
Self Publishing School: How To Write A Book That Grows Your Impact, Income, And Business
Learn how to write an publish a book that changes lives. Every week, I interview your favorite authors - the most successful authors on the planet - to see how they write & launch their books and to learn how they use books to grow their business. I’m your host, Chandler Bolt - CEO of Self Publishing School / SelfPublishing.com and the host of the 7 Figure Principles Podcast. New episode every Wednesday.Watch a free training on how to write and publish a book in 90 days here: https://selfpublishing.com/freetraining
Latest episodes

Sep 2, 2020 • 47min
SPS 069: How A Former Circus Performer Unlocked The Author Advantage & Grew A 7-Figure Editing Business with Qat Wanders
Join me in this exciting episode as I sit down with Qat Wanders, an accomplished author, editor, and speaker who has used books to build her thriving seven-figure business. Qat shares her inspiring journey of transitioning from traditional publishing to self-publishing and the incredible impact it had on her career.Dealing with chronic pain and seeking a work-from-home opportunity, Qat discovered the power of self-publishing through Self-Publishing School (SPS). Despite facing personal challenges, including her father's terminal illness, Qat embarked on a remarkable publishing journey. She transformed her initial memoir project into a best-selling book about yoga, fulfilling her father's dying wish to witness her success.Qat's creativity extended to her daughter, Ora, who at the age of eight, came up with a captivating fiction storyline. With Qat's guidance, Ora turned her idea into a published book, receiving accolades from school, teachers, and a growing social media following. Qat shares valuable advice for parents supporting their children's book-writing aspirations, emphasizing the importance of encouragement without crossing into nagging territory.As Qat continued to hone her writing skills, she found that the more she learned and edited, the greater her improvement. By understanding the nuances of different book genres, she could focus her editing efforts effectively.Listen in to discover how Qat established her successful business after her book launches, her transition from traditional publishing to becoming a circus entertainer, and her insightful tip on eliminating double spacing between sentences.Don't miss this engaging conversation about the power of writing a book to build a business and the transformative impact it can have on your life and career.Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki

Aug 26, 2020 • 42min
SPS 068: Using Publicity & Speaking To Sell More Books & Grow Your Business with Sloane Ketchum
In this episode, I'm thrilled to have Sloan Ketchum, one of our esteemed SPS coaches, joining us. Sloan is spearheading our brand new program, "PR and Speaking for New Authors." With a wealth of experience under her belt, including over 50 podcast interviews, speaking engagements on various stages, and a thriving income from speaking engagements, Sloan is the perfect guide to help authors navigate the world of speaking gigs.PR and speaking engagements require a systematic approach. Sloan advises authors to be proactive in their campaigns, focusing on three essential aspects:Getting clear on your hook: Craft a compelling and unique message that grabs attention.Booking gigs: Utilize a three-step plan involving research, outreach, and referrals to secure speaking opportunities. Foster partnerships and prioritize opportunities with the potential for significant impact.Monetizing: Explore ways to monetize your book or business through speaking engagements. Discover when and how you can get paid to speak and other innovative strategies to market yourself and build a dedicated following.Tune in to this episode to gain insights on creating an irresistible hook, effectively booking speaking gigs, and the importance of embracing "fast no's" when seeking opportunities. Learn how to monetize your expertise, leverage speaking engagements to boost your brand, and discover additional techniques to market yourself as an author.Don't miss this valuable conversation with Sloan Ketchum as she shares her knowledge and empowers authors to unlock exciting speaking gigs.Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki

