

Future Nonprofit
Historic Agency
Explore all things innovation to amplify the future of nonprofit impact. Discover best practices from top nonprofits and social-impact businesses. Learn new strategies and explore daring ways to think about and solve your organization's big problems.
Ted Vaughn, award-winning author and social entrepreneur, invites guests to share their personal narratives, experiences, and hot takes on what is needed to create an innovative organization. Ted illustrates how they can be put into practice on a journey to discover the future of nonprofits.
Watch full raw interviews on the Future Nonprofit Youtube channel.
Ted Vaughn, award-winning author and social entrepreneur, invites guests to share their personal narratives, experiences, and hot takes on what is needed to create an innovative organization. Ted illustrates how they can be put into practice on a journey to discover the future of nonprofits.
Watch full raw interviews on the Future Nonprofit Youtube channel.
Episodes
Mentioned books

Nov 7, 2023 • 29min
New Story: Brett Hagler - Bold and Balanced New Solutions to Old Issues
"There is a decent chance that this works, and then if it works, and that if it can be what the vision and the promise is, then for our mission, which is to pioneer solutions to end global homelessness, it's actually irresponsible for us not to try it.” - Brett HaglerWhen age-old problems aren’t being solved by current practices or aren’t keeping up with the rate at which they are growing, new solutions are needed. But new solutions require innovative ideas and a perfect balance between boldness and being calculated to pull them off.Brett Hagler and his team at New Story think they have struck that balance. Their mission is to end global homelessness. To achieve this, they've conducted a rigorous analysis of what works and what doesn't within this space currently and developed a short list of things to be reimagined through New Story. Among the innovations to come from that approach has been their groundbreaking 100% funding model.In this episode, we're joined by Brett Hagler, the CEO and Co-Founder of New Story, as he shares insights into his "just go do it" mindset, offers advice on embracing "unreasonable" endeavors, and unveils the model that New Story has built to usher innovation into a pressing and rapidly escalating world issue.Contents1 - Brett’s “just go do it” origin (1:47)2 - How New Story started (7:52)3 - Developing New Story’s key goals (12:53)4 - The 100% model (15:14)5 - Listening to feedback from his team (19:01)LinksHistoric AgencyNew StoryNew Story | "No Small Dreams" (Documentary Film)Innovation - New StoryBrett Hagler - CEO, Co-Founder - New Story | LinkedInCulture Built My BrandMentioned in this episode:Presented by ClassyAre you a nonprofit feeling the pressure of constant change and evolving supporter expectations? Are you searching for new ways to engage your community in this new era of fundraising?
At Future Nonprofit we seek out the top technology helping propel our sector forward, which is why Classy by GoFundMe is a trusted partner of ours. Classy's online fundraising platform empowers organizations to connect, engage, and grow. With Classy's latest innovation, Classy Studio, you can create personalized fundraising experiences that truly resonate. Build connections, unleash creativity, and raise more... faster!
And now, with new features like Intelligent Ask Amounts, which provide personalized donation amounts for each supporter who lands on your page, and improved embedded donation forms, which lead a donor through an optimized checkout flow without leaving your website, Classy's full suite of tools is further engineered for conversion while also allowing you to create lasting relationships. The only question left is... what will YOU build? The future of fundraising is now with Classy. For more information, visit classy.org.

