Self Publishing School: How To Write A Book That Grows Your Impact, Income, And Business cover image

Self Publishing School: How To Write A Book That Grows Your Impact, Income, And Business

Latest episodes

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Apr 6, 2020 • 49min

SPS 046: Happiness, Good Habits, AND Becoming a Writer with Gretchen Rubin

Join us as we dive into the world of writing habits with bestselling author Gretchen Reuben, renowned for her books Better Than Before and The Happiness Project. With a dedicated following both in print and online, Gretchen also hosts the highly acclaimed podcast Happy with Gretchen Reuben, exploring the topics of good habits and happiness alongside her sister, Elizabeth Craft. The podcast was named an all-time best on iTunes in 2015.Gretchen's journey from law to writing was a gradual transformation, a series of events that unfolded over time. It was during a conversation with a friend that she realized she wanted her work and leisure activities to align. With a book idea in mind, Gretchen felt it was the perfect moment to pursue her writing aspirations.Getting an agent marked a pivotal milestone in Gretchen's writing career, filling her with ecstasy and validating her ambitions. As for her writing process, Gretchen has remained faithful to her original procedure, acknowledging that it may not suit everyone. Immersed in books and fueled by her passion for the subject matter, she delves deep into research, following the threads of investigation.Tune in to discover why Gretchen incorporates personal stories into her writing, how she ensures clarity when using specialized terms, and the inspiration behind her book The Happiness Project. Explore the connection between novelty, challenge, and happiness, and gain insights into Gretchen's writing routine and her approach to forming lasting habits.Don't miss this episode as Gretchen Reuben shares invaluable wisdom on developing a consistent writing habit, finding inspiration, and infusing personal stories into your work. Whether you're a seasoned writer or embarking on your first book, Gretchen's advice will guide you toward greater productivity and fulfillment in your writing journey.Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki
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Apr 3, 2020 • 7min

SPS 045: The Podcast Is Coming Back!!!

Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki
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Mar 20, 2018 • 50min

SPS 044: Using A Free + Shipping Book Funnel with Anik Singal

Join us as we sit down with Anik Singal, the renowned founder and CEO of Lurn, to delve into the world of book writing. Anik is a leading expert in digital publishing marketing, specializing in product launches, funnel building, and the creation of passion-based businesses. Today, he shares his insights on writing his first book, Circle of Profit, and how his writing process has evolved over time.Discover Anik's valuable tips for aspiring authors, including the importance of creating an outline, leveraging dictation tools, and simply taking the first step. He candidly discusses the fear and hesitation he experienced during the writing process and how he overcame those challenges. Anik also reveals his innovative funnel technique, which allowed him to offer his book for free while still generating profits. Learn how to craft a book and execute a book launch that aligns with your unique purpose.During the conversation, Anik highlights the significance of leveraging a book for credibility and how it serves as an excellent lead generation tool. He shares his firsthand experience of self-publishing and the success they achieved, with close to 50,000 book sales. Anik also sheds light on his current projects, emphasizing his refined process of outlining, dictating, and editing.Join us for this captivating discussion with Anik Singal as we explore the art of book writing, marketing, and the secrets to building a successful author platform. Whether you're an aspiring writer or a seasoned author, Anik's invaluable insights will guide you on your journey to crafting compelling books that resonate with your audience.Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki
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Mar 13, 2018 • 43min

SPS 043: The Getting Things Done Approach to Writing Your First Book with David Allen

