's direct style makes her a sought after voice in this conversation. As you'll hear, she's seen the challenge up close and personal.Learn more https://cindygallop.com/ and makelovenotporn.tv Introduction Cindy Gallop (7:46)How Pornhub is shaping minds (12:55)Make Love Not Porn (19:16)Millennials are more open about sex and relationships than older generations (25:34)What does porn look like for millennials? (34:07)The importance of having a committed partner (42:08)The story of millennials and intimacy (46:39)Challenging preconceptions (51:35)In The Demo, a podcast about how stories of groups are created, subverted and destroyed. On the first season, we pursue the origins of the Millennial Myth. Farrah Bostic is the founder and Head of Research & Strategy of, The Difference Engine, a strategic insights consultancy focused on helping business leaders make decisions. Adam Pierno, author and brand consultant and managing director of brand strategy at Arizona State University. Our host is voiced by Eliza, a robot created by Murf.ai.In the Demo is edited by Allison Preisinger and AMP Studio. Music by 0megaMan under the Creative Commons license. Learn more and find research and supporting materials at inthedemopodcast.com Hosted on Acast. See acast.com/privacy for more information.