FULL COMP: The Voice of the Restaurant Industry Revolution

We're running out of options, as a species. Sustainability is more than a catchphrase these days, it's a moral obligation and a consumer expectation. But what does sustainability look like in action? Is it scary? Is it expensive? Is it even a realistic endeavor considering the thousands of other things we have going on at the moment? Today we talk with Chef Matt Orlando. He's a damn good chef and restaurateur. How good? When he opened his AMASS, Rene Redzepi and Thomas Keller invested. He's also leading the charge in sustainable practices and today he runs us through the things he does to protect the planet which protecting his pocketbook. For more on AMASS visit https://amassrestaurant.com FULL COMP is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. ________________________________ CLICK HERE to Chat with Josh Free Download: 5 Steps to Achieve a 15% Net Profit We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting: FULL COMP Restaurant Marketing School The Playbook Industry Town Halls

Restaurant folks are cowboys, right? We're pirates on a ship shooting from the hip and trusting our guts to point us in the right direction. But, to be honest, that hasn't always served me well. What has always served me well, is looking at the data and planning accordingly. And, when I look to the future, I use the information I can pick up now to forecast the best path forward. That's what led to this conversation with the folks over at Oracle. They just completed a massive survey of thousands of restaurant customers in an effort to determine exactly what our customers want and what they'll expect from us in the new year. Today we sit down with Mike and Simon from their leadership team to run through what the data says and how we should interpret it. To read the full report click here.  FULL COMP is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. ________________________________ CLICK HERE to Chat with Josh Free Download: 5 Steps to Achieve a 15% Net Profit We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting: FULL COMP Restaurant Marketing School The Playbook Industry Town Halls

If you had a crystal ball and could see the future of our industry, who'd be delivering the food? Did I say who? What is delivering the food? This isn't going to be a show about autonomous automobiles traveling at 1 mile an hour down the sidewalks in your neighborhood, because I just don't see that getting the job done. Today we're talking with Yariv Bash of Flytrex, a company using arial drones to deliver food for restaurants in the United States today. Let's take a peek into the not so distant future of food delivery. TIME-STAMPED SHOW NOTES [2:30] We're going to the moon!: Creating Flytrex [5:20] The Vision: Hot, orderly, quiet, noninvasive, and affordable. [6:35] Y'all, It's official; we live in the future: The drone delivery process [8:32] The logistics: A degree of magnitude more efficient [9:20] The Simplicity: If you have a driver's license, you're overqualified to operate the system. [10:42] The future of the future: Who's going to compete with Flytrex? [11:38] Distance and Timing: Straight lines, no stops, no traffic jams [12:21] The Cost: Sure beats the pants off of 30% to 3PDs. [13:02] The Location:  Why North Carolina was a win-win place to start [13:43] The plan: 80 million back yards [14:18] The Limitations: What if I live in an apartment? [15:14] The Process of Perfection: Making all the moving parts work for all stakeholders involved [16:19] The Customer: Reconciling the needs of all involved [17:15] The Software: Arranging the 1's and 0's to satisfy end-user preferences [17:55] The Milestones: Federal approvals, Operations, and Tech Regulations [18:45] Coming to a City Near You: Market considerations [19:15] The Timeline: Projections for national availability [20:09] What you need to know as a restaurant owner: This is a win-win-win solution [20:45] From one dreamer to the millions of dreamers listening: Believe in your vision For more on Flytrex visit https://www.flytrex.com FULL COMP is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. ________________________________ CLICK HERE to Chat with Josh Free Download: 5 Steps to Achieve a 15% Net Profit We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting: FULL COMP Restaurant Marketing School The Playbook Industry Town Halls

