Unpacking the Digital Shelf
Let’s talk through the future of brand manufacturing in the digital age. Welcome to Unpacking the Digital Shelf. For more commerce content for all brands CPG & beyond, visit us at www.digitalshelfinstitute.org
Latest episodes
Jan 20, 2020 • 30min
Roundtable: Stores Close, But New Revenue and Margin Opportunities Ahead
This week, Peter and Rob dig into the 2019 store closing stats, and talk about some potential sources of new revenue and margin in 2020.
Jan 13, 2020 • 37min
Roundtable: How CPG Will Thrive In the Roaring 20s
This week, Peter talks with John Carroll, former VP/GM at Coca Cola, who shares his view on what CPGs must do to win in this new decade.
Jan 6, 2020 • 33min
Roundtable: 2020 B2B Dos, Don'ts, and Duds
In the first episode of this decade, Peter and Justin King tackle a list of dos and don'ts for B2Bs in 2020.
Dec 23, 2019 • 30min
Roundtable: Moncler Innovates, Coke Re-CMOs, Xeroxing Parts
In the ultimate episode of this decade, we discuss how Moncler and other brands drive innovation, the Coca Cola CMO returns and whether we will be Xeroxing parts in 2020.
Dec 19, 2019 • 37min
Test and Scale Social Commerce, Interview with Luke Garro, EVP and Content Director at GYK Antler
New commerce opportunities in social are popping up all the time. How do you test and scale these direct methods in an agile way? Peter Crosby and Rob Gonzalez spoke with Luke Garro, EVP and Content Director at marketing agency GYK Antler, about the best practices for brands to drive connection and commerce through social.
Dec 16, 2019 • 28min
Roundtable: Drunk Shopping, VC DTC, Andy Is Dunn with Walmart
Tis' the season for drunk shopping and executive exits! Peter Crosby and Rob Gonzalez drunk shopping economy, VC-fueled DTC brands, and Andy Dunn exiting Walmart.
Dec 9, 2019 • 39min
Driving Digital Shelf Excellence Worldwide: Interview with JJ Schmidt, Global Product Manager at Mars
The ongoing journey to digital shelf excellence at global CPG brand Mars holds lessons for every business leader. In an interview with Peter Crosby and Molly Schonthal, JJ Schmidt, Global Product Manager at Mars details the organizational and technology transformation required to get agile and achieve results.
Dec 5, 2019 • 34min
Technology that Drives Outcomes: Interview with Suzanne Abate from The Development Factory
A true digital transformation partnership between business and IT must focus on products, not projects. Outcomes, not outputs. In an interview with Peter Crosby and Molly Schnotha Suzanne Abate, owner of the Development Factory, describes how technology products can contribute to higher levels of connectedness, productivity, and profitability.
Dec 2, 2019 • 22min
Roundtable: Fake Reviews and Lord & Taylor Gets Bagged
Yes, somewhere there's a millennial in Brooklyn writing fake reviews by the truckload. Peter Crosby and Rob Gonzalez talk the dark underbelly of the reviews world plus Lord & Taylor getting snapped up by Le Tote.
Nov 25, 2019 • 23min
Roundtable: Giving Thanks at the DSI
ecommerce, PIM, enhanced content, product experience management, digital shelf, PXM, GDSN, DAM, syndication, retail, amazon, target, b2b, b2c, brands, online shopping,
