Practiceology "7 Questions in 7 Minutes" Podcast

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Click HERE  or the link below to get Michael's Nine Point Referral Game Planhttps://www.michaelgriffiths.com.au/planPaul 0.00Welcome to the next episode of the Practiceology podcast, the science of running as profitable, allied health business works without you.No surprises I've hit up my great mate Michel Griffiths to join us on this episode, thanks for joining us.Michael   0.20Absolute pleasure, Paul, great to be with you and good to talk to you, as always. Paul 0 .30Now a quick introduction about Paul Griffith Mark and I got back a long way, but he's played many roles in life, including being an elite basketball coach. He's been a former primary school and high school teacher, business owner of seven different businesses and he sold six of them along the way. and he's a prominent keynote speaker, author connected networker.Known as the referral marketing guru. He's the authority on referral marketing and his motto in life is simply look to help someone else before asking to be helped. Is the CO creator of The Ultimate Health Business Referral System, How to Quadruple Your Referrals in 30 Days, which is a fantastic program. You can find that at www.healthbusinessprofits.com/referralsHe's also been a featured speaker my World Podiatry Business Success Summit – www.podiatrysummit.com .TranscriptSo Michael, I'm going to start the countdown timer. So let's see what we can do in our seven minutes or less, we'll see how we go. You're ready to go, ready. Paul 1:41Question number one. Who is your ideal client?Michael  1.52Yeah, we help service providers. So someone's providing a service there that we know that getting more referrals, and not having to spend a great deal of money on paid marketing is an absolute dream for them. So, service providers are our ideal client. Paul   2.10 Question number two.What is the problem you solve Michael. Michael     2:15It's getting more patients. So for service providers, particular health practices, There's a couple of things we need to do, we need to be able to get more patients to better grow, and then we need to retain them and turn them into walking talking ranting, raving. There are two things that we do. Paul   2:36Question number three, what are the typical symptoms people experience with this problem?Michael    2:46Quite often it's not knowing how to get a current patient to talk about them. It's not how to get referrals in general, for most health practitioners, it's like doctors. Doctors are the worst referral partners in the world, if you've got one, then great, that you just pull your hair out because they too busy, they don't care about anybody else except for themselves, and really, there are just so many more opportunities out there than just relying on referrals from doctors, so it's about how you actually can get more referrals from other people as well as from your clients, and get your clients actually talking about you. Paul  3.10Question number four, with four minutes and 53 seconds left. What are the common mistakes people make when trying to solve this problem? What do we do wrong.?Michaael – 3.15They don't break this down into stepping stones. Firstly, you've got to identify who could actually give you referrals, then you've actually got to ask to say hey, we're looking for some new referral partners, is that something you're interested in talking about because they're not interested. Stop wasting your time. Then, it's the kind of conversation to go, how could we actually help each other. So a mistake there is people go, Well if I pay you you'll give me a referral. No, very few people's drivers is actually financial, so you've got to have a conversation to work out, how will you help each other and what is each other's drivers, and then it's about following through on an action plan.So rather than just don't, I want referrals, break it down into simple little different steps. Paul 3.45Okay, three minutes and 56 seconds left. What is one valuable free action the Practiceology podcast audience can implement that will help them solve it?Michael 3.55I was speaking to a client in Ontario, Canada. This morning, sort of physio and massage they help people with joint pain, back pain, they're in a small town, like there's literally only a 100,000 people in that town.Okay, so your referral sources, who were the sporting clubs, who were about to the training groups, when you think about the people who generally have shoulder pain or back pain. Who are they, they're the trades people they're the people playing sports, they might be your running club. They might be a curling club which there was not that we know killing too much here in Australia, but it's like, think about where your people actually already exist, and go to those places, to be able to create partnerships with.Are they professionals, are they mums or dads from somewhere. Where do they all go and hang out.Now most the time you don't have to sponsor these things. You don't have to go and pay money, you just have to start building a relationship with these people and who knows where it's going to take you. So the thing I want you to do is create a list of five businesses around your business where your people already go to, and I want you to reach out to them and just simply say:Hey, I'm wondering if you'd like to find a way that we might be able to help one another grow each other's businesses. They will simply say yes or no, no skin off your nose, it's gonna take you all about 30 seconds to do. You don't have to go and provide the solution you're just opening up the dialogue, you just want to ask them if they're interested and then you find out that you can brainstorm what we could do correct, yes, like a huge mistake is that people feel that they've got to have all the answers. Now just have a conversation. They might have a much better brain than yours and come up with a whole bunch of different things that you never even thought of. That's okay.Paul – 5.56Question number six. What is one valuable free resource you can direct people to help them with this, when they go to get some information.Michael – 6.15Go to www.michaelgriffiths.com.au/plan   and grab our nine point referral plan. Nine specific accelerators or projects that you can put into your business to be able to get more referralsPaul  6.35What's the one question I should have asked you, That would give great value to our audience. Michael  8:33Don't see asking for referral partners, as something really scary. It's just conversations, build relationships have conversations, that's it, that's all you have to do. Paul  - 8.46Mater revenue our superstar thanks for joining us on the Practiceology podcast.

