

The Greatness Machine
Darius Mirshahzadeh | YAP Media
The Greatness Machine is on a Quest to Maximize the Human Experience!Join Award Winning CEO and Author, Darius Mirshahzadeh (pron. Mer-shaw-za-day), as he interviews some of the greatest minds in the world―turning their wisdom and experience into learnings and advice you can use in your life so that you can level up and create greatness. Join Darius as he goes deep with guests like: Moby, Seth Godin, Gabby Reece, Amanda Knox, UFC Ring Announcer Bruce Buffer, Former FBI Negotiator Chris Voss, BJ Fogg, Former Spy and CIA Agent Andrew Bustamante, 1-800-Got-Junk CEO Brian Scudamore, NHL Hall of Famer Chris Pronger, and so many more!Our subject matter ranges from entrepreneurial and pro athlete underdog stories, world-class leadership development, and performance development, to wealth creation and more! If you are a learner who wants to level up in your life and learn from experts who have been there and done that, hit the subscribe button.The Greatness Machine is your ticket to create Greatness in your life!This podcast uses the following third-party services for analysis:Chartable - https://chartable.com/privacy
Episodes
Mentioned books

Dec 23, 2022 • 1h 3min
160 | Mike Ayala | Creating Freedom In Your Life By Design, Bootstrapping, And Investing In Yourself
What are the things that you value most in life? What does your calendar say about your priorities? With a limited amount of time each day, how do you make the most out of it?
Your priorities are the things that deserve your time and attention. They are what you consider the most important above anything else. By defining your priorities, the process of decision-making becomes easier.
Mike Ayala, an investor, speaker, podcaster, and founder of Investing for Freedom, joins us on the Greatness Machine to share his philosophies on freedom and entrepreneurship.
In this episode, Darius and Mike discuss the importance of taking some time off from work, getting clarity on what you want your life to look like, and why it is possible to achieve success in both business and personal life. They also talk about knowing the difference between contentment and satisfaction and what it takes to have a long-lasting relationship.
Topics include:
Difference between contentment and satisfaction
Why taking time off is important
What true freedom looks like
The key secret of a long-lasting marriage
Mike explains what “freedom fighter” means
The most common misconception about investing in real estate
What Investing for Freedom Podcast is all about
And other topics…
Resources mentioned:
How Leadership (Actually) Works: https://www.amazon.com/How-Leadership-Actually-Works-Coordinating-ebook/dp/B09WF2KPPG
The Ultimate Sales Machine: https://www.amazon.com/Ultimate-Sales-Machine-Turbocharge-Relentless/dp/1591842158
The Almanack of Naval Ravikant: https://www.amazon.com/Almanack-Naval-Ravikant-Wealth-Happiness-ebook/dp/B08FF8MTM6
Connect with Mike:
Podcast: https://investingforfreedom.co/
Instagram: https://www.instagram.com/themikeayala/?hl=en
Connect with Darius:
Website: https://therealdarius.com/
Linkedin: https://www.linkedin.com/in/dariusmirshahzadeh/
Instagram: https://www.instagram.com/imthedarius/
YouTube: https://www.youtube.com/@Thegreatnessmachine
Book: The Core Value Equation https://www.amazon.com/Core-Value-Equation-Framework-Limitless/dp/1544506708 Learn more about your ad choices. Visit megaphone.fm/adchoices

