11. You don't need a niche. Here's what you need instead.
I Am Your Korean Mom
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Why You Need a Niche in Your Business
"It's easy to sort of indulge in manufactured sort of uncertainty and drama about, like, a fake problem that doesn't exist," he says. "You don't need to be specific about who your audience is at all, but you do need to come out with the specificity of who you are." He adds: "I have I've had so much evidence for this in my own life where, you know, people see me as ... pretty outspoken"
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