Business of Tech: Daily 10-Minute IT Services Insights

Microsoft has launched the SecureFuture initiative, which aims to address past security failures by implementing tighter controls and accountability measures. With a dedicated team of 34,000 engineers, the company has made substantial changes, including updating security systems and enhancing transparency. Despite these efforts, Microsoft acknowledges the ongoing challenge of rebuilding trust in its security practices, particularly in light of its reputation with the U.S. government.The episode also covers the leadership change at ConnectWise, where Manny Ravello has been appointed as the new CEO, succeeding Jason McGee. Ravello's extensive experience in the technology sector positions him to leverage AI opportunities for managed services providers. The discussion highlights the competitive landscape, with Halo PSA partnering with NinjaOne to enhance service capabilities and introduce AI-driven features. This collaboration aims to address challenges faced by managed services providers and positions both companies for future growth in the PSA market.Host Dave Sobel then shifts focus to CrowdStrike, where customer trust appears to be divided following significant outages in Germany. While some organizations are abandoning their current security vendors, others continue to express interest in expanding their use of CrowdStrike's Falcon platform. The episode emphasizes the importance of customer trust and the need for CrowdStrike to address the concerns raised by the recent operational disruptions. Despite the mixed sentiments, analysts suggest that CrowdStrike's updates to its platform could enhance its appeal and streamline cybersecurity management.Finally, Sobel reflects on the broader implications of these developments in the tech industry. He encourages listeners to consider the importance of security governance and accountability as companies navigate the evolving landscape. The episode underscores the necessity for organizations to conduct comprehensive audits, offer tailored security assessments, and bridge the talent gap in IT. By adopting a "less is more" strategy, businesses can focus on doing fewer things better, ultimately enhancing their security posture and building trust with clients. Three things to know today 00:00 Microsoft’s Security Overhaul Report: New Governance, Tight Controls, and Accountability Measures to Rebuild Trust04:35 Leadership Change at ConnectWise Signals Focus on AI as Platform Battles Intensify07:32 Customer Trust in CrowdStrike Divided: German Outages Raise Concerns, but Analysts Highlight Expansion Potential   Supported by:  https://www.huntress.com/mspradio/https://www.coreview.com/msp/   Event: www.smbTechFest.com/Go/Sobel   All our Sponsors:   https://businessof.tech/sponsors/ Do you want the show on your podcast app or the written versions of the stories? Subscribe to the Business of Tech: https://www.businessof.tech/subscribe/Looking for a link from the stories? The entire script of the show, with links to articles, are posted in each story on https://www.businessof.tech/ Support the show on Patreon: https://patreon.com/mspradio/ Want to be a guest on Business of Tech: Daily 10-Minute IT Services Insights? Send Dave Sobel a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/businessoftech Want our stuff? Cool Merch? Wear “Why Do We Care?” - Visit https://mspradio.myspreadshop.com Follow us on:LinkedIn: https://www.linkedin.com/company/28908079/YouTube: https://youtube.com/mspradio/Facebook: https://www.facebook.com/mspradionews/Instagram: https://www.instagram.com/mspradio/TikTok: https://www.tiktok.com/@businessoftechBluesky: https://bsky.app/profile/businessof.tech

The Federal Reserve has implemented a half-point interest rate cut, with projections for further adjustments in the coming year. Despite a slight increase in the unemployment rate to 4.2%, layoffs have decreased as companies are more cautious, learning from past experiences during the pandemic. This cautious approach is expected to continue due to anticipated labor shortages, creating a favorable environment for IT providers to support clients in their digital transformation efforts.Host Dave Sobel highlights the substantial investments being made in AI infrastructure, particularly a $30 billion fund from Microsoft and BlackRock aimed at enhancing data centers and energy supply. This initiative is crucial for reducing reliance on foreign sources amid geopolitical tensions and ensuring the U.S. maintains its competitive edge in the generative AI race. With lower borrowing costs, IT providers are encouraged to leverage financial resources to enhance productivity through automation, managed services, and remote work solutions, aligning their service portfolios to support AI adoption.The episode also addresses recent challenges faced by major tech companies. Apple’s macOS Sequoia is causing issues with third-party security software, prompting Microsoft to advise against upgrading. Meanwhile, Microsoft has announced the public preview