
The Agents of Change Digital Marketing Podcast
Discover how to increase your online visibility, drive more qualified traffic to your site and convert that traffic into leads and business!
In The Marketing Agents Podcast, we'll interview leading marketers from around the globe to get their insider tips and tricks on SEO, social media and mobile marketing.
If you've been looking to reach more of your ideal customers and build your business, be sure to subscribe to The Marketing Agents Podcast today!
Latest episodes

Jan 22, 2020 • 34min
Is Your Website ADA Compliant (and Does it Matter?) – Craig Kazda
When you hear the term “ADA compliant”, you might immediately think of buildings and how they’re supposed to be handicapped accessible for people in wheelchairs. But you need to think broader in this digital age. There’s more for consumers than just visiting brick and mortar shops. These days, a great deal of shopping and research is done online. So Craig Kazda would ask you, “Is your website ADA compliant?” What are you doing to ensure that people with visual, auditory, or intellectual disabilities can access and understand the same information as everyone else who visits your site? If you haven’t started to consider this and make adjustments to your website, you’re not only losing customers and pushing away business, but you may find you’re being penalized in the Google search rankings, or even worse, being sued.

Jan 15, 2020 • 29min
StoryBrand: How to Tell More Compelling Stories for Your Business - Josh Cantrell
One of the best ways to create a rapport with your customers and earn their trust is through storytelling. When you learn to tell stories that customers in all points of your sales funnel can relate to, you’ve made your product or service that much more valuable to them. The ideal way to create your stories is to have a brand script in place, with carefully chosen words that resonate specifically with your customers. Your brand is about customer perception, so you need to be able to tell stories that substantiate and embody the challenges and experiences of your customers. Josh Cantrell helps clients create these scripts using a 7 point plan for effective storytelling.

Jan 8, 2020 • 38min
How Sales Professionals Use LinkedIn for Prospecting - Thomas Libby
We’ve all see the ham-fisted approach many people use on LinkedIn, so when I saw Thomas Libby of Diversified Sales Solutions speak on how he uses LinkedIn, I knew I wanted to have him on the show.

Jan 2, 2020 • 32min
How to Integrate Online Video Into Your Marketing - Lou Bortone
Regardless of the excuses you keep coming up with for not including video as part of your marketing plan, if you’re serious about growing your business, you can’t put it off any longer. According to Lou Bortone, thought leader and video pioneer since the launch of YouTube, video is must-have marketing. You know the saying, “a picture is worth 1,000 words”? Well, video is worth even more. It’s creative, it’s inexpensive, it’s easy, and it’s incredibly powerful when it comes to connecting with your audience in a more personal way.

Dec 18, 2019 • 18min
Changes are coming for AOC in 2020 - Rich Brooks
You may have caught our Press Conference on Facebook Live earlier this week, but if you didn't we announced some major changes to our live events for 2020.

Dec 11, 2019 • 36min
The Guide to YouTube Success in 2020 – Mike Stelzner
Looking for data-driven advice on how you should be using video to engage your audience? Want fresh approaches to standing out on YouTube and getting more views? Want to discover the latest tactics that are working for video marketing?

Dec 4, 2019 • 27min
Fresh Takes on Link Building and SEO – Jason White
Taking a human-centric approach to SEO and digital marketing will go a long way to getting you in front of your most ideal audience, versus just pushing out ad impressions to the masses. That’s exactly the approach that Jason White and his team at PMG are taking to help some of the biggest brands out there. The key is to use your analytics and data – combined with creativity and technology - to drive your marketing efforts on multiple channels.

Nov 27, 2019 • 37min
How to Discover the Language of Your Customers – Jeff Shaw
Your business is more than just a commodity, so price should not necessarily be the differentiating factor between you and your competition. Brand message expert Jeff Shaw shares how to create innovative branding strategies around the specific audience you wish to target and how to speak to them in their own lingo. Integrating your customer’s language into your communication will make all the difference in separating – and elevating – you from your competition.

Nov 20, 2019 • 42min
How to Engage Your Audience Through Email Marketing – Jill Fanslau
By now we’ve all been told time and again about the importance of your email list when it comes to creating your marketing campaigns. But there’s a bit more to it than just shooting off a few emails. Aweber’s Jill Fanslau has helpful and insightful tips and strategies that you can immediately put into action when it comes to your email marketing plan, with proven success.

Nov 13, 2019 • 37min
Advanced GMB: How to Get the Most Out of Google My Business – Bradley Benner
It is a proven fact that one of the largest influencing factors for gaining local visibility in Google is by optimizing your Google My Business listing. After all, Google My Business is essentially your nerve center for controlling how the way your business’s information is displayed on Google and Google Maps during searches. If getting search engine traffic is important to your business, then Bradley Benner of Semantic Mastery has a thing or two to teach you about diving deeper into SEO to help build a solid foundation for tour business that will translate into marketing success.