Aug 19, 2020 • 1h 3min
SPS 067: The Most Interesting Man In Book Publishing...25 Books Published, Prolific & Polarizing Writing, And What Kanye Taught Me About Book Marketing with James Altucher
In this episode, I am honored to have James Altucher, the acclaimed author of Future Self and host of the James Altucher Show podcast, joining me. James possesses a remarkable blend of analytical and creative talent, making his books a unique and captivating read. With a background as a former hedge fund manager and computer science major, James infuses his writing with humor and an analytical perspective.While self-publishing has been a significant part of James's journey, he considers it a form of "professional self-publishing" rather than casual self-publishing. He aims to replicate the high-quality standards of traditional publishing houses, utilizing professional assistance to ensure his books are polished and well-crafted.A key principle James emphasizes is the alignment of passion and necessity. By combining what you love with what you need to do, you can unlock incredible possibilities. He encourages aspiring authors to overcome naysayers and embrace the belief that success lies on the other side of doubt.His upcoming book, Skip the Line, builds upon the ideas explored in Choose Yourself. James's transparent and vulnerable writing style resonates with readers, as it reflects the shared human experience of both failure and growth.During this episode, James shares his insights on the decision-making process behind choosing between self-publishing and traditional publishing. He highlights the importance of retaining control over book marketing and delves into his shift from financial to self-help writing. Additionally, he reveals the top three book marketing strategies that have contributed to his book sales success.Don't miss this thought-provoking conversation with James Altucher, as we uncover the secrets behind his publishing journey, explore the power of vulnerability, and gain valuable advice on book marketing.Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki

Aug 12, 2020 • 53min
SPS 066: Myers Briggs for Writing A Book: How To Use Your Unique Personality Type (And Strength) To Maximize The Success Of Your Book with Gary Williams
In this captivating episode, I am thrilled to have Gary Williams. With over 4,000 hours of coaching calls and a passion for helping authors bring their books to life, Gary shares his valuable insights on utilizing the Myers-Briggs personality assessment as a powerful tool in the writing process. Discover the methodology he has honed to perfection, and learn how you can apply this transformative approach to create meaningful change in your life.The Myers-Briggs test provides a comprehensive understanding of the four distinct preference types that shape individuals' unique personalities. This invaluable tool allows authors to uncover their natural preferences and identify their specific personality type. By gaining this self-awareness, you can harness your strengths and optimize your writing journey.As Gary explains, individuals receive and process information through either sensing or intuition. Those who prefer sensing rely on concrete, black-and-white facts to comprehend the world around them. On the other hand, individuals who lean towards intuition rely on their "sixth sense" and thrive in theoretical and imaginative realms.Underlying these preferences are cognitive functions that influence the way our minds work. Different personality types approach the writing process in distinct ways. Structured individuals excel in organized and methodical work, while those who favor intuition embrace the creative freedom of open-ended exploration. Observing these preferences in action throughout the journey of writing a book or embarking on a new project is truly fascinating.Unlock the transformative potential of the Myers-Briggs assessment as you embark on your writing journey. Discover how understanding your unique preferences can empower you to craft your best work and navigate the path to authorship with confidence.Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki

Aug 5, 2020 • 60min
SPS 065: How To Write & Publish A Quality Children's Book That Kids LOVE to Read And Parents Are Proud To Buy with Marcy Pusey
In this exciting episode, I am joined by Marcy Pusey, a pioneer student at selfpublishing.com and a multi-genre author, including children's books, memoirs, and self-help books. With her extensive experience as an sp.com coach and over 3,000 coaching calls, Marcy has guided numerous students in achieving their publishing dreams. As the creator of the selfpublishing.com Children's Book program, she specializes in assisting aspiring children's book authors.Having spent seven years navigating the traditional publishing industry, attending conferences, and participating in various clubs, Marcy felt frustrated by the lack of tangible results. Despite having traditionally published books, they were only accessible through a small press, limiting their reach to the homeschool community and curriculum settings. Even agents who recognized her talent at writing conferences refused to represent her. Disillusioned, Marcy began to doubt her calling as a writer.Everything changed when Marcy stumbled upon one of my videos, which introduced her to the concept of selfpublishing.com. Intrigued by the possibilities, she joined selfpublishing.com, even though at the time, the program only offered Adult Nonfiction classes. Determined to experience the selfpublishing.com journey, Marcy devised an idea for an adult non-fiction book to participate in the class. It became her last attempt to validate her true identity as a writer and embark on a path aligned with her passion.Join us as we explore the accessibility and benefits of self-publishing, the high overhead costs of traditional publishing, and the importance of retaining creative control over your work. Discover the path to making your children's book a reality, and learn why self-publishing is the empowering choice for authors seeking to share their stories with the world.Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki

Jul 29, 2020 • 58min
SPS 064: Fundamentals of Fiction: How To Write A Great Story & Build A Fiction Career (What I Learned From 7,000+ Calls With SPS Students) with Ramy Vance
In this captivating episode, I am thrilled to have Ramy Vance as our guest. Ramy was one of the first students at Self Publishing School and is now the lead SPS Coach and the mastermind behind the Fundamentals of Fiction Story program. With an impressive portfolio of 29 books and over 7,000 coaching calls, Ramy brings a wealth of authorship, marketing, and tier one experience to the table.Ramy's publishing journey began in 2004 when he established his own publishing company to navigate the world of book publishing. Despite facing a tight deadline due to his wife's pregnancy announcement in 2014, Ramy set a goal to have his first book published before the baby's due date.As a career author, Ramy understands the importance of identifying and capitalizing on reader trends and fads when selecting a genre. For instance, urban fantasy has seen a sustained trend with the academy theme, reminiscent of the beloved Harry Potter series. However, the key to choosing a genre lies in your personal passion and excitement. Write in the genre that ignites your creativity and fuels your enthusiasm. Simultaneously, it's crucial to comprehend the market, understand reader preferences, and find unique ways to stand out within your chosen genre.Throughout the episode, we delve into essential elements for fiction book success. Ramy shares invaluable insights on crafting a compelling fiction story with five crucial points, discovering your tier one marketing strategy for your fiction book, and the four elements necessary to thrive as a fiction writer.Join us to explore how to carve your own niche in the fiction market, uncover tips and hacks for crafting an engaging fiction book, and find the perfect twist or angle for your premise-level perspective. Ramy also addresses common mistakes made by fiction authors, highlighting the five recurring errors to avoid, and provides guidance on embracing constructive criticism from a writing coach.Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki

Jul 22, 2020 • 41min
SPS 063: How To Get On Ellen & The Today Show (13 Steps To A NYT Bestseller) with Lewis Howes
In this exciting episode, I have the privilege of hosting Lewis Howes, a renowned keynote speaker, business coach, and NY Times best-selling author of the widely acclaimed book, The School of Greatness. Lewis's newest release, The Mask of Masculinity, has been making waves in the industry. With his immensely popular podcast, The School of Greatness, amassing over 250 million downloads and featuring captivating interviews with remarkable guests, Lewis is here to share his wisdom on leveraging books to grow your business and using publicity to increase book sales.Back in 2009, Lewis was an early adopter of LinkedIn, teaching people how to harness the power of this new platform. He observed that influencers who authored books gained greater recognition and secured lucrative brand deals. "Having a book gives you a sense of authenticity and tangibility as a brand. It's something special."A pivotal moment for Lewis occurred when his brother handed him a book on Christmas in 2007. This captivating read opened his mind to new possibilities, even though he had never been particularly interested in books before. Inspired by this experience, Lewis set out on a mission to write a book that would have a similar impact on others.Tune in to discover why making the New York Times bestseller list is a significant achievement for Lewis, how he distilled valuable takeaways from the top 20 bestselling authors on the list, and the importance of strategic book promotion. Lewis shares his insights on developing a relentless mindset when it comes to asking for opportunities and being prepared to hear the word "no."Keywords: how to get on the Ellen Show, Lewis Howes, keynote speaker, business coach, NY Times best-selling author, The School of Greatness, The Mask of Masculinity, book marketing, business growth, publicity strategies, selling more books, LinkedIn platform, book's impact on brand, book conferences, public speaking, dyslexia challenges, team support, New York Times bestseller list, strategic book promotion, mindset for success, embracing rejection.Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki

Jul 15, 2020 • 44min
SPS 062: Creating The Perfect Book Title...And The Outreach Template You Can Use To Get Booked On Any Podcast with Dane Maxwell
In this captivating episode, I am joined by Dane Maxwell, a trusted friend and mentor. As the founder of The Foundation, an esteemed online education company that empowers aspiring entrepreneurs, Dane has a wealth of knowledge to share. His impactful speaking engagements, including a recent appearance at Advantage Live, have resonated deeply with conference attendees. Dane's latest book, Start From Zero, is a testament to his passion for guiding others in launching their own successful businesses.Dane believes in the tremendous power of words and their potential to build million-dollar enterprises or six-figure businesses. Drawing inspiration from The Sixteen Word Sales Letter, he emphasizes that crafting compelling copy is as simple as defining one core belief and addressing ten key questions to create copy that sells.When it comes to creating a remarkable book title, Dane encourages aspiring authors to seek uniqueness and draw from their inner selves. What emotions do you want to convey? How does your story benefit others? "By detaching ourselves from the success of our book and acknowledging that our well-being is not dependent on its success, we unlock a state of creativity." Dane reminds us that our book is a beautiful expression in the world and should not be synonymous with our identity.To discover the perfect book title, Dane advises delving into the depths of your being, embracing those aspects that may feel hesitant to be seen, and granting yourself permission to be witnessed by the world. "By granting yourself that permission, stand confidently behind the title that emerges from that profound experience."Join us as we explore the importance of a compelling book title, gain insights into the process of finding the right title for your book, and uncover Dane's innovative book launch strategies that set him apart from others in the industry.Discover how Dane successfully launched his book, Start From Zero, and harnessed it to fuel business growth. Unlock the secrets of writing words that sell and leave a lasting impact on your readers.Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki

Jul 8, 2020 • 41min
SPS 061: Overcoming Fear & Imposter Syndrome To Write Your Faith-Based Book with Jennifer Allwood
Join me in this captivating podcast episode as I sit down with Jennifer Allwood, a talented author, blogger, and podcaster based in Kansas City. Jennifer's expertise in the Christian space as a speaker and influencer has left a lasting impact on countless lives. In this empowering discussion, we delve into the world of writing Christian children's books and the journey towards creating impactful literature for young minds.Discover Jennifer's personal experiences as she shares candidly about her own fears and challenges, including her intense training for a triathlon and the hurdles she faced during the book writing process. We also explore her decision-making process in incorporating religious content into her book and how she effectively leveraged social media to boost sales.Throughout the episode, Jennifer offers invaluable insights on overcoming obstacles and pursuing one's dreams, drawing from her success as an entrepreneur and business coach. We delve into her decision to embrace her religious-based niche without hesitation and the pivotal moment when she made the bold choice to discard her entire book just six days before publication.Uncover the intriguing mindset and work style of creative individuals as Jennifer shares her experiences and reflections. Gain a deeper understanding of imposter syndrome and its impact on the lives and work of creative individuals, and learn valuable strategies for approaching others for endorsements or promotion of your own book.Whether you're an aspiring writer or simply curious about the process of crafting Christian children's books, this episode offers practical advice, inspiring anecdotes, and a wealth of knowledge from Jennifer Allwood's remarkable journey. Tune in now and unlock the secrets to writing and publishing your own impactful Christian children's book.Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki

Jul 1, 2020 • 38min
SPS 060: 1M+ Books Sold Through An Infomercial...And How I'm Selling 5k+ Copies/Week With A Free + Shipping Funnel with Dean Graziosi
Join me for an exciting interview with Dean Graziosi, a renowned entrepreneur, New York Times Bestselling author, real estate expert, and captivating speaker. In this episode, we delve into Dean's remarkable journey and explore how he has leveraged books to build a thriving knowledge-based business. Get ready to be inspired as Dean shares his insights and experiences.Dean's most recent book, "Millionaire Success Habits," has transformed the lives of millions worldwide. Through his bestselling book and podcast of the same name, Dean has empowered individuals to take action and unlock their true potential. Additionally, Dean joined forces with Tony Robbins to launch the Knowledge Business Blueprint, a groundbreaking program that empowers entrepreneurs to leverage their expertise and create successful ventures.In this episode, Dean emphasizes the importance of sharing your knowledge and passion authentically. He advises overdelivering on value with initial offerings, creating anticipation for your big-ticket item, and ensuring that readers expect exceptional value from you.Tune in to discover the pivotal role mindset plays in the book creation process, and how writing a book can profoundly impact your life. Dean also shares invaluable tips on extracting marketing pieces from your book and discusses his current strategies for selling thousands of books daily. Learn why books hold the essence of their authors and how crafting an exceptional book can enhance your credibility and influence.Don't miss this insightful conversation with Dean Graziosi, where he reveals the secrets to building a knowledge-based business through the power of books. Gain the tools, inspiration, and knowledge you need to embark on your own journey to success.Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki