The Freedom Project

Your family, your clients, even your dog. If you give to those around you without expectation of reciprocation, your life will be meaningful and eventually, you will be rewarded. Fail to look after yourself though and you never be able to give fully. Whether you’re building a business, nurturing your family, or leading a polar expedition, mastering the balance of prioritising your greatest asset, you, with service of others, is key. Many fall short of this optimal balance. Their life will suffer as a result. Today, with ex-England international rugby player turned entrepreneur, Don Armand, we explore what that balance looks like. Here’s what we’re going to cover: Unlock the Secrets of Ubuntu: Dive into an ancient African philosophy that unveils surprising ways to simplify and enrich your life journey. Discover The Hidden Cost of Pro Sports: Explore the unexpected ways a professional sports career can shape and sometimes limit personal growth in unforeseen ways. Transforming Adversity into Strength: Discover how embracing positivity can turn life's toughest challenges into inspiring stories of hope and resilience. Facing the Storm: Lessons in Resilience: Uncover the profound lessons of hope and perseverance learned from surviving intense political turmoil and life-altering events. Lead by Growing Yourself: Learn the art of becoming a more impactful leader by prioritising your own personal growth and how it can uplift those around you. Here’s a great conversation with the one and only Don Armand.

Returning from his sixth overseas deployment in seven years, Nick Goldsmith hit rock bottom. Complex PTSD consumed Nick’s life. He used traditional forms of therapy that were provided by the military, but they didn’t fully provide what he needed. Rewilding himself gave him a pathway to connect with a more authentic version of himself. His woodland gave him the opportunity not just to reconnect, but to give to others who were pursuing their own mental health. Over the years, Nick has become a wilderness survival consultant, author, businessman and speaker. In today's conversation, you can expect to learn: What a circular business model means to Nick Nick’s foundation of mental health that you can find in nature What today’s way of living is doing to ruin your quality of life What nature will provide you that traditional mental performance models cannot

Addressing a group of open-minded men, I delivered what I believed was a compelling talk. From the outside, my life seemed perfect. I was a newlywed, a successful entrepreneur, a former Royal Marines commando, a skilled outdoorsman, and a dog owner. However, beneath this veneer of success, I was grappling with deep-rooted imposter syndrome and a persistent sense of emptiness. Despite my external achievements, I felt misaligned. My mental fitness was strong, yet I felt off-track, like a train slightly derailed. This inner turmoil came to a head during my honeymoon, where I found myself sobbing uncontrollably. It wasn't mental illness driving this breakdown, but a profound misalignment with my life's direction.

The death of a parent and a friend pointing out that you need to get a life. You wouldn’t elect for these two things if you had that choice. But these two things proved to be turning points in Stella Kamba’s life. She lived the corporate life and was excellent at it. But something nagged at her to do something more aligned with her true self. That thing was to start More Life Adventures; a business providing adventurous fitness holidays for busy people. Stella has been on a massive journey of transformation, and in this conversation, Stella and I discuss… The details of her growth as that person The obstacles she has faced in her journey and how she overcame them What it’s like to take that big step How her mindset has shifted along the way It’s been a privilege to work with Stella on just a small part of this journey. My hope is that you can use this as a jumping off point to move to your next level as an adventurepreneur. If you’re interested in levelling up as an Adventurepreneur, I offer a handful of free adventurepreneur assessments each month where we can discuss what your next level looks like and how to attain that. To see if you qualify for a free adventurepreneur assessment, head to my instagram profile @tomfoxley and send me the word "adventurepreneur".