Oct 24, 2023 • 24min
[Trends] 5 Things Leading to Nonprofit Innovation - Mark Miller
“Your leadership might be a burn victim of failed innovation, which is: we want to say that we're for innovation, but we want 99 percent of all of the things that we try to work at 10, 000%. And that's just not how it works.” - Mark MillerInnovation is a big buzzword in the nonprofit space right now. But it doesn’t have just to be a buzzword. While the word feels new and trendy, the act of innovation has always been what drives the industry forward. And any organization can be at the forefront of that drive into the future if they’re intentional about it.Over the past seven episodes of Future Nonprofit, we have brought you various stories of innovative nonprofits and organizations and learned from their paths, but in this episode, we’re going to slow things down and go right to the basics.Mark Miller, producer and co-founder of Historic joins host Ted Vaughn to break down five of the biggest trends in the nonprofit space and gives you practical tips on how to move with those trends.Trends1 - Taking Bigger Risks Through Structured Testing (1:29)2 - Branded Monthly Giving Programs (6:02)3 - Taking Gen Z Seriously (10:03)4 - Leveraging Your Brand to Diversify Revenue (13:25)5 - Workers Leaving the Nonprofit Sector (17:31)LinksHistoric AgencyCulture Built My BrandMore InsightsMentioned in this episode:Presented by ClassyAre you a nonprofit feeling the pressure of constant change and evolving supporter expectations? Are you searching for new ways to engage your community in this new era of fundraising?
At Future Nonprofit we seek out the top technology helping propel our sector forward, which is why Classy by GoFundMe is a trusted partner of ours. Classy's online fundraising platform empowers organizations to connect, engage, and grow. With Classy's latest innovation, Classy Studio, you can create personalized fundraising experiences that truly resonate. Build connections, unleash creativity, and raise more... faster!
And now, with new features like Intelligent Ask Amounts, which provide personalized donation amounts for each supporter who lands on your page, and improved embedded donation forms, which lead a donor through an optimized checkout flow without leaving your website, Classy's full suite of tools is further engineered for conversion while also allowing you to create lasting relationships. The only question left is... what will YOU build? The future of fundraising is now with Classy. For more information, visit classy.org.

Oct 10, 2023 • 32min
Southwest Airlines: Linda Rutherford - Weathering the Storm with Culture
"Still, you saw those moments of person-to-person care and outreach that really do illuminate what it means to be a Southwest Airlines warrior, and that is that we're in this together. We're going to take care of each other and we're going to figure out how to get out of this.” - Linda RutherfordTough times fall on all organizations. Whether it be from mistakes made within, unpredictable storms or financial events, and even pandemics… things can happen. And when they do, having a strong foundation of good culture and a committed team is going to make all the difference.Southwest Airlines has spent its nearly six decades of existence building and maintaining a strong and healthy culture in its workplace. But the major winter storm of December 2022 put that culture to the ultimate test. When everything was going wrong, they were fortunate that their people were able to pull them through to the other side.In this episode, Linda Rutherford, Chief Administration Officer of Southwest Airlines, shares the behind-the-scenes story of their storm experience. We'll gain insight into how their culture carried them through and we’ll offer valuable lessons on fostering resilience through culture within all organizations.Contents1 - Linda’s journey to Southwest (1:55)2 - Southwest’s focus on culture (5:58)3 - When the storm hit (7:39)4 - How culture led them through (17:22)5 - What they learned from the experience (19:14)6 - How to build and maintain culture over time (22:05)LinksHistoric AgencySouthwest AirlinesWinter Storm 2023Action Plan | Travel Disruption | Southwest AirlinesLinda Rutherford - Dallas, Texas, United States | Professional Profile | LinkedInCulture Built My BrandMentioned in this episode:Presented by ClassyAre you a nonprofit feeling the pressure of constant change and evolving supporter expectations? Are you searching for new ways to engage your community in this new era of fundraising?
At Future Nonprofit we seek out the top technology helping propel our sector forward, which is why Classy by GoFundMe is a trusted partner of ours. Classy's online fundraising platform empowers organizations to connect, engage, and grow. With Classy's latest innovation, Classy Studio, you can create personalized fundraising experiences that truly resonate. Build connections, unleash creativity, and raise more... faster!
And now, with new features like Intelligent Ask Amounts, which provide personalized donation amounts for each supporter who lands on your page, and improved embedded donation forms, which lead a donor through an optimized checkout flow without leaving your website, Classy's full suite of tools is further engineered for conversion while also allowing you to create lasting relationships. The only question left is... what will YOU build? The future of fundraising is now with Classy. For more information, visit classy.org.

