FULL COMP: The Voice of the Restaurant Industry Revolution Episode 166: Making Delivery Work: Carl Orsbourn & Meredith Sandland of Delivering the Digital Restaurant
Without question, one of the foundational elements of our industry's future is food delivery. But, almost two years into the delivery revolution, many of us are still struggling with execution and profitability. But what if there was a roadmap that could guide us toward success?
Today we chat with Carl Orsbourn & Meredith Sandland, authors of Delivering the Digital Restaurant. Together, we tackle the big ideas in the book and offer some actionable advice on how you can capitalize on the massive demand out there for food delivery.
TIME STAMPED SHOW NOTES
[2:30] Building the playbook: The Origin Story
[6:08] Translating marketing: Understanding your niche's values
[7:35] The right offering for the right location
[8:20] Giving the customer what they want: Making money while experimenting
[9:50] Converting your customers off the delivery platforms
[13:40] Expanding revenue through delivery: How to serve your consumer demand
[17:20] Ghost Kitchens: The fundamentals of success
[20:47] Strategies for Surprise & Delight through delivery
[24:50] The rise of personalization & The future of Dine-In: It all comes down to data
[28:14] Shaping your restaurant to serve
[30:23] A hopeful view for the industry
To pick up their book visit https://www.deliveringthedigitalrestaurant.com
FULL COMP is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
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