Scent World

Fragrance can be a little daunting, so in celebration of National Fragrance Day, we’re enlisting the help of three of our favorite #PerfumeTok content creators. They share candid reactions to most-loved and niche fragrances. We cover Frequently Asked Questions like how to experiment with fragrances, how to train your nose, and what to wear on various occasions. As a special treat, we explore literature as a gateway into the olfactive world, and even how to smell like Oscar Wilde.We've got lots more in store for you at our ⁠Fragrance Week Video Summit.⁠

Flowers have been used in fragrances since the ancient times, when plant-based ingredients like blooms, leaves, and resins were blended to create scented oils. Michelle thinks the time has come to give traditional florals the modern upgrade they deserve. She’s no stranger to innovation. Starting out in PR, she worked with the pioneering women who built the London fashion scene. She launched Tommy Hilfiger’s first-ever fragrance, helped lead MAC Cosmetics to become the biggest makeup brand in the world, and created beauty products that went on to become cult classics.In this episode, Michelle sits down with Heather Hyatt, who runs social media at Scentbird. She tells the story of the inspiration behind her fragrances, including an iconic Van Gogh painting and a famous British garden, and shares her advice on how to embody more confidence in self-expression.Highlights:The 80s and what fashion PR felt like in its early daysLynne Franks, Vivienne Westwood, Jean Paul Gaultier, and other pioneersWhy there was an influx of women starting their businesses at the timeLaunching Tommy, Tommy Hilfiger’s first-ever fragranceCreating a cult following for Crème de la MerThe moment of inspiration for Floral StreetHow taking a year off nurtured the start of a new career chapterSustainability: Turning coffee cups into 100% recyclable fragrance packagingRemoving the word “sexy” from fragrance marketingWorking with Michael Nash to design the packagingFloral Street in a nutshellScent Spotlight: Wonderland Peony, Electric Rhubarb, Sunflower Pop, London Poppy, and Neon RoseThe Van Gogh painting that inspired a fragranceBeyond Scent: Beauty, Self-Expression, and Career AdviceThe story Michelle would want to tell about her life a decade from nowFeatured Fragrances:Wonderland Peony by Floral StreetElectric Rhubarb by Floral StreetSunflower Pop by Floral StreetLondon Poppy by Floral StreetNeon Rose by Floral StreetSoak in all of our audio and video content at https://podcast.scentbird.com.

One idea has ruled the fragrance industry for generations: women wear florals and men wear musks. When Matthew and his co-founder, David Kien, began making candles out of their kitchen, they took a different stance. They named the brand Boy Smells and packaged products in a pink box, giving rise to what they call “genderful” expression. It’s an invitation to embrace the gender spectrum and tap into your fullest power by calling on both the feminine and the masculine.In this episode, Matthew sits down with Marianne Mychaskiw, who runs communications at Scentbird. He explores the history of gender-based marketing, collaborations with Grace Jones and Kacey Musgraves, and why Boy Smells is a love letter to his younger self.Highlights:Matthew's relationship with scent growing upEmbracing the fullness of your identity: “genderful” vs. genderlessCalling on both the masculine and feminineWorking for great fashion designers in London and New YorkTreating Boy Smells like a fashion vs. fragrance brandStarting Boy Smells with David Kien from their LA kitchenWhy they called it Boy Smells and packaged products in a pink boxThe brand as a love letter to Matthew’s previous selfScent Spotlight: Cowboy Kush, Violet Ends, Grace, Slow Burn, & Hinoki FantômeHow the collaboration with Kacey Musgraves started in the DMsWhy Grace Jones is the original gender disruptorScent Connection, Beyond-the-Binary EditionWhat a David Bowie scent might smell likeAlexander McQueen’s influenceA brief history of gender-based marketingWhat Matthew would say to his 13-year-old selfFeatured Fragrances:Cowboy Kush by Boy SmellsViolet Ends by Boy Smells‍Featured Candles:Grace by Boy Smells‍Slow Burn by Boy Smells‍Hinoki Fantôme by Boy SmellsSoak in all of our audio and video content at https://podcast.scentbird.com.

