Scent World

As one of the first YouTube stars, Ingrid reached over 6 million followers and landed pioneering deals with Covergirl, Jo Malone London, and Fresh Beauty. In 2020, she joined forces with Erica, who had built a career in tech and media, to launch The New Savant. The brand pays homage to the untraditional, self-made journey in life.In this episode, Ingrid and Erica sit down with Brittney Jackson Moseley, who runs integrated marketing at Scentbird. From a tea shop in Paris to a ping pong table in Indiana, they take us back how they started making candles. They talk about capturing uncommon notes like desert air and pignoli cookies, and tell the story of the high school fantasy that inspired one of their most popular candles.Highlights:• Ingrid’s untraditional path, from college dropout to founder• The story behind the name “The New Savant”• Giving voice to those who have had to find their own way• Launching out of Ingrid’s kitchen and selling out in 7 minutes• The tradition customers started on their own• Essential workers and the most heartwarming customer notes• A 4-letter word, fancy potatoes, and the most hilarious customer notes• Making the first candle during a trip to Indiana• “I feel like this could be my next job”• Meeting at Lesbians Who Tech• Erica’s journey becoming who she wanted to be• What it felt like to wear CK One growing up• Ingrid feeling “never enough” and the weight of expectations• Why creativity (and the olfactive sense) made Ingrid feel like she belonged• The joy of wearing Bath & Body Works Sweet Pea and Jo Malone Peony & Blush Suede• What does it mean to be feminine in presentation without the male gaze?• The darkness (and many edges) of BYREDO Sellier• Highlights from Ingrid’s 10+ years as a YouTube creator• Ingrid’s decision to come out publicly and why it was groundbreaking• Scent Spotlight: Mixed Feelings, California Christmas, and Dreamgirl• Notes of steamed white jasmine rice, the smell of home for Ingrid• Dreamgirl as a revisionist history of Ingrid’s teenage years• Scent Connection, Go-To Scents Edition• How many different ways can an almond cookie smell?• What candles made in honor of each other would smell likeFeatured Fragrances:Mixed Feelings by The New SavantCalifornia Christmas by The New SavantDreamgirl by The New SavantSoak in all of our audio and video content at https://podcast.scentbird.com.

Think of a place and time in history and imagine what it smelled like. This has been the source of inspiration for Carlos: tapping into scent to unlock the past. His work as a fragrance developer includes the signature scent for St. Regis Hotels & Resorts, the nostagia-infused Vacation sunscreens, and the first fine fragrance for J.Crew. With ARQUISTE, he channels his background in architecture and historic preservation to create time capsule experiences in collaboration with perfumers Rodrigo Flores-Roux and Yann Vasnier.In this episode, Carlos sits down with Brittney Jackson Moseley, who runs integrated marketing at Scentbird. He talks about the magic of baby cologne and tells the story of how pachouli became the scent of outcasts. Together they explore destinations around the world through hundreds of years, from 16th century Japan to 17th century Mexico.Highlights:• Discovering architecture, from Mexico City and beyond• What historic preservation and fragrance have in common• Where wanderlust took Carlos around the world• The magic of New York for perfumery• Fragrance ingredients native to Mexico: tuberose, frangipani, marigold, acacia• Grooming rituals and the first love for fragrance• Scent as a time capsule• Writing fragrance briefs as in-depth academic essays• What it felt like to smell the first-ever modifications• Why Americans are missing out on baby cologne• How the best fragrances are made• Scent Spotlight: Misfit, Nanban, and Sydney Rock Pool• The fragrance Rodrigo Flores-Roux made for Carlos• Why pachouli is a bit of an accident to our noses• The fragrance ingredients that “barbarians” brought to Japan• The summer scent that captures a day at the beach• Scent Connection, Distant Worlds Edition• What do these cities smell like? St. Petersburg, Paris, Acapulco, and Calabria• Why beauty is tied to meaningFeatured Fragrances:Misfit by ARQUISTESydney Rock Pool by ARQUISTENanban by ARQUISTESoak in all of our audio and video content at https://podcast.scentbird.com.

