How to Be a Referral Marketing Guru in Just 7 Minutes with Michael Griffiths

Click HERE  or the link below to get Michael's Nine Point Referral Game Plan

https://www.michaelgriffiths.com.au/plan

Paul 0.00

Welcome to the next episode of the Practiceology podcast, the science of running as profitable, allied health business works without you.

No surprises I've hit up my great mate Michel Griffiths to join us on this episode, thanks for joining us.

Michael   0.20

Absolute pleasure, Paul, great to be with you and good to talk to you, as always. 

Paul 0 .30

Now a quick introduction about Paul Griffith Mark and I got back a long way, but he's played many roles in life, including being an elite basketball coach. He's been a former primary school and high school teacher, business owner of seven different businesses and he sold six of them along the way. and he's a prominent keynote speaker, author connected networker.

Known as the referral marketing guru. He's the authority on referral marketing and his motto in life is simply look to help someone else before asking to be helped. Is the CO creator of The Ultimate Health Business Referral System, How to Quadruple Your Referrals in 30 Days, which is a fantastic program. 

You can find that at www.healthbusinessprofits.com/referrals

He's also been a featured speaker my World Podiatry Business Success Summit – www.podiatrysummit.com .

Transcript

So Michael, I'm going to start the countdown timer. So let's see what we can do in our seven minutes or less, we'll see how we go. You're ready to go, ready. 

Paul 1:41

Question number one. Who is your ideal client?

Michael  1.52

Yeah, we help service providers. So someone's providing a service there that we know that getting more referrals, and not having to spend a great deal of money on paid marketing is an absolute dream for them. So, service providers are our ideal client. 

Paul   2.10 

Question number two.What is the problem you solve Michael. 

Michael     2:15

It's getting more patients. So for service providers, particular health practices, There's a couple of things we need to do, we need to be able to get more patients to better grow, and then we need to retain them and turn them into walking talking ranting, raving. There are two things that we do. 

Paul   2:36

Question number three, what are the typical symptoms people experience with this problem?

Michael    2:46

Quite often it's not knowing how to get a current patient to talk about them. It's not how to get referrals in general, for most health practitioners, it's like doctors. 

Doctors are the worst referral partners in the world, if you've got one, then great, that you just pull your hair out because they too busy, they don't care about anybody else except for themselves, and really, there are just so many more opportunities out there than just relying on referrals from doctors, so it's about how you actually can get more referrals from other people as well as from your clients, and get your clients actually talking about you. 

Paul  3.10

Question number four, with four minutes and 53 seconds left. What are the common mistakes people make when trying to solve this problem? What do we do wrong.?

Michaael – 3.15

They don't break this down into stepping stones. Firstly, you've got to identify who could actually give you referrals, then you've actually got to ask to say hey, we're looking for some new referral partners, is that something you're interested in talking about because they're not interested. Stop wasting your time. 

Then, it's the kind of conversation to go, how could we actually help each other. So a mistake there is people go, Well if I pay you you'll give me a referral. No, very few people's drivers is actually financial, so you've got to have a conversation to work out, how will you help each other and what is each other's drivers, and then it's about following through on an action plan.

So rather than just don't, I want referrals, break it down into simple little different steps. 

Paul 3.45

Okay, three minutes and 56 seconds left. What is one valuable free action the Practiceology podcast audience can implement that will help them solve it?

Michael 3.55

I was speaking to a client in Ontario, Canada. This morning, sort of physio and massage they help people with joint pain, back pain, they're in a small town, like there's literally only a 100,000 people in that town.

Okay, so your referral sources, who were the sporting clubs, who were about to the training groups, when you think about the people who generally have shoulder pain or back pain. 

Who are they, they're the trades people they're the people playing sports, they might be your running club. They might be a curling club which there was not that we know killing too much here in Australia, but it's like, think about where your people actually already exist, and go to those places, to be able to create partnerships with.

Are they professionals, are they mums or dads from somewhere. Where do they all go and hang out.

Now most the time you don't have to sponsor these things. You don't have to go and pay money, you just have to start building a relationship with these people and who knows where it's going to take you. 

So the thing I want you to do is create a list of five businesses around your business where your people already go to, and I want you to reach out to them and just simply say:

Hey, I'm wondering if you'd like to find a way that we might be able to help one another grow each other's businesses. 

They will simply say yes or no, no skin off your nose, it's gonna take you all about 30 seconds to do. 

You don't have to go and provide the solution you're just opening up the dialogue, you just want to ask them if they're interested and then you find out that you can brainstorm what we could do correct, yes, like a huge mistake is that people feel that they've got to have all the answers. Now just have a conversation. They might have a much better brain than yours and come up with a whole bunch of different things that you never even thought of. That's okay.

Paul – 5.56

Question number six. What is one valuable free resource you can direct people to help them with this, when they go to get some information.

Michael – 6.15

Go to www.michaelgriffiths.com.au/plan   and grab our nine point referral plan. Nine specific accelerators or projects that you can put into your business to be able to get more referrals

Paul  6.35

What's the one question I should have asked you, That would give great value to our audience. 

Michael  8:33

Don't see asking for referral partners, as something really scary. It's just conversations, build relationships have conversations, that's it, that's all you have to do. 

Paul  - 8.46

Mater revenue our superstar thanks for joining us on the Practiceology podcast.