Unpacking the Digital Shelf
Digital Shelf Institute
Let’s talk through the future of brand manufacturing in the digital age. Welcome to Unpacking the Digital Shelf. For more commerce content for all brands CPG & beyond, visit us at www.digitalshelfinstitute.org
Episodes
Mentioned books
Jan 27, 2020 • 23min
Roundtable: Will Casper Ghost Us?
This week, This week, Peter and Rob do a deep dive on Casper's IPO filing and what it means for DTC. Plus, mockery of US states via their 2019 top Walmart purchases.
Jan 23, 2020 • 36min
How to Be #1: Interview with Mike Moumoutjis, General Manager, Goodbaby International
Winning in digital means picking your battles, building a test and learn strategy, and then scaling. Peter Crosby and Molly Schonthal spoke with Mike Moumoutjis, General Manager at Goodbaby International, to get real about what it takes to get closer to the consumer and become their first choice.
Jan 20, 2020 • 30min
Roundtable: Stores Close, But New Revenue and Margin Opportunities Ahead
This week, Peter and Rob dig into the 2019 store closing stats, and talk about some potential sources of new revenue and margin in 2020.
Jan 13, 2020 • 37min
Roundtable: How CPG Will Thrive In the Roaring 20s
This week, Peter talks with John Carroll, former VP/GM at Coca Cola, who shares his view on what CPGs must do to win in this new decade.
Jan 6, 2020 • 33min
Roundtable: 2020 B2B Dos, Don'ts, and Duds
In the first episode of this decade, Peter and Justin King tackle a list of dos and don'ts for B2Bs in 2020.
Dec 23, 2019 • 30min
Roundtable: Moncler Innovates, Coke Re-CMOs, Xeroxing Parts
In the ultimate episode of this decade, we discuss how Moncler and other brands drive innovation, the Coca Cola CMO returns and whether we will be Xeroxing parts in 2020.
Dec 19, 2019 • 37min
Test and Scale Social Commerce, Interview with Luke Garro, EVP and Content Director at GYK Antler
New commerce opportunities in social are popping up all the time. How do you test and scale these direct methods in an agile way? Peter Crosby and Rob Gonzalez spoke with Luke Garro, EVP and Content Director at marketing agency GYK Antler, about the best practices for brands to drive connection and commerce through social.
Dec 16, 2019 • 28min
Roundtable: Drunk Shopping, VC DTC, Andy Is Dunn with Walmart
Tis' the season for drunk shopping and executive exits! Peter Crosby and Rob Gonzalez drunk shopping economy, VC-fueled DTC brands, and Andy Dunn exiting Walmart.
Dec 9, 2019 • 39min
Driving Digital Shelf Excellence Worldwide: Interview with JJ Schmidt, Global Product Manager at Mars
The ongoing journey to digital shelf excellence at global CPG brand Mars holds lessons for every business leader. In an interview with Peter Crosby and Molly Schonthal, JJ Schmidt, Global Product Manager at Mars details the organizational and technology transformation required to get agile and achieve results.
Dec 5, 2019 • 34min
Technology that Drives Outcomes: Interview with Suzanne Abate from The Development Factory
A true digital transformation partnership between business and IT must focus on products, not projects. Outcomes, not outputs. In an interview with Peter Crosby and Molly Schnotha Suzanne Abate, owner of the Development Factory, describes how technology products can contribute to higher levels of connectedness, productivity, and profitability.