When did you give up on the idea of balance? How many promises have you broken to yourself or to friends and family? It's so damn hard because the needs of our businesses are immediate and constant. The fires we put out on a daily basis are sometimes literally so how can we step away? How do we unplug without shooting our future selves in the foot? Tamara Loehr has an idea and it's pretty compelling. She advocates for blending and, in today conversation, walks us through the step by step process of seamlessly blending our personal life with our professional life. TIME STAMPED SHOW NOTES [2:35] The juggling act: The merit of asking permission and refusing to apologize [5:25] Setting boundaries and establishing a rhythm [6:49] Training your team: Putting systems in place that establish and uphold expectations [8:55] Establishing core values, bucket lists, and how to have fun on the way through [11:05] The value of doing the opposite: Creating magic by following your gut instincts [14:16] Beginning to blend: From overwhelm to a value-driven life [17:20] The power of mentors: Who to take advice from if you're trying to bring in 10M a year [18:44] Communicating in Color Blocks: Categorizing your conversations for maximum effect [20:02] The Power and Place for EOS, Scaling Up and Net Positive: When to use what to create maximum impact [22:17] Slicing your pie: Unpacking and implementing the systems for getting started [24:40] Living life on your own terms: Creating an effective support system [29:25] Lessons learned: Money, community, and the value of carts before horses For more on blending check out https://www.loehrblend.com FULL COMP is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. ________________________________ CLICK HERE to Chat with Josh Free Download: 5 Steps to Achieve a 15% Net Profit We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting: FULL COMP Restaurant Marketing School The Playbook Industry Town Halls

Without question, one of the foundational elements of our industry's future is food delivery. But, almost two years into the delivery revolution, many of us are still struggling with execution and profitability. But what if there was a roadmap that could guide us toward success? Today we chat with Carl Orsbourn & Meredith Sandland, authors of Delivering the Digital Restaurant. Together, we tackle the big ideas in the book and offer some actionable advice on how you can capitalize on the massive demand out there for food delivery. TIME STAMPED SHOW NOTES [2:30] Building the playbook: The Origin Story [6:08] Translating marketing: Understanding your niche's values [7:35] The right offering for the right location [8:20] Giving the customer what they want: Making money while experimenting [9:50] Converting your customers off the delivery platforms [13:40] Expanding revenue through delivery: How to serve your consumer demand [17:20] Ghost Kitchens: The fundamentals of success [20:47] Strategies for Surprise & Delight through delivery [24:50] The rise of personalization & The future of Dine-In: It all comes down to data [28:14] Shaping your restaurant to serve [30:23] A hopeful view for the industry To pick up their book visit https://www.deliveringthedigitalrestaurant.com FULL COMP is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. ________________________________ CLICK HERE to Chat with Josh Free Download: 5 Steps to Achieve a 15% Net Profit We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting: FULL COMP Restaurant Marketing School The Playbook Industry Town Halls

If you want to know the truth, without one ounce of sugarcoating, just call Brian Malarkey. The Celebrity Chef  has spent almost two decades betting big on his version of what success looks like. Big venues, high stakes and higher revenues. Post pandemic, where everything is thinking small and capitalizing on a flush economy, he's taking a different path. In today's episode Brian and I chat about how he got to where he is today and where he thinks we're headed as an industry. TIME STAMPED SHOW NOTES [2:10] Learning on someone else's dime: Wisdom on running restaurants [3:22] Generating Income 101: Decide if you're cooking for the elite or cooking for the masses [4:19] The benefits of larger venues [5:05] Crushing the big game: Making it rain in The Roaring 20's (Part II) [7:18] Brand Awareness: Love me or hate me, they will show up. [8:24] The Business of Celebrity: Core focuses [10:50] The key to training your staff for a true hospitality experience [13:30] New deals: How to bargain with your landlord [16:57] Opinion: Why ghost kitchens are stupid [18:14] The steps to achieve success: Studying the playbook [20:03] What to avoid: Lawyers, monster kitchens, and cooking for other chefs [21:49] Plagiarism is a form of flattery: It's right there in front of you For more on the chef visit https://www.brianmalarkey.com FULL COMP is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. ________________________________ CLICK HERE to Chat with Josh Free Download: 5 Steps to Achieve a 15% Net Profit We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting: FULL COMP Restaurant Marketing School The Playbook Industry Town Halls

Do you remember when you first started in this industry? Do you remember the excitement and the optimism. Back then we believed that anything was possible. What if we never lost that? What could we have achieved? Today we talk to Brittney Valles. A restaurateur that carving her own path in this industry and, along the way, showing us what's possible when you pair talent and hard work with a brilliant mind and endless optimism. TIME-STAMPED SHOW NOTES [2:07] Unconventional mentorship in an unconventional industry [4:43] The benefits of delegation [8:45] Getting it right: Creating consistency in inconsistency [11:15] Creating a brand: The value in saying yes [12:20] Lessons in partnership: It's a marriage. [15:10] Pretending to be humble: You'll never get there if you don't put yourself out there [17:52] Gogo's Tacos: Building a brand that stands for something better [21:20] Being mission-driven: Intention is everything [22:22] Pushing back: Defending the cost of doing business well [26:09] Sticking to your guns: Not everyone is your customer [29:09] Using influence for the greatest good [30:05] The power of winging it For more on Gogo's Tacos and her foundation visit https://www.gogostacos.com FULL COMP is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. ________________________________ CLICK HERE to Chat with Josh Free Download: 5 Steps to Achieve a 15% Net Profit We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting: FULL COMP Restaurant Marketing School The Playbook Industry Town Halls