of Hotpatching for Windows Server 2025, allowing security updates without requiring a reboot, which aims to streamline update processes. Additionally, Microsoft has deprecated Windows Server Update Services, encouraging businesses to transition to cloud-based solutions for update management, reflecting a broader industry trend towards cloud-based management.Finally, Sobel discusses the implications of AI investments and regulatory challenges, including LinkedIn's suspension of its UK user data policy for AI training following user backlash. A study reveals that AI is underutilized in UK workplaces, with only 4% of adults using it daily. The episode emphasizes the need for organizations to adapt to AI, not just through technology but by fostering a cultural shift towards embracing its benefits. As the landscape of IT management evolves, Sobel encourages IT service providers to prepare for sustainable and energy-efficient AI strategies while addressing the gap between AI's potential and its current usage. Three things to know today 00:00 Lower Layoffs, AI Investments, and Rate Cuts: IT Providers Positioned for Expansion04:09 Sequoia Bugs, AI Expansion, and Hotpatching: How Apple and Microsoft Are Reshaping IT Management 07:56 Microsoft Revives Three Mile Island for AI Energy Needs Amid Regulatory and Subsidy Debates  Supported by:  https://www.huntress.com/mspradio/https://getthread.com/mspradio/   All our Sponsors:   https://businessof.tech/sponsors/ Do you want the show on your podcast app or the written versions of the stories? Subscribe to the Business of Tech: https://www.businessof.tech/subscribe/Looking for a link from the stories? The entire script of the show, with links to articles, are posted in each story on https://www.businessof.tech/ Support the show on Patreon: https://patreon.com/mspradio/ Want to be a guest on Business of Tech: Daily 10-Minute IT Services Insights? Send Dave Sobel a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/businessoftech Want our stuff? Cool Merch? Wear “Why Do We Care?” - Visit https://mspradio.myspreadshop.com Follow us on:LinkedIn: https://www.linkedin.com/company/28908079/YouTube: https://youtube.com/mspradio/Facebook: https://www.facebook.com/mspradionews/Instagram: https://www.instagram.com/mspradio/TikTok: https://www.tiktok.com/@businessoftechBluesky: https://bsky.app/profile/businessof.tech

host Dave Sobel welcomes Ori Rafael, CEO and co-founder of Upsolver, to discuss the emerging concept of lake house architecture in data management. The conversation begins with an exploration of how lake houses compare to traditional data warehouses and data lakes. Ori explains that a lake house is essentially a modern data warehouse architecture that allows customers to manage their own data layers, providing flexibility and control over their data storage and processing.Ori delves into the evolution of data management architectures, highlighting the transition from on-premise data warehouses to cloud-managed solutions. He discusses the challenges faced by database administrators (DBAs) in the past, such as vendor lock-in and the limitations of traditional data warehouses. The lake house model addresses these issues by decoupling storage and compute, enabling organizations to utilize multiple query engines and platforms without being tied to a single vendor.The discussion also touches on the significant advantages of lake house architecture, particularly in terms of cost reduction and operational efficiency. Ori emphasizes that organizations can save a substantial portion of their data warehouse budgets by eliminating the need for expensive ETL processes tied to specific warehouse vendors. Additionally, the ability to leverage various engines for analytics and AI applications empowers businesses to innovate without the constraints of traditional data management systems.As the conversation progresses, Ori highlights the importance of optimizing storage for improved query performance and efficiency. He explains how Upsolver manages the file system layer to ensure that organizations can achieve performance levels comparable to traditional warehouses while maintaining high storage efficiency. The episode concludes with a discussion on the evolving role of data engineers, emphasizing the need for them to transition from developers to platform managers, enabling greater independence and efficiency in data operations.  All our Sponsors:   https://businessof.tech/sponsors/ Do you want the show on your podcast app or the written versions of the stories? Subscribe to the Business of Tech: https://www.businessof.tech/subscribe/Looking for a link from the stories? The entire script of the show, with links to articles, are posted in each story on https://www.businessof.tech/ Support the show on Patreon: https://patreon.com/mspradio/ Want to be a guest on Business of Tech: Daily 10-Minute IT Services Insights? Send Dave Sobel a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/businessoftech Want our stuff? Cool Merch? Wear “Why Do We Care?” - Visit https://mspradio.myspreadshop.com Follow us on:LinkedIn: https://www.linkedin.com/company/28908079/YouTube: https://youtube.com/mspradio/Facebook: https://www.facebook.com/mspradionews/Instagram: https://www.instagram.com/mspradio/TikTok: https://www.tiktok.com/@businessoftechBluesky: https://bsky.app/profile/businessof.tech

