There are many reasons why repurposing content is smart. First off, why reinvent the wheel? If you have a piece of content – whether it’s a blog post, a podcast, or an infographic, that’s done really good for you, it just makes sense to get more mileage out of it. Not only that, it saves both time and money. Top digital marketers, like Kim Garst, preach the benefits of content repurposing as part of their strategy to help businesses build, grow, and scale. After all, why bother spending all that time creating content if you’re not planning to amplify it.
The Agents of Change Digital Marketing Podcast