11. You don't need a niche. Here's what you need instead.

Contrary to popular opinion, a niche is not a requirement for success.

This is just a factual truth. So many solopreneurs built multiple 5-figure, 6-figure, and multiple 6-figure businesses without a niche. Myself included! 

If you think that your niche, or lack thereof, is to blame for the fact that your business is not where you want to be, you might be focusing on the wrong problem.

But, let's face it, t is true that you can't be everything for everyone. 

You do need some specificity. So how do you achieve that without a niche?

I spill all in this episode.