Self Publishing School: How To Write A Book That Grows Your Impact, Income, And Business cover image

Self Publishing School: How To Write A Book That Grows Your Impact, Income, And Business

Latest episodes

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Jan 1, 2018 • 47min

SPS 036: How to Build an Author Platform with Steve Scott

In this episode, we have Steve Scott, a renowned author, blogger, and podcaster, who has published over 50 books in three different niches. Steve's expertise lies in building a platform and leveraging it for massive success in Kindle book publishing.Steve initially ventured into Kindle publishing in February 2012 with the intention of driving traffic to his blog. However, he quickly realized the potential for generating income through his books. He then focused on an untapped niche that he was interested in and dedicated himself to writing in-depth books about habits. He leveraged his knowledge of internet marketing to give away free content and build an email list, which became instrumental in building his platform and achieving Kindle publishing success.Throughout the episode, Steve shares his experiences and strategies for success in Amazon book publishing. He emphasizes the importance of understanding micro-topics, creating valuable content, and building an email list to promote and sell books. Steve also discusses the significance of launching books at a promotional price, utilizing email sequences, and continuously releasing new books to maintain momentum and attract readers.Steve's approach revolves around creating a platform that combines content marketing, email marketing, and Amazon's platform. He highlights the value of content upgrades, checklists, and leveraging platforms like SlideShare to reach a wider audience. Additionally, Steve emphasizes the importance of driving readers back to content and email lists, rather than solely focusing on social media.Listeners can expect to gain valuable insights into building a successful platform, leveraging Amazon's platform, and implementing effective marketing strategies for Kindle book publishing. Steve's experience and expertise in the field make this episode a valuable resource for authors and aspiring self-publishers looking to achieve success on Amazon.Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki
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Dec 26, 2017 • 45min

SPS 035: Using a Book To Get Booked with Grant Baldwin

Grant Baldwin is a nationally known keynote speaker, author, and entrepreneur who has made a name for himself in the speaking industry. He is the creator of the Booked and Paid to Speak training program and hosts The Speaker Lab Podcast, providing valuable training and resources for speakers at all levels. Grant has delivered hundreds of presentations and spoken to over 400,000 people in various states across the United States.In this episode, Grant shares his journey of discovering his career as a speaker and why he wrote his book, "Reality Check." The book was inspired by the questions high school students often asked about preparing for life after graduation. Grant saw it as an opportunity to provide valuable insights and resources while also using it as a tool to secure speaking engagements and generate additional revenue.Grant chose to self-publish his book, recognizing the synergy between speaking and book sales. When he speaks at events, he has a built-in audience who can easily purchase his book afterwards. He emphasizes the importance of setting deadlines and creating a timeline to stay on track during the writing process. Grant also highlights the value of seeking input from editors and utilizing professional printing services.As a seasoned speaker, Grant advises aspiring speakers to clarify their purpose, target audience, and desired topics before diving into the speaking industry. He emphasizes the significance of having a well-designed website, demo video, and book cover to make a positive impression on potential clients. Grant shares insights on creating impactful demo videos that leave the audience wanting more.Additionally, Grant discusses effective strategies for reaching out to event organizers and securing speaking opportunities. He suggests using Google to find relevant events and contacting organizers to inquire about their speaker hiring process. Grant emphasizes the importance of building relationships through phone conversations and treating speaking as a relationship business.Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki
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Dec 19, 2017 • 1h 1min

SPS 034: Clinton White House Speech Writer at Age 23 with John Corcoran

John Corcoran is a versatile professional with a diverse background in law, writing, and politics. As a former speechwriter for the Governor of California and the Clinton White House, John has honed his writing skills in high-profile environments. In this episode, John shares his journey of landing a writer job at The White House after college and provides valuable insights and advice for success.John emphasizes the importance of positioning oneself for success by staying connected with contacts and seizing opportunities. He shares his own experience of keeping in touch with former colleagues at The White House, which eventually led to him being asked for a writing sample. By being prepared and having a published letter to the editor in The New York Times, John was able to showcase his writing skills and secure the job.Throughout the episode, John provides valuable insights into the world of writing, speechwriting, and effective communication. His experiences in high-pressure environments and interactions with influential individuals offer practical wisdom for aspiring writers. By embracing unique opportunities, nurturing connections, and continuously improving writing and communication skills, listeners can position themselves for success in writing jobs and beyond.Listeners will benefit from John's engaging storytelling, valuable advice, and unique perspectives on writing and communication. Whether you're interested in politics, speechwriting, or simply improving your writing skills, this episode offers practical insights and inspiration.Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki
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Dec 12, 2017 • 44min

SPS 033: How I Used My Book “Podcast Launch” to Help Create Podcasters' Paradise with John Lee Dumas

