The Shift Spotlight!

In this podcast episode, host Winter Baserva interviews the Founding Partner of Gearhart Law, Richard Gearhart. Richard explained that his job involves protecting people's ideas, including inventions, company brands, and creative works, through patents, trademarks, and copyrights.Richard clarified a common misconception about the use of the copyright symbol. He explained that a creative work automatically receives copyright protection once it's reduced to a tangible form, even without registration with the copyright office.Richard emphasized the significance of communication and understanding within his business. He confessed that he used to worry about pushing too hard for people to show their work, but he now realizes it's necessary for everyone's benefit.He also highlighted the importance of having a financial process in place. He shared an example of how he improved his tax deductions by properly classifying his expenses, demonstrating the practical benefits of good financial management.To learn more about Richard's work, click HERE and HERE.Join us at The Shift Spotlight, the go-to place for CEOs and business owners looking to make radical shifts in their businesses and lives. Visit www.TheShiftSpot.com for more information.Think you'd be a great guest on the show? Apply HERE.

In this podcast episode, host Winter Baserva interviews the CEO of Triangle ABA, Amber Nelms. Amber revealed that she lived in India for five years and is passionate about fitness and mindset training. As a behavior analyst, Amber incorporates the science of behavior into her work. She believes in the power of training the mind and visualizing the person one wants to become. Amber's unique perspective as a consumer first, having a child on the autism spectrum, and working in various roles within the ABA field, allows her to ask the right questions and build the best company based on her journey.When asked about the resources Amber wished she had when starting her company, she mentioned the ongoing challenge of ensuring that she has the right people in the right positions within her company. She admitted that in the past, she made the mistake of believing people based solely on what they say about their skills and abilities.Amber emphasized the importance of looking beyond resumes and focusing on the true skills and qualities that her employees possess. She shared an example of hiring a billing manager who didn't have prior experience in that specific role but had the determination, problem-solving skills, and attention to detail necessary to excel in the position.Amber discussed the importance of building a supportive culture within her company. TriangleABA organizes bi-monthly activities for its employees, allowing them to bond and support each other. Amber believes that this culture of support is crucial for the success of the business and the quality of services provided to clients.To learn more about Amber's work, click HERE and HERE.Join us at The Shift Spotlight, the go-to place for CEOs and business owners looking to make radical shifts in their businesses and lives. Visit www.TheShiftSpot.com for more information.Think you'd be a great guest on the show? Apply HERE.

In this podcast episode, host Winter Baserva interviews Leigh Feldman, the CEO of Bishop's Cuts in Color. Bishop's Cuts in Color is a franchise organization that helps owners bring the Bishop's brand to their markets. Founded in 2001, the company's mission is to provide salon-level services at appropriate pricing, creating a safe and welcoming space for all types of people. What sets them apart is their gender-neutral pricing, a unique approach in the industry.As someone who has grown within the company, Leigh has faced his fair share of challenges. One of the most surprising aspects for him was the different interpretations and perspectives among owners, managers, and employees. He emphasized the importance of understanding each situation and working together to find solutions.Leigh shared how Bishop's Cuts in Color has taken steps to be a supportive and non-predatory franchise system. They have implemented a bucketed royalty system, where stores that require less support from the company pay lower royalties. This approach aligns with the owners' perspective that if they are running a well-oiled machine, they shouldn't have to pay the full amount.The company has also repositioned its contracts to align with lease agreements, allowing franchisees to exit the system or make changes at the end of the term. However, 75% of their franchisees have chosen to renew their agreements due to the support provided by the company.To learn more about Leigh's work, click HERE and HERE.Join us at The Shift Spotlight, the go-to place for CEOs and business owners looking to make radical shifts in their businesses and lives. Visit www.TheShiftSpot.com for more information.Think you'd be a great guest on the show? Apply HERE.

In this podcast episode, host Winter Baserva interviews Colin Sanburg, the founder of FinElevate, a company that provides financial strategies for entrepreneurs. Colin, a multi-business owner with an executive MBA, shares his journey of entrepreneurship, emphasizing the importance of financial focus. He discusses the growth of his first business, his goals for FinElevate, and the challenges he faced during the COVID-19 pandemic. Colin also highlights the importance of continuous learning, candid coaching, and having a deeper purpose in business. He expresses his excitement about the opportunities ahead and his passion for helping other businesses overcome financial constraints.To learn more about Colin's work, click HERE and HERE.Join us at The Shift Spotlight, the go-to place for CEOs and business owners looking to make radical shifts in their businesses and lives. Visit www.TheShiftSpot.com for more information.Think you'd be a great guest on the show? Apply HERE.

In this episode of The Shift Spotlight, host Winter interviews Victoria Kennedy, CEO of Victorious PR. Victoria shares her unique journey from convent to entrepreneurship, revealing her company's impressive $2.3 million annual revenue. She discusses the importance of personal branding, authenticity, and mentorship in business success.Victoria also highlights the challenges of rapid growth, including team turnover and financial management. She shares her rigorous hiring process and the importance of letting go for growth. Looking ahead, Victoria plans to focus on the crypto industry and reveals her new program, Authority Creator. She encourages listeners to connect with her on social media.To learn more about Victoria's work, click HERE and HERE.The Shift Spotlight Podcast is a GCE Strategic Consulting production.Join us at GCE Strategic Consulting to learn more about our fractional EOS® integrator support and executive leadership services.Think you'd be a great guest on the show? Apply HERE!

