
Online Course Empires
Build BETTER COURSES and SELL MORE of them. Your host Paul Thomson unpacks the tools & strategies you need to impact the masses, generate sustainable revenue & scale your online business into an empire.
If you want to grow your business, keep listening. If you want to do it faster, head to thepaulthomson.com
Latest episodes

4 snips
Jun 29, 2021 • 49min
EP 27: Selling Your Courses Using Evergreen Webinars with Melissa Kwan (Cofounder & CEO, eWebinar)
Want to know how to sell your course using evergreen webinars? In this episode, I chat with Melissa Kwan who is the Cofounder and CEO of eWebinar, an automated webinar solution that saves people from doing the same webinar over and over again. She’s been in startups for over a decade, and spent the past 4 years on the road as a digital nomad. Connect With Her: ewebinar.com linkedin.com/in/melissakwan twitter.com/msskwan ------- P.S. Join the community! The Online Course Creators Hub is completely FREE. Connect with a growing community of course creators, get expert support + free daily training videos. P.P.S. Ready to make an extra $5k-$10k in the next few weeks? I'm looking for 5-course creators to join my new case study program launching this month. Dm me the words "CASE STUDY" to learn more: m.me/thepaulthomson

Jun 15, 2021 • 49min
EP 26: Monetising 800k followers on Instagram with Jordan Hammond & Sophia Pope
What's it like being paid to travel the world and take photos for some of the biggest brands in the world? In this episode, I have the honor of interviewing the power couple behind one of the best Travel Photography companies in the world. My clients, Jordan Hammond & Sophia Pope are freelance travel photographers from the UK. They work with the leading travel and photography brands across the globe to create content for them and Jord's account has amassed almost 800k followers on Instagram in the process. Tune in to hear how they turned a hobby into a multiple 6-figure online education business. Want to connect with Jord? jordhammond.com instagram.com/jordhammond ----------- P.S. Join the community! The Online Course Creators Hub is completely FREE. Connect with a growing community of course creators, get expert support + free daily training videos. P.P.S. Ready to make an extra $5k-$10k in the next few weeks? I'm looking for 5-course creators to join my new case study program launching this month. Dm me the words "CASE STUDY" to learn more: m.me/thepaulthomson

Jun 1, 2021 • 47min
EP 25: Making Accessible & Inclusive Digital Courses For ALL Learners with Dustin Bakkie
"Everyone should be able to learn from and access the life-changing content that people are creating and sharing." Join me today on the podcast as I chat with the incredible Dustin Bakkie. He is the founder of The High Impact Teaching Lab where the mission is to support course creators to create effective, accessible, and inclusive digital courses. Want more of Dustin? www.thehitlab.co https://www.instagram.com/dustin_bakkie https://www.facebook.com/groups/thehitlab ------- P.S. Join the community! The Online Course Creators Hub is completely FREE. Connect with a growing community of course creators, get expert support + free daily training videos. Online Course Empires - "Build Better Courses & Sell More Of Them" with your host, Paul Thomson

May 4, 2021 • 12min
EP 24: Self-Promoting In Other Facebook Groups (without getting blocked!)
Most Facebook Groups don't allow self-promotion. So when you try to sell your course in other people's groups, you are likely to be blocked, banned, or have your posts deleted and removed. In this video, I'm going to teach you how to sell your course and promote your business in someone else's Facebook Group without being promotional or breaking any of their group rules. ------- P.S. Join the community! The Online Course Creators Hub is completely FREE. Connect with a growing community of course creators, get expert support + free daily training videos. Online Course Empires - "Build Better Courses & Sell More Of Them" with your host, Paul Thomson

Mar 16, 2021 • 22min
Ep 23: The $2.5MM Sales Page
Imagine sending tons of people to your sales page and not a single person buys your course. In this episode, I'm going to teach you how to create a BETTER online course sales page that you can be sure converts. This is the exact sales page structure that has made my clients over $2.5MM in course sales so far. If you want a copy of the template send me a DM with the word "SALES PAGE" and I'll send you a copy m.me/thepaulthomson ------- P.S. Are you a member of The Online Course Creators Hub yet? (It's completely FREE!) Connect with a growing community of course creators, get expert support + free daily training videos. Online Course Empires - "Build Better Courses & Sell More Of Them" with your host, Paul Thomson

