

The Shift Spotlight!
The Shift Spot
We shine a light on CEO's, business owners, visionaries and the EOS®️ community and the amazing gifts and talents you bring, so others can grow and lean from the best!
We are actively searching for podcast guests who can bring their inspiring stories to light. 🕯️We'd love to showcase your journey!
LEARN MORE & APPLY TODAY ➡️www.ShiftSpotlight.com⬅️
Intro and outro music is from #Uppbeat (free for Creators!):
https://uppbeat.io/t/hartzmann/still-love
License code: 5ZS1HYX3HXYXZ1J9
We are actively searching for podcast guests who can bring their inspiring stories to light. 🕯️We'd love to showcase your journey!
LEARN MORE & APPLY TODAY ➡️www.ShiftSpotlight.com⬅️
Intro and outro music is from #Uppbeat (free for Creators!):
https://uppbeat.io/t/hartzmann/still-love
License code: 5ZS1HYX3HXYXZ1J9
Episodes
Mentioned books

Sep 29, 2023 • 26min
How to Effectively Scale your Business with Salesforce with LogicSpree's John DeShazer
Your host, Winter Baserva, talks with the President of LogicSpree, John DeShazer. Salesforce can be complex. The cost of complexity? Sunk licensing fees, missed sales opportunities, and dissatisfied customers. LogicSpree understands these costs and has developed a reputation for transforming the complex into the simple and converting the simple into success. LogicSpree is the only analysis-driven Salesforce professional services firm that specializes in Salesforce success for small and mid-market businesses.Logic Spree, a professional services firm specializing in Salesforce, maximizes Salesforce’s potential and drives additional revenue by aligning Sales processes. They deliver innovation and set the tone for customer experiences with out-of-the-box Salesforce configurations and custom Apex code.To learn more about John's work, click HERE and HERE.Join us at The Shift Spotlight, the go-to place for CEOs and business owners looking to make radical shifts in their businesses and lives. Visit www.TheShiftSpot.com for more information.Think you'd be a great guest on the show? Apply HERE.

Sep 27, 2023 • 34min
Constructing Affordable Homes for Everyone with Norhart's Mike Kaeding
Your host, Winter Baserva, talks with the CEO of Norhart, Mike Kaeding. At Norhart, their focus is to design an exceptional resident experience end-to-end. They build more than just apartments. They are creating a better way for people to live. Norhart is continually expanding its reach and setting its standards exceptionally high to elevate its organization and its people. Norhart's prime directive is to build exceptional apartments that create a better way for people to live. They are hyper-focused on creating a best-in-class customer experience for our residents.To learn more about Mike's work, click HERE and HERE.Join us at The Shift Spotlight, the go-to place for CEOs and business owners looking to make radical shifts in their businesses and lives. Visit www.TheShiftSpot.com for more information.Think you'd be a great guest on the show? Apply HERE.

Sep 22, 2023 • 40min
Implementing Effective Marketing Strategies in Business with Titan Digital's Cash Miller
Your host, Winter Baserva, talks with the CEO of Titan Digital, Cash Miller. Titan Digital is a full-service agency, their website designs and marketing plans are structured to take the burden of building an effective online presence completely off their clients’ shoulders.Their Titans are experts in digital marketing, so you don’t have to be. They are creators, innovators, good listeners, and people-persons who will pursue your project with the same passion you have for it.To learn more about Cash's work, click HERE and HERE.Join us at The Shift Spotlight, the go-to place for CEOs and business owners looking to make radical shifts in their businesses and lives. Visit www.TheShiftSpot.com for more information.Think you'd be a great guest on the show? Apply HERE.