Sep 26, 2023 • 32min
Dollar For: Jared Walker - The Solutions Right In Front of Us
"I looked into it and couldn't believe it, like I felt like a freaking chump because I had been paying medical bills for all of these people that would've been eligible for free or reduced care if I would've known about these programs." - Jared WalkerSo many organizations get caught with their heads down, hyper-focused on what they’re doing, that they don’t realize there is often a better way. Sometimes being innovative just means taking a step back and putting yourself in spaces to find the answers that already exist. That’s exactly how Jared Walker took Dollar For from small community fundraising to a national medical debt-killing organization. Jared’s journey relied on educating himself, actively engaging in learning environments, and, most importantly, placing trust in others. These strategies led to multiple crucial and pivotal decisions that radically changed the company, and in one instance, catapulted the organization from a local to national scale literally overnight.In this episode, Jared will recount the pivotal moment in his life that ignited his passion for the cause. He will also share how he embraced education and sought assistance from those around him, resulting in an exponential increase in Dollar For's reach. We'll also explore how embracing learning experiences and expertise from others is vital in setting organizations up on a path to success via adaptation and trust.Contents1 - Starting an educational journey (1:38)2 - Dollar For 1.0: Crowdfunding (3:37)3 - Discovering Charity Care (9:31)4 - The TikTok video (11:17)5 - Scaling up and trusting others (15:19)6 - Community and the future of Dollar For (24:34)LinksHistoric AgencyDollar ForWhat Is Charity Care? – Dollar ForThe TikTok VideoJared Walker - Founder at Dollar ForMentioned in this episode:Presented by ClassyAre you a nonprofit feeling the pressure of constant change and evolving supporter expectations? Are you searching for new ways to engage your community in this new era of fundraising?
At Future Nonprofit we seek out the top technology helping propel our sector forward, which is why Classy by GoFundMe is a trusted partner of ours. Classy's online fundraising platform empowers organizations to connect, engage, and grow. With Classy's latest innovation, Classy Studio, you can create personalized fundraising experiences that truly resonate. Build connections, unleash creativity, and raise more... faster!
And now, with new features like Intelligent Ask Amounts, which provide personalized donation amounts for each supporter who lands on your page, and improved embedded donation forms, which lead a donor through an optimized checkout flow without leaving your website, Classy's full suite of tools is further engineered for conversion while also allowing you to create lasting relationships. The only question left is... what will YOU build? The future of fundraising is now with Classy. For more information, visit classy.org.

Sep 12, 2023 • 29min
Oxfam: Laté Lawson-Lartego - Embracing Failure
“You also want to avoid this culture of ‘innovation is this shiny magic bullet’. No. That's also a culture that we want to demystify. Innovation is ways of thinking, ways of doing, and of course ways of achieving concrete, tangible results (and) outcomes –impact at scale.”Adaptation is essential to innovation. Growing up in Togo, West Africa, Laté Lawson-Lartego worked a summer job as a community volunteer, exposing him early on to the disparities happening in his backyard. As more of the industry opened up to him, he began to realize the systematic problems stifling the field’s progress. Inspired to expand his knowledge, Laté continued to travel and grow his educational portfolio, but rising political unrest in Togo unexpectedly forced him to flee his home country.The sudden departure caused Laté to develop a new, invaluable skill: the ability to adapt and progress amid risk and uncertainty. From there, hard work, combined with his wealth of knowledge, led him to his position as Chief Innovation Officer at Oxfam, where he develops leadership strategies to best build and support innovation within the organization.In this episode, Laté tells us more about how his work and personal experiences allowed him to find the balance between taking leaps of faith and being overly strategic in order to cultivate and grow innovation.Contents1 - Discovering divides2 - Laté’s first innovations 3 - Building Room For Innovation at large organizations4 - Embracing failure5 - Balancing controlled failure and pushing the boundariesLinksHistoric AgencyOxfam WebsiteLaté Lawson-Lartego on LinkedInMentioned in this episode:Presented by ClassyAre you a nonprofit feeling the pressure of constant change and evolving supporter expectations? Are you searching for new ways to engage your community in this new era of fundraising?
At Future Nonprofit we seek out the top technology helping propel our sector forward, which is why Classy by GoFundMe is a trusted partner of ours. Classy's online fundraising platform empowers organizations to connect, engage, and grow. With Classy's latest innovation, Classy Studio, you can create personalized fundraising experiences that truly resonate. Build connections, unleash creativity, and raise more... faster!
And now, with new features like Intelligent Ask Amounts, which provide personalized donation amounts for each supporter who lands on your page, and improved embedded donation forms, which lead a donor through an optimized checkout flow without leaving your website, Classy's full suite of tools is further engineered for conversion while also allowing you to create lasting relationships. The only question left is... what will YOU build? The future of fundraising is now with Classy. For more information, visit classy.org.