John Lee Dumas is a renowned entrepreneur and the host of the highly popular podcast, Entrepreneurs on Fire (EOFire). In this episode, John discusses his journey as a podcast host and author, shedding light on his first book, Podcast Launch, and the subsequent success of his podcasting course and community, Podcaster's Paradise.Writing a book was a natural step for John as his podcast, EOFire, gained immense popularity. Listeners were eager to learn about his podcasting method, prompting him to share his story and insights through a book. Together with his partner Kate, John wrote Podcast Launch, which became an instant success upon its release, reaching the number one rank on Amazon for podcasting-related books. Despite undergoing multiple revisions, the book was completed in a single weekend, highlighting John's commitment and expertise in the field.The release of Podcast Launch not only provided valuable information to aspiring podcasters but also led to the inception of Podcaster's Paradise in October 2013. Writing the book helped John realize the process he followed and inspired him to create a comprehensive podcasting course and community. Podcaster's Paradise became a significant earner for John, demonstrating the power of combining a book with a related course or program.Throughout the episode, John shares insights into his journey as a podcaster and author, offering practical tips and strategies for authors interested in podcasting. He highlights the significance of starting, despite the challenges, and emphasizes the power of combining a book with other products or services to maximize revenue and provide additional value to readers.Listeners will gain valuable insights into the world of podcasting, book writing, and lead generation through John's experiences and success. Whether you're an aspiring author, podcaster, or entrepreneur, this episode offers inspiration and actionable advice to leverage the power of podcasting and books to build a successful brand and community.Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki
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Dec 5, 2017 • 1h 7min

SPS 032: Growing My 8-Figure Business With A Book with Ryan Deiss

Ryan Deiss is a highly successful entrepreneur and marketing expert, known for his expertise in email marketing, sales funnels, and product creation. As the founder and CEO of DigitalMarketer, a leading online community for digital marketers, Ryan and his team have conducted extensive marketing tests, generated millions of unique visitors, sent billions of emails, and run thousands of split tests, amounting to an impressive track record.In this episode, Ryan discusses his book, "The Invisible Selling Machine," which focuses on the power of email marketing. The book serves as a valuable resource for marketers, providing email templates and strategies. Ryan explains how writing a book can be an effective tool for jumpstarting a business and emphasizes the importance of having a well-developed back end in place.To expedite the writing process, Ryan employed a unique webinar concept to test the book title and gather insights. This approach allowed him to write the book swiftly while ensuring its alignment with market needs. Ryan also shares his collaboration with an editor and his meticulous editing process to maintain his unique voice throughout the book.Beyond discussing the book, Ryan shares valuable insights into marketing, writing, and effective entrepreneurship. Listeners can expect to gain valuable knowledge and strategies from his experiences and expertise in the field. Ryan's success in email marketing and product creation showcases his deep understanding of marketing principles and his ability to generate significant results.Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki
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Nov 28, 2017 • 51min

SPS 031: Building my Business & Group Coaching Program with Jaime Tardy

Jaime Masters (formerly known as Jaime Tardy) is an accomplished business coach, keynote speaker, bestselling author, entrepreneur, and a remarkable guest on today's show. She is the mastermind behind the Eventual Millionaire website and podcast, where she has interviewed over 200 millionaire entrepreneurs. Jaime has also gained recognition through features on major news outlets such as CNN, MSN, Success Magazine, and Yahoo.In this episode, we delve into Jaime's bestselling book, "The Eventual Millionaire," and its impact on her business and coaching endeavors. We explore the marketing strategies employed to promote the book and discuss how it has contributed to Jaime's professional growth. As a close friend, the host is particularly enthusiastic about this conversation, having had frequent discussions about the book with Jaime.During the episode, listeners can expect to gain valuable insights into book advertising and marketing strategies, as Jaime shares her firsthand experience in promoting her book. Her expertise in reaching a wide audience through various media outlets and channels makes this episode particularly valuable for authors and aspiring authors looking to maximize the reach of their books.Furthermore, the episode offers a glimpse into Jaime's entrepreneurial journey and her ability to connect with influential individuals in the business world. Her accomplishments as a 7-figure business coach and her success in building a thriving platform demonstrate her dedication and proficiency in the industry.Overall, this episode provides a wealth of information for aspiring authors, entrepreneurs, and individuals seeking inspiration and guidance on their path to success. Jaime's expertise, combined with her engaging storytelling, makes for an enlightening and inspiring conversation.Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki
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Nov 21, 2017 • 54min

SPS 030: 6 MONTHS TO 6 FIGURES with Peter Voogd

Peter Voogd is a renowned figure in the entrepreneurial world, known for his expertise in empowering young entrepreneurs. He achieved remarkable success at an early age, building an 8 million dollar empire by the time he was 27. With a strong passion for mentorship, Peter has trained nearly 5000 entrepreneurs and founded Game Changers Academy. He is also the author of the international bestseller "6 Months to 6 Figures" and hosts the highly-rated podcast "Young Entrepreneur Lifestyle 2.0."In this episode, we dive into Peter's book and explore how he utilized it to propel his business growth. With a unique story as his foundation, Peter strategically approached the angle and marketing of his book to stand out in the crowded market. He shares insights on building a powerful launch team and leveraging every available platform to maximize exposure. Additionally, Peter discusses how he fostered relationships with influential figures, including Donald Trump, to amplify the reach of his book.Peter's journey and success serve as a valuable source of inspiration and guidance for aspiring entrepreneurs. By sharing his experiences and strategies, he offers practical insights into building a thriving business and creating a strong personal brand. The episode highlights the significance of leveraging unique angles and utilizing a diverse range of platforms to effectively promote a book.By combining his own story, strategic marketing tactics, and influencer relationships, Peter Voogd offers a comprehensive guide on how to leverage a book to grow a business and establish oneself as a thought leader. Listeners will be inspired to take action and follow in Peter's footsteps on their entrepreneurial journey.Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki
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Nov 14, 2017 • 53min

