The Futur with Chris Do

Do you have to suffer to build character? We get philosophical in part two of our conversation with Baronfig founder and author Joey Cofone. He and Chris continue their discussion about The Laws of Creativity and delve into the role failure—and sometimes delusion—plays in the story of success. We like how Joey explains the concept of creativity: like a musical instrument, creativity is a practical trade that you can learn, develop, and improve over time. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Joey Cofone is the Founder and CEO of Baronfig, an award-winning designer and entrepreneur, and the newly minted author of The Laws of Creativity. If you have listened to our podcast long enough then you may have heard Joey’s voice before. Way back in episode 57. We are pleased to welcome him back to the show to share what he’s been working on for a long time: defining the laws of creativity. In part one of this conversation, Joey and Chris share some of their most poignant memories of creativity. They discuss the importance of remaining curious, following your instinct, and why what makes you weird also makes you wonderful. Sponsored by Masterclass - https://www.masterclass.com/futur Hookpoint - https://goingviral.pro Ladder - https://www.ladderlife.com/futur The Commercial Break - https://tcbpodcast.com Learn more about your ad choices. Visit podcastchoices.com/adchoices

Criticism is easily given, but rarely appreciated. At some point we have all had to critique someone else’s work or be critiqued by a client, manager, or teacher. The experience can be emotionally rattling. In part four of our design thinking talk, Eric Moore and Chris Do discuss ways to improve how you give and receive critique. A key component of constructive criticism is having a shared criteria to review the work. During their conversation, Chris and Eric share memorable stories of critique from their experience as students, teachers, and professionals. Pro tip: grab a pen and paper before you listen to this one. You will want to take notes. Sponsored by First Republic Bank - https://firstrepublic.com HolaBrief - https://www.holabrief.com/thefutur Hookpoint - https://goingviral.pro Learn more about your ad choices. Visit podcastchoices.com/adchoices

Creative ideas are tough to sell. They start vague and, until fully realized, are malleable concepts prone to change. So how do you prove the value of an idea before it is created? With design thinking, of course. In part three of our design thinking conversation, Eric Moore joins Chris Do to discuss what is at the heart of this beloved concept: knowing your audience. You may hear design thinking referred to as human-centered design. That idea of designing with people in mind is what makes design thinking both a mindset and a framework. And the main ingredient is empathy. In this chat, Eric shares stories from his experience using design thinking at scale and working with enterprise-level SaaS companies. He also offers a free (no strings attached) gift that you can download from thedesignthinker.org. Sponsored by BetterHelp - https://betterhelp.com/futur Wix - https://wix.com/partners First Republic Bank - https://firstrepublic.com Learn more about your ad choices. Visit podcastchoices.com/adchoices

Now that we understand what design thinking is, it is time we learn how to use it. In part two of our design thinking discussion, app designer Deanna joins Eric and Chris to walk us through her practical application of the framework. We start by explaining the four phases of the design thinking process and follow Deanna’s story and design process for context. We also discuss how making empathy maps (and what they are), Eric’s cleverly named rose-thorn-bud concept, and where data analysis and confirmation bias come into play. Sponsored by First Republic Bank - https://firstrepublic.com HolaBrief - https://www.holabrief.com/thefutur Learn more about your ad choices. Visit podcastchoices.com/adchoices

In part two of our discussion about detachment, Chris and Anneli dive deeper—and more personally—into how practicing detachment benefits your life. It's easy to attach your value and identity to your work. But that attachment then often becomes the root of your unhappiness. If your work is undervalued or criticized, then you feel personally undervalued or criticized. In this conversation, Chris shares his steps to practice meaningful detachment and explains key concepts that he follows. If you struggle with criticism, perfectionism, or taking ownership of your response in a situation, this episode might help. Learn more about your ad choices. Visit podcastchoices.com/adchoices

If you’ve listened to the podcast long enough (or watched enough videos), you will have heard the joke about Chris being a robot. That is to say; he always keeps his cool. But how does he do it? How does Chris regulate his emotions so well? Especially in the face of aggressive internet criticism. In part one of this two-part episode, Chris and Anneli discuss the art of detachment. By definition, detachment means being free from bias or prejudice. And that is key to Chris’s ability to remain objective. Sponsored by Wix - https://wix.com/partners Learn more about your ad choices. Visit podcastchoices.com/adchoices

Joana Galvao is the founder of award-winning branding and web design agency GiF Design Studios. She is also on a personal mission to help fellow creative service providers stay booked solid. In this special episode, Joana takes us through her entire marketing funnel. You will hear how it developed and how she automates nearly everything to maximize efficiency. Joana’s marketing process worked so well that she took four months of maternity leave and did not check her email once. If that doesn’t impress you, we don’t know what will. Better yet, Joana was kind enough to share this process as a free download to The Futur Podcast listeners. Download the document and follow along as you listen (or save it for later). Sponsored by Learn more about your ad choices. Visit podcastchoices.com/adchoices

Brendan Kane is a bestselling author and influential marketing advisor to celebrities, pro athletes, and major brands. He’s helped clients like Taylor Swift, Paramount Studios, Vice, and IKEA make content that consistently goes viral. Despite how it may feel, the algorithms are not working against you. They are one of the keys to making viral content. In this episode, Brendan walks us through his process for creating quality content that appeals to a broad audience and makes our algorithmic adversaries happy. Want to know the secret to social media success? Effective storytelling. The best content comes from stories that resonate with people on many levels. According to Brendan, there are six different ways people perceive content. We can use that information to tell better stories with context that matters to our prospective audience. Brendan also dispels myths and outdated advice for how to “beat” the algorithm. For instance, unleashing a consistent torrent of content will not yield better engagement results because crappy content is still crappy. If you want to improve your content, be more strategic with social media, and connect with a wide range of people, listen closely to this episode. Sponsored by Gusto - https://gusto.com/futur Wix - https://wix.com/partners Learn more about your ad choices. Visit podcastchoices.com/adchoices

Daniel Priestley, an entrepreneur and author of *Key Person of Influence*, dives into the transformative power of personal branding. He highlights how visible leadership, much like icons such as Steve Jobs and Richard Branson, can drive business success. Daniel emphasizes the importance of consistency in building relationships, effective pitching, and creating a product ecosystem for growth. He also discusses leveraging technology and machine learning to enhance branding strategies, all while urging listeners to consider their unique impact in the world.