Aug 29, 2023 • 28min
Liquid Death: Lance Blair - Authentic Culture and Brand
Liquid Death is more than just a beverage company. As CEO Mike Cessario puts it, their product is entertainment just as much as it is drinks. And while they are a for-profit company, their passionate commitment to the cause of “killing” plastic pollution has been vital to their success. Building a likable brand with an authentic charitable message isn't easy, but Liquid Death has mastered the art of being genuinely impactful while maintaining its cool factor. It's not just about flashy graphics and catchy ads; it starts from within and their work with others. That’s where Lance Blair comes in.Lance is Liquid Death’s Head of Nonprofit Partnerships. In this episode, we'll discover how this incredibly successful and trendy water brand achieves their philanthropic goals, their strategy for captivating and inspiring communications, and how nonprofits can leverage the growing trend of companies giving back to make a positive impact on our world.Contents1 - Lance meets Liquid Death (3:16)2 - More than just drink products (5:59)3 - Sincerity in the cause (10:12)4 - Maintaining a culture of passion (17:12)5 - The future of for-profit charitable goals (22:43)LinksHistoric AgencyLiquid DeathLance Blair - Head of Nonprofit Partnerships Liquid Death | LinkedInThe Rise Of Liquid Death | Full InterviewDeath to PlasticTimewaster 5000 – Liquid DeathMentioned in this episode:Presented by ClassyAre you a nonprofit feeling the pressure of constant change and evolving supporter expectations? Are you searching for new ways to engage your community in this new era of fundraising?
At Future Nonprofit we seek out the top technology helping propel our sector forward, which is why Classy by GoFundMe is a trusted partner of ours. Classy's online fundraising platform empowers organizations to connect, engage, and grow. With Classy's latest innovation, Classy Studio, you can create personalized fundraising experiences that truly resonate. Build connections, unleash creativity, and raise more... faster!
And now, with new features like Intelligent Ask Amounts, which provide personalized donation amounts for each supporter who lands on your page, and improved embedded donation forms, which lead a donor through an optimized checkout flow without leaving your website, Classy's full suite of tools is further engineered for conversion while also allowing you to create lasting relationships. The only question left is... what will YOU build? The future of fundraising is now with Classy. For more information, visit classy.org.

Aug 15, 2023 • 31min
The Bible Project: Michael McDonald - Setting The Table
"Whenever we're trying a new thing, if we're going into a new product, if we're going into a new marketplace, –whatever it is, we are running it through that grid; How are we being generous in this space? How are we being humble in this space? How are we being unifying?" - Michael McDonaldTruly satisfying work requires self-fulfillment. During a successful career in the hospitality industry, Michael McDonald was confronted with a welcomed opportunity to extend and challenge his work, but after a series of unplanned hurdles in his personal life, he stepped back to reevaluate what he wanted to gain from the future of his career.Reconnecting with his past, Michael ventured into the nonprofit space to create something relatable and helpful for those with similar experiences. This endeavor would turn into The Bible Project, a digital platform that produces educational animations of Bible stories. In this episode, Michael tells his story, and shares the ways in which the core values he established in the hospitality industry carry over into the nonprofit space, and how they continue to influence the culture, growth, and success at The Bible Project. Contents1 - International Restaurateur (1:21)2 - Crowdsourcing at The Bible Project (4:49)3 - Building partnerships (14:37)4 - Building a strong internal culture (18:57)5 - Cultivating innovation (21:26)LinksHistoric AgencyThe Bible Project WebsiteThe Bible Project on YoutubeMichael McDonald on LinkedInMentioned in this episode:Presented by ClassyAre you a nonprofit feeling the pressure of constant change and evolving supporter expectations? Are you searching for new ways to engage your community in this new era of fundraising?
At Future Nonprofit we seek out the top technology helping propel our sector forward, which is why Classy by GoFundMe is a trusted partner of ours. Classy's online fundraising platform empowers organizations to connect, engage, and grow. With Classy's latest innovation, Classy Studio, you can create personalized fundraising experiences that truly resonate. Build connections, unleash creativity, and raise more... faster!
And now, with new features like Intelligent Ask Amounts, which provide personalized donation amounts for each supporter who lands on your page, and improved embedded donation forms, which lead a donor through an optimized checkout flow without leaving your website, Classy's full suite of tools is further engineered for conversion while also allowing you to create lasting relationships. The only question left is... what will YOU build? The future of fundraising is now with Classy. For more information, visit classy.org.

