eCommerce Podcast

Facebook Ads are dead.   I know, I know, you've probably heard that a million times before. But is it true and are you better off the sooner you start using Google Advertising?    This show’s guest, John Horn, certainly believes this to be true. He joins Matt to talk about why Facebook Ads are no longer worth your time and how Google Advertising can actually help you make more money.    CEO of Stub Group, a digital advertising agency and a Premiere Google Ads Partner. John has been with Stub Group for close to a decade, working with companies across the globe managing marketing for them, focusing on pay-per-click advertising.  He is passionate about speaking with clients and other business owners on ‘How to navigate the digital marketing landscape’ and converting more leads, getting more e-commerce sales, and growing revenue.   Links to other platforms where this podcast is available Apple Podcasts Stitcher Spotify  

We all know that it's more profitable to keep a customer than to acquire a new one but most businesses don’t know how to do this effectively. Valentin Radu of Omniconvert sits down with host Matt Edmundson to talk about a simple and effective strategy that can help you maximise the lifetime value of your customers and see real business growth. Valentin Radu is the Founder and CEO of Omniconvert, a growth enabler for mid-size DTC eCommerce and retail companies looking to increase customer lifetime value and decrease customer acquisition costs. He is a prolific speaker and a CVO (Customer Value Optimization) evangelist across various stages. A father, husband, and pet parent, Valentin is also the Founder and Instructor at CVO Academy, where he coaches and teaches eCommerce businesses how to scale their brands profitably and sustainably.   Links to other platforms where this podcast is available Apple Podcasts Stitcher Spotify  

Amazon is an amazing platform for any business, but it can be way too easy to get lost in the sea of products. How do you make your brand stand out?   To help you navigate this space and take advantage of all Amazon has to offer, Andrew Morgans joins Matt on the eCommerce Podcast to share five steps that will put your brand on the map!   Andrew Morgans is a thought leader in the Amazon Branding space. He is a resident mentor at UMKC's Regnier Institute for Entrepreneurship and Innovation, and guest lectures at the Henry W. Bloch School of Management. Andrew found early success as an internal corporate e-commerce manager. In less than a year he launched and scaled corporate brands new to Amazon topping over $1 million in new sales, and repeated this more than once with several different businesses. With this success, he launched both the Landlocked Co Apparel brand, and Marknology™, an Amazon Brand Accelerator. Marknology™ has worked with over 200 global brands and sales of over $200 million. Andrew is featured on a weekly podcast, Startup Hustle and speaks on e-commerce, branding and Amazon at conferences and events all over the United States.   Links to other platforms where this podcast is available Apple Podcasts Stitcher Spotify  

In a world where every niche and subset has an equal competitor, how do you drive sales?    The answer: micro-influencers.    A lot of people are sceptical about the power of micro influencers, but in this podcast we’re going to show you how they can be an incredible tool for marketers.    David Morneau is a Montreal-based entrepreneur and agency owner. Currently, he divides his time up as a Co-Founder at inBeat Agency and Founder & CEO at Breeze.co.   At his agency InBeat, David helps brands leverage thousands of collaborations with micro-influencers as he knows that people trust user-generated content performs better than studio quality ads. He often works with the leading brands such as New Balance or Nissan to attract new audiences across North America & Europe. He’s known for his unusual strategies when it comes to influencer marketing. With David’s extensive experience in the agency world, he has scaled his companies to 7-figures and helped numerous brands do the same.   Links to other platforms where this podcast is available Apple Podcasts Stitcher Spotify  

There is a lot of misinformation out there about SEO but one thing is for sure - you can't just do "keyword stuffing" anymore or use any old tricks. Google is onto us now so it will take a little more than that these days.    This week Matt sits down with Nick Trueman to talk about how SEO can drive traffic and improve your customer experience and offer some simple tips for getting started with SEO today. Whether you are new to the game or an experienced pro, this episode has tips that are perfect for everyone.    Starting out in 2007 as a Junior Google Ads Expert, Nick, became one of the industry leaders in his field. He now runs a successful PPC & SEO consultancy in Surrey & London called Spec and in 2020 he also became CEO of Just Ask Parker, which now makes him the host of the “Winning With Shopify Podcast”.    To date, he has been a board member at 4 marketing & advertising companies, sold his  own business in 2013 and worked for over 500 brands. His experience ranges from local SMEs to well known retailers all over the world.    In his spare time he works in a parallel universe to digital at a steam railway! He’s currently training to become a fireman and then one day, a driver.    Links to other platforms where this podcast is available Apple Podcasts Stitcher Spotify  