Dave Sobel welcomes back Jay McBain, the chief analyst for channels, partnerships, and ecosystems at Canalys. The discussion centers around the evolving landscape of artificial intelligence (AI) and its implications for businesses, particularly in the context of data management and device sales. With a staggering 85% of the world's business data still residing on-premises, the conversation highlights the necessity for companies to adapt their strategies for training and tuning large language models without relying solely on public cloud solutions. Jay shares insights from recent Canalys research, predicting that the generative AI services market will grow to $158 billion by 2027, with a compound annual growth rate (CAGR) of 59%. He emphasizes the importance of on-device execution of AI models at the edge, which will create significant opportunities for partner services, outpacing device growth in sectors like smartphones and PCs. The discussion also touches on the rapid growth of servers and related services, driven by the need to train and tune AI models with business data, indicating a robust future for intelligent edge solutions. As the conversation progresses, Jay outlines a four-stage framework for how businesses can effectively leverage AI. The first stage involves initial conversations about AI's potential impact across various business functions, primarily led by system integrators. The second stage focuses on the enhancement of existing SaaS products with AI features, while the third stage emphasizes the importance of data management and preparation for training AI models. Finally, the fourth stage addresses the infrastructure needed to support these advancements, including the growth of servers and networking solutions. The episode concludes with a thought-provoking discussion on the implications of AI for small and mid-sized businesses. Jay argues that while larger enterprises may initially adopt AI technologies, smaller organizations have the agility to leverage these advancements without the burden of extensive legacy systems. This creates a unique opportunity for smaller firms to enhance customer service and operational efficiency through AI-driven solutions. The conversation underscores the need for businesses to rethink their strategies in light of these technological advancements, as the landscape continues to evolve rapidly. Supported by:  https://salesbuildr.com/  All our Sponsors:   https://businessof.tech/sponsors/ Do you want the show on your podcast app or the written versions of the stories? Subscribe to the Business of Tech: https://www.businessof.tech/subscribe/Looking for a link from the stories? The entire script of the show, with links to articles, are posted in each story on https://www.businessof.tech/ Support the show on Patreon: https://patreon.com/mspradio/ Want to be a guest on Business of Tech: Daily 10-Minute IT Services Insights? Send Dave Sobel a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/businessoftech Want our stuff? Cool Merch? Wear “Why Do We Care?” - Visit https://mspradio.myspreadshop.com Follow us on:LinkedIn: https://www.linkedin.com/company/28908079/YouTube: https://youtube.com/mspradio/Facebook: https://www.facebook.com/mspradionews/Instagram: https://www.instagram.com/mspradio/TikTok: https://www.tiktok.com/@businessoftechBluesky: https://bsky.app/profile/businessof.tech

Slack is enhancing user workflows by integrating AI agents from various partners, including Salesforce and Asana, to streamline tasks and improve productivity. However, user adoption remains a challenge as many are still hesitant about AI in the workplace. T-Mobile's collaboration with OpenAI aims to create a new AI-powered customer service platform, IntentCX, which will analyze call transcripts to enhance customer interactions. Meanwhile, Adobe is set to launch a new video model for its Firefly AI platform, allowing users to create short videos on demand.The episode also highlights LinkedIn's controversial decision to opt users into training generative AI models using their data without prior consent, raising concerns about data privacy and trust. While users can opt out, this policy does not affect data already used for training. LinkedIn claims to employ privacy-enhancing technologies to protect personal data, but the move has drawn scrutiny, especially following similar practices by Meta. Sobel emphasizes the importance of ethical AI integration and the need for providers to help clients navigate these new tools while addressing growing concerns about data privacy.As the tech landscape evolves, host Dave Sobel discusses the upcoming rollout of Windows 11 version 24H2, which is set to begin in October 2024. This minor update includes performance