The Money Podcast

From getting you out of debt to earning up to £100k in a year to eventually increasing them to £500k quickly, Rob Moore’s got special tips and strategies for any financial problems you have! But in this episode of the Money Podcast, Rob focuses on how to grow your £100K earnings to £500k in the quickest time possible. He promises that you’ll be reaching the half million mark in just less a year when you listen in to the list that he prepared. Make sure to take note of Rob’s 11 Effective Ways to Grow from £100K to £500K. And, if by chance you missed the first two episodes in this special series of the podcast, then make sure to listen to them after this. There are golden nuggets from them that could still apply to you if you want that financial success! KEY TAKEAWAYS 11 Effective Ways to Grow from £100K to £500K in just a year: You’re going to need up to four staff. The first four staff you hire should cover the admin, operations, sales and marketing sides. Working hard is great, but at some point, your growth becomes stationary. What you should do is to work smarter. You have to let go to grow. Accept that they’re gonna be mistakes and also learn how to trust your teal so you could focus more on the vision. Understand key result areas and income generating tasks. Focus on five key result areas which are strategy, imagination, ideation, creativity and leadership. Find partnerships and ventures to grow your reach. You might need to invest some money and time so you could move to the next level, but it will all be worth it. Monitor the KPIs. It’s best to track and keep records as early as when you still have low to zero earnings. Know what your business is and what isn’t. You are a ‘marketing’ business. You can have the best service in the area, but without marketing, you won’t be able to reach the customers. Get an office. When you’re already hit the £100 mark, it’s time to give up the leisure of working at home and start looking for an office that you could afford so you can begin working with the team and entertaining clients. You have to move away from family and friends. It’s time to do proper recruitments, prepare an employment manual, have an HR personnel, and hire the right people who are fit for the job. Save money. Doing an internal audit every six months is a good practice. Stop being wasteful. If you can reduce your expense every year by a considerable amount, then you won’t have to earn double or triple than what you’re required to. Get referrals. When you’re already aiming to grow from £100 to £500k, it’s easier now to gain referrals. Look after your best clients, give them perks, and ask them to bring people to you. BEST MOMENTS “Making money isn’t the same strategies at different stages. What you need to do to get out of debt is not the same as what you need to go from £100 to £500k a year.” “It’s not about working hard; it’s about working smart.” “When you’re in the £100 to £500k range, the key result areas for you are the strategy, vision, ideation, creativity, leadership, and NOT accounts, bookkeeping…” “Get over the need to be busy and think more about having good ideas and navigating your way through the industry.” “There is nothing wrong with being a marketing company.” VALUABLE RESOURCES The Money Podcast iTunes | Omny ABOUT THE HOST Rob Moore is the host of the UK’s no. 1 business podcast “The Disruptive Entrepreneur,” as well as an entrepreneur, property investor, property educator, and holder of 3 world records for public speaking. He is also the author of 9 business books, 5 UK bestsellers, and the global bestseller, Life Leverage. “If you don't risk anything, you risk everything.” CONTACT METHOD Facebook: https://www.facebook.com/robmooreprogressive/ LinkedIn: https://uk.linkedin.com/in/robmoore1979

How do you get from zero to 100k in the shortest possible time? To answer that question Rob is sharing fourteen steps you need to implement on your path to earning 100k from your business. This is the second episode in a series of taking you on a journey from debt to being a multi-millionaire. From ensuring that you’re marketing immediately, getting close to your customers and developing multiple streams of leads, Rob explains how you can get from zero to 100k as quickly as possible. Key TakeawaysYou have to start with a minimum viable product. It doesn’t matter if the product is a bit rough around the edges. The important thing is to get the product on the market and receive feedback on how to improve it. Apple improves the iPhone in every reiteration of it as a product. You can reinvest the profit from the minimum viable product, into a second version, and then keep repeating this cycle. Start marketing immediately. Marketing is more important than sales because marketing creates the leads that turn into sales. You have to embrace marketing as both an art and a science. Learn and study it so you can develop a clear strategy. You will already have connections on social media who could all be potential customers. Trade on your time, more than your money. When you are rich you can trade on money. When you don’t have any money then you have to trade on time. Mindset is your only limit on time. You can achieve whatever you want to. Trading on