"Sales videos are boring."   If you think this, you’d be right. Sales videos are, by definition, kind of boring! There's nothing more yawn-inducing than watching someone talk about their product for 20 minutes straight.    But there IS something that makes people click play on your video instead of moving on with the rest of their lives, and it's funny content!    In this week's podcast you'll learn how to use humour in your sales videos so you can sell products without scaring off potential customers - or worse yet, making them laugh at you!   Joseph Wilkins founded ProCreative Studios almost 20 years ago where his team produced infomercials, TV commercials and corporate videos. As habits shifted from television to online, Joseph launched FunnySalesVideos.com in 2017, where he creates attention-grabbing viral style sales videos that entertain viewers into making an immediate purchase. With two decades experience, hundreds of millions of TV & online views and hundreds of millions of dollars in tracked sales, Joseph has developed 8 simple steps any business can follow to boost online sales.   Links to other platforms where this podcast is available Apple Podcasts Stitcher Spotify

The about page is one of the most important pages on any eCommerce website. Prospective buyers want to learn everything they need to know before making up their minds as to whether or not they want to buy from you - everything from pricing information down to social proof and media handles and email addresses for contact purposes! The about page will play a role in the decision-making process of potential customers and where it fails to capture the reader's attention, conversion rates will suffer. This podcast will: introduce why an about page is so important;show you how to plan out the information for your own killer about page, andhow to create a strong call to action that will increase your conversion rate. Why is the About page so important?Products and or servicesAn about page must clearly explain what your business does and offers in an easily digestible and engaging way. If website visitors can't quickly understand what your online business does and exactly what it offers to its target market they will simply move on and you will lose sales. Potential customers want the key information right up front.AuthenticityBe less corporate and more human. The about page is really helpful for building trust, especially for people who are looking to buy from small businesses. You can leverage that buying behavior honestly by talking about your humble beginnings. A compelling approach to do this is to tell a tale. Stories - particularly, personal stories - are an inherently human activity that may create a profound sense of empathy. Tell the story of how your firm began or some other element of your history that emphasizes what it does.If you are an artisan and you make handmade soaps, dog clothes, candles, baked goods, etc and you haven't moved to the point where you're fully manufacturing, or even starting to automate some of the processes when your business is made by your hands you can capture attention by telling your story and the pain points. Potential customers want to know and care about the artisan's journey. Creating a connection on an emotional level with your ideal customers will increase sales.The use of attractive images of you, your team members, your products or services helps create visual interest for the potential client. It helps them get a feel for who you are and what you're about and also carries the benefit of showing your potential clients your humanity. NavigationEven if you've got the most stunning "About Us" page that offers an awesome value proposition to the ideal customer, if users can't find it, it's useless. Your homepage and every other page on your website should have relevant links to your about page.The most damaging threat to the discoverability of your page is giving it a non-standard name. The simplest solution is to call the page "About Us" or "About [Company Name]," but there are other choices as well. Workable names include “Who Are We?” and “Meet the Team,” although unconventionalIndie brands that have a very strong valued led business and want their customers to be on that that values journey, would benefit from having theirs about links on the main navigation. A values-led online business will want to pull in its target audience by aligning them with its mission and values. 🎵I bet you think your About Page is about you 🎵Most online businesses overlook the fact that the about page is really about the visitors who are landing on their site and then clicking to learn more. The about page is less about blowing your own horn and more about the person visiting the site and why they should care about your website. Talk to the individual about why they should care about you and expand on the shared problems you are solving for them (your ideal customers). Address how you can help the right person overcome those problems while being relatable and making a point to mention what you have in common.When writing your about page, lead with the customer so that they feel seen and appreciated. Your customers care first and foremost about themselves - it's not your pretty logo or striking web design. Knowing that customers are more concerned about their own needs we can give them what they're looking for, by talking to them first, on our about pages, and then secondly, transitioning to tie in our own story into the customer's story or whatever it was that pulled them in on that about page. Hook and capture the attention of your customers by putting the focus on So there is a chance an opportunity for you to talk about you or your company, your mission, your values, but lead with the customer first, to hook them to capture their attention. How to create a killer About Page that convertsTwo-pronged approach: Structure and DesignStructure:First, think about the words you are using and make sure that the most important words are included in the headline. The headline on a website is a much bigger text size than, say, paragraphs of text.We want to start the about page and our approach to our copy for maybe the first 25 to 50% of the page with a strong headline. Then using the word "you" we can immediately pull the customer into the page. It's a powerful word and it's an underused word. The minute we as a customer read the word you, we think "they're talking to me!" and we pay attention. “If nothing else, please change your top headline from saying ‘about us’ to something related to what your customer desires and cares about or about a problem that addresses their main big pressing issue or desire.”— SpykermanA strong headline, followed by a strong sub-headline, and onto the first paragraph of text keep the potential customers moving down the page a single sentence at a time. The goal of any good copy is to get them to read the next line of copy. Capture the attention of the prospective buyers and hook them by addressing their pressing desire or pain points. Be empathetic and make it about them while hinting at the fact that you as the company owner also had the same problem. You can then segue and begin to start hinting at the backstory, the mission, and the values of your company. So by the end of that paragraph, the buyer needs to feel understood and confident that you can help them solve the problem.“The goal of any good copy is to get them to read the next line of copy.”- SpykermanDesignDesign is an important aspect of the about page. A long wall of text can get real old, real fast. The best way to deal with that is to break it down into chunks. The majority of people visiting the page will have short attention spans and will scroll right by if they don't see anything that is of visual interest to them. People tend to scan the page instead of reading and their eyes are dancing around the page for something that will appeal and pull their attention. You want to leverage what we know about this by throwing in some icons to represent, for example, your values. You can break it up further by putting in macro images of your materials or your ingredients. Start to weave imagery into the page to create a sensory experience. Break up the text with bullet points of key benefits. Create a strong call to action that will lead to conversionIf people have taken the time, and you've chunked out your page and people have taken the time to be browsing with intention. When they get to the bottom it is a ripe opportunity for capturing the next step and having a strong call to action to create convert visitors into customers. The call to action can be anything from buy now to sign up to get in touch. An awesome about page isn't enough to convert visitors. You have to go beyond that to a strong call to action. Your prospective buyer needs to know what to do next. It's a missed opportunity to not have a call to action and leave your potential customer hanging. Connect with Reese SpykermanConnect with Reese at designbyreese.com LinksKristi Soomer about page - https://www.kristisoomer.com/pages/about“Kristi's site is one that I will return to time and time again because it is a perfect example to the clients I work with for how to knock an about page out of the park.”SpykermanThe Kind bar about page - https://www.kindsnacks.co.uk/aboutCasper Mattress about page - https://casper.com/about/

