eCommerce Podcast

Content Strategy is a critical part of any successful business. It might not seem like a big deal at first, but when you're trying to grow your business and make more money, content management can be one of the most challenging tasks on your list - especially if you don't have a plan or system in place!   Listen in to the conversation as Matt and Katie Jones talk about the importance of having a kick-ass content strategy and why it’s so crucial in eCommerce.     Katie is the founder of KW Content, a global content and social media marketing agency that develops and launches content and social media programs for purpose-driven brands.  Connect with Katie Wight Linkedin   Links to other platforms where this podcast is available Apple Podcasts Stitcher Spotify      

Strategic alignment is one of the most important concepts in business. It's what makes you get more done with less effort, which means it pays for itself. If you're an entrepreneur looking for more profit, or any company leader who wants less risk in their business, then this podcast is for you. Listen in as Matt and Mike Jones discuss the importance of marrying your business up with a strategic alignment plan. Today's guest, Mike Jones, is an experienced leader, organisational psychologist and speaker who understands the need to unlock the potential of leaders, teams and organisations to overcome the complexity and volatility of modern business.   Connect with Mike Jones LinkedIn   Links to other platforms where this podcast is available Apple Podcasts Stitcher Spotify

A warehouse is an important part of any business. But warehousing automation can be a critical piece to the puzzle that will help you save time, money and make your life easier! In this podcast, Matt is joined by Justin Smith, SVP at Lee & Associates, to discuss the current state of the warehousing market and understand how better informed decisions make for a strategic warehouse.   Justin Smith is Senior Vice President with Lee & Associates, and has guided hundreds of CEOs through finding more than 5 million square feet of property worth more than $300MM. He’s worked with multiple Fortune 500 firms, public companies, large privately held companies, and those just starting out. He is also the author of the new best-selling book, Industrial Intelligence: The Executive’s Guide for Making Informed Commercial Real Estate Decisions.   Connect with Justin Smith LinkedIn   Links to other platforms where this podcast is available Apple Podcasts Stitcher Spotify

As with all social media platforms, Instagram is constantly evolving. Most changes are minor but others have big implications for ecommerce businesses.Join Matt as he talks to Mike Yan about the tips and tricks for using the new automated features of Instagram to grow your eCommerce businessThere’s a revolution underway that’s reshaping how businesses around the world interact with their customers, and Mike Yan is leading the charge. As the co-founder and CEO of ManyChat, he’s made it his goal to disrupt the $5BN+ email marketing industry by bringing the convenience of messenger apps to business-to-customer communication. Connect with Mike YanInstagramLinkedInCompany website Links to other platforms where this podcast is availableApple PodcastsStitcherSpotify

Metrics are an integral part of eCommerce because they drive improvements and help to focus people and resources on what is important. Join Matt as he talks to Michael Loban and learn about the importance of web analytics and how marketers and businesses alike can benefit from them. Michael Loban is the Chief Growth Officer at InfoTrust, a global analytics consulting and data governance company. He is also co-author of the Amazon best-selling book, Crawl, Walk, Run: Advancing Analytics Maturity with Google Marketing Platform. When he is not motivating organizations to undertake a digital transformation, Michael can be found passing on the power of digital analytics to the next generation of marketers and analysts through his roles as Term Adjunct Professor at the University of Cincinnati and Adjunct Faculty at Xavier University. He is also a presenter and contributing writer, with work published in Forbes, AdWeek, and CIO Magazine. Connect with Michael Loban Company website LinkedIn   Links to other platforms where this podcast is available Apple Podcasts Stitcher Spotify