your energy, enthusiasm and persistence are undervalued. These attributes can be extremely valuable to you. Multiple streams of leads. If you have one supplier or one customer then you are at a big risk if anything happens to them. If something changes then your whole business is at risk. You have to make sure that you are active on multiple platforms from social media, to networking events to ambassador programmes. It’s really important to build your personal brand alongside your business. Being a content marketer in your sector is essential. Don’t stop running your business, but get out there and share your message to the world. Aim to be the most read commentator in your industry. Work out your ideal client, then create your marketing around them. There are various Facebook groups you can join, to learn about your customers. Create a profile of your ideal clients; what language they use, what brands they purchase and how they interact and develop your marketing accordingly. Work out how many units you need to sell, to make a 100K. Then set a deadline to achieve it. Set realistic monthly growth targets to achieve this, and understand the numbers of your business. Get admin help quick. When you start to sell a decent volume of products then at some point you will need to outsource all the non-money making activities. You will hit a moment of chaos where you need help. When this time is liberated in your schedule, replace it with incoming generating tasks like sales or marketing. The first three or four hires in your company should be an administrator, an operations person, and someone in marketing or sales. Your role should be to hold the vision of the company and to inspire others. You have to sell, sell, sell. Sales is a beautiful thing. The world would stop without sales so either you become a salesperson or you partner up with someone who will. Steve Jobs was a great salesman but he wasn’t on the market stall. Nearly 40% of the staff in our company are in the sales or marketing department. That shows how important it is. Get close to your customers. Be personal with them, learn about their pains, desires and problems. While you can reply to social media and private messages. When you receive feedback or questions from your customers you’re in the process of learning about them as much as they are receiving information from you. Set up an ambassador or referral scheme. Reward your early customers to give referrals to your business. Do that early on in your business. We earn nearly a million pounds in our business from our ambassador scheme. Your ambassadors will be your most loyal customers so reward them. Use media to build media. Invite your podcast listeners to follow you on Instagram, and your LinkedIn followers to like your Facebook page. On a monthly basis, rotate this across different profiles to increase the reach of all your profiles. Do whatever it takes. Sometimes we do just need to say to ourselves stop messing about and get out there. Sometimes you just have to get it done. Passive income comes later once you’ve worked hard. Tell absolutely everyone what you do. Telling everyone what you do will create a viral effect. You’ll find that the people you talk to will go and talk to others about you which will have a compounding effect. Best Moments‘I believe in getting rich quicker, not get rich quick.’ ‘If you have a minimum viable product you can start selling.’‘You’ve got your whole life experience to potentially monetize.’‘You can build, create and deliver your product simultaneously.’‘Marketing is just as artistic as other art forms.’‘Social media is a great way to start, as it doesn't cost any money.’‘Your passion and energy are undervalued skills.’‘Do not rely on one place or platform for leads.’‘People trust a person more than a business.’‘You can always go wider but it’s harder to go more niche.’‘Find your niche.’‘You don’t need to hire a full-time member of staff.’‘As an entrepreneur, you should be focusing on the vision.’‘Sales are a beautiful thing.’‘All my books titles come from my communities.’‘Use media to grow media.’‘Get it done.’‘Tell absolutely everyone, what you do.’ Valuable Resourceshttps://robmoore.com/Facebook Page - https://www.facebook.com/robmooreprogressive/ ABOUT THE HOSTRob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor and property educator. Author of global bestseller “Life Leverage” Host of UK’s No.1 business podcast “The Disruptive Entrepreneur” “If you don't risk anything, you risk everything” CONTACT METHOD Rob Moore Official Website Rob’s Facebook Rob’s LinkedIn