Sep 15, 2023 • 42min
Strategies for Business Growth: From Delegation to Vision with Seeker Solution's Jamie Seeker
Your host, Winter Baserva, talks with the Founder and Principal consultant of Seeker Solution, Jamie Seeker. Seeker Solution works face-to-face with you and your team, remotely as needed, to achieve and sustain transformational impact over time. They help you put the right business processes in place and work with your teams to make your organization capable of driving and sustaining the change—even long after they are gone.Their work anchors in your vision, carefully understanding your organization and culture to deliver tangible results through practical, hands-on partnership and implementation. They focus on building your internal capabilities to unlock your potential and help establish the tools, processes, and skills you need to flourish now and in the future.To learn more about Jamie's work, click HERE and HERE.Join us at The Shift Spotlight, the go-to place for CEOs and business owners looking to make radical shifts in their businesses and lives. Visit www.TheShiftSpot.com for more information.Think you'd be a great guest on the show? Apply HERE.

Sep 8, 2023 • 32min
Valuable Lessons from an Entrepreneurial Journey with Entrepreneurs United's John St. Pierre
Your host, Winter Baserva, talks with The Founder of Entrepreneurs United, John St. Pierre. John St. Pierre is not just an entrepreneur; he's a business coach, author, and the owner of a private holding company that consists of five privately held businesses. His role as the chairman involves helping entrepreneurs scale their businesses and achieve their goals. He also invests in and acquires small to medium-sized businesses looking to take the leap to the next level.John's journey hasn't been without its share of challenges. He shares a painful experience of growing a company for over 15 years, reaching over $50 million in revenue, and then losing it all in one day. This setback forced him to reflect on his mistakes and learn from them. He applied these lessons to his current venture, successfully growing his company by 505% in the past three years.To learn more about John's work, click HERE, HERE, and HERE.Join us at The Shift Spotlight, the go-to place for CEOs and business owners looking to make radical shifts in their businesses and lives. Visit www.TheShiftSpot.com for more information.Think you'd be a great guest on the show? Apply HERE.

Sep 1, 2023 • 35min
Establishing a Business in the Self-Care and Wellness Space with Massage Heights' Kasey Kohtala
Your host, Winter Baserva, talks with the Franchise Owner of Massage Heights, Kasey Kohtala. At Massage Heights, it is their goal to elevate the lives of the people they touch by caring for the mind, body, and spirit. As a company committed to the well-being of everyone who visits their Retreats, they are passionate about maintaining relationships with their guests, members, team members, franchise owners, and the rest of their Massage Heights family. They are loyal to their guests and invest love and positive energy into everything they do for them. Their company is diligent in its pursuit to provide an elevated experience for everyone they touch.To learn more about Kasey's work, click HERE and HERE.Join us at The Shift Spotlight, the go-to place for CEOs and business owners looking to make radical shifts in their businesses and lives. Visit www.TheShiftSpot.com for more information.Think you'd be a great guest on the show? Apply HERE.

Aug 25, 2023 • 16min
Welcome to The Shift Spotlight! - Celebrating the Stories of Business Leaders and Executives
Welcome to The Shift Spotlight! In this kickoff episode, Josh Elledge of UpMyInfluence interviews the host of the show, Winter Baserva. Winter and Josh discuss how the podcast has re-branded in name and mission. The future vision of the show is to spotlight the zones of genius from a variety of leaders and executives. Wins and failures are equally important learning experiences for business owners to share with others, and these stories are celebrated on the show!Winter and the team at The Shift Spot have worked with a plethora of executives and business owners from numerous verticals. Ken Paskins, the founder of the show, and Winter strive to help business owners hit their goals faster by optimizing their peak performance. Join us at The Shift Spot , the go-to place for CEOs and business owners looking to make radical shifts in their businesses and lives. Visit www.TheShiftSpot.com for more information.Think you'd be a great guest on the show? Apply HERE!

