Join me in this informative episode featuring Gillian Perkins, an esteemed online market strategist for entrepreneurs and author of the book Sorted. Gillian's expertise in digital marketing has propelled her to success, with a YouTube channel boasting nearly 500,000 subscribers.Gillian shares her personal journey of embracing minimalism and creating a more fulfilling life focused on experiences and relationships rather than material possessions. Inspired by her own transformation, she embarked on writing her book, completing it in just one month.During our conversation, Gillian reflects on the challenges she faced during the book writing process, particularly the loss of momentum towards the end and the difficulty in finding the right editor. She also emphasizes the importance of building a social media presence before writing a book, as it can greatly contribute to momentum and audience engagement.Listen closely as Gillian reveals her secrets to writing an entire book in a short timeframe while balancing the responsibilities of motherhood. Discover how she successfully built a substantial following of over 400,000 YouTube subscribers in just three years and learn valuable insights on selling over 10,000 books. Gillian also shares strategies for gaining early traction and optimizing YouTube SEO to expand your reach.Join us as we explore the world of digital marketing for authors with Gillian Perkins, an expert in her field. Gain valuable insights on how to effectively leverage social media, build a loyal audience, and navigate the publishing process with confidence.Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki

Today, joining me is Seth and Tori Bolt. Seth is a book author, Grammy-Nominated artist, and the bass player and founding member of NEEDTOBREATHE. Tori has created Bolt Farm Treehouse and has a background in television.The first record deal NEEDTOBREATHE signed was in 2005, which took years to achieve for his band. “Typically, the longer you build something and the slower it grows, the stronger it is and the longer it lasts.” Seth’s advice is to think of growing your business for the long term.Seth has taken advertising to the next level. His record label set him up with late-night show performances, even in the pandemic. NEEDTOBREATHE had PR opportunities through the music scene, popular magazines, and podcasts.Tori says that her entrepreneurship aligned with her bigger goal. “For me, Bolt Farm Treehouse and being an entrepreneur allowed me to align with my bigger vision goals because it was about having purpose and hearing other people’s stories and doing something with impact.”Both pieces of advice to make something amazing, and your project will attract people when they know you really care. Of course, marketing and PR are a big part of getting the word out about your business. Make sure to tell the world about your company!Listen in to find out what to expect at Bolt Farm Treehouse, how to find local press opportunities, and how to target niche markets to advertise your product or company.Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki

Today, joining me is Ryan Levesque, the Inc. 500 CEO of the Ask Method Company and author of the best-selling book Ask. Ask is the #1 marketing book of the year on Inc.’s book list. Ask helps readers avoid the single biggest mistake when starting a business and guides readers to answer the important question of what type of business they should start.Ryan believes everyone should write a book. “If you can convince someone to read a book, they are investing hours of their life. You can convey your beliefs and ideas.” Books are one of the few ways you can personally relay your message and advertise in one medium. “You own physical shelf space with a book, which is the best advertising medium in the world.”Looking to get people from Amazon or Barnes and Noble to your email list? Ryan recommends using a quiz funnel. By creating a short quiz related to the content in your book, your potential client can use the quiz results and outcome as a path to purchasing your upsell that is offered. “I see this as a universal strategy that any non-fiction writer can incorporate into your book.”Two main funnels attract different types of buyers: people who are aware of your brand and the potential customers unfamiliar with your brand. Find out how to advertise to these two distinct markets.Listen in to find out how you can use pixel segmentation in your book marketing, how to become an expert in your space by using quiz funnels, and how Ryan’s new software company fits into his brand.Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki

Today, joining me is Chris Ducker, who is a keynote speaker and author of two books. His first book, Virtual Freedom, he had traditionally published, his second book, the Rise of the Youpreneur, is self-published. He is known as a Virtual CEO and regarded as an authority on virtual staffing and personal outsourcing. Chris is here to talk about using a book to build your personal brand and your business.“For me, I believe that a book is one of the easiest and most important expert positioning strategies for anyone who wants to build a business based around their experience and expertise should act on - plain and simple.” This is the first action item he works on with coaching clients is to create and publish a book.He knew that authoring his book would bring him more business. The trick was to put all the information he had in his mind into one definitive guide. Currently, his book has over 1000 five-star reviews on Amazon and continues to create monthly sales every quarter.“We don’t give Virtual Freedom away, but we do pitch it as a great starting point for anyone who wants to learn how to work with virtual staff, and to learn how to hire support and run their business with a virtual team.” Chris considers his book a “tripwire product” to get the easy, low-dollar item out of someone to get them warmed up to his business. “I totally agree with qualifying a prospective customer.”Chris recommends not to work on your weaknesses when building your personal brand, but to delegate them to others to get the job done. “Delegate your weakness and work with your strengths. Do the stuff that you’re good at but do it in a way that is uniquely your own path.” Completing this process with the right amount of transparency will build a community of people around you that will consume your content.Listen in to find out why Chris put his face on the cover of his second book, why he self-published his second book, and his mistakes when publishing his first book.Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki

