
Online Course Empires
Build BETTER COURSES and SELL MORE of them. Your host Paul Thomson unpacks the tools & strategies you need to impact the masses, generate sustainable revenue & scale your online business into an empire.
If you want to grow your business, keep listening. If you want to do it faster, head to thepaulthomson.com
Latest episodes

Nov 12, 2020 • 7min
EP 17: Why you SHOULDN'T sell on Black Friday
For a lot of course creators, selling on Black Friday is a terrible decision that will hurt your business. If you're gearing up to sell something on Black Friday, you have to watch this asap! It's going to save you a lot of pain in the long run. ------- P.S. Are you a member of The Online Course Creators Hub yet? (It's completely FREE!) Connect with a growing community of course creators, get expert support + free daily training videos. Online Course Empires - "Build Better Courses & Sell More Of Them" with your host, Paul Thomson

Oct 29, 2020 • 15min
EP 16: How to guarantee course sales - EVERY time
It's devastating seeing people invest time, money, and tons of energy into creating their course only to launch it to a bunch of crickets. Listen in to learn how you can eliminate the risk of failure here by adding in this ONE SIMPLE STEP before you build your course. I'm looking for 5-course creators who want a $10k+ course launch in the next 49 days So if you've: - Already tried selling courses before - Have at least 2000 people in your audience or list - And are ready to implement the fast action Send me a DM with the word "SCALE" in it, and I'll get you the details. ------ P.S. Are you a member of The Online Course Creators Hub yet? (It's completely FREE!) Connect with a growing community of course creators, get expert support + free daily training videos. Online Course Empires - "Build Better Courses & Sell More Of Them" with your host, Paul Thomson

Oct 14, 2019 • 19min
EP 15: The secrets to keeping your students ENGAGED in your course
A huge problem I see in the industry, are course creators struggling to keep students engaged in their courses. In this episode, I dive deep into the practical measures you can introduce into your course & overall student experience to lift that retention rate & keep students hooked into the learning process for longer. If you're forever losing students & you don't know why to reach out to me for a free Strategy Session & I can help show you where the leak is. ------- P.S. Are you a member of The Online Course Creators Hub yet? (It's completely FREE!) Connect with a growing community of course creators, get expert support + free daily training videos. Online Course Empires - "Build Better Courses & Sell More Of Them" with your host, Paul Thomson

Oct 7, 2019 • 52min
EP 14: Head of Partner & Affiliate Marketing Thinkific, Paddy McGill & I dive into a broad ranging, fun chat on affiliates, sales, marketing & productivity hacks
Paddy McGill is an absolute powerhouse that grew the Thinkific affiliate/partnership program MRR 1000%+ in a ~3 year period. In this episode, we dive deep into marketing for online courses, sales & we start to scratch the surface on the affiliate marketing world. Paddy has a decade of experience in affiliate marketing, sales, partnerships, online courses, webinars, and virtual summits. He helps content creators and businesses use a combination of the above techniques to achieve stratospheric growth in lead and revenue generation. Paddy has advised and consulted with creators and businesses to generated tens of thousands of leads and sales for their own online courses. Oh, and to top that all off, he just celebrated 3 years with Thinkific!! Connect with Paddy. ------- P.S. Are you a member of The Online Course Creators Hub yet? (It's completely FREE!) Connect with a growing community of course creators, get expert support + free daily training videos. Online Course Empires - "Build Better Courses & Sell More Of Them" with your host, Paul Thomson

5 snips
Sep 25, 2019 • 11min
EP 13: 4 simple steps to outline your entire course
Your course needs to have an attainable big promise. To get clear on that, decide who you're helping & what is the goal/transformation? In this episode, I take you through the same process I use with my clients to help them create an educational & engaging course outline that drives Student Retention & Success Rates through the roof. If you ever get stuck on this process, just reach out to me & I'll give you a hand. ----- P.S. Are you a member of The Online Course Creators Hub yet? (It's completely FREE!) Connect with a growing community of course creators, get expert support + free daily training videos. Online Course Empires - "Build Better Courses & Sell More Of Them" with your host, Paul Thomson.