Lev and Alina are best known for building Fresh into a cult beauty brand now part of LVMH. For the past decade, they’ve been channeling their passion into a new endeavor: a boutique hotel that expands into a lifestyle brand. Nestled in the Hudson Valley, with its vibrant arts scene and the Catskill Mountains as a backdrop, The Maker opened in 2020 with 11 intimate rooms across 3 historic buildings, and its very own fragrance and candle collection. It’s all meticulously designed to spark your deepest sensuality.In this episode, Lev and Alina sit down at The Maker Lounge with Benny Campa, who runs product design at Scentbird. They share why they believe everyone is a maker, what it takes to ignite that part of you, and the James Bond-inspired scent that might help.Highlights:• How a fragrance shopping trip with his mother changed Lev’s life• The story behind The Maker Hotel in Hudson, NY• Entering another world: a brief tour of The Maker Hotel• The Italy trip that planted the seed for Lev and Alina’s vision• Bohemian sensibility, color tones, furnishings, and various personal touches• The converted horse carriage that became The Maker Lounge• Why lighting is the jewelry of any room• The fragrance Lev created for Alina 30+ years ago• Crafting a feast for the senses through a fusion of art, design, and fragrance• Why nothing but an olfactory sensation makes you feel like coming home• Lev’s process for developing The Maker’s scent collection• The rooms that celebrate makers: The Artist, The Architect, The Gardener, and The Writer• An overview of The Maker scent collection• Why you are the ultimate maker of a fragrance• Scent Spotlight: Libertine, Stag, Naked, Fire, Spiritus, Gardener, and Artist• The winner of the Fragrance Foundation’s Indie Fragrance of the Year Award• What does love affair smell like?• The antique that inspired The Maker’s fragrance bottles• The scent that’s infused throughout The Maker’s public spaces• Lev and Alina describe each other in terms of scentsFeatured Fragrances:Libertine by The MakerStag by The MakerNaked by The MakerFire by The MakerFeatured Candles:Spiritus by The MakerGardener by The MakerArtist by The MakerSoak in all of our audio and video content at https://podcast.scentbird.com.

Have you ever wondered how France became the center of the perfume world? It was thanks, in part, to Louis XV. During his reign in the 18th century, the French royal court was known for its lavish use of fragrances, giving rise to a revolution that shaped perfumery as we know it. The splendor and opulence of this era serve as the inspiration for Parfums de Marly. Yvan joined the fragrance house in its early days and worked closely with its founder, Julien Sprecher, to grow it into one of the bestselling niche brands in the world.In this episode, Yvan sits down with Brittney Jackson Moseley, who runs integrated marketing at Scentbird. He takes us back to the time of Louis XV, tells the story of the iconic Delina collection, and reveals the fragrances that Jennifer Lopez, Rihanna, and other modern-day royals like to wear.Highlights:• The magical moment that started Yvan’s journey at Parfums de Marly• Why the power of the invisible is even more important than the visible• Using fragrance as an accessory to tap into your personality• Traveling back to the 18th century, the birth of modern perfumery• How Louis XV revolutionized perfumery• Why Louis XV is known the “Adam and Eve” of the equestrian world• The story behind the Parfums de Marly logo featuring two horses• The fragrances that Jennifer Lopez and Rihanna wear• Capturing old perfumery in a modern way: synthetics, naturals, and captive ingredients• Why natural ingredients make the scent your own• Scent Spotlight: Delina, Delina Exclusif, Delina La Rosée• The scent for troublemakers• Scent Spotlight: Pegasus, Layton, Haltane, Percival• Introducing Valaya, Parfums de Marly’s latest fragrance• Scent Connection: Perfumed Court Edition, featuring celebrity couples aka modern-day royals• Scents for Beyoncé and Jay-Z, David and Victoria Beckham, Rihanna and A$AP Rocky, and Elton John and David Furnish• A trip to Brittany, France, to Yvan’s earliest scent memoryFeatured Fragrances:Delina by Parfums de MarlyDelina Exclusif by Parfums de MarlyDelina La Rosée by Parfums de MarlyPegasus by Parfums de MarlyLayton by Parfums de MarlyHaltane by Parfums de MarlyPercival by Parfums de MarlyValaya by Parfums de MarlySoak in all of our audio and video content at https://podcast.scentbird.com.