In this episode, we sit down with renowned author and productivity expert David Allen, known as the personal productivity guru behind the Getting Things Done (GTD) Method. With over 35 years of experience as a management consultant and executive coach, David is considered the leading authority in organization and personal productivity. Today, we explore the GTD approach to book writing and the transformative power of getting things done.David's philosophy centers around creating a relaxed balance of perspective and control, freeing individuals from stress and allowing them to achieve a state of "mind like water." The GTD work-life balance system has helped countless individuals and organizations bring order to chaos. Through our conversation, David shares the key principles of his methodology and the impact it has had on people's lives.We dive into David's journey of writing his seminal book, Getting Things Done, often referred to as the productivity bible. He recounts the early stages of envisioning the book and the immense anticipation he felt. Despite the abundance of time management and organization resources available, David knew he had something unique to offer the world.Join us as we delve into the world of work-life balance and productivity with David Allen. Gain insights into the GTD methodology, learn strategies for achieving balance in your own life, and discover the power of getting things done. David's wisdom and practical advice will inspire you to take control of your productivity and create a harmonious equilibrium between work and personal life.Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki
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Feb 13, 2018 • 47min

SPS 042: Writing Words That Sell Your Books with Ray Edwards

In this episode, we dive into the fascinating world of copywriting with bestselling author and communication strategist, Ray Edwards. Ray believes that writing a book is no different from copywriting or crafting a sales letter, and he shares his PASTOR framework that has helped him create impactful sales copy as well as his own book. Join us as we explore Ray's insights on content creation, writing words that sell, and maintaining a consistent flow of ideas.Ray Edwards is a highly regarded copywriter and speaker who has worked with renowned figures in the leadership and business world. His client list includes industry giants like Tony Robbins, Jack Canfield, and Mark Victor Hansen. With a passion for writing and a talent for crafting persuasive messages, Ray has made a significant impact in the field of copywriting and communication.During our conversation, Ray discusses his journey as a writer and how he discovered the connection between copywriting and book writing. He shares his systematic approach to studying, outlining, and presenting ideas in a way that resonates with readers. Ray emphasizes the importance of writing authentically and using the power of storytelling to engage and connect with audiences.If you're interested in mastering the art of copywriting for books or enhancing your skills as a writer, this episode is a must-listen. Ray's expertise and practical advice will empower you to captivate readers, sell your ideas effectively, and make a lasting impact through your writing.Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki
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Feb 6, 2018 • 48min

SPS 041: Using Books to Drive Product Launches with Danny Iny

In the realm of product launches, having a driving force is crucial, and Danny Iny has discovered that books are the perfect catalyst. As the founder of Mirasee, bestselling author, and creator of transformative courses, Danny understands the power of books in creating impact and making a difference. In this episode, we delve into Danny's experiences and insights, including the mistakes he made with his first book, the tactics he employed to write and market his subsequent works, and the importance of creating value for everyone involved in the process.Danny reflects on his initial foray into book writing with a self-published work on writing itself. Despite the lack of marketing knowledge, this early experience taught him the importance of understanding the marketing aspect. In 2011, he published "Engagement from Scratch!" - a collaborative book focused on audience engagement. This book became a game-changer for Danny, catapulting him into the spotlight and significantly expanding his audience.Throughout the episode, Danny provides valuable insights into leveraging books as part of the prelaunch process and utilizing the book itself as a tool for reaching out to potential readers and podcast interview opportunities.If you're interested in leveraging the power of books for your product launches, this episode is a treasure trove of strategies and inspiration. Danny's experiences and expertise will guide you on a path to creating impactful books that drive your product launches to new heights.Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki
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Jan 30, 2018 • 50min

SPS 040: What I've Learned from Writing 10+ Books with Joanna Penn

In this episode, we are joined by J.F. Penn, a bestselling thriller author, to explore the nuances between writing fiction and nonfiction. Our special guest, Joanna Penn, is a creative entrepreneur, podcaster, professional speaker, and avid traveler. She has achieved remarkable success in both fiction and nonfiction writing and is widely recognized as an expert in the publishing and self-publishing industry. Joanna shares her wealth of knowledge on various aspects of writing, including the significance of genre selection, the importance of finding quality editors, the value of setting deadlines, effective research techniques, favorite writing tools, and recommended books for aspiring authors.For aspiring authors seeking valuable insights and practical advice, this episode is a treasure trove of knowledge. Joanna Penn's expertise and experiences serve as an invaluable guide, equipping writers with the tools and inspiration needed to navigate the intricacies of both fiction and nonfiction writing.Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki
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Jan 23, 2018 • 59min