Meet the godfather of freeskiing - Mike Douglas. Mike - alongside a handful of others - reinvented ski technology and therefore the future of skiing itself. After being instrumental in the creation of the twin tip ski that unlocked a completely different style of skiing, then becoming a mainstay of the pro skier scene, Mike turned his attention to creating ski films. In doing so, he became an icon of winter sports. He has gone on to produce ski films that do more than produce ski porn - pow shots and cliff drops. Mike tells stories - beautiful stories that enrich the viewers experience of life through a broadened perspective. Along the way, Mike has set up a production business, hired and disbanded teams, and produced genuinely world changing films. All of this, he did whilst keeping his sense of adventure and maintaining his freedom. In this episode you will learn: How to balance business ownership and adventure How Mike had to readjust his business through Covid The thrill of being vulnerable and how to embrace it How the flow state of business corresponds to the flow state of freeskiing Mike’s adventure bucketlist

What could possess a man to run the fastest known time from the base of the valley to the top of Mont Blanc and back? The thrill of adventure, the unknown, and the chance to test oneself. Iain Innes spent years making his way into professional ski racing. Eventually he realised this wasn’t his journey, and took a step back from his life long goal. Without this structure, Iain entered the unknown. He found his way again through embracing adventure and discovering mountaineering, and mountain exploration. Iain seeks freedom in all guises. In this episode, you will discover: How Iain trains for these insane challenges without a training program to follow. The thrill of going solo and unsupported. How to handle difficult transition moments in life. How to satiate your desire for adventure when times are uncertain.  

Does your scarcity mindset create a life you secretly despise? I used to have a horrendous scarcity mentality. There was never enough time. There was never enough money. There was never enough X, Y or Z for me to really live the life I want. This royally fucked me for years. It’s not like I wasted those years. But I certainly didn’t make the most of them. I dragged myself out of that hole over the course of years and now understand how to obliterate that mentality. Now, I see the same pattern in potential clients day in, day out. They have excuses that sound like logic but are really just traps. On one hand they call themselves an adventurer or an ultra runner or an alpinist. And they may have been that person one day. But their current reality tells a different story. If you took a snapshot of their past 12 months, all you’d see is someone yearning for adventure, but establishing their own road blocks. They don’t show up as their best self consistently. They fail to book the trips. They fail to live the life of an adventurepreneur. They settle for mediocrity and the status quo. Scarcity creates a mediocre life for extraordinary people.   Today, I’m going to describe the 3 golden rules I teach my adventurepreneur clients to take. Then I’m going to explain the single most effective tool to overcome a scarcity mentality.  

The conventional path never was for Willis Morris. Willis sought another kind of freedom. He moved from indoor climbing to alpinism, and became world class at it. Then from alpinism to speedriding. He wanted, in his words, “the toughest way up, and the gnarliest way down.” What’s more, he chose to teach himself how to speedride. This podcast is an exploration of: How to learn any skill What you learn from climbing the hardest pitches on The Eiger How to climb hard alone, without dying And much more

I’ve seen countless people massively shift their levels of performance. And I’ve seen countless fail to change anything at all. The latter end up mediocre, miserable and resentful. The former ends up free, successful, and satisfied. Which camp you fall into is not down to luck. It’s down to your choices. There are five choices adventurepreneurs make time and time again which ensure mediocrity. Today, I will help you identify which you make.  

Adventure comes to us in many different forms. For some of us, the mountains, the sea, or the sky reveals itself to us as our path. For others, our call to adventure is a literal call to arms. A signal reveals itself to us and whispers “this is your journey, this is your gauntlet”. The price of admission is mighty, and the potential cost is your life. The adventure of a military career is rewarding in a way that civilians will only guess at. Camaraderie, danger, fulfilment, humour, and misery beyond anything the civilian world can offer. For James Malone, his deployment to Afghanistan in 2018 came with all of the above. He returned with the onset of PTSD which morphed to alcoholism to cover the pain. For years, he turned away from the decision to confront his problems, but then he found a more authentic way of living, stopped drinking, and bought a camera with the money he saved. When we’ve created a persona which serves a purpose but betrays our authentic self, the juxtaposition creates pain. James’ journey is one of rediscovering authenticity, and through that, discovering true satisfaction for the first time in his life. In this podcast you too will discover what discovering authenticity looks like. James’ current venture is creating a feature length documentary Once We Were Warriors - an exploration of what it means to be a veteran, and why the labels of “bad, sad, or mad” are lazy stereotypes. Once We Were Warriors shows the journey of a handful of veterans exploring the slopes of Chamonix and using the mountains as a tool for growth. You can support this incredible project by visiting: www.oncewewerewarriorsfilm.com