You may recognize Chris from his 25-year career as a model, where he appeared in over 60 campaigns for Ralph Lauren and became an iconic face for the luxury brand. It was on a spontaneous trip to Grasse, the French Riviera town known as the perfume capital of the world, that Chris struck a deal with a scent manufacturer to start his own line. Not long after, Chris Collins became the first Black-owned fragrance line to be sold at Bergdorf Goodman, Nordstrom, and Sephora.In this episode, Chris sits down with Brittney Jackson Moseley, who runs integrated marketing at Scentbird. He tells the story of the cultural exchange between New York and Paris, takes us back to the artistry of the 1920s Harlem Renaissance, and reflects on what it means to live a bold, free life.Highlights:Being discovered as a model and pivoting from a medical pathWhat it was like to work as a Ralph Lauren model for 25+ yearsObsession for Men and early scent momentsHow Chris found the freedom to be himselfThe first “yes” from a fragrance house in GrasseTake the first step, even if you don’t know how to startThe connection between Paris and the 1920s Harlem RenaissanceWhat does a Harlem speakeasy smell like?How a fragrance goes from an idea to the bottleDaring to explore (and overcome) taboos in self-expressionChris’ scent preferences day to dayScent Spotlight: Harlem Nights, Renaissance, & Danse SauvageThe story of Josephine BakerScent Connection, First MomentsWhy Chris is making historyThe definition of a life well-livedFeatured Fragrances:Harlem Nights by Chris CollinsDanse Sauvage by Chris CollinsRenaissance by Chris CollinsSoak in all of our audio and video content at https://podcast.scentbird.com.

Steph first came into the limelight as Kim Kardashian’s assistant and rose to become the Chief Operating Officer of Kardashian West Brands. She now serves as the Chief Impact Officer of Plus, a biodegradable body wash brand, and co-founded Future Earth, a climate education platform. In partnership with Snif, Steph has launched her own fragrance. It’s genderless, housed in 100% compostable packaging, and named Suganami as an homage to her Japanese last name.In this episode, Steph sits down with Marianne Mychaskiw, who runs communications at Scentbird. She takes us back to early scent memories growing up in Ohio, why she has always been very specific about fragrance, and how she breaks norms in style and scent.Highlights:Evolving from Kim Kardashian’s assistant to COO of Kardashian West BrandsMeeting Karl Lagerfeld, a “pinch-me, is this real?” momentWhat it felt like to start a new career chapterJuniper Breeze and first scent explorationsGrowing up with a “charmed childhood” in OhioReflecting on her mother’s influence on self-expressionScent Spotlight: Suganami, Steph’s new fragrance in partnership with SnifPaying homage to her Japanese last nameScent likes, dislikes, and the best-smelling person Steph has ever metBreaking gender norms in style and scentHow you can express yourself more authenticallyThe change Steph would like to see through Future EarthSteps anyone can take to live a more sustainable lifeScent Connection, Glam Occasions EditionAdvice for those looking to embark on a similar career pathFeatured Fragrance:Suganami by SnifSoak in all of our audio and video content at https://podcast.scentbird.com.

Douglas says that from a young age, he understood that a rebellious nature lived within him and was fighting for his voice. He’s not afraid to be polarizing and unapologetically himself. That’s the driving force behind Heretic. The brand is an expression of his intense love of nature and is on a mission to show the provocative side of naturals and the dirty side of clean.In this episode, Douglas sits down with Heather Hyatt, who runs social media at Scentbird. He breaks down his process for handcrafting fragrances that elicit a visceral and often erotic reaction. He takes us back to the day he met Gwyneth Paltrow and the story behind the This Smells Like My Vagina Candle, one of the creations he’s best known for, in collaboration with Goop.Highlights:Growing up in San Fernando ValleyWhat it means to be a rebelPerfumery studies and journey into fragranceThe lightning strike start of HereticAdvice for those looking to follow their own pathMeeting Gwyneth Paltrow on a hot NYC summer dayHow the This Candle Smells Like My Vagina candle came aboutHow fragrance can do more than just smell goodThe holistic power of aromatherapy ingredientsScent Spotlight: Dirty Grass, Dirty Vanilla, & Dirty CoconutScent Connection, Off-the-Wall EditionDouglas's biggest aspirationFeatured Fragrances:Dirty Glass by HereticDirty Coconut by HereticDirty Vanilla by HereticFeatured Candle:This Smells Like My Vagina by Heretic x GoopSoak in all of our audio and video content at https://podcast.scentbird.com.

A sneak peek into Scent World, a multisensory experience rooted in unfiltered conversations with perfumers, visionaries, and fragrance lovers. Follow to enjoy episodes soon.

Introducing Scent World, a new show from Scentbird that explores the power of expressing yourself through scent.