Click HERE or the link below to get Ted's FREE Foot Mobilization Therapy Coursehttps://www.footmobilisation.com/ankle-rehabTranscriptionPaul 0.00Welcome everyone to the next Practiceology podcast episode. And I've got a great session today. I've got the great Ted Jedynak joining me. Ted, thanks for joining us on the on the Practiceology podcast.Ted  0:37 It's my pleasure to be here, Paul, thank you for the opportunity. Paul  0:40 I will do the formal introduction as always. During an epic 30 year plus career in business, Ted's built and successfully sold five allied health practices across Sydney, Gold Coast and Adelaide, Australia, has been a mentor and trainer of health practitioners globally with specific focus on his foot mobilisation techniques, FMT. He now helps allied health business owners increase profits, train their team members and increase their quality of life. And he was also a featured speaker on our world podiatry business success summit, which you can find at www.podiatrysummit.comTed, thanks for joining us, ready to rock into this when you got seven minutes.You know the seven minute format seven questions in seven minutes. Are you ready to go Ted?Ted with six minutes and 57 seconds left. Ted, who is your ideal client?Ted  1:52 My ideal clients, are health practitioners who want to master MSK conditions of the lower limb and position themselves in the marketplace as lower limb experts.Paul 2:04 Question number two, with six minutes and 35 seconds left? What is what is the problem you solve Ted? Ted  2:15 The problem I solve is helping health practitioners stand out from the sea of competition. So we want them to stand out so they can be highly profitable and have impactful businesses.One of our clients has got 13 clinics, direct competitors within four kilometres. So it's not getting any easier for them. So yeah. Practitioners need to be able to stand out.Paul  2:55 So question three, what are the typical symptoms people experience with this problem? What do they suffer from?Ted  3:02 Okay, so when there's competition there, basically, as a business owner, there's a constant struggle to meet your income goals. You're working way too hard for not much return. And that means you spend so much time, energy and money this is wasted. Because your business isn't serving you. It isn't serving your life. You wonder, is it all worth it?Paul  3:29 What are the common mistakes your clients make when trying to solve this?Ted  3:40 Yeah, the most common mistake is that they generalists. They think if they provide more services, that means they can help more people, it's a bigger market, it's gonna be better for their business. This is faulty thinking because they end up doing what everyone else is doing and that means they look like everyone else. When they advertise, they basically wasting their time, their energy and their money, because they're not connecting with a specific audience. When you're a generalist, you don't stand out from that sea of competition. And as a result, your business will, it'll get average results at best.Paul  4:27 And I suppose then pricing becomes the same as everyone else?Ted  4:34 Exactly. How do you differentiate yourself? It's like really, literally, you get to the end, if you rely on price, or that's you again, doing your no gap. Initial consult offers, which is all a bit of a thing at the moment. It's very subtle, so many more effective ways to position yourself in the marketplace.Paul  4:54 So Ted, what is one valuable free action Practiceology podcast listeners can do that they can implement quickly and easily that will help them solve this problem and make some progress?Ted  5:09 So first thing you got to do is you got to stop thinking like a generalist and think like a specialist. So to do this, you've got to identify your ideal client. And by that, I mean, who are the people you love to serve. So literally, you can do this as simply as recalling that one case, where it was one specific client that you helped transform their life. Most health practitioners can do that pretty easily, because I mean, they're doing that regularly. Once you know, your ideal client, you can create your niche service that stands out in the marketplace. This is the crucial key to building a highly profitable business, because that niche service, like it becomes a very lucrative asset. Please understand this, it doesn't mean that your niche service is all you do. But it should be the majority of the work that you want to provide if you want to crush it in business. I created my niche service in 1994. That was for my ideal clientele, who were proactive women who were frustrated with orthotic therapy. We built multiple clinics on this niche service and we never looked back. We now help other health practitioners around the world find their niche services that they too can have a highly profitable business.Paul  6:33 What is one valuable free resource that you can direct people to that will help them achieve this goal? Ted  6:46 if you want to build a niche service, based on MSK conditions for the lower limb, then getting skilled in foot mobilisation therapies, that's probably the best place to start. It's as simple as going to we've got a free online course which you can find it https://www.footmobilisation.com/ankle-rehabDownload the course get stuck into it. It also helps you how to enrol prospective clients with that and that will really give you a good head start.And we're effectively teaching them we're given the taster of FMT foot mobilisation therapy, and how they can use that to niche their practices,You get the initial assessment happening, get X ray diagnosis techniques there. And then a training on to ankle mobilisation techniques spelled out for you step by step.Paul  7:49 What's the one question I should have asked you that would give great value to our audience?Ted  8:06 That question should have bee,n what makes for a highly fulfilling career as a health practitioner? Oh, I'm glad you asked that, Paul. I would say a lot of stress and burnout can be avoided when you realise that you can choose to forge a unique path. You don't have to do what everyone else is doing. The best advice I can give is, Zig while everyone else is zagging, if that makes sense. Don't follow the herd capitalise on what excites you? What is it that lights you up? What challenges you to be your best? Because, like the world truly needs you and your unique contribution.