improvements, particularly for AMD-based PCs, but comes at a time when Windows 10 is approaching its end of support date. With a significant portion of users still on Windows 10, the implications for security and the potential for cyber attacks are critical. Sobel urges IT service providers to prepare for the transition by assessing client systems for upgrade readiness and ensuring compatibility with the new operating system.Finally, the episode delves into Apple's recent move into healthcare, transforming AirPods Pro 2 into hearing aids through a software update. This development follows regulatory changes that opened the market for over-the-counter hearing aids, allowing tech companies to innovate in a space previously dominated by a few firms. Sobel also discusses the transformative potential of AI in IT support, emphasizing the need for strategic implementation that enhances efficiency while maintaining human oversight. The episode concludes with a call for a balanced approach to innovation, ensuring that new technologies are adopted thoughtfully and responsibly.Three things to know today 00:00 As Slack, T-Mobile, and Adobe Launch AI Agents, LinkedIn's Data Practices Highlight Growing Trust Issues04:41 Windows 11 Version 24H2 Rolls Out Amid Looming Windows 10 End-of-Support Deadline: Security Challenges Ahead06:34 Apple's Healthcare Move, AI in IT Support, and Next-Gen Reasoning Models: Balancing Innovation with Strategic Caution  Supported by:  https://timezest.com/mspradio/https://www.huntress.com/mspradio/    All our Sponsors:   https://businessof.tech/sponsors/ Do you want the show on your podcast app or the written versions of the stories? Subscribe to the Business of Tech: https://www.businessof.tech/subscribe/Looking for a link from the stories? The entire script of the show, with links to articles, are posted in each story on https://www.businessof.tech/ Support the show on Patreon: https://patreon.com/mspradio/ Want to be a guest on Business of Tech: Daily 10-Minute IT Services Insights? Send Dave Sobel a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/businessoftech Want our stuff? Cool Merch? Wear “Why Do We Care?” - Visit https://mspradio.myspreadshop.com Follow us on:LinkedIn: https://www.linkedin.com/company/28908079/YouTube: https://youtube.com/mspradio/Facebook: https://www.facebook.com/mspradionews/Instagram: https://www.instagram.com/mspradio/TikTok: https://www.tiktok.com/@businessoftechBluesky: https://bsky.app/profile/businessof.tech

The episode opens with a report on a series of explosions involving handheld pagers in Lebanon and Syria, which injured multiple individuals, including members of Hezbollah. This incident is believed to be a sophisticated attack attributed to Israel, highlighting the ongoing tensions in the region. Sobel also covers a new covert attack method, PIX-L, which can exploit air-gapped networks using sound waves, emphasizing the need for organizations to bolster their defenses against such unconventional threats.The episode shifts focus to cybersecurity measures being implemented in the U.S. ahead of the presidential election. The Cybersecurity and Infrastructure Security Agency (CISA) has released new checklists aimed at enhancing the security of election systems, recommending practices such as multi-factor authentication and encrypted backups. Additionally, Sobel discusses the rollout of the Cybersecurity Maturity Model Certification (CMMC) by the Pentagon, which aims to improve the protection of controlled unclassified information (CUI) among contractors. This phased rollout is expected to take three years and underscores the importance of cybersecurity in the defense sector.Sobel then delves into the regulatory landscape surrounding artificial intelligence, particularly in California, where Governor Gavin Newsom is considering the implications of AI Bill SB 1047. This bill seeks to hold AI vendors accountable and prevent AI-related disasters. While Newsom has signed several other AI-related bills into law, he remains cautious about the potential impact of SB 1047 on the industry. The episode also highlights an upcoming global AI safety summit hosted by the Biden administration, aimed at fostering international cooperation on AI development and addressing concerns about generative AI.Finally, the episode addresses Intel's ongoing challenges in the semiconductor market, including its decision to separate its foundry business into an independent subsidiary to attract external capital. Sobel discusses Intel's recent partnership with Amazon to develop an AI fabric chip and the significant funding it has received under the CHIPS Act. However, the company faces setbacks, such as losing a major contract to AMD for the PlayStation 6 chip, which could have generated substantial revenue. Sobel emphasizes the fragility of Intel's turnaround efforts and the importance of securing key clients to ensure future growth in a competitive landscape. Three things to know today 00:00 Rogue Pagers, Pixhell Exploits, and CMMC Rollout04:41 Governor Newsom