Managing money is one of the most vital skills anyone can learn in life, but it’s so often neglected in our school system. Rob talks through his step by step process for getting out of debt and into the green. As a guest on the Meaningful Money podcast Rob talks through how you should never spend more than you earn, you should know the difference between investing and speculating, and finally how to create some passive income. If you’re in debt and want a way out into the green, this is the episode for you. Key Takeaways How did you get to this point? My dad raised me to be an entrepreneur as he was an entrepreneur but I got lost. I got myself into a lot of debt but then went along to a business, property event after reading a few books and met my business partner who I still work with today. After that, I became a millionaire between 31/31, and we built a training business in property. Each time I’ve retired I get bored, start doing other things like writing books and doing my podcast. What is your goal for this free content that you give away? Everyone has always said that you can talk, so if you can talk and make a career out of it that would be amazing. I genuinely enjoy talking and getting a message out to the world by helping others. I’ve learnt a lot of things in my journey and I want to support others to learn from my journey. It’s also a good source of revenue, in books sales, and speaker fees. What was the core message of your book ‘Money’? It’s part, my personal journey out of debt into being a multi-millionaire and part is research, and study into different aspects of history, psychology and strategy of money. I wanted it to be everything about money, a one-stop shop if you like. If you are too selfish then society will force you to move into philanthropy or something else. If there was one overarching rule for money? The one rule is ridiculously simple, which is to never spend more money than you earn. In a modern world where we wrack up debt which is not good for anyone’s mental health. Wealth is always in relation to wellbeing. In a pilot for a Channel Four show where I was a money coach, the people on the show were completely delusional around how much money they spent each month. People always pay everyone else first before paying themselves which is wrong. You should always pay yourself first. The No Spend Year. Not spending money on depreciable liabilities, where it erodes capital is key to getting out of debt. It’s about proving you can be disciplined with the money that you have. You shouldn’t be going on three holidays a year if you can’t afford to. You have to learn not to spend money on things that lose value. What are the sources of passive income? Some people see passive income as an overnight thing. You have to work hard enough to not have to work hard. Residual passive income could be anything from a song, or a book or property. It’s a thought process really around how you can buy an asset that pays a recurring income. Some assets provide passive income with some just preserve capital. You have to target date when you spend less than you earn. Once you have gotten out of debt you should move to increase the amount that you can save. There are ways that you can think of reducing your expenditure but also ways that you can increase your income. I never spend more than I earn unless I put capital into an investment. Max out your ISA. There are some ISA millionaires, where they put the maximum in their ISA’s every year. It’s all tax-free. You should target to invest the maximum amount in the ISA and you will get rewarded through the tax system. It’s so simple. You want to build your capital reserves. People can make a lot of money and then erode their capital rather than preserve it. You should take some calculated risk but have the downside covered. You shouldn’t take big risks that you can’t cover. A calculated risk is investing in something that is relatively safe and protecting the downside. If we were to have a JV to manage a property together, then the protecting downside would be around having a charge or contract together. Emotions can really ruin money management. The things that we regret in life are the ones where we are in an emotional state when we do them. I’m interested in a sustainable long term wealth, not overnight quick wins. You can spend lots of money celebrating in elation and through sadness. Make sure you do the research into an important investment decision. Did you ever wonder whether you would have made it? I’m not always a positive person. I’ve had periods in my life where I’ve been a glass half empty. You don’t realise the ten-year overnight success and the hours that have gone into it. Things don’t happen overnight, but if you consistently do the right things then things will happen. Best Moments ‘My dad raised me to be an entrepreneur.’ ‘Everyone who talks about a subject should know about it.’ ‘I wanted it to be a one-stop shop for interesting in money.’ ‘There is nothing wrong in wanting to earn more money.’ ‘People are completely delusional about how much they spend.’ ‘Always have to pay yourself first.’ ‘Know where you are at with your money.’ ‘A lot of people speculate before they invest.’ ‘You have to know the difference between investment and speculation.’ ‘You never get taught how to money management at school.’ ‘You’ll never learn to make more money until you know where you at.’ ‘Learn what appreciates and depreciates.’ ‘You have to work hard enough to not work hard.’ ‘I never spend more than I earn.’ ‘When you put money in an ISA that I will never touch again.’ ‘Capital attracts income.’ ‘Always protect the downside of the risk.’ ‘Extreme emotions erode money.’ ‘Don’t make decisions if you are wired or tired.’ ‘Most people overestimate what they can achieve in a year bu underachieve in a lifetime.’ ‘Compounding is the 8th wonder of the world.’ ‘Every day do something.’ ‘Overtime you keep going.’ Valuable Resources Meaningful Money Podcast: https://meaningfulmoney.tv/2018/04/26/rob-moore/ Rob Moore : Money https://www.amazon.co.uk/dp/B01IIF7420/ref=dp-kindle-redirect?_encoding=UTF8&btkr=1 About The Guest Pete Matthew is the brainchild of the Meaningful Money podcast. He is Managing Director of Jacksons Wealth Management in Penzance. He is a Chartered & Certified Financial Planner. I'd love to help everyone individually, but that's unlikely to be possible. Regulation of financial services means that if you would like me to advise you personally, then we have various steps to complete and that my company, Jacksons Wealth Management in Penzance would have to be the vehicle for that advice. Contact Method https://www.jacksonswealth.com ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor and property educator. Author of global bestseller “Life Leverage” Host of UK’s No.1 business podcast “The Disruptive Entrepreneur” “If you don't risk anything, you risk everything” CONTACT METHOD Rob Moore Official Website Rob’s Facebook Rob’s LinkedIn

How to build long term sustainability in your business? In this episode, Rob discusses how one can build long term sustainability and by asking yourself what is the legacy of your business and do you want to be remembered? Discover how to maintain consistent growth, the art of selling and how you too, can balance sustainability with scalability in your business. KEY TAKEAWAYS Sustainability: For your business to be sustainable, first ask yourself what is the legacy of your business? What do you intend it to be at the end of its life? Do you intend to have got a personal computer in every home? Do you intend to help as many people across the planet invest for freedom, choice and profit? Do you intend to sell it in three to five years? Do you ever start to build, sell three to five-year rolling business strategy? Do you want to sell shares? Do you want to sell the whole business? Would you like to be a management buyout? Would you like to pass it on to your children who come through and end up becoming the MD when you become the chairman? Are you clear on what the end of your business looks like? Start with why but start and build your why as you go and do not fail start because you haven't got your why? Do you plan to build an empire? Do you plan to build just a lifestyle business? What’s the end that you want to get to? The more clear you can be as you go and grow in your business, the clearer the direction you have and the more long term sustainability you have. The next question becomes, how do you maintain this consistent growth? In your early years, you're picking the low hanging fruit of the communities the followers, the fans and the contacts you already have. Then you hit this point where you kind of like sweat, the contacts I already have. Now you got to start doing marketing you've got to do paid ads, you've got to create multiple streams of leads. And then as you do that, and you figure out which am lead sources work for you, then you may be hit another point where you're maxed out in terms of resource and capacity that might be staff or that might be systems. So then you might have to look at staffing up, changing your culture for growth, hiring up before you need, it might then involve doing partnerships and collaborations and joint ventures, so that you can grow to the next level, because obviously, you can achieve a lot more with leveraging others, basically a company to do joint ventures and collaborations with companies. Collaborations, joint ventures, having trainers, partnerships, contractors, consultants take you to the next level of growth. Next then is do you want to sell? Do you want to retire? Do you want to sell shares on the markets? Do you want a management buyout? Do you want to hand over to your children? If you design your business and systemized it and have good processes and automation and software so that could sell and you make yourself redundant not reliant and you have a good management structure and you have good training processes, even if you decide you don't want to sell it, you can sell it. So you're in a strong position. And you might think that you want to sell the whole thing, but then you may only want to sell shares in it because you've fallen in love with the business, or you want to be involved in its next stage of growth. Next then is balancing sustainability with scalability. Its kind of like business tends to go in waves. Things break, you need more staff, you need more systems, you've got more to deliver, there's more onus on you, if you're selling products and services that are involved in you, sales are great, grow the sales, but then you increase the customer service, the follow up, the systems that need to cater for, the sales that you've made and this is a balance. And in some ways, it's good to prepare for scale. First, by setting up systems and being ready, having anything that needs to be automated before you go on a big sales push. Systemizing and staffing before scaling. So if you decide that you want to launch a new vertical, a new product or service and you think that that might bring one to two million pounds into the business, before you think how many