Jul 7, 2023 • 53min
You Can’t Manage What You Can’t Measure! The Shift Spot
📢 Master the Art of Measurement: Unleash the Power of KPIs and OKRs for Ultimate Success! 🎯💪Ready to drive unprecedented success for your team? Learn the secrets of effective management and create a high-performance environment with clear expectations, accountability, and exceptional results. 🚀In this episode, we cover:✅ Drive clear expectations for your staff.✅ Best practices for using KPIs and OKRs.✅ The 5 basic rules of KPIs.✅ Why numbers matter: Quantitative vs Qualitative.And much more!Don't miss out on exclusive opportunities like this to learn from industry experts, gain practical skills, and network with professionals. Join us at The Shift Spot , the go-to place for CEOs and business owners looking to make radical shifts in their businesses and lives. Visit www.TheShiftSpot.com for more information.

Jun 26, 2023 • 44min
The Balance Between Authority & Responsibility: Understanding True Accountability. The Shift Spotlight!
Shift Your Operations to Get The Results You Expect & Deserve In today's edition, we delve into a topic that holds immense importance in any endeavor: "The Balance Between Authority &Responsibility: Understanding True Accountability."We take a deep dive into the core definition of accountability and explore why it truly matters. Additionally, we shed light on practical ways to measure and monitor accountability to drive success and progress. Discover how to empower your team by granting them the necessary authority while ensuring they takeresponsibility in a manner aligned with your vision.Also covered: ✅The true definition of accountability and why it matters.✅How to measure and monitor to drive accountability. ✅How to give your staff the authority to execute, and take responsibility the way you want to see itdone. Hosted by The Shift Spot, where business owners go to make radical shifts in business and in life!About the Speaker: Joshua Shale has over 25 years of experience in data, software, and technology businesses, focusing on Organizational Management, Operations, Marketing, and Strategy. Joshua was recently a co-founder and COO of Speedeon Data, where he was the Integrator for a successful EOS® implementation leading to revenue growth from $2MM to over $20MM. Before Speedeon Data, Joshua held positions at VoltDelta in Product Management, Marketing, and Development in the data and contact center lines. Joshua has additional experience in SaaS software platforms, Marketing Technologies, and Enterprise Software. Additionally, as a Five Year Member of Vistage, Joshua has had an up-close experience with various additional businesses, including manufacturing, business services, and distribution. In his free time, Joshua enjoys running, lifting and biking and loves to watch his son excel in cross-country, basketball and track.The Shift Spotlight Podcast is a GCE Strategic Consulting production.Join us at GCE Strategic Consulting to learn more about our fractional EOS® integrator support and executive leadership services.Think you'd be a great guest on the show? Apply HERE!

Jun 20, 2023 • 57min
Uncover the Power of Your Brand to Drive Growth! Part 5 of Marketing Intensive The Shift Spot
Are you ready to take the power of marketing into your own hands and grow your business in any market? The Shift Spot (www.TheShiftSpot.com) is proud to sponsor this 5-Part Marketing Intensive: Unlock the Secrets of Marketing Success: Discover the Top 5 Growth Strategies That Every Business Needs to Excel and Thrive in Today's Uncertain Economy! The Shift Spot is a CEO coaching and peer advisory community and for the first time ever is opening its doors to just one aspect of our community and that is EXPERT SPEAKERS. On this event, expert CMO, Ken Murray covers the top growth strategies you NEED to be doing as a CEO or business owner that work in any market! This is Part 5: Uncover the Power of your Brand to Drive Growth!We covered: ✅Why talking about your brand doesn’t work and what to do instead.✅How to brand in a way that is authentic to you and aligns with your vision (and pocketbook). ✅Why mission statements are out and your big purpose is in. ✅How to create an “employer brand” in today’s economy to attract, hire and retain the BEST talent in a tight labor market. ✅The fastest way to become a powerful brand.And so much more. Here is what a few attendees had to say: “This was great. I can't stop taking notes.”“Really valuable information, thank you for hosting this.” If you are a business owner or CEO who wants to attend your first event for FREE, visit www.TheShiftSpot.com for details!The Shift Spotlight Podcast is a GCE Strategic Consulting production.Join us at GCE Strategic Consulting to learn more about our fractional EOS® integrator support and executive leadership services.Think you'd be a great guest on the show? Apply HERE!