Mar 2, 2021 • 39min
EP 22: 14,000 Students In Their 60s to 80s: Lessons From Master Weaver, Author & Course Creator, Tien Chiu
My special guest today has taught over 14,000 students since she launched her first course just 2.5 years ago. The coolest thing though is her niche! Tien Chiu is an award-winning weaver, author, and course creator who teaches online courses specifically about the use of color in weaving. I had the absolute pleasure of working with Tien a while ago, so this episode is both a catch-up between friends and an insight into just what goes into a multiple-six-figure online course business! Connect With Tien: warpandweave.com instagram.com/warpandweavecolor facebook.com/warpandweavecolor ------- P.S. Are you a member of The Online Course Creators Hub yet? (It's completely FREE!) Connect with a growing community of course creators, get expert support + free daily training videos. Online Course Empires - "Build Better Courses & Sell More Of Them" with your host, Paul Thomson

Feb 2, 2021 • 21min
EP 21: 7 Ways To Increase Engagement In Your Online Course
According to industry standards, only about 3% of people who start an online course actually stay engaged long enough to go on and finish it. On average, your students will only consume about 35% of the course, and then they'll drop out. In this episode, I'm going to share 7 ways to increase engagement in your online course to help you raise your retention and success rate. I'm also going to let you know how increasing your student engagement in your online course is actually going to help your business sell more courses and make more money in the long run. ------- P.S. Are you a member of The Online Course Creators Hub yet? (It's completely FREE!) Connect with a growing community of course creators, get expert support + free daily training videos. Online Course Empires - "Build Better Courses & Sell More Of Them" with your host, Paul Thomson

Jan 26, 2021 • 30min
EP 20: Getting your Business featured in the Press
If you’ve been wanting to land press and media opportunities, listen in! In this episode, my guest is a Public Relations expert, Morgan Sheets. We dive into how using media coverage supports entrepreneurs to increase their impact, leverage their exposure to attract their ideal clients, and establish themselves as an authority and leader in their industry. More about our guest: Morgan Sheets teaches female health, wellness, and fitness entrepreneurs with zero media experience how to land media coverage in 60 days or less. Website: https://morgansheets.com/ Facebook Group: https://www.facebook.com/groups/819217992266218 Facebook Page: https://www.facebook.com/livebedogood LinkedIn: https://www.linkedin.com/in/morgansheets/ Instagram: https://www.instagram.com/livebedogood/ ------- P.S. Are you a member of The Online Course Creators Hub yet? (It's completely FREE!) Connect with a growing community of course creators, get expert support + free daily training videos. Online Course Empires - "Build Better Courses & Sell More Of Them" with your host, Paul Thomson

6 snips
Jan 22, 2021 • 30min
EP 19: Top 17 Online Course Trends In 2021
Selling more courses is high on the agenda in 2021 for many businesses. For some it's a necessity due to lockdowns, for others it's an opportunity to scale quickly through a highly leveraged product. Either way, online courses continue to be one of the most sought out revenue streams for online businesses. With a market cap of $325B and growing, the online course industry is only getting bigger. As we dive into 2021, I'm filled with hope, excitement, anticipation, and confidence that this space is going to be one of the most innovative industries to continue to grow exponentially this year and beyond. ----- P.S. Are you a member of The Online Course Creators Hub yet? (It's completely FREE!) Connect with a growing community of course creators, get expert support + free daily training videos. Online Course Empires - "Build Better Courses & Sell More Of Them" with your host, Paul Thomson

Dec 18, 2020 • 39min
EP 18: Surprise and delight your students to boost your sales and student success rate
Such a pleasure chatting with Matt Barnett, CEO of Bonjoro. They've built an incredibly powerful tool to help you to convert more prospective students, increase retention rates and drive more advocacy for your school with perfectly timed personal videos. In this episode, you'll learn how industry heavyweights like Pay Flynn, Convertkit, Ontraport, and many more are using Bonjoro to deliver an outstanding customer experience. ----- P.S. Are you a member of The Online Course Creators Hub yet? (It's completely FREE!) Connect with a growing community of course creators, get expert support + free daily training videos. Online Course Empires - "Build Better Courses & Sell More Of Them" with your host, Paul Thomson