The "Elevate" by MAPS Podcast

Medical Affairs Professional Society
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Feb 28, 2023 • 21min

Innovations in External Education Episode 02: Learning Opportunities and Events Not To Miss in 2023!

This series of the Elevate Podcast illuminates the path scientific communication takes from teaching to diagnosis to treating all the way to changing, prolonging, and saving patient lives. External Education of a growing variety of stakeholders in healthcare by the Medical Affairs Division of Pharma and Medical Device industry reflects the critical role Education in Medicine plays in our Age of Information. The podcast features critical discussions with leading educators across healthcare from the various perspectives of pharma / biotech sponsors, program organizers, attendees, and patients with a quest to explore some of the most novel, intriguing formats of Medical Education, following their approaches to learning in our digital age as well as their current gaps or success stories. The goal of the podcast is to make medical education simpler to access, more relevant to apply across healthcare organizations, and more continuous to inspire innovation and quality.This second episode in the series discusses the activities of the External Education FAWG and the different learning opportunities that are currently available and coming soon to all MAPS members. Our host, Tim Mikhelashvili, PharmD, Co-Founder and CEO of Amedea Pharma and Chair of the Mentorship Program at the Medical Affairs Professional Society (MAPS) speaks with Sarah Funderburk, SVP Senior Medical Strategy Director with Caudex and Partner Circle member of the External Education FAWG. Sarah discusses some of her learnings from the area of company-led education and her vision for where emerging technologies could take medical education in the future. She addresses the gaps in personalizing education for healthcare consumers and providers based on Salesforce’s latest global Connected Health Consumer Report, and reviews the role of programs such as ChatGPT, Tome, and Synesthesia on medical education. Listen to the episode to hear how, when and where you can take advantage of the many exciting activities being offered by the External Education FAWG.
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Feb 21, 2023 • 21min

Share of Voice: Understanding How Your Research is Reaching a Real-World Audience

In this episode of the Elevate podcast series, MAPS speaks with experts from Altmetric about tackling the challenges of an expanding world and understanding who is communicating research by measuring Share of Voice. This episode is sponsored by Altmetric. 
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Jan 31, 2023 • 19min

The Digital Transformation of Medical Journal Publishing Episode 3: Open Access from the Publisher’s Perspective

How and why medical publishing is changing and where is it going in the future.The benefits of digital-first development of manuscripts.How enhanced content can improve publication access and resonance.
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Jan 24, 2023 • 26min

Innovation Olympics: Applications That Save Time for Physicians and Researchers

MAPS speaks with Tim Mikelhashvili and winners of his Medical Affairs Innovation Olympics about applications that can match patients with clinical trials and provide real-time input to provide context for clinical decisions.
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Jan 18, 2023 • 24min

The Role of Medical Information in Generating Medical Insights

When we think about Medical Insights, the first function that comes to mind is Field Medical and capturing/analyzing MSL/HCP interactions in ways that lead to strategic actions. But there are other sources of insights, including the Medical Information function. Many organizations are already capturing and quantifying MedInfo requests to learn more about the types of questions HCPs are asking. Now tools exist to look deeper into this data, allowing MedInfo teams to truly contribute to the generation, analysis of Medical Insights. Learn more in this episode of the MAPS podcast series, Elevate.
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Jan 9, 2023 • 25min

Innovative Technologies for Smarter Pharma-Healthcare Interactions

On today's episode, we're Speaking with Tim Mikhelashvili, CEO and Co-Founder of Amedea Pharma, and the winners of his Medical Affairs Olympics Competition who dared to come together to share ideas across MA functions.This podcast is sponsored by Amedea Pharma.
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Jan 2, 2023 • 19min

Innovations in External Education Episode 01: The Power of the Podcast Format of Medical Education

This series of the Elevate Podcast illuminates the path scientific communication takes from teaching to diagnosis to treating all the way to changing, prolonging, and saving patient lives. External Education of a growing variety of stakeholders in healthcare by the Medical Affairs Division of Pharma and Medical Device industry reflects the critical role Education in Medicine plays in our Age of Information. The podcast features critical discussions with leading educators across healthcare from the various perspectives of pharma / biotech sponsors, program organizers, attendees, and patients with a quest to explore some of the most novel, intriguing formats of Medical Education, following their approaches to learning in our digital age as well as their current gaps or success stories. The goal of the podcast is to make medical education simpler to access, more relevant to apply across healthcare organizations, and more continuous to inspire innovation and quality.This is a first of a series of episodes that examines the podcast as one of the most effective emerging channels and formats of education in medicine. Our host, Tim Mikhelashvili, PharmD, Co-Founder and CEO of Amedea Pharma and Chair of the Mentorship Program at the Medical Affairs Professional Society (MAPS) speaks with Shelby Englert, Vice President of Education at the American Urological Association to learn why podcasts are powerful from a Professional Medical Society’s perspective. Shelby explains why its organization started its AUA University podcast, now with 165 episodes and the role it has played in building and growing its community of urologists in the association. She also describes how the AUA University podcast is structured, how it has evolved over time, and shares personal suggestions for elements of education most valuable and relevant to an audience in a podcast, providing specific examples that demonstrate the direct impact of the podcast on patient and physician behaviors as well as health outcomes. Listen to this episode because it not only centers on the ultimate impact of podcasts on the quality of medical education, but also discusses all the “supporting players” and “accessories” to the podcast required such as channels, technology, and timing of podcast communication to make a podcast successful and valuable in healthcare.
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13 snips
Dec 13, 2022 • 23min

5 Practical Tips to Deliver Medical Education Programs Successfully

How do you deliver impactful medical education? Hear from industry experts how to design medical education programs successfully for today’s healthcare professionals, in our latest podcast episode, sponsored by Wiley.
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Dec 5, 2022 • 22min

Using AI to Accelerate Diagnosis and Treatment

In today's episode, we're talking with Joseph Zabinski, PhD, Senior Director, AI & Personalized Medicine at OM1 about Artificial Intelligence — specifically about how AI can accelerate diagnosis and treatment. This episode is sponsored by OM1.
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Nov 21, 2022 • 21min

Choosing Journals and Understanding Publication Impact in the Digital Age

Today we're talking about publications impact with Mike Taylor, Head of Data Insights and GRONYA Farrell, Manager Corporate Life Science, Central Europe, both at Digital Science. We'll discuss the questions:Where are we now?Are we looking beyond impact factor? And how to do we make sense of the data and translate "numbers" into "actionable insights". This episode is sponsored by Digital Science, choosing journals and understanding publication impact in the digital age.

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