Your host, Winter Baserva, talks with the Founder and CEO of Rent To Retirement, Zach Lemaster. Zach is the brains behind Rent to Retirement, a company that has carved a niche for itself in the real estate investing landscape. They identify promising real estate markets across the country, build local teams, and offer package deals to investors who prefer a hands-off approach. From building or renovating properties to leasing and managing them, Rent to Retirement handles it all.In an industry rife with competition, trustworthiness is paramount. Zach emphasized that Rent to Retirement has been in the industry for over a decade, earning a strong reputation. With a background in healthcare, Zach understands the importance of protecting one's name and reputation. The company boasts more five-star reviews than any other in the industry and offers unique services like in-house financing, and working across different asset classes and markets.Zach explained that Rent to Retirement caters to two main categories of investors. He also shared his insights on the current real estate market in Atlanta, highlighting the high demand for affordable housing and the lack of inventory. Despite predictions of a market crash, the influx of people moving to Atlanta has kept the market stable. Zach's business model, which includes renting, multifamily properties, and single-family homes, makes it less dependent on market conditions.To learn more about Zach's work, click HERE and HERE.Join us at The Shift Spotlight, the go-to place for CEOs and business owners looking to make radical shifts in their businesses and lives. Visit www.TheShiftSpot.com for more information.Think you'd be a great guest on the show? Apply HERE.

Your host, Winter Baserva, talks with the CEO of OnBoard Legal, Richard Brock. Richard's venture, OnBoard Legal, is an executive search firm and consulting company for the legal industry. They work with law firms and corporate legal departments across the country, helping them add talent to their firms, providing strategic consulting, and facilitating mergers and acquisitions.One of the common practices in law firms is hiring and letting go of attorneys based on the state of the business. Richard explained that law firms have become smarter about this over time, learning from the past recession. On Board Legal focuses on placing partner-level lawyers with books, which helps firms maintain their attorneys.One of the hardest parts of running their business, according to Richard, is dealing with clients who don't always listen to their advice. He believes that if clients trust their expertise more, things will go more smoothly for everyone involved.To learn more about Richard's work, click HERE and HERE.Join us at The Shift Spotlight, the go-to place for CEOs and business owners looking to make radical shifts in their businesses and lives. Visit www.TheShiftSpot.com for more information.Think you'd be a great guest on the show? Apply HERE.

In this podcast episode, Winter interviews Carlos Frank Rodriguez, the CEO of Parachute Group Echo. They discuss Carlos' military background and its influence on his business, which aims to empower small businesses and rural communities through technology. Carlos shares his experiences with ADHD and PTSD, and how understanding his neurodivergence has helped him navigate life's challenges. He also discusses his vision of re-skilling veterans and supporting the neurodivergent community through his company. The conversation highlights the importance of authenticity, mental health, and the challenges of running a business.To learn more about Carlos' work, click HERE and HERE.Join us at The Shift Spotlight, the go-to place for CEOs and business owners looking to make radical shifts in their businesses and lives. Visit www.TheShiftSpot.com for more information.Think you'd be a great guest on the show? Apply HERE.

Your host, Winter Baserva, talks with the CEO of FranShares, Kenny Rose. Kenny Rose is a seasoned professional with a decade of experience in franchise evaluation and helping people navigate the franchise industry. He identified a disconnect between people with capital and those eager to run franchises, which led him to create FranShares. This innovative platform allows anyone to invest in franchises for as little as $500, making the franchise industry more accessible to the average investor.When asked about investing in alternative assets for 2023 and 2024, Kenny emphasized the importance of understanding the pros and cons of different alternative assets. He advised tailoring investments to individual goals, time horizons, and risk tolerance. While traditional investments like real estate and gold are familiar to many, newer options like cryptocurrencies and NFTs can be intimidating. Kenny's advice? Do your homework before investing in any alternative asset.To learn more about Kenny's work, click HERE and HERE.Join us at The Shift Spotlight, the go-to place for CEOs and business owners looking to make radical shifts in their businesses and lives. Visit www.TheShiftSpot.com for more information.Think you'd be a great guest on the show? Apply HERE.

Your host, Winter Baserva, talks with the Founder of Patrick Burns Co., Patrick Burns. Patrick's journey began in a small rural community in Indiana where he attended Indiana University. After college, Patrick moved to Austin, where he established his company. Recently, Patrick's company underwent a rebranding process. He emphasized the importance of polishing the brand to differentiate and attract mid-market to enterprise clients. This process is crucial in today's competitive business landscape, where a strong, unique brand can be the difference between blending in and standing out.Patrick attributes his large following on LinkedIn to consistency and perseverance. He has been active on the platform since 2016, consistently posting valuable content. His background in technology, combined with his commitment to value creation, has allowed him to maximize the impact of his digital marketing efforts.Patrick revealed that he has ten employees, all of whom work remotely. He explained that driving accountability in a remote team requires effective communication, reporting, and the use of CRM systems to monitor progress. This approach allows his team to work flexibly, focusing more on execution and results rather than adhering to a strict schedule.To learn more about Patrick's work, click HERE and HERE.Join us at The Shift Spotlight, the go-to place for CEOs and business owners looking to make radical shifts in their businesses and lives. Visit www.TheShiftSpot.com for more information.Think you'd be a great guest on the show? Apply HERE.