SPS 029: How I Used A Book Trailer, Facebook Ads & a Launch Team to Launch My First Book with Andrew Ferebee

Andrew Ferebee, an entrepreneur, author, and podcaster, is the mastermind behind the popular Knowledge For Men website. His expertise extends to dating and relationships, as showcased in his book "The Dating Playbook For Men." In this episode, we delve into Andrew's book and his unique launch strategy.While Andrew had not initially planned on writing a dating book, he recognized a prevalent need for accurate information amidst the sea of misinformation surrounding men and dating. Thus, "The Dating Playbook For Men" was born. Andrew shares his experience of writing the book in just 30 days while continuing to create valuable content.Throughout the conversation, Andrew provides engaging insights on writing, dating, and the valuable lessons he has learned. His book launch serves as a captivating case study, as it was recorded during his successful first launch, offering valuable insights and strategies for aspiring authors.By addressing the misconceptions and challenges surrounding dating, Andrew offers readers a comprehensive playbook for navigating the intricacies of relationships. Drawing upon his own experiences and observations, he presents practical advice and strategies for men seeking meaningful connections.Listeners can expect a dynamic conversation that delves into the nuances of writing, dating, and launching a book. Andrew's unique approach to addressing the needs of his audience and his commitment to creating valuable content make this episode a must-listen for individuals seeking guidance in the realm of dating and relationships.Through his book and launch strategy, Andrew Ferebee provides valuable lessons and actionable advice, offering a fresh perspective on the dating landscape. Whether you're looking to improve your dating life or gain insights into effective book launches, this episode offers a wealth of knowledge and inspiration.Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki
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Nov 7, 2017 • 48min

SPS 028: Getting Your First 10,000 Readers with Nick Stephenson

In this episode, I have the pleasure of speaking with Nick Stephenson, a bestselling author of both fiction and nonfiction, and an expert in helping new authors find their first 10,000 readers. Nick and I share a passion for marketing and audience building, and we often exchange valuable insights and strategies.Nick shares his inspiring journey of how he never initially intended to become a writer, but he had a strong desire to engage in something creative on his own terms. When the opportunity of Kindle books and self-publishing emerged, he saw it as the perfect chance to write a book. Although his first book didn't initially gain significant traction, the experience encouraged him to keep writing and exploring the world of self-publishing. Eventually, Nick began teaching others to do the same, emphasizing that if he could achieve success, anyone could. His wealth of knowledge and expertise make for an engaging and informative conversation.During the episode, Nick provides valuable insights on finding readers for your book. He shares practical strategies, proven techniques, and marketing tips to help authors reach and connect with their target audience. Nick's expertise lies not only in writing compelling books but also in effectively marketing and promoting them to achieve maximum visibility and engagement.Whether you're an aspiring author looking to find your first readers or an established writer seeking to expand your reach, this episode offers valuable information and actionable advice. Nick's genuine passion for helping authors succeed shines through as he shares his experiences and knowledge.Tune in to discover how Nick Stephenson's journey as an author and marketing expert can inspire and guide you on your own path to finding readers for your book. With his practical strategies and motivational approach, you'll gain valuable insights that can help you achieve success in the competitive world of publishing.Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki
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Oct 31, 2017 • 48min

SPS 027: How to Write a Timeless Book that Sells 500,000 Copies with Josh Shipp

In this episode, I have the pleasure of speaking with Josh Shipp, an accomplished author, global youth empowerment expert, and renowned speaker. Josh's journey is particularly inspiring as he started off as an at-risk foster kid but transformed his life and became a powerful advocate for young people.Josh shares his story of how he entered the world of public speaking and why he decided to write a book. He candidly discusses the mistakes he made during his initial writing attempts and how he has refined his writing process over time. He now approaches writing more like an assembly line, incorporating the assistance of a writing partner and gathering insights from a focus group to ensure his books resonate with his audience. His insights into the writing process are invaluable for aspiring authors.During the episode, Josh also shares inspiration for life and writing, offering motivational advice for overcoming challenges and pursuing your passions. His expertise in youth empowerment and his own personal journey make for a compelling conversation filled with valuable insights and life lessons.Josh's national bestseller, "The Teen's Guide to World Domination," has resonated with readers around the world, and his work has earned him recognition on Inc. Magazine's 30 under 30 list. His dedication to making a positive impact on young people's lives is evident in his documentary TV series and his speaking engagements.If you're an aspiring author looking to sell thousands of book copies, this episode provides valuable insights and guidance. Josh's experiences and expertise in writing, speaking, and connecting with his audience offer actionable advice for authors seeking to achieve widespread success. Tune in to gain inspiration, learn from Josh's journey, and discover practical strategies for selling thousands of book copies.Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki

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