The story begins with a text message. While sitting at the beach, Vicken hears that Commodity has shut down and is looking for a new owner. It’s 2019, and by then, the company had made its mark on the industry as the first direct-to-consumer fragrance brand. Launching with a Kickstarter crowdfunding campaign in 2013, it more than doubled its goal, became Sephora’s rising star, and just as quickly as it grew, Commodity found its future hanging in the balance. Vicken decides to buy the brand, and with decades of experience as a fragrance distributor, turns it around.In this episode, he sits down with Benny Campa, who runs product design at Scentbird. He explores how the art of perfumery can be more intuitive – an innovative idea inspired by skin scents – and why he doesn’t believe in what he calls the “Oprah effect.”Highlights:Leading Europerfumes and representing 20+ artisanal brands as a distributorFirst becoming aware of Commodity (and why Vicken felt a bit envious)The text message, while at the beach, that leads Vicken to buy CommodityA look into the world of a fragrance distributorThe first thing Vicken did after taking over the brandThe tipping point for fragrance brands and what led to Commodity’s declineLosing $1.5M and failing with his first fragrance brand in the late 90sWhy selling a fragrance feels like a Las Vegas experienceWhat Vicken cared about the most when rebooting CommodityThe story behind Scent Space, a first in the fragrance industryRethinking traditional terms like “Eau de Toilette” or “Eau de Parfum”Giving consumers choice in their scent projection: Personal, Expressive, BoldHow Commodity formulates different versions of each fragranceScent Spotlight: Paper, Milk, and BookAll Commodity fragrances combine two or more opposing notesThe fragrance that smells like toasted marshmallowsScent Connection: Life Moments EditionWhy Vicken believes in building slowly vs. quicklyFeatured Fragrances:Paper- Personal by CommodityPaper+ Bold by CommodityMilk- Personal by CommodityMilk Expressive by CommodityMilk+ Bold by CommodityBook- Personal by CommodityBook Expressive by CommodityBook+ Bold by CommoditySoak in all of our audio and video content at https://podcast.scentbird.com.

Since starting out in the early 90s, Frank has brought to life some of the most beloved fragrances of our time. Nowadays he’s best known as the creator of Le Labo’s Santal 33. His portfolio goes on to include collaborations with Dolce & Gabbana, Gucci, Hugo Boss, Jason Wu, and Ariana Grande. He’s been prolific in crafting scents that, in his own words, “evoke a profound emotional connection with the power to elicit pure, unadulterated happiness.”In this episode, Frank sits down with Brittney Jackson Moseley, who runs integrated marketing at Scentbird. They explore three areas that are shaping the future of fragrance: sustainability, artificial intelligence, and gender. Frank shares what it takes to become a great perfumer and takes us back to where it all began, his uncle’s farm in Germany, and all the smells that surrounded him.Highlights:The first time Frank felt like he was officially a perfumerEarly scent memories at Frank’s family farm in GermanyFrank’s first exposure to fragrance in Paris in the late 70s/early 80sAttending ISIPCA, a leading perfumery school in VersaillesThe intense training it takes to become a perfumerWhat it felt like to join an industry leader like FirmenichInner Workings: How perfumers work, from idea to the bottle90% of your fragrance creations never get to marketAn inside look into the fragrance development processAfter thousands of trials, how you know a fragrance is doneWhy the best fragrances contain some imperfectionsThe role of fragrance in our lives, beyond seductionScent Spotlight: Glossier You by Glossier, Red Wood by Nomenclature, Bois by CommodityCollaborating with Dora Baghriche and Emily Weiss to create Glossier YouUsing molecules and growing patchouli in a lab as the main ingredient for a fragranceShaping the future of fragrance: sustainability, gender, and AIHarry Fremont’s view on AI in perfumeryWhat Frank would say to his younger self about his journey as a perfumerFeatured Fragrances:Glossier You by GlossierRed Wood by NomenclatureBois by CommoditySoak in all of our audio and video content at https://podcast.scentbird.com.

Michael went from being a pharmacist by trade to being a rocker by trade. He says the guitar was his salvation. For over a decade he toured the world with his psychedelic rock band, Rodeo Massacre, where he was a guitarist, composer, and producer. At a certain point he leaned into fragrance as a medium for olfactive counterculture, a bridge between chemistry and art.In this episode, Michael sits down with Benny Campa, who runs product design at Scentbird. They reminisce about the 70s and 80s grunge and punk music scene. Michael reveals why he feels like the black sheep of the perfume industry and tells the story of a fragrance he perfected to smell just like a vintage guitar from his childhood.Highlights:Rodeo Massacre, Michael’s biggest musical experienceMinor Threat, Guns N’ Roses, and the turning point in Michael’s lifeMichael’s biggest fear: turning 40 without fully working as a musicianThe tie between music and fragranceDressing like Slash to an interview for a pharmacist positionWhat led Michael to start Room 1015The true meaning of being an artistCapturing the spirit of the 70s with scents of nostalgic freedomThe most trashed hotel room in historyA legendary Keith Richards momentScent Connection: Punk Rock EditionWhat did CBGB, Sonic Youth, The Zombies, Run DMC, and Nirvana smell like?Scent Spotlight: Purple Mantra, Electric Wood, and Cherry PunkThe scent of Transcendental Meditation (and the story of the Beatles’ retreat with Maharishi)The fragrance that smells like Michael’s vintage Gibson from his childhoodVivienne Westwood’s London SEX Boutique and the punk aestheticReinventing yourself: make room for several "lives" within one lifeFeatured Fragrances:Purple Mantra by Room 1015Electric Wood by Room 1015Cherry Punk by Room 1015Soak in all of our audio and video content at https://podcast.scentbird.com.