Customer rate optimisation is typically seen as the magic pill that can make any business profitable. But it doesn’t create conversions that are beneficial to the business. How then do we turn our customers into repeat customers? Join Matt as he talks to Will Laurenson about customer value optimisation and whether it trumps conversion rate optimisation. You will get to hear them discuss how to create value driven post purchase experiences and retention strategies. Will Laurenson is a customer value optimisation consultant with 10 years experience optimising customer journeys to convert more traffic into customers and retain those customers for longer. He is also the host of the Customers Who Click podcast, interviewing guests from across the marketing spectrum to give actionable insights into growth.   Connect with Will Laurenson LinkedIn Links to other platforms where this podcast is available Apple Podcasts Stitcher Spotify  

Comments, likes and shares are great for boosting visibility and increasing engagement but that doesn’t necessarily mean more conversions. Social media success is not an exact science but done right it has massive potential for lead generation. Join Matt as he talks to Xenia Muntean about the million dollar question - how to create social media that converts? Xenia is the CEO and Co-Founder of Planable, a content review and marketing collaboration platform used by over 5,000 teams behind brands such as Hyundai, Christian Louboutin, Viber, and United Nations. Prior to launching Planable at 20, she built a digital marketing agency and led social for clients such as Coca-Cola. Xenia has been recognized on the Forbes 30 Under 30 list and she spoke on the Innovation Stage at Cannes Lions in 2018. Xenia graduated from Tim Draper's startup academy in Silicon Valley and took Planable through the Techstars London accelerator in 2017. She has also published a book – The Manifesto on Content Marketing Teams, and has launched her own podcast – People of Marketing.   Connect with Xenia Muntean LinkedIn  Planable Facebook Planable Instagram Planable Twitter   Links to other platforms where this podcast is available Apple Podcasts Stitcher Spotify

Personalisation in eCommerce goes far beyond the welcome messages and product recommendations. It’s the key to long term profitability.   Join Matt as he talks to Chloe Thomas about all the things you can do to add the personal touch to your eCommerce business and your customers to gain that competitive edge.   Globally recognised eCommerce marketing problem solver, Chloe Thomas is the author or  best selling books, keynote speaker, advisor and host of the eCommerce Masterplan Podcast and Keep Optimising Podcast. She helps her clients maximise their marketing performance.    Connect with Chloe Thomas Keep Optimising Marketing Podcast   Links to other platforms where this podcast is available Apple Podcasts Stitcher Spotify

There are many ways to market and grow our business online and (thankfully) there are plenty of eCommerce agencies that can help solve the challenge for us. But how is a business owner to decide which agency to work with?   Join Matt as he talks to Chase Clymer about what business owners need to know when working with an agency. Plus, get the inside scoop on what agencies look for in an ideal client!   Chase Clymer is the Co-founder at Electric Eye where he and his team create Shopify-powered sales machines from strategic design, development, and marketing decisions. He is also the host of Honest Ecommerce, a weekly podcast where we provide online store owners with honest, actionable advice to increase their sales and grow their business.   Connect with Chase Clymer   Electric Eye Agency Honest Commerce Podcast Twitter LinkedIn YouTube Facebook Links to other platforms where this podcast is available Apple Podcasts Stitcher Spotify

When you’re first starting a business do you know what you need to get from zero to the first couple of hundred dollars or pounds? Do you know what to do with your business once you start growing your business? Do you know what to focus on when you’re scaling? Listen in as Matt talks to Maureen Mwangi about the importance of focussing on each stage of the business and resisting the urge to scale prematurely. Maureen is the brand growth strategist behind some of America’s most beloved brands, like L'Oréal, Chobani, Dove, and Lays. She is the creator of Big Brand Academy, The Product Profit Lab, and Startward Consulting - a consulting firm dedicated to teaching product-based entrepreneurs the sales and marketing strategies they need to scale with scientific precision, so they can turn their product brands into household names. Maureen’s zone of genius is her rare ability to connect with a market and turn real data into brand growth strategies that drive multi-million dollar growth.   Connect with Maureen Mwangi Company website LinkedIn Company Facebook Instagram    Links to other platforms where this podcast is available Apple Podcasts Stitcher Spotify