Dec 21, 2022 • 50min
TGM Classic | Chip Conley | Navigating Change and How to Let Go Of the Things that Are Holding You Back
Why is it that we find it harder to accept and adapt to change as we grow older?
A person's fear of change can originate from a lot of things, including their childhood experiences, familial views, personal outlooks, and even just the way they are programmed for life.
Chip Conley, hospitality entrepreneur, bestselling author, and speaker, shares with us his distilled wisdom on navigating change and mid-life. At the age of 50, Chip found himself transitioning from being the CEO of Joeie de Vivre (JdV) for 24 years to answering his calling.
In this episode, Darius and Chip talk about the phases of transition and how to navigate the “messy middle,” why you strive for long-life learning and not life-long learning, and how to deal with identity and self-worth issues while transitioning.
Topics include:
The three stages of transition
The difference between transition and change
The challenges of transitioning and going through changes
What inspired Chip to establish Modern Elder Academy (MEA)
What is MEA, what they do, and what they offer
Benefits of letting go of emotional baggage
How does Chip see MEA 10 years from now
Distinguishing between a calling and workaholism
And other topics…
Resources mentioned:
Emotional Equations: https://www.amazon.com/Emotional-Equations-Creating-Happiness-Business/dp/1451607261
Connect with Chip:
Website: https://chipconley.com/
Website: https://wisdomwell.modernelderacademy.com/
LinkedIn: https://www.linkedin.com/in/chipconleysf/
Connect with Darius:
Website: https://therealdarius.com/
Linkedin: https://www.linkedin.com/in/dariusmirshahzadeh/
Instagram: https://www.instagram.com/imthedarius/
YouTube: https://www.youtube.com/@Thegreatnessmachine
Book: The Core Value Equation https://www.amazon.com/Core-Value-Equation-Framework-Limitless/dp/1544506708 Learn more about your ad choices. Visit megaphone.fm/adchoices

Dec 20, 2022 • 55min
159 | Matthew Campbell | Rebuilding Public Trust In Media In The Age Of Misinformation and Disinformation
Six out of ten people believe journalists intentionally mislead the public with false or exaggerated statements. That is according to the 2021 Edelman Trust Barometer, stating how the global pandemic and economic crisis have shaken public trust in the media.
As a result, journalists and the entire media industry face an uphill struggle while trying to bring readers the latest facts and information.
Matthew Campbell, an award-winning reporter and editor for Bloomberg Businessweek magazine, and co-author of Dead in the Water, joins us on the Greatness Machine to share his personal experiences as a journalist who has reported from more than 25 countries.
In this episode, Darius and Matthew talk about writing and journalism and the challenges that go with them. They also discuss the influence of the media and how the public perceives the industry amidst the spread of misinformation and disinformation.
Topics include:
How Matthew got into writing and journalism
Matthew shares one piece of advice for aspiring writers
Matthew looks back at one of the most pivotal moments in his life
The story behind his book Dead in the Water
Matthew reveals the most challenging part of writing a book
What people think about journalism these days
The most common misconceptions about journalists
How the news media can regain the trust of the public
Matthew spills plan of bringing Dead in the Water to the screen
And other topics…
Connect with Matthew:
LinkedIn: https://www.linkedin.com/in/matthew-campbell-37907b18/
Twitter: https://twitter.com/MattCampbell?s=20&t=xHfYO9a6yh19PzcOkncKPA
Book: https://www.amazon.com/Dead-Water-Hijacking-Maritime-Conspiracy/dp/0593329236
Connect with Darius:
Website: https://therealdarius.com/
Linkedin: https://www.linkedin.com/in/dariusmirshahzadeh/
Instagram: https://www.instagram.com/imthedarius/
YouTube: https://www.youtube.com/@Thegreatnessmachine
Book: The Core Value Equation https://www.amazon.com/Core-Value-Equation-Framework-Limitless/dp/1544506708 Learn more about your ad choices. Visit megaphone.fm/adchoices

