Unpacking the Digital Shelf
Digital Shelf Institute
Let’s talk through the future of brand manufacturing in the digital age. Welcome to Unpacking the Digital Shelf. For more commerce content for all brands CPG & beyond, visit us at www.digitalshelfinstitute.org
Episodes
Mentioned books
Mar 19, 2020 • 35min
Interview: Retailer Ad Platforms: Why, How, and Where to Invest with Russ Dieringer from Cleveland Research
Seems like every major retailer is building an ad platform. Where should you invest? Is it trade or media spend, or both? How do you organize your teams to test and optimize in each channel? Russ Dieringer, Executive Director of the Ecommerce Council at Cleveland Research, shares new research on how to evaluate and execute a strategy in the world of rapidly evolving retailer ad platforms.
Mar 16, 2020 • 22min
Roundtable: Keep Calm and Digitally Carry On
There is a necessity and an opportunity to lean into digital experiences in these times. Peter and Molly talk it through.
Mar 9, 2020 • 40min
Interview: Can you be both big and fast? with Angela Mangiapane, President, Mars Global Services at Mars
Over the last few years, Mars reached a decision point. They knew they needed to build new capabilities to continue to grow. What followed changed the way Mars ran their business. Peter Crosby and Molly Schonthal spoke with Angela Mangiapane, President, Mars Global Services at Mars., about the principles that have guided their transformation to be both fast and big.
Mar 2, 2020 • 20min
Roundtable: The Walmart Triple Play
Walmart had a very busy week of news, what with changes in merchandising teams, Walmart adds a +, and fulfillment news. Peter and Rob have it all for you.
Feb 27, 2020 • 41min
Interview: Reading the Amazon Tea Leaves, with Eamon Kelly, Senior Research Analyst in Consumer and Ecommerce for Edgewater Research
When Amazon shifts direction, manufacturers’ strategies can be upended or opportunities created. Eamon Kelly Senior Research Analyst in Consumer and Ecommerce for Edgewater Research shares with Rob and Peter his view of what is driving Amazon’s strategy in 2020 and what that means for you and your business.
Feb 24, 2020 • 25min
Roundtable: DTC Brands Find Out That Retail Is Hard, Meanwhile Kroger Has Big Week
It was a tough week for direct to consumer brands as grooming company Harry's had a major investment challenged by the FTC, and online consumer goods store Brandless shut down. Meanwhile, major retailer Kroger received a $550 million investment from Berkshire Hathaway. Peter and Rob break down what all of this means.
Feb 17, 2020 • 40min
Interview: You Have Everything you Need to do Personalization at Scale, with Michelle Bacharach, co-founder and CEO of FINDMINE
The holy grail of personalization always seems out of reach. Turns out, it might be closer than you think. Michelle Bacharach, co-founder and CEO of FINDMINE, shares with Peter Crosby and Rob Gonzalez how brands can achieve personalization at scale through the product expertise you already have.
Feb 10, 2020 • 37min
Roundtable: B2C Geekout: L'oreal Gets Perso-nal
This week, Peter and B2C maven Molly Schonthal talk about L'Oreal's CES announcement, discovery in grocery, and China digital consumer journeys.
Feb 6, 2020 • 27min
Those Darn B2B Millennial Buyers and Their Questions: Interview with Steve Max, Director of Global Digital Commerce Strategy at TE Connectivity
Steve Max, Director of Global Digital Commerce Strategy at TE Connectivity, talks about how manufacturers must adapt to the new digital B2B buyer’s journey
Feb 3, 2020 • 24min
Roundtable: The B2B Geekout Episode
This week, Peter and Justin King talk digital supply chains, new methods for managing payment terms, and...Legos?