What's the best event you've ever been to? What made it special? What do you remember most vividly about the experience? One of my favorites is Tales of the Cocktail in New Orleans, an event as dynamic as the city it was born in. Today we chat with Eileen Wayner, the CEO of the foundation to talk about what it takes to create an event that is as educational as it is entertaining for the last 20 years. TIME STAMPED SHOW NOTES [2:18] For the industry, by the industry: determining what's important. [5:42] The evolution of an event: delivering the world's best cocktail conference [10:15] Connecting through the rich and robust spirit of New Orleans [13:15] What makes a great event: inspiring attendance [18:38] Luring people back to bartending as a career [20:25] The work we need to do as an industry [21:22] Looking to the future: what's coming next for Tales of the Cocktail [23:44] We all thrive when we all thrive: Exploring values and responsibility [26:55] Why Hospitality is the best industry in the world That's Eileen Wayner. For more on Tales of the Cocktail visit https://talesofthecocktail.org FULL COMP is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. ________________________________ CLICK HERE to Chat with Josh Free Download: 5 Steps to Achieve a 15% Net Profit We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting: FULL COMP Restaurant Marketing School The Playbook Industry Town Halls

How do we communicate with our customers when they're not in our restaurant? Email has been the staple for decades but in a world where everyone is using their smartphone for everything, shouldn't we explore our other options? Today we chat with Mike Yan, founder of Manychat, a chatbot platform that gives us the ability to effortlessly connect with our guest via text, instagram, facebook and much more. Together we unpack the different ways this new tech enables us to engage and delight our guests. TIME-STAMPED SHOW NOTES [2:10] Leapfrogging email: the origin story of ManyChat [5:30] Success with Facebook Messenger [7:24] The merits of chat marketing: a world of effortless possibility on autopilot [15:20] How to get an 80% open rate on your marketing efforts [19:24] How to run a contest to drive engagement through the roof [22:32] Data collection might be the new CRM [25:05] It's simple: get on board early or wait until you've lost the race. That's Mike Yan. For more on Manychat go to https://manychat.com FULL COMP is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. ________________________________ CLICK HERE to Chat with Josh Free Download: 5 Steps to Achieve a 15% Net Profit We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting: FULL COMP Restaurant Marketing School The Playbook Industry Town Halls

I'm sure everyone ascribes to the philosophy of being the change you want to see in the world, but what does that look like in practical application? As hospitality professional, we have a unique opportunity to shape our neighborhoods by influencing what they consume and how they consume it. André Hueston Mack is doing exactly that. Never in my life have I seen someone invest so much of themselves into their community and today we talk about the risks and rewards associated on betting on your neighbors to create a better neighborhood. TIME STAMPED SHOW NOTES [2:20] Learning the standards of self-expression [5:00] Leaving Thomas Keller: Where uncertainty meets determination [7:09] The slow burn of getting rich: "It was hard, but it was mine". [9:22] Making the wine was the easy part [11:02] Knowing who to impress: the key to success in salesmanship [13:28] Running toward discomfort: Understanding your own strengths [14:04] Pushing boundaries: Priorities, time management, and opportunity [16:06] How hard could it be?: Scaling an empire outside your front door [20:56] Ensuring a profitable ecosystem: The demerits of peaking early [22:53] It's all about the neighborhood: Keeping it personal [24:35] Preparing for the moment you're in the way [26:10] What Albert Einstein, distillation, and For Dummies books have in common [29:00] Choosing from a thousand options [30:10] Everything you ever wanted is on the other side of your fear. FULL COMP is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. ________________________________ CLICK HERE to Chat with Josh Free Download: 5 Steps to Achieve a 15% Net Profit We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting: FULL COMP Restaurant Marketing School The Playbook Industry Town Halls