Aug 2, 2023 • 28min
Brave New Work: Rodney Evans - A Culture for Innovation
"Where things fall apart is in the system design. It's in the how. It's not that the people are lazy. It's not that they're stupid, it's not that they're not trained well. It's not that the plan is flawed, –it's that we are working in complexity and there is no attention paid to how we are actually going to work differently." - Rodney EvansInnovation comes from boldness. Too often, companies and organizations seek out innovative solutions without building the groundwork to make those ideas possible. Building that groundwork starts with workplace structure and culture.Rodney Evans, co-host of Brave New Work, grew frustrated with corporate culture stifling success in the workplace, so she quit and started coaching businesses on how to do better.In this episode, she shares her story, and gives us her best tips on how to create a thriving and sustainable culture of innovation in any workplace.ContentsChapter 1 - Quitting (1:57)Chapter 2 - Symptoms and Solutions (10:38)Chapter 3 - Innovation and Adaptation (13:29)Chapter 4 - Overcoming Hesitancy to Experiment (21:01)Chapter 5 - Budgeting Innovation (22:26)Chapter 6 - Maintaining the Innovation Mindset (24:47)LinksHistoric AgencyBrave New Work PodcastThe ReadyRodney Evans on LinkedInMentioned in this episode:Presented by ClassyAre you a nonprofit feeling the pressure of constant change and evolving supporter expectations? Are you searching for new ways to engage your community in this new era of fundraising?
At Future Nonprofit we seek out the top technology helping propel our sector forward, which is why Classy by GoFundMe is a trusted partner of ours. Classy's online fundraising platform empowers organizations to connect, engage, and grow. With Classy's latest innovation, Classy Studio, you can create personalized fundraising experiences that truly resonate. Build connections, unleash creativity, and raise more... faster!
And now, with new features like Intelligent Ask Amounts, which provide personalized donation amounts for each supporter who lands on your page, and improved embedded donation forms, which lead a donor through an optimized checkout flow without leaving your website, Classy's full suite of tools is further engineered for conversion while also allowing you to create lasting relationships. The only question left is... what will YOU build? The future of fundraising is now with Classy. For more information, visit classy.org.

Aug 1, 2023 • 29min
Liberty in North Korea: Hannah Song - The Power of Stories
" There was a need to be able to humanize the North Korea issue, the North Korean people, and how we define success of redefining North Korea, rebranding North Korea. It's that when we go out and you ask somebody, when you think about North Korea, what's the first thing you think about that? It could be a specific story of a North Korean person. It was a memoir. They read somebody's experience." - Hannah SongStories change us. They have an unparalleled ability to move and inspire us, especially when they are personal and authentic. For Hannah Song, the CEO of Liberty in North Korea (LiNK), the stories of individuals affected by North Korea's oppressive regime were the catalyst for her to join LiNK and fight for their freedom.In this episode, Hannah shares her journey to discovering the true value of storytelling, and how she's using it to bring hope and change to those suffering in North Korea. Discover the art of storytelling as a tool for advocacy and social change, and how you can use it to amplify your organization's impact. ContentsChapter 1 - Hannah’s Beginnings (1:57)Chapter 2 - What LiNK Does (10:38)Chapter 3 - North Korea in the Media (13:29)Chapter 4 - Connecting with Gen Z (21:01)Chapter 5 - Making People the Brand (22:26)Chapter 6 - The Resilience of Community (24:47)Chapter 7 - The Future of LiNK (26:46)LinksLiberty in North KoreaThe Aquariums of Pyongyang: Ten Years in the North Korean Gulag by Kang Chol-Hwan | GoodreadsHistoric Agency

May 29, 2023 • 2min
Introducing Future Nonprofit
Today's nonprofits require innovation, boldness, and reinvention to keep up with our rapidly changing world. Join host Ted Vaughn, Partner at Historic and author of "Culture Built My Brand," as he interviews industry giants, visionary disruptors, and nonprofit-adjacent experts who are reshaping the nonprofit landscape. Gain valuable insights, be inspired by real stories of transformation, and discover actionable takeaways to build the nonprofit of the future. Introducing... Future Nonprofit.