We started with headlines from the New York Post and other extremely online publications and our research overall has shifted heavily into the journalistic media narrative arc that has been assigned to Millennials; a group we’re not even sure we would say exists. Now we decided we need to read the most visible and influential books over the past 20 years that coincided with shifts in the story. Up first, Kristen Soltis Anderson’s 2015 book The Selfie Vote: Where Millennials Are Leading America (And How Republicans Can Keep Up).

Find the book here: https://www.amazon.com/Selfie-Vote-Millennials-Leading-Republicans-ebook/dp/B00O7XISSC?ref_=ast_author_mpb

We reference the author's appearance on 538 here: https://fivethirtyeight.com/features/politics-podcast-good-or-bad-use-of-polling-extended-cut/

Introduction

 Interview with Echelon Insights (5:02)

 The selfie vote and selfies (11:01)

 How the GOP could connect with Millennials. (17:20)

 The selfie as voting metaphor. (22:10)

 How can they win back the vote? (27:44)

 Millennials not worried enough about aging. (36:34)

 How much you can know through data about voters? (42:12)

 The decline in union membership. (46:41)

 Shareholders vs. Investors. (52:06)

 What the republican autopsy had to say about Millennials. (56:18)

 Taking advantage of every opportunity. (1:00:37)

In The Demo, a podcast about how stories of groups are created, subverted and destroyed. On the first season, we pursue the origins of the Millennial Myth. Farrah Bostic is the founder and Head of Research & Strategy of, The Difference Engine, a strategic insights consultancy focused on helping business leaders make decisions. Adam Pierno, author and brand consultant and managing director of brand strategy at Arizona State University. Our host is voiced by Eliza, a robot created by Murf.ai.

In the Demo is edited by Allison Preisinger and AMP Studio. Music by 0megaMan under the Creative Commons license. Learn more and find research and supporting materials at inthedemopodcast.com

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