Dec 16, 2022 • 1h 4min
158 | Steven Kotler | Gnar Country: Finding State Of Flow To Achieve Peak Performance
Flow refers to the state of being completely immersed in an activity. It is defined as a mental state in which a person’s full attention is held by a single task while enjoying the process. It is a level of consciousness where you are most comfortable and performs at your best.
An individual experiencing flow can be said to be completely absorbed in what they are doing, with a resulting transformation in their perception of time.
Steven Kotler, New York Times bestselling author, award-winning journalist, and the Executive Director of the Flow Research Collective, joins us to give us a sneak peek into his upcoming book, Gnar Country: Growing Old, Staying Rad, where he shares his personal experiences pushing himself beyond preconceived limits.
In this episode, Darius and Steven talk about park skiing, the psychology behind flow state and its benefits, and how to reach peak performance. They also tackle how having a positive aging mindset can slow down the effects of getting older.
Topics include:
How Steven got into writing and journalism
Steven gives a sneak peek into his book Gnar Country
What park skiing is all about
Five major intrinsic internal motivators
What is a flow state and what are its benefits
Steven explains what “ghost dog” means
What does peak performance look like
Steven explains why grit is a limited resource
Embodied cognition and its applications
The benefits of having a positive aging mindset
And other topics…
Resources mentioned:
Gnar Country: www.gnarcountry.com
The Art of Impossible: https://www.amazon.com/Art-Impossible-Peak-Performance-Primer/dp/0062977539
Connect with Steven:
Website: www.stevenkotler.com
LinkedIn: https://www.linkedin.com/in/stevenkotler/
Connect with Darius:
Website: https://therealdarius.com/
Linkedin: https://www.linkedin.com/in/dariusmirshahzadeh/
Instagram: https://www.instagram.com/imthedarius/
YouTube: https://www.youtube.com/@Thegreatnessmachine
Book: The Core Value Equation https://www.amazon.com/Core-Value-Equation-Framework-Limitless/dp/1544506708 Learn more about your ad choices. Visit megaphone.fm/adchoices

Dec 13, 2022 • 1h 3min
157 | Fred Reichheld | Bain’s High Priest of Customer Loyalty Teaches the Secret to Winning on Purpose in Business
Business is not just about making money. Business owners, especially those starting out, should have a clearly stated purpose or the essence of the organization. More than the numbers and figures, businesses exist to provide value to their customers.
Likewise, customers recognize value when you provide them with products and services worth their time, effort, and money. Most of them, if not all, crave a personalized experience and want to feel cared for.
Fred Reichheld, also known as the “high priest” of loyalty and the creator of the Net Promoter System℠ (NPS®), joins us on the Greatness Machine to talk about customer loyalty and his book, Winning on Purpose.
In this episode, Darius and Fred discuss what great leadership looks like, the key driver of customer loyalty, and the ways to enrich the lives of other people. They also talk about NPS and eNPS and how these things work and help businesses measure the quality of their customer service.
Topics include:
What is the one key driver of customer loyalty
Definition of Net Promoter System℠ (NPS®) and how it works
Fred explains the NPS rating scale
Verbal NPS versus digital NPS
NPS versus eNPS
What makes a great leader
And other topics…
Resources mentioned:
Winning on Purpose: https://www.amazon.com/Winning-Purpose-Unbeatable-Strategy-Customers/dp/1647821789
Good to Great: https://www.amazon.com/Good-Great-Some-Companies-Others/dp/0066620996
Connect with Fred:
Website: https://www.netpromotersystem.com/
LinkedIn: https://www.linkedin.com/in/fredreichheld/
Connect with Darius:
Website: https://therealdarius.com/
Linkedin: https://www.linkedin.com/in/dariusmirshahzadeh/
Instagram: https://www.instagram.com/imthedarius/
YouTube: https://www.youtube.com/@Thegreatnessmachine
Book: The Core Value Equation https://www.amazon.com/Core-Value-Equation-Framework-Limitless/dp/1544506708 Learn more about your ad choices. Visit megaphone.fm/adchoices

Dec 9, 2022 • 1h 3min
156 | Christopher Ryan | Going From Success To Significance
How do you move forward after achieving your long-sought-after goals? Where do you go next after you succeed? Wouldn’t it be great if you could do something meaningful beyond success?
Being human is all about adding value to the lives around you, and that’s when you realize that you have moved past being merely successful to becoming significant. Bob Buford, in his book Halftime, wrote, “When all is said and done, our success will be pretty empty unless it has included a corresponding degree of significance.”
When we live a life of significance, we focus on others rather than ourselves. Having a true understanding of the things that matter most to us is what it means to be significant.
Christopher Ryan, former CEO of peer-to-peer mastermind organization GoBundance, joins us to talk about the differences between success and significance.
In this episode, Darius and Chris discuss the importance of knowing your vocation and what it feels like to move from success to significance. They also talk about the value of family and what it truly means to leave a lasting legacy.
Topics include:
What helped Chris find his calling and vocation
What is success and how to measure it
What it looks like shifting from success to significance
Why a parent-child relationship is important
Chris shares the secret behind the success of GoBundance
What it means to leave a legacy
Overcoming imposter syndrome
Resources mentioned:
Halftime by Bob Buford: https://www.amazon.com/Halftime-Significance-Bob-P-Buford/dp/0310344441
More Than Money by Michael Cole: https://www.amazon.com/More-Than-Money-Sustaining-Preserving/dp/1119264707
Connect with Christopher:
LinkedIn: https://www.linkedin.com/in/christopherryan2
Facebook: https://www.facebook.com/Paredigm/
Website: https://www.gobundance.com/
Connect with Darius:
Website: https://therealdarius.com/
Linkedin: https://www.linkedin.com/in/dariusmirshahzadeh/
Instagram: https://www.instagram.com/imthedarius/
YouTube: https://www.youtube.com/@Thegreatnessmachine
Book: The Core Value Equation https://www.amazon.com/Core-Value-Equation-Framework-Limitless/dp/1544506708 Learn more about your ad choices. Visit megaphone.fm/adchoices