Fragrance can be a little daunting, so in celebration of National Fragrance Day, we’re enlisting the help of three of our favorite #PerfumeTok content creators. They share candid reactions to most-loved and niche fragrances. We cover Frequently Asked Questions like how to experiment with fragrances, how to train your nose, and what to wear on various occasions. As a special treat, we explore literature as a gateway into the olfactive world, and even how to smell like Oscar Wilde.We've got lots more in store for you at our ⁠Fragrance Week Video Summit.⁠

Flowers have been used in fragrances since the ancient times, when plant-based ingredients like blooms, leaves, and resins were blended to create scented oils. Michelle thinks the time has come to give traditional florals the modern upgrade they deserve. She’s no stranger to innovation. Starting out in PR, she worked with the pioneering women who built the London fashion scene. She launched Tommy Hilfiger’s first-ever fragrance, helped lead MAC Cosmetics to become the biggest makeup brand in the world, and created beauty products that went on to become cult classics.In this episode, Michelle sits down with Heather Hyatt, who runs social media at Scentbird. She tells the story of the inspiration behind her fragrances, including an iconic Van Gogh painting and a famous British garden, and shares her advice on how to embody more confidence in self-expression.Highlights:The 80s and what fashion PR felt like in its early daysLynne Franks, Vivienne Westwood, Jean Paul Gaultier, and other pioneersWhy there was an influx of women starting their businesses at the timeLaunching Tommy, Tommy Hilfiger’s first-ever fragranceCreating a cult following for Crème de la MerThe moment of inspiration for Floral StreetHow taking a year off nurtured the start of a new career chapterSustainability: Turning coffee cups into 100% recyclable fragrance packagingRemoving the word “sexy” from fragrance marketingWorking with Michael Nash to design the packagingFloral Street in a nutshellScent Spotlight: Wonderland Peony, Electric Rhubarb, Sunflower Pop, London Poppy, and Neon RoseThe Van Gogh painting that inspired a fragranceBeyond Scent: Beauty, Self-Expression, and Career AdviceThe story Michelle would want to tell about her life a decade from nowFeatured Fragrances:Wonderland Peony by Floral StreetElectric Rhubarb by Floral StreetSunflower Pop by Floral StreetLondon Poppy by Floral StreetNeon Rose by Floral StreetSoak in all of our audio and video content at https://podcast.scentbird.com.

One idea has ruled the fragrance industry for generations: women wear florals and men wear musks. When Matthew and his co-founder, David Kien, began making candles out of their kitchen, they took a different stance. They named the brand Boy Smells and packaged products in a pink box, giving rise to what they call “genderful” expression. It’s an invitation to embrace the gender spectrum and tap into your fullest power by calling on both the feminine and the masculine.In this episode, Matthew sits down with Marianne Mychaskiw, who runs communications at Scentbird. He explores the history of gender-based marketing, collaborations with Grace Jones and Kacey Musgraves, and why Boy Smells is a love letter to his younger self.Highlights:Matthew's relationship with scent growing upEmbracing the fullness of your identity: “genderful” vs. genderlessCalling on both the masculine and feminineWorking for great fashion designers in London and New YorkTreating Boy Smells like a fashion vs. fragrance brandStarting Boy Smells with David Kien from their LA kitchenWhy they called it Boy Smells and packaged products in a pink boxThe brand as a love letter to Matthew’s previous selfScent Spotlight: Cowboy Kush, Violet Ends, Grace, Slow Burn, & Hinoki FantômeHow the collaboration with Kacey Musgraves started in the DMsWhy Grace Jones is the original gender disruptorScent Connection, Beyond-the-Binary EditionWhat a David Bowie scent might smell likeAlexander McQueen’s influenceA brief history of gender-based marketingWhat Matthew would say to his 13-year-old selfFeatured Fragrances:Cowboy Kush by Boy SmellsViolet Ends by Boy Smells‍Featured Candles:Grace by Boy Smells‍Slow Burn by Boy Smells‍Hinoki Fantôme by Boy SmellsSoak in all of our audio and video content at https://podcast.scentbird.com.