Signs AI Regulations on Deepfakes and Political Ads, While SB 1047 Awaits Final Decision07:23 Intel’s Foundry Gamble: Balancing External Capital and Contract Losses to Drive Semiconductor Growth  Supported by:  https://www.huntress.com/mspradio/http://blumira.com/radio/  CoreView Sept 19 Webinar: https://okt.to/CLa4Uf    All our Sponsors:   https://businessof.tech/sponsors/ Do you want the show on your podcast app or the written versions of the stories? Subscribe to the Business of Tech: https://www.businessof.tech/subscribe/Looking for a link from the stories? The entire script of the show, with links to articles, are posted in each story on https://www.businessof.tech/ Support the show on Patreon: https://patreon.com/mspradio/ Want to be a guest on Business of Tech: Daily 10-Minute IT Services Insights? Send Dave Sobel a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/businessoftech Want our stuff? Cool Merch? Wear “Why Do We Care?” - Visit https://mspradio.myspreadshop.com Follow us on:LinkedIn: https://www.linkedin.com/company/28908079/YouTube: https://youtube.com/mspradio/Facebook: https://www.facebook.com/mspradionews/Instagram: https://www.instagram.com/mspradio/TikTok: https://www.tiktok.com/@businessoftechBluesky: https://bsky.app/profile/businessof.tech

We start with Amazon's announcement that it will require corporate employees to return to the office five days a week by January 2025. This decision, articulated by CEO Andy Jassy, aims to enhance in-person collaboration and strengthen company culture. However, it comes alongside plans to reduce middle management by increasing the ratio of individual contributors to managers, raising concerns about potential employee turnover and the impact on productivity and satisfaction.Host Dave Sobel also highlights Microsoft's recent enhancements to its Microsoft 365 CoPilot, which now includes the ability to create autonomous AI agents for workflows and improved collaboration features. The integration of the advanced GPT-4.0 model is expected to streamline tasks across various departments, potentially reducing manual workloads. Additionally, Microsoft has launched Office LTSC 2024, aimed at commercial and government customers needing long-term support, which includes new functionalities and security updates.The episode further delves into CrowdStrike's challenges, as former employees report a culture prioritizing speed over quality, which contributed to a significant software outage in July 2024. Despite the company's commitment to quality control, the rising technical errors raise questions about its operational practices. In response, CrowdStrike has expanded partnerships with Cohesity and 1Password to enhance cybersecurity solutions, indicating a shift towards improving threat detection and response capabilities.Finally, Sobel discusses the growing role of AI in customer service, with Salesforce launching AgentForce to automate customer interactions and Jabra introducing ClearSpeech to enhance audio quality in contact centers. These developments reflect a broader trend of businesses embracing AI-driven efficiency while balancing the need for human support in complex customer interactions. The episode concludes with a call for accountability among software vendors to ensure quality and reliability in their services. Four things to know today00:00 Amazon to Require Full Return to Office by 2025, Tightens Workforce with Cuts to Middle Management04:11 Microsoft Enhances 365 Copilot with Autonomous Agents, GPT-4o Integration, and New Collaboration Features06:12 Ex-CrowdStrike Employees Cite Culture of Speed Over Quality Leading to Major July 2024 Outage07:59 Salesforce’s Agentforce and Jabra’s ClearSpeech Showcase Growing Role of AI in Customer Service Automation  Supported by:  https://www.coreview.com/msphttps://getthread.com/mspradio/  CoreView Sept 19 Webinar: https://okt.to/CLa4Uf    All our Sponsors:   https://businessof.tech/sponsors/ Do you want the show on your podcast app or the written versions of the stories? Subscribe to the Business of Tech: https://www.businessof.tech/subscribe/Looking for a link from the stories? The entire script of the show, with links to articles, are posted in each story on https://www.businessof.tech/ Support the show on Patreon: https://patreon.com/mspradio/ Want to be a guest on Business of Tech: Daily 10-Minute IT Services Insights? Send Dave Sobel a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/businessoftech Want our stuff? Cool Merch? Wear “Why Do We Care?” - Visit https://mspradio.myspreadshop.com Follow us on:LinkedIn: https://www.linkedin.com/company/28908079/YouTube: https://youtube.com/mspradio/Facebook: https://www.facebook.com/mspradionews/Instagram: https://www.instagram.com/mspradio/TikTok: https://www.tiktok.com/@businessoftechBluesky: https://bsky.app/profile/businessof.tech