SPS 039: 80/20 Book Sales & Marketing with Perry Marshall

In this episode, we are joined by Perry Marshall, a renowned marketing expert and author of the bestselling book "80/20 Sales and Marketing." Perry is widely recognized for his groundbreaking work in web advertising, particularly as the author of the "Ultimate Guide to Google AdWords," which played a pivotal role in shaping the pay-per-click industry. As one of the most sought-after business consultants, Perry has worked across over 300 industries and served as an expert witness for Google AdWords litigation.Perry discusses the transition from self-publishing to traditional publishing, highlighting the benefits of being established as an expert through a published book, despite earning less income. He emphasizes the long-term value of becoming a number one author on platforms like Amazon. While there are trade-offs in the traditional publishing route, there can be compelling reasons to pursue it.Motivated by the desire to share the secret behind his success, Perry wrote the "80/20 Sales and Marketing" book, addressing its application in various aspects of marketing. He explains how purchasing a book is akin to racking a shotgun, as it can have a profound impact on readers' understanding and actions. Perry also delves into the idea that only 20% of book buyers will actually read the entire book, and 20% of those readers will become customers.Throughout the conversation, Perry provides valuable insights into the world of book sales and marketing, drawing on his expertise in web advertising and his experience as an accomplished author. His practical advice and perspectives offer valuable guidance for authors looking to navigate the intricacies of book marketing and maximize their impact in the industry.Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki
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Jan 16, 2018 • 51min

SPS 038: Using Books to Build Passive Income with David McKay

In this episode, we are joined by David McKay, a successful photographer and author who, along with his wife Ally, has built a thriving photography business called McKay Photography. David has leveraged his bestselling books and speaking engagements to propel their company to new heights. David is the author of the Photography Demystified book series and shares his insights on how he used his books to build his business and generate passive income.While the book itself may not recoup all the costs, David views it as a powerful avenue to attract people to his photography tours, which generate revenue for his business. By continually evolving and adapting to market demands, David has successfully created multiple streams of passive income.Throughout the episode, David's experiences and strategies offer valuable insights for authors and entrepreneurs seeking to generate passive income through book sales and marketing. His focus on building relationships, leveraging partnerships, and utilizing the power of a dedicated email list demonstrate the potential for long-term success in the publishing industry.Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki
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Jan 9, 2018 • 54min

SPS 037: How to Land Big Name Endorsements with Kelsey Humphreys

To write news articles effectively, it's important to follow certain guidelines and techniques. In this episode, we have Kelsey Humphreys, a media entrepreneur and motivational journalist, who will share her insights on writing news articles and achieving success in the media industry.Kelsey is known for her talk show and podcast called "The Pursuit," where she interviews influential personalities such as Tony Robbins, Barbara Corcoran, Gary Vaynerchuk, and Brendon Burchard. She has written articles for reputable publications like Success Magazine, Entrepreneur, LifeHack, and the Huffington Post. Additionally, she is the author of the book "Go Solo."During the episode, Kelsey discusses her book and the positive impact it had on her success. She emphasizes that while the book played a role, her own determination and hard work were equally significant. The conversation delves into various motivational ideas and strategies for achieving personal and professional goals.Although the specific details of writing news articles may not be covered extensively in this episode's description, Kelsey's background as a motivational journalist provides valuable insights for aspiring writers in the media industry. Her experiences in interviewing influential individuals and contributing to prestigious publications offer a glimpse into the world of news writing.Overall, this episode promises to be an engaging discussion about Kelsey's journey, her book, and the motivational ideas that have propelled her success. Listeners can expect to gain inspiration and valuable advice on writing news articles and achieving their own goals in the media industry.Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki

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