Join me in this episode as I chat with Jenna Moreci, a YouTube star with over 200,000 subscribers and the author of The Savior Series. Jenna shares her valuable insights on finding beta readers for your book and building a strong author platform.As a full-time writer and caregiver, Jenna understands the challenges of balancing writing with other responsibilities. She emphasizes the importance of focusing on the quality of your story and involving others in the process. She relies on critique partners and enlists 20 diverse beta readers to provide valuable feedback on her work.But Jenna doesn't stop there. While her beta readers are reviewing her book, she maximizes her time by working on her author platform, collaborating with cover artists, and finding editors. By multitasking, she ensures that the publication process doesn't get delayed.During our conversation, Jenna also shares her wisdom on handling different types of criticism and selecting the feedback that truly resonates with your vision. She discusses the benefits of having a YouTube channel as part of her creative journey and offers insights on managing her scriptwriting alongside her book writing.Tune in to discover Jenna's Rule of Three approach to beta reading, her strategies for managing a beta reading group, and the significance of writing from a place of passion. Don't miss out on this episode packed with practical advice for finding beta readers and creating an engaging author platform.Listen now and take your book to the next level with the help of beta readers!Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki

Join me as I sit down with Leif Babin, former U.S. Navy SEAL officer, co-author of the #1 New York Times bestseller Extreme Ownership: How U.S. Navy SEALs Lead and Win, and co-founder of Echelon Front. In this episode, Leif shares the fascinating story behind the launch of one of the most successful books ever published.With a background as a Navy SEAL and recipient of prestigious awards including the Silver Star, two Bronze Stars, and a Purple Heart, Leif brings a wealth of experience and wisdom to the table. He co-founded Echelon Front, a renowned leadership consulting company dedicated to helping individuals and organizations build high-performance winning teams.During our conversation, Leif and I delve into the journey that led to the creation of Extreme Ownership. Drawing from their own combat experiences, Leif and his co-author Jocko Willink recognized the universal application of their leadership principles in any team or organization. They embarked on a mission to share these invaluable lessons with the world, while humbly representing the SEAL teams and honoring fallen servicemen.Leif discusses the decision to co-author the book and the desire to provide actionable leadership insights rather than simply writing a memoir. He emphasizes the importance of maintaining control over the end product and ensuring that the book accurately reflected their intentions and the true spirit of their experiences.Discover how Leif and Jocko navigated the writing process, avoiding ego-driven pitfalls and staying true to their mission. Leif also sheds light on the strategic marketing approach they employed to spread the message of Extreme Ownership and empower readers to apply the principles in their personal and professional lives.Don't miss this captivating episode as Leif Babin shares his remarkable journey from Navy SEAL to influential author and leadership expert. Gain insights into the power of Extreme Ownership and learn how to apply these invaluable lessons to achieve success in any endeavor.Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki

In this episode, I'm thrilled to have Dave Chesson, renowned Kindlepreneur and successful entrepreneur, join me. With his expertise in self-publishing, Dave has made a significant impact on the industry. We delve into the strategies and techniques that have made him a prominent figure in the world of Kindle publishing.Dave's journey as a self-published author and entrepreneur began in 2014. Since then, he has built a thriving business, generating a consistent six-figure income annually. Today, he shares his invaluable insights on boosting discoverability and driving book sales on Amazon.Discoverability is the key to success on Amazon, and Dave reveals the essential steps you need to take to ensure your book stands out in search results. Through effective optimization techniques, you can capture the attention of potential readers and increase your book's visibility.As someone who has dyslexia and struggled with writing, Dave emphasizes the power of providing solutions to readers' problems. You don't need to be a Hemingway-level writer to connect with your audience. By understanding what readers are looking for and offering the answers they seek, you can overcome any limitations and establish yourself as an authority in your niche.We also explore the significance of BISAC codes, which play a crucial role in categorizing and marketing your book. Dave shares valuable insights on selecting the right categories and utilizing Publisher Rocket, his powerful software tool, throughout your writing and publishing journey. From validating your book idea to optimizing your keyword phrases and running effective Amazon ads, Publisher Rocket will be your indispensable companion.If you're ready to take your self-publishing journey to new heights, don't miss this episode with Dave Chesson, the Kindlepreneur. Harness the power of strategic optimization and unlock the potential of your book on Amazon.Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki

Join me in this exciting episode as I sit down with Qat Wanders, an accomplished author, editor, and speaker who has used books to build her thriving seven-figure business. Qat shares her inspiring journey of transitioning from traditional publishing to self-publishing and the incredible impact it had on her career.Dealing with chronic pain and seeking a work-from-home opportunity, Qat discovered the power of self-publishing through Self-Publishing School (SPS). Despite facing personal challenges, including her father's terminal illness, Qat embarked on a remarkable publishing journey. She transformed her initial memoir project into a best-selling book about yoga, fulfilling her father's dying wish to witness her success.Qat's creativity extended to her daughter, Ora, who at the age of eight, came up with a captivating fiction storyline. With Qat's guidance, Ora turned her idea into a published book, receiving accolades from school, teachers, and a growing social media following. Qat shares valuable advice for parents supporting their children's book-writing aspirations, emphasizing the importance of encouragement without crossing into nagging territory.As Qat continued to hone her writing skills, she found that the more she learned and edited, the greater her improvement. By understanding the nuances of different book genres, she could focus her editing efforts effectively.Listen in to discover how Qat established her successful business after her book launches, her transition from traditional publishing to becoming a circus entertainer, and her insightful tip on eliminating double spacing between sentences.Don't miss this engaging conversation about the power of writing a book to build a business and the transformative impact it can have on your life and career.Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki

In this episode, I'm thrilled to have Sloan Ketchum, one of our esteemed SPS coaches, joining us. Sloan is spearheading our brand new program, "PR and Speaking for New Authors." With a wealth of experience under her belt, including over 50 podcast interviews, speaking engagements on various stages, and a thriving income from speaking engagements, Sloan is the perfect guide to help authors navigate the world of speaking gigs.PR and speaking engagements require a systematic approach. Sloan advises authors to be proactive in their campaigns, focusing on three essential aspects:Getting clear on your hook: Craft a compelling and unique message that grabs attention.Booking gigs: Utilize a three-step plan involving research, outreach, and referrals to secure speaking opportunities. Foster partnerships and prioritize opportunities with the potential for significant impact.Monetizing: Explore ways to monetize your book or business through speaking engagements. Discover when and how you can get paid to speak and other innovative strategies to market yourself and build a dedicated following.Tune in to this episode to gain insights on creating an irresistible hook, effectively booking speaking gigs, and the importance of embracing "fast no's" when seeking opportunities. Learn how to monetize your expertise, leverage speaking engagements to boost your brand, and discover additional techniques to market yourself as an author.Don't miss this valuable conversation with Sloan Ketchum as she shares her knowledge and empowers authors to unlock exciting speaking gigs.Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki

In this episode, I am honored to have James Altucher, the acclaimed author of Future Self and host of the James Altucher Show podcast, joining me. James possesses a remarkable blend of analytical and creative talent, making his books a unique and captivating read. With a background as a former hedge fund manager and computer science major, James infuses his writing with humor and an analytical perspective.While self-publishing has been a significant part of James's journey, he considers it a form of "professional self-publishing" rather than casual self-publishing. He aims to replicate the high-quality standards of traditional publishing houses, utilizing professional assistance to ensure his books are polished and well-crafted.A key principle James emphasizes is the alignment of passion and necessity. By combining what you love with what you need to do, you can unlock incredible possibilities. He encourages aspiring authors to overcome naysayers and embrace the belief that success lies on the other side of doubt.His upcoming book, Skip the Line, builds upon the ideas explored in Choose Yourself. James's transparent and vulnerable writing style resonates with readers, as it reflects the shared human experience of both failure and growth.During this episode, James shares his insights on the decision-making process behind choosing between self-publishing and traditional publishing. He highlights the importance of retaining control over book marketing and delves into his shift from financial to self-help writing. Additionally, he reveals the top three book marketing strategies that have contributed to his book sales success.Don't miss this thought-provoking conversation with James Altucher, as we uncover the secrets behind his publishing journey, explore the power of vulnerability, and gain valuable advice on book marketing.Watch the free training: https://selfpublishing.com/freetrainingSchedule a no-cost call with our team: https://selfpublishing.com/schedule Here are some links that might come in handy: Apply for a free book consultation Register for our free on-demand training Must-watch episodes: SPS 044: Using A Free + Shipping Book Funnel with Anik Singal SPS 115: Using Atomic Habits To Write & Publish A Book with James Clear SPS 127: Traditional vs. Self Publishing: Which You Should Choose with Ruth Soukup SPS 095: The Five Love Languages: Selling 15 Million Copies with Gary Chapman SPS 056: How I Sold 46M Copies of My Self Published Book with Robert Kiyosaki