Dave Sobel discusses the evolving landscape of managed service providers (MSPs) and the increasing importance of cybersecurity and compliance. With a significant number of Chief Information Security Officers (CISOs) anticipating budget increases for the upcoming year, the focus is shifting towards treating cybersecurity as a business decision. Forrester's report emphasizes the need for investments in API and software supply chain security, as well as human risk management, highlighting the critical role these elements play in maintaining operational resilience and supporting revenue growth.Sobel also highlights a recent report indicating that 71% of organizations plan to boost their IT budgets, particularly for Secure Access Service Edge (SASE) solutions. Despite facing infrastructure challenges and a skills gap, many organizations are looking to outsource SASE management, with a notable reliance on external providers. The episode further discusses Oracle's impressive Q1 earnings report, which showcased a 45% surge in cloud infrastructure revenue and a partnership with Amazon Web Services, indicating a strong market position and growth potential.The conversation then shifts to the emergence of next-gen MSPs, which are leveraging innovative client acquisition strategies and advanced technologies to differentiate themselves in a competitive market. These MSPs are focusing on AI and managed compliance services, fostering deeper collaborations with vendors to enhance their service offerings. Sobel underscores the necessity for traditional MSPs to adapt by embracing new technologies and engaging in co-selling partnerships to remain relevant in an evolving landscape.Finally, the episode touches on significant developments in health technology, including Apple's recent FDA approvals for their AirPods Pro 2 and Apple Watch, which now feature capabilities for hearing assistance and sleep apnea detection. Additionally, Sobel provides an update on Microsoft's recent security event, which highlighted the need for improved collaboration among security vendors but ultimately resulted in a lack of concrete actions. The episode concludes with a reminder of the ongoing challenges in the cybersecurity space and the importance of proactive measures for MSPs to address these risks effectively.Three things to know today 00:00 NextGen MSPs Leverage AI and Compliance Services to Stay Competitive, as CISOs Boost Cybersecurity Spending for 202504:44 OpenAI Surpasses 11 Million Subscribers as o1-Preview Models Highlight Growing Divide in AI Use Cases for MSPs07:53 Apple Secures FDA Approvals for Health Tech While Microsoft Security Event Highlights Need for Better Collaboration Supported by:  https://www.huntress.com/mspradio/https://mspradio.com/engage/  CoreView Sept 19 Webinar: https://okt.to/CLa4Uf    All our Sponsors:   https://businessof.tech/sponsors/ Do you want the show on your podcast app or the written versions of the stories? Subscribe to the Business of Tech: https://www.businessof.tech/subscribe/Looking for a link from the stories? The entire script of the show, with links to articles, are posted in each story on https://www.businessof.tech/ Support the show on Patreon: https://patreon.com/mspradio/ Want to be a guest on Business of Tech: Daily 10-Minute IT Services Insights? Send Dave Sobel a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/businessoftech Want our stuff? Cool Merch? Wear “Why Do We Care?” - Visit https://mspradio.myspreadshop.com Follow us on:LinkedIn: https://www.linkedin.com/company/28908079/YouTube: https://youtube.com/mspradio/Facebook: https://www.facebook.com/mspradionews/Instagram: https://www.instagram.com/mspradio/TikTok: https://www.tiktok.com/@businessoftechBluesky: https://bsky.app/profile/businessof.tech

In this bonus episode of The Business of Tech podcast, Brett Leatherman, a senior executive with the FBI, provides insights into the current cybersecurity landscape from a law enforcement perspective. Leatherman highlights the ongoing threat of ransomware targeting businesses, particularly in critical sectors like healthcare and energy. He emphasizes the importance of imposing costs on cybercriminals while also offering substantial assistance to victims of cybercrime.The FBI's success in pushing back against cybercriminals is attributed to their strategic approach of imposing costs on malicious actors while providing assistance to victims. Leatherman discusses a recent operation against the LockBit ransomware group, showcasing the FBI's efforts to disrupt cybercriminal infrastructure and assist affected businesses in decrypting data. By collaborating with international partners and conducting technical operations, the FBI aims to deter cyber adversaries and bring them to justice.Leatherman delves into the process of engaging with the FBI during a cybersecurity incident, emphasizing the importance of establishing a relationship with the local field office before a breach occurs. He outlines the steps MSPs can take before, during, and after a breach, including contacting the FBI, preserving evidence, and collaborating with law enforcement. By sharing insights on contentious information, legal considerations, and post-incident procedures, Leatherman provides valuable