staff will be needed? What could break in advance? What's broken before? And what resources needed? What current resources whether that’s staff or systems might be maxed, it might be working now but then might break et cetera, thinking about these before you go on this massive growth path and not just focusing on sales is important. Next then, is having sustainability and scalability and durability in your business is about preparing for harder times well in advance, prepare for the recession, prepare for Brexit, prepare for staff leaving, prepare for legal challenges, reputational issues, prepare for Lena sales times with cash in the bank and that's really important because if you don't prepare for the worst, then the worst will happen. Next then is diversifying your risk, your assets, your sources of leads and your sources of income. Believe in multiple streams of leads. Don’t depend on one lead source, like word of mouth or referral, you are at risk. What if there's a reputational issue to your business and no one wants to refer to you anymore? What if your main referees just decide to refer someone else? Then you go from good business to no business. Trust and training and great staff, communicating your legacy and rescaling of the vision. Sustainability is an ongoing thing, you build layers and levels of protection. That could be you draw some money, but you only draw half of your net profit so that you've got half of your net profit in retained earnings. So that is consistently drawing some money, but paying yourself, which is really important in your business, but also leaving good capital in the business bank account, that's a layer of protection. Looking at your preparation for exit. Do you just want to keep growing? Are you systemized in your business so that it could be sold or it could run without you? Are you preparing for due diligence process when someone comes in because if someone wants to buy your business, they're not just going to buy it based on what a few spreadsheets and a few management accounts that you send them, they're going to do a full on due diligence process, they're going to want to know that the business isn't reliant on you, they're going to want to know that the management accounts are accurate and the net profit is accurate and there's not much that isn't included in those accounts, they're going to want to know what your reputation is like online, they're going to want to know what systems and processes work and don't, they're going to want to know how much room there is for growth of this business. What capacity is this business at? You’re going to want to be well systemized, you're going to want to have your reputation managed well so that you can go through that process in a relatively short amount of time and then exit your business, whether that shares, or sale, or management buyout, et cetera. BEST MOMENTS “Start with why but start and build your why as you go and do not fail start because you haven't got your why?” “Start with the end in mind.” “Knowing what the legacy of your empire is going to be, enables you to make sounds strategic and not flippant, emotional decision.” “Collaborations, joint ventures, having trainers, partnerships, contractors, consultants take you to the next level of growth.” “Scaling, breaking, fixing systemising, and that is business and that happens.” “If you don't prepare for the worst, then the worst will happen.” “We all need to know where we're going and why we're doing what we're doing, otherwise, it's just a job.” “If you want to sustain the growth of your business for the long term, you've got to be reliant on other people.” VALUABLE RESOURCES bitly/tdecomm.com ABOUT THE HOST Rob Moore is a philanthropist and author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor and property educator. Author of global bestseller “Life Leverage” Host of UK’s No.1 business podcast “The Disruptive Entrepreneur”   “If you don't risk anything, you risk everything”   CONTACT METHOD Website (http://www.robmoore.com/) Facebook https://www.facebook.com/robmooreprogressive/) Twitter (https://twitter.com/https://twitter.com/robprogressive)

How you become a multimillionaire where you are financially free and can spend your time doing exactly what you want? This is the question that Rob has been asked numerous times so here are 12 areas which all multi-millionaires have in common. From ensuring that you have a big vision to testing everything and loving your customer, here are the most important ways to develop on your journey in becoming a multi-millionaire. This won’t happen overnight, it might take years but learning from someone who has developed his multi-million-pound business is a good place to start.   Key Takeaways You need to have a big vision. A small vision will create a small business. People want to see how much you can change the world. Ideally make your vision, national even global. It needs to be bigger than you. It needs to serve a large group of people. It’s not about the service or product it’s about whether it’s scalable.   Have you got something that is unique, does it make people's life easier? People will buy something that is more convenient. You need to have a unique value proposition. If you make people's lives more convenient they will reward you.   