I Am Your Korean Mom

Most people get stuck on social media copy for all the same reasons. I've coached clients through them all... and I'm shedding light on some of the most common ones in this episode. The tips i'm sharing here will get your content (and ideas) flowing! Writing for social media can truly be easy when you remember just a few key things.Listen on.

"I get stuck. I just don't know what to write."Is this you? No worries, we can solve this. The reason you feel 'stuck' writing copy for social media is NEVER that you don't have good ideas, or you're out of ideas, or that you're a bad writer. It's always because of how you are thinking about who you are talking to, and what you're writing about. Luckily for us, there are a few simple tweaks we can make to your mindset that will make writing flow out of you much more easily.In this episode, I present one tip that changes everything for so many of my clients.

Don't fall into rabbit holes of things you DON'T need to do!When I was getting started marketing on social media, I tried to spread myself too thin, listened to everyone's advice, tried to adopt all the latest hot strategies, and did things that felt out of integrity for me.And when I actually succeeded in making my first $100,000 and more, I did so by bucking all the rules, and keeping things radically simple.So many conventional wisdom on marketing scares you into hustling and doing things out of fear. And none of it is necessary.In this episode, I break down exactly what is not necessary... and what is vital to do to make your first $100,000 on social media.

Accidental plagiarism?So many of us do it when we are so in love with the ideas and styles of those who taught and inspired us, we unconsciously co-opt it as our own.Hey, I've done it too!Being inspired and shaped by another is totally normal and awesome. Sounding exactly like them? Not so awesome. If you've done that without thinking, that's okay. It doesn't mean you're a bad person!But you can start doing things differently. Listen to the episode to hear my suggestion on what to do instead, and why it matters.

One of the biggest points of confusion for my students and clients is this:"I'm so inspired when I create content, and people say I'm inspiring... and yet, why am I not getting sales?"I was stuck in this confusion for many years myself. The truth is, inspiration is not what compels people to buy.Inspiration is abundant and cheap. Think about how many people you get your inspiration from. Do you want to pay them all? I bet not!Here's what to focus on instead that will actually create sales.

Eve

If you're always inspired to share things on social media and you hold yourself back, this episode is for you.Many friends and clients I see try to "save" their ideas for later because they worry they'll run out. But you won't.In fact, the more you share, the more you'll come up with ideas. And the more you share, it benefits your people more, too. I share a brilliant, if a bit gross, metaphor that will help you to make sense of this.

Contrary to popular opinion, a niche is not a requirement for success.This is just a factual truth. So many solopreneurs built multiple 5-figure, 6-figure, and multiple 6-figure businesses without a niche. Myself included! If you think that your niche, or lack thereof, is to blame for the fact that your business is not where you want to be, you might be focusing on the wrong problem.But, let's face it, t is true that you can't be everything for everyone. You do need some specificity. So how do you achieve that without a niche?I spill all in this episode.

Building a business, we try to appeal to as many people as possible. This sounds like a good idea. After, don't we want a lot of followers and buyers?But the truth is the opposite.You must turn off and offend as many people as possible. You're not trying to be difficult! It's just that, the more you share your edges, the more you show up with your undiluted, unedited YOU-ness, the more people will self-select out.Because your people aren't everybody. Your people are those who are best served by the gifts that only you can bring.How you win big is by gathering a small, but extremely enthusiastic tribe. You will do that organically when you own what makes you one-of-a-kind.

I built a thriving Facebook group from scratch.Indeed, a Facebook group is a great way to build community so you can get share your gifts with more people in a more powerful way! But there are a few critical things that so many people get 'wrong'.I spill all the beans in this episode. Show notes:Find Samantha Siffring's podcast, The Badass Mother: https://tinyurl.com/yxutevo5