Dec 6, 2022 • 1h 9min
155 | Gabrielle “Gabby” Reece | How to Leverage Adaptability to Become A World-Class Sports Icon, Super Model, and Fitness Thought Leader
The ability to adapt enhances your capacity to cope with change, regardless of its severity. Being adaptable helps you come up with diverse solutions to problems. It’s also about having the willingness to go the extra mile.
Going the extra mile is not just about feeling better about yourself. It is true that the more we are engaged in activities that enable us to put in our best effort, the better we feel about ourselves. But more than the positive self-image it brings, making a special effort to do and achieve something acts as a positive influence on other people.
Gabby Reece, former pro-volleyball player, supermodel, and co-founder and co-innovator of Laird Superfood and XPT, joins us to talk about her life as a former athlete, fashion model, actress, and as an entrepreneur.
In this episode, Darius and Gabby talk about the ways to get better at working under pressure, how to deal with online criticisms, the importance of adaptability, and why it matters to connect with people.
Topics include:
How to thrive under pressure
How Gabby got into volleyball during the early ’90s
Gabby shares the differences in volleyball then and now
What Gabby learned from modeling
Best ways as a leader to leverage teams
How to improve adaptability skills
How Gabby handles compliments and criticisms
Movement as a tool to protect mental health
Why it is important to connect with other people
Gabby talks about her marriage with Laird Hamilton
Gabby explains XPT and what the training program offers
And other topics…
Resources mentioned:
The Power of One More by Ed Mylett: https://www.amazon.com/Power-One-More-Ed-Mylett/dp/1119815363
Brain Energy by Christopher M. Palmer: https://www.amazon.com/Brain-Energy-Revolutionary-Understanding-Health/dp/1637741588
The Breathing Cure by Patrick McKeown: https://www.amazon.com/BREATHING-CURE-Develop-Healthier-Happier/dp/1630061972
Connect with Gabby:
Website: https://www.gabriellereece.com/
The Gabby Reece Show: https://podcasts.apple.com/us/podcast/the-gabby-reece-show/id1492179907
Instagram: https://www.instagram.com/gabbyreece/?hl=en
Connect with Darius:
Website: https://therealdarius.com/
Linkedin: https://www.linkedin.com/in/dariusmirshahzadeh/
Instagram: https://www.instagram.com/imthedarius/
YouTube: https://www.youtube.com/@Thegreatnessmachine
Book: The Core Value Equation https://www.amazon.com/Core-Value-Equation-Framework-Limitless/dp/1544506708 Learn more about your ad choices. Visit megaphone.fm/adchoices