Do you want to kick off your own eCommerce business but are not sure how to get past your limitations or where to start? Perhaps this success story will inspire you to pull the trigger.   Join the conversation as Jared Mitchell shares with Matt how he and his wife, Alana, built a successful eCommerce business from the ground up.    Jared and his wife Alana have been successful "Fampretreneurs" for over 13 years. They have experience building a brand with AlanaMitchell.com, mastering retail with SkincarebyAlana.com, and the agency/consulting side with Beefysites.com to champion the former.    Links to other platforms where this podcast is available Apple Podcasts Stitcher Spotify

Do you have goods that are in-demand on Amazon? You're not alone. There's a massive opportunity for any business owner, mompreneur, or entrepreneur who has products they want to sell online. The question is: how do you manage it all? Chelsea Cohen joins Matt in our final episode of season seven to share secrets of how to leverage the power of Amazon for inventory management. Chelsea is an Amazon inventory management expert and the co-founder of SoStocked.com, which is an Amazon inventory management software. Chelsea’s also a 7-figure Amazon seller, speaker & consultant. Her regular clients include 7 & 8-figure sellers. She has been featured on AM/PM Podcast, Seller Stories with Jungle Scout & the Amazing Summit stage, among others.   Links to other platforms where this podcast is available Apple Podcasts Stitcher Spotify

You’re looking to grow your eCommerce business. You’ve heard about Facebook ads, but you don’t know how they work or what’s the best way to use them.   It’s your lucky day!   Listen in as Matt sits down with Meredith Kallaher to talk about her specific strategy for targeting the ideal audience that leads to more clicks, leads and ultimately, sales!   Meredith Kallaher helps new and seasoned business owners find the RIGHT people to effectively communicate the value of their offers and move prospects along their customer journey quickly. She helps entrepreneurs develop and implement marketing strategies that optimize for profit and meet their customers where they are with social media advertising, conversion copywriting or the buildout of products on Kajabi.   Links to other platforms where this podcast is available Apple Podcasts Stitcher Spotify