The details matter. It’s a strange paradox of being a billionaire that you have to have a big vision but also ensures that the details of your service and product are thought about deeply.   You need to become the best. This might be an obvious statement but it’s still valid. If you want to be a multi-millionaire you have to be faster at getting real-time feedback to improve your product/service and you have to be the best. It could be bringing two things together that is unusual, or you could continually improve your product, whatever it is you need to be the best.   Don’t give up. You will always have another chance. No matter how many times you’ve failed, or a certain business model has failed you will always have another chance.   Always test things first. Find out what people want first, don’t go neck deep into a market and spend all your money. If you go all in then you can always lose big as well as win big. Make the product, market-ready beforehand through testing everything.   Building a great team. Can you leverage smarter people, experts in certain areas that you don’t know as much in? You need great specialists to be successful. If you leverage effectively then you can scale much quicker.   You must love your customer. The customer is king. I used to think that people worked for me, but everyone works for themselves. I realised that I work for them. I work for my customers. Sometimes we make mistakes but 95% of the time we show that we care about our customers.   You want to stay close to your market. When I first retired I thought I could relax and outsource everything but your competition gets ahead of you when you move away from your market. If you do get close to your community then this can give you the edge on gaining quicker feedback from your clients. It means that I can react quickly and improve my service.   Don’t accept conventional wisdom. Conventional wisdom is not always conventional. Test other ideas, and make sure you test ideas before implementing. A good example is a phrase ‘Learn from your mistakes’, which is conventional wisdom but it’s wrong, you need to learn from other people's mistakes, it's cheaper.   Reinvest your profits in Growth. We tend to draw down only 50% profits from our business. This means we reinvest 50% in marketing, in our premises, in our training and staffing. You’ll be worth a lot more when you reinvest in your company to grow effectively than if you didn’t   Cheek. Courageous. Disrupting. Audacious. Leverage. You need to be brave and a little bit cheeky in order to be disruptive in the marketplace. Leverage is key so you get much more for your money per hour.   Best Moments ‘This will not happen overnight.’ ‘A million is not what it used to be.’ ‘10 million meant I could retire, and my kids wouldn’t have to work.’ ‘I think much less about money now than when I was skint.’ ‘The details matter when you are trying to make a million.’ ‘If you have a small vision you will have a small business.’ ‘Hybridising from other markets, and sectors.’ ‘Don’t give it up.’ ‘If you go all in then you can always lose big as well.’ ‘There is nothing wrong in testing.’ ‘Business top and bottom line is often related to how many staff they have.’ ‘You have to serve your customers.’ ‘Conventional wisdom is often wrong.’ ‘If you don’t innovate your competition will.’ ‘Be audacious in your approach to business.’ ‘Learn from other people's mistakes.’ VALUABLE RESOURCES The Disruptive Entrepreneur Podcast iTunes | Stitcher Books Written by Rob Moore:https://robmoore.com/books/ ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor and property educator. Author of global bestseller “Life Leverage” Host of UK’s No.1 business podcast “The Disruptive Entrepreneur” “If you don't risk anything, you risk everything.” CONTACT METHOD Facebook - https://www.facebook.com/robmooreprogressive/ LinkedIn - https://www.linkedin.com/in/robmoore1979?originalSubdomain=uk YouTube - https://www.youtube.com/channel/UCLtKal0qTf3klDUr7JS_L9Q Twitter - @robprogressive

How to Scale Up Your Business? (LIVE) Scaling up your business can be both difficult, scary and chaotic for business owners. Businesses often have their most challenges when they are faced with moving from a start-up company to a more mature business. There are things you can do to help your business grow however, plan for the breakage and make sure you have sustainable growth. As part of the Business coaching programme Rob talks through various ways you can scale up your business. Ensuring that you have an elegant business model, enough cash to fuel growth and multiple sources of leads are all essential for scaling your company. If you want to learn how to scale your business today this is the podcast for you. Key TakeawaysGoing from Local, National, to Global. This might mean opening new offices around the country or even wider around the world. It might mean moving your business online and growing globally digitally. We’ve resisted pushing for global growth initially focusing on the national. We have decided to move from the national to global now however. We initially just started in Peterborough. Make sure you don’t scale up too fast however as the one area will drain money from another. The Elegant Business Model. This is where you have a staircase of products for your customers. So in my case I give away lots of free content at the top, and then I have low cost products such as my 99p Kindle books. This means that you are trusted in the market and you’re reducing the friction to sales. Then I might you to an even, which are more expensive, then to courses and finally it might be a mastermind which is the most expensive product. We have around £200,000 worth of products that we sell but we don’t do it all at once. Cash Fuels Growth. You might be reinvesting into the business or you might be looking for venture capital. A lot of businesses don’t invest in marketing, but you should be spending sensibly and strategically in marketing as an investment in your future. You should be testing your marketing, and working out what works in your marketing. You have to learn before you can earn. Be careful when you are raising capital, people tend to be more frivolous with spending the money that they haven’t directly earned. Creativity, collaboration, join ventures and innovation fuels growth it doesn’t always have to be cash that fuels it. Marketing. Marketing. Marketing. The reality is marketing gets people into the shop and sales facilitates the purchase when you are in the shop. You have to make sure that you have multiple streams of leads. It’s important to not rely on one form of marketing because things could change, and that could be the end of your business. Multiple sources of leads. This will mean that you will get multiple sources of income. You have to get the balance right between having multiple streams and getting the depth right. Make sure that you are tweaking some, having some that are in testing phase and some which are fully formed. So you have a conveyor belt of different marketing in the pipeline. Then before you know it you will have 80 streams of income. The faster you grow the more breakage there will be. You can plan for this by systemising and planning in advance. Reputation issues, admin and people issues can be bigger when you grow quickly. If you grow steadily then it might be easier to manage but if you have no breakage you are not growing quickly enough. You have to make sure that your staff are going with you in your growth. If you scale your staff and systems up for the next round of growth before you get there then there will be less breakage Partnerships, collaboration and joint ventures. A way to scale up quickly is to make sure that you have the right collaborations in place. There are lots of examples of joint ventures between different companies. Virgin does this alot with a lot of different companies to create new companies. You could set up an affiliate or ambassador programme. Building Multiple Assets. If you have an office, or a book, or your web presence they are all assets. Building up online assets means you will have recurring income, multiple leads and multiple streams of income. I have recently gone past the million pound sales for my books. You have to invest in these assets, it’s better to invest in these rather than an hourly rate. Direct Response, Brand Marketing. Direct response is more transactional, whereas brand marketing is around the visuals of you brand. How when you think of a fizzy drink you think of Coca-cola? Direct responses allow you to track more effectively the sales from your business. It’s best to start with direct responses and then once you have a bigger marketing budget you move onto brand marketing. Best Moments‘The growth of a business brings challenges and opportunity’‘The elegant business model takes people on a journey.’‘The Elegant business model allows for a staircase of products that your customers can purchase’‘A lot of businesses don’t invest in marketing which is an error.’‘We reinvest around 50% of our profits back into the business from retained earnings.’‘Marketing is essential for getting people into the shop.’‘Cash isn’t the only thing that fuels growth but it’s an important one.’‘Multiple sources of leads are essential.’‘You have to learn before you can earn.’‘You can a great game plan until you get punched in the face.’‘Have a rolling recruitment cycle so you aren’t waiting for people.’‘You can have breakage or wastage not both.’‘The more you scale up the more demand for staff you will have.’``Multi-media is using all the different platforms out there as much as possible.’‘Make sure you are not using single media.’‘We are now as much a media agency as we are a property business.’‘With partnerships you get a leveraged effect.’‘These all create trickle down money.’‘If you are too aggressive with your sales you will have an attrition rate.’‘Direct response allows you to track sales better. VALUABLE RESOURCES The Disruptive Entrepreneur Podcast iTunes | StitcherBooks Written by Rob Moore:https://robmoore.com/books/ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor and property educator. Author of global bestseller “Life Leverage” Host of UK’s No.1 business podcast “The Disruptive Entrepreneur”“If you don't risk anything, you risk everything.”CONTACT METHODFacebook -LinkedIn -YouTube -

