eCommerce Podcast #83 - How SEO Ranking Can Improve Your Customer Experience
There is a lot of misinformation out there about SEO but one thing is for sure - you can't just do "keyword stuffing" anymore or use any old tricks. Google is onto us now so it will take a little more than that these days.
This week Matt sits down with Nick Trueman to talk about how SEO can drive traffic and improve your customer experience and offer some simple tips for getting started with SEO today. Whether you are new to the game or an experienced pro, this episode has tips that are perfect for everyone.
Starting out in 2007 as a Junior Google Ads Expert, Nick, became one of the industry leaders in his field. He now runs a successful PPC & SEO consultancy in Surrey & London called Spec and in 2020 he also became CEO of Just Ask Parker, which now makes him the host of the “Winning With Shopify Podcast”.
To date, he has been a board member at 4 marketing & advertising companies, sold his own business in 2013 and worked for over 500 brands. His experience ranges from local SMEs to well known retailers all over the world.
In his spare time he works in a parallel universe to digital at a steam railway! He’s currently training to become a fireman and then one day, a driver.
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