Sep 17, 2019 • 1h 6min
EP 12: Fiverr, Hootsuite & John Lee Dumas all choose Rob Galvin to build their membership sites: Learn how to Power up your membership sites to world-class standards
Rob Galvin is one of the best in the world when it comes to designing & building membership sites. He builds exclusively on the Thinkific platform & custom develops experiences for each individual clients; including the likes of Fiverr, Hootsuite, Melody Ross, John Lee Dumas, Screw The Nine To Five & many more. In this episode, we cover: 💥 What the best membership model you should use if you are just launching...(even if your content is not ready) 💥 How to turn a single course into a membership (using the same content you have) 💥 The right balance of content strategy to keep your members engaged instead of feeling overwhelmed...(yes there is more to membership than just courses) 💥 The one thing my client with 1.9 Million enrollments is doing that her members can't live without 💥 Rapid-fire retention strategies you can act on right now Learn more: https://www.robgalvin.co/ ----- P.S. Are you a member of The Online Course Creators Hub yet? (It's completely FREE!) Connect with a growing community of course creators, get expert support + free daily training videos. Online Course Empires - "Build Better Courses & Sell More Of Them" with your host, Paul Thomson

Sep 11, 2019 • 15min
EP 11: My organic marketing strategy I use to grow a 6-figure+ online business
Everyone is quick to jump on the Facebook Ads train, but they're usually wasting money & losing time in the process. In this episode, I dive deep into how I grew my business to a healthy & stable 6-figure+ annual revenue without any paid traffic at all. I have a steady leads funnel, it doesn't take a ton of time & it's easier to sustain even as I begin to scale into multiple 6-figures. If you're stuck with marketing & you don't know how to leverage your channels to sell more courses, reach out to me & we can chat on a free Strategy Session about how you can improve. ----- P.S. Are you a member of The Online Course Creators Hub yet? (It's completely FREE!) Connect with a growing community of course creators, get expert support + free daily training videos. Online Course Empires - "Build Better Courses & Sell More Of Them" with your host, Paul Thomson

Sep 5, 2019 • 8min
EP 10: Discover the hidden value of retaining students by stacking your courses & offers
Here's the truth: It's far cheaper & more efficient to sell to current students than it is to buy new students. When you're creating your course, focusing on Student Retention & Student Success will give you leverage to feed those people into your other higher-tier courses & products. Stacking your offers & mapping out a clear path to success is key to growing a successful Online Course Empire. ----- P.S. Are you a member of The Online Course Creators Hub yet? (It's completely FREE!) Connect with a growing community of course creators, get expert support + free daily training videos. Online Course Empires - "Build Better Courses & Sell More Of Them" with your host, Paul Thomson

Aug 1, 2019 • 9min
EP 9: Pricing your course just right: How to sell your course for the perfect price
Most course creators struggle to price their course. So many people don't charge enough & they lost credibility. While others charge way too much & under-deliver on the course promise. In this episode, we uncover a few simple methods you can use today to price your course correctly. It's a science and an art, but you'll never incorrectly price your course again if you follow these steps. ------- P.S. Are you a member of The Online Course Creators Hub yet? (It's completely FREE!) Connect with a growing community of course creators, get expert support + free daily training videos. Online Course Empires - "Build Better Courses & Sell More Of Them" with your host, Paul Thomson

Jul 29, 2019 • 7min
EP 8: How long should your lessons be? And what should they include?
One of the most common questions I get is usually around how long lessons should be. In this episode, I answer the question once & for all. I also share what I suggest you include inside your lessons. As a former high school teacher, I know what makes up a great lesson. ------ P.S. Are you a member of The Online Course Creators Hub yet? (It's completely FREE!) Connect with a growing community of course creators, get expert support + free daily training videos. Online Course Empires - "Build Better Courses & Sell More Of Them" with your host, Paul Thomson