Dec 2, 2022 • 23min
154 | How I Went From HATING Meditation To Becoming Its Biggest Fan
Practicing meditation can enhance a person's mental and physical well-being in many ways. Research suggests that meditation can help ease anxiety, improve sleep quality, reduce negative emotions, and increase imagination, creativity, patience, and tolerance.
There is also evidence that states people who meditate are more likely to be able to avoid destructive habits.
Today, I am flying solo to take a look back at that one moment in my life that made me a believer of meditation and its many benefits.
In this episode, I will talk about how I went from disliking the practice of meditation to realizing its positive effects on my life. I will also discuss the effects of meditation on my mental health, decision-making, emotional reactions, and awareness of myself and others.
Topics include:
How meditation helps ease my anxiety
What I learned from practicing 100 days of meditation
Awareness as one of the benefits of meditation
What does “game of inches” mean in life and business
How meditation benefits your mental health and decision-making
And other topics…
Sources mentioned:
Breaking the Habit of Being Yourself: https://www.amazon.com/Breaking-Habit-Being-Yourself-Create/dp/1401938094
The Waking Up Course: https://www.wakingup.com/
Connect with Darius:
Website: https://therealdarius.com/
Linkedin: https://www.linkedin.com/in/dariusmirshahzadeh/
Instagram: https://www.instagram.com/imthedarius/
YouTube: https://www.youtube.com/@Thegreatnessmachine
Book: The Core Value Equation https://www.amazon.com/Core-Value-Equation-Framework-Limitless/dp/1544506708 Learn more about your ad choices. Visit megaphone.fm/adchoices

Nov 29, 2022 • 1h 2min
153 | Sam Ushio | Using Ikigai, the Japanese Concept of Living a Life of Purpose, 7 Year Cycles of Life, and Building a Business that Thrives with Engagement
“How can I help others?”
This is the starting point for finding a sense of purpose or your reason for being. Your life purpose is your reason for getting up in the morning and what will serve as your compass in making decisions. It is what helps you focus on the things that will bring you genuine happiness and fulfillment.
Sam Ushio is the Chief Ikigai Officer of Connect3x, a people platform that embeds well-being into the rhythm of business. He is joining us to talk about the Japanese concept of “Ikigai” which means your “reason for being” or something that gives a person a reason for living. By knowing your ikigai and understanding its meaning, you can align yourself with the work you've longed for and the work the world needs.
In this episode, Darius and Sam talk about finding purpose, taking risks, living a life with no regrets, building wealth through well-being, and a lot more.
Topics include:
Sam explains the definition of the Japanese concept of “Ikigai”
Difference between shareholder and stakeholder
Living with regrets and how to deal with them
Sam looks back on becoming an entrepreneur
The 7-year cycles of life
Sam talks about Connect3x and what they do
Importance of employee engagement in business
And other topics…
Connect with Sam:
Website: https://connect3x.com/
LinkedIn: https://www.linkedin.com/in/samushio/
Email: info@connect3x.com
Connect with Darius:
Website: https://therealdarius.com/
Linkedin: https://www.linkedin.com/in/dariusmirshahzadeh/
Instagram: https://www.instagram.com/imthedarius/
YouTube: https://www.youtube.com/@Thegreatnessmachine
Book: The Core Value Equation https://www.amazon.com/Core-Value-Equation-Framework-Limitless/dp/1544506708 Learn more about your ad choices. Visit megaphone.fm/adchoices

Nov 25, 2022 • 25min
152 | The Only 5 Questions That Matter In Your Business
It is common for customers to return to your brand when they feel valued and enjoy the overall experience.
Having that culture of appreciation within your business, where your team members or your internal customers feel valued and recognized for their great work, will also reflect on your external customers’ experience.
Today, I am flying solo to share with you the secret to building a perfect customer experience.
In this episode, I will talk about the most important questions to ask your internal and external customers. I will also discuss how I have been using Net Promoter Score (NPS) to measure customers’ experience.
Topics include:
Differences between an internal and an external customer
What is Net Promoter Score (NPS) and how is it calculated
Three questions I always ask my team members
The importance of having an appreciation culture at work
Five questions to build a perfect customer experience
And other topics…
Resources mentioned:
Net Promoter Score: https://www.netpromoter.com/
ScaleMAP Method: https://www.dariusclass.com/training-video
Connect with Darius:
Website: https://therealdarius.com/
Linkedin: https://www.linkedin.com/in/dariusmirshahzadeh/
Instagram: https://www.instagram.com/imthedarius/
YouTube: https://www.youtube.com/@Thegreatnessmachine
Book: The Core Value Equation https://www.amazon.com/Core-Value-Equation-Framework-Limitless/dp/1544506708 Learn more about your ad choices. Visit megaphone.fm/adchoices