The "Elevate" by MAPS Podcast

The pharmaceutical and MedTech industries, and specifically Medical Affairs knows how far we are behind big tech in our ability to mine data for meaning. Here MAPS speaks with Mark Michalski, former radiologist and currently Worldwide Head, Healthcare & Life Sciences, Artificial Intelligence and Machine Learning, Amazon Web Services about how we can catch up — from predictive analytics in the .com experience to graph databases and other ways to structure data from the cloud. 

With the evolving role of Medical Communications in Medical Affairs, greater partnership and integration in Medical Strategy Planning is key to improve overall Medical Affairs outcomes. Enhanced collaboration between these groups drives strong MedComms execution, leading to increased awareness in the HCP, payer, and regulatory communities. During these podcasts, experienced Medical Strategy and Communications leaders will discuss how you can structure roles and responsibilities, KPIs, and best practices to increase synergy between teams.Learning ObjectivesDefining the roles and responsibilities of Medical Strategy and Medical Communications Communicate best practices in partnering to develop the Medical Strategy and Medical Communications Strategy Discuss ideas for measuring the impact of the Medical Strategy and Medical Communications Strategy

In this episode of the Elevate podcast series, we speak with experts Felix David and Richard Donnelly about the tips and tricks to navigate through peer-review and get sponsored content published. 

Congresses have traditionally been an important opportunity for Medical Affairs to present data while connecting with scientific leaders. But when the world went virtual during the pandemic, there were certainly some things we lost. So, what are the opportunities we gained?

Measuring what really matters is often not straightforward, sometimes expensive, and always takes committed upfront thinking and planning. In this third and final podcast episode in this series, we will discuss measuring and improving the reach and engagement of scientific publications.

What do you need to consider when thinking about measurement, and what might this look like in practice? In this second podcast of a 3-part series, we will discuss considerations for measurable engagements in Medical Affairs.

We’re sensing a shift within Medical Affairs to make the case for and insist on better measurement, but how do we actually make that a reality? Measuring what really matters is often not straightforward, sometimes expensive and always takes committed up-front thinking and planning. In this first podcast of a 3-part series, we will address this question and discuss: The fundamentals of effective measurement techniques for Medical Affairs.

In this series, brought to your by the MAPS Field Medical Focus Area Working Group, we will be highlighting skills, topics and behaviors that are fundamental to Field Medical success. In this first podcast we will discuss leading through change .

In the final of this 3-part series, we will be meeting with Georgios Tramountanis, a member of the MAPS Digital Focus Area Working Group.The podcast objectives are to:  - Examine where we see the potential opportunities for Medical Affairs as it relates to Automation- Discuss what the best places to consider are when developing an Automation journey in Medical Affairs and where to start- Review some predictions on the future of Automation in Medical Affairs.

On today's "Elevate" podcast episode, we're speaking with Eric Peacock, co-founder and CEO of MyHealthTeam about Medical Affairs work with patients in social networks. This episode, sponsored by MyHealthTeam, will address the following questions:What's the big opportunity for Medical Affairs professionals in patient social networks? What have you learned that works in engaging people living with chronic conditions?What role do social networks play in addressing inequities in healthcare?How has the approach to serving patients evolved over the past 10 years?What's the top takeaway from the pandemic that will impact future approach?