Liquid Death: Lance Blair - Authentic Culture and Brand

Aug 29, 2023

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Liquid Death is more than just a beverage company. As CEO Mike Cessario puts it, their product is entertainment just as much as it is drinks. And while they are a for-profit company, their passionate commitment to the cause of “killing” plastic pollution has been vital to their success. Building a likable brand with an authentic charitable message isn't easy, but Liquid Death has mastered the art of being genuinely impactful while maintaining its cool factor. It's not just about flashy graphics and catchy ads; it starts from within and their work with others. That’s where Lance Blair comes in.

Lance is Liquid Death’s Head of Nonprofit Partnerships. In this episode, we'll discover how this incredibly successful and trendy water brand achieves their philanthropic goals, their strategy for captivating and inspiring communications, and how nonprofits can leverage the growing trend of companies giving back to make a positive impact on our world.

Contents

1 - Lance meets Liquid Death (3:16)

2 - More than just drink products (5:59)

3 - Sincerity in the cause (10:12)

4 - Maintaining a culture of passion (17:12)

5 - The future of for-profit charitable goals (22:43)

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