guidance for organizations navigating cybersecurity incidents.As cyber threats evolve, Leatherman highlights emerging technologies like artificial intelligence being leveraged by state actors for disinformation campaigns. He underscores the significance of maintaining strong cyber hygiene practices, such as implementing multi-factor authentication, patch management, and software inventory management. By focusing on the basics of cybersecurity and engaging with law enforcement proactively, organizations can enhance their defenses and mitigate the risk of cyberattacks. Leatherman concludes by emphasizing the FBI's role in assisting businesses and encouraging listeners to establish a partnership with their local FBI field office for cybersecurity support. Supported by: https://coreview.com/msp/   All our Sponsors:   https://businessof.tech/sponsors/ Do you want the show on your podcast app or the written versions of the stories? Subscribe to the Business of Tech: https://www.businessof.tech/subscribe/Looking for a link from the stories? The entire script of the show, with links to articles, are posted in each story on https://www.businessof.tech/ Support the show on Patreon: https://patreon.com/mspradio/ Want to be a guest on Business of Tech: Daily 10-Minute IT Services Insights? Send Dave Sobel a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/businessoftech Want our stuff? Cool Merch? Wear “Why Do We Care?” - Visit https://mspradio.myspreadshop.com Follow us on:LinkedIn: https://www.linkedin.com/company/28908079/YouTube: https://youtube.com/mspradio/Facebook: https://www.facebook.com/mspradionews/Instagram: https://www.instagram.com/mspradio/TikTok: https://www.tiktok.com/@businessoftechBluesky: https://bsky.app/profile/businessof.tech

Host Dave Sobel dives into the evolving landscape of cloud pricing and AI models, highlighting the significant shifts that are reshaping customer expectations. With rising cloud costs becoming a pressing concern for many organizations, Sobel discusses a report indicating that over a third of companies feel their transition to the cloud has not delivered the promised cost-effectiveness, while more than half are experiencing increasing bills. This backdrop sets the stage for a conversation about innovative pricing models, such as Zendesk's new AI pay-for-performance strategy, which charges customers only when its AI successfully resolves issues without human intervention. Joining Sobel is TC Doyle, a seasoned technology and channel expert, who provides insights into the historical context of cloud pricing. Doyle notes that while cloud costs have generally decreased in the past, the reality of rising expenses is now becoming apparent due to factors like increased energy costs, labor shortages, and heightened cybersecurity demands. He emphasizes the opportunity for solution providers to focus on cloud cost management, helping organizations optimize their cloud usage and avoid unnecessary expenses. The discussion then shifts to the mixed reception of Microsoft's AI assistant, 365 Copilot, which has seen low adoption rates among Microsoft 365 users. Doyle explains that customers are hesitant to embrace AI solutions when the value proposition is unclear and the technology does not seamlessly integrate with existing workflows. The conversation highlights the importance of well-defined use cases for AI, as successful implementations often stem from a clear understanding of how AI can enhance specific business outcomes. As the episode progresses, Sobel and Doyle explore the implications of recent political developments on technology policy, particularly in the wake of the presidential debate. They analyze the differing approaches of the Republican and Democratic parties regarding regulation, AI, and cybersecurity, emphasizing the potential impact on managed service providers (MSPs). The conversation underscores the need for clarity and consistency in regulatory frameworks to enable service providers to navigate the complexities of the evolving tech landscape effectively. Supported by: https://salesbuildr.com/   All our Sponsors:   https://businessof.tech/sponsors/ Do you want the show on your podcast app or the written versions of the stories? Subscribe to the Business of Tech: https://www.businessof.tech/subscribe/Looking for a link from the stories? The entire script of the show, with links to articles, are posted in each story on https://www.businessof.tech/ Support the show on Patreon: https://patreon.com/mspradio/ Want to be a guest on Business of Tech: Daily 10-Minute IT Services Insights? Send Dave Sobel a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/businessoftech Want our stuff? Cool Merch? Wear “Why Do We Care?” - Visit https://mspradio.myspreadshop.com Follow us on:LinkedIn: https://www.linkedin.com/company/28908079/YouTube: https://youtube.com/mspradio/Facebook: https://www.facebook.com/mspradionews/Instagram: https://www.instagram.com/mspradio/TikTok: https://www.tiktok.com/@businessoftechBluesky: https://bsky.app/profile/businessof.tech