Do you have a love affair with money? In today’s episode of the Money Podcast, your host Rob Moore shares with you 10 ways how to have a love affair with money. He covers knowing what money is, how to see the good in money and not just the bad and how you too, can ultimately use money as a facilitator for the greater good and much more. Hop in to learn about this and much more. KEY TAKEAWAYS Number one, on how to have a great love affair with money is, understanding what it is. A lot of people just don't understand what money is they have all these beliefs and judgments and values and projections based on inaccurate information of what money is. What money isn’t is everything that people think it is except a universal mechanism of exchange of value, a unit of account, a measurement of worth and value, measuring in a universal way your value so that it can be exchanged in an efficient and universally agreed and accepted way. The second thing is to see the good in money and not just the bad. Nothing has all upside or downside. Money has downside money has upside but money is made by machines that were made by man, money as a human construct and as such, with the good and the bad that's in money is actually in humanity. People will say that money is also a cause some of the problems they are facing, money isn't, the individuals who are using the money for power are. Number three, realize that your beliefs around money aren’t real, they're just your beliefs around money. Think about what you want your beliefs about money to be should you choose, to wipe the slate clean and to play the money game the way you want to play it. People think that money is what they believe it is and what they believe it is based on their past experiences, their upbringing, maybe their schooling, their geography, but in reality, that's your individual beliefs and lifestyle and past experiences around money, that doesn't make them real. Why don't you think about what you want to believe about money, like it's a course for good, like it's an enabler of your great traits, like it's a form of energy flow and you can increase that energy flow for yourself and for others. Number four, use it for something great and use it for the greater good. If your company makes a lot of money, reinvest into your staff, reinvest into their benefits, reinvest into marketing, reinvest into maybe building a better facility for your staff to work, reinvesting your online brand for yourself, you could buy a nice house, you could go on a nice holiday, you could treat yourself so that you're able to relax so that you can re-energize, so that you can then be more prolific and focused when it is time to go deep into work. Number five, remember people are going to judge you anyway around money whether you have a lot or not a lot, whether you're flashy or you’re subtle and humble. They're going to judge you no matter what. Number six will be that your past does not have to dictate your future. Things like your mistakes, your upbringing, they don't have to dictate the rest of your life, which for a lot of people they do. Any of your past flaws and failings and mistakes and guilt and shame and a strong emotional memory that you're holding on to that you have a big void in that does not have to dictate your future. Number seven, what it actually takes to have a comfortable amount of money. A lot of people judging people who bought Lamborghinis or travel first class are going to fancy countries all around the world when in fact, they would want a really nice car and they would want to really nice house and they would want to travel to nice destinations. Why don't you think about all the things that you want to do and you want to have and that can be material and that can be experiential, and then actually plan out those things and then use that as a motivator to go and drive you to make the money to go and do those things. Number eight, a lot of people think they're taking from poor people or other people when they're hoarding or growing wealth, that's a mistake or that's a fallacy. I would understand why people wouldn't want a huge amount of money if they felt like they were taking from everybody else but money is a constant flow of energy is constantly moving around this consumers and producers, there are givers and there are takers, money is currency, the word currency means flow. Number nine, you create much more economy, the more wealth you have, the richer you are. If you're a billionaire and you fly by private jet, you've hired the pilot, there are some maintenance people, there's the crew, there are all the big tips that you give, the drivers that pick you up there and back, all those people are able to offer their products and services to you the billionaire and they're getting employment, thanks to you having a lot more money. Number 10, ways to use your money which are really effective use of money which should get rid of any guilt or worry about money. If you want to sustainably grow and make more money and have a love affair with money that when you get some save a bit, invest a bit, spend a bit and give a bit. BEST MOMENTS “The irony of money is a lot of people think that people who are rich all they do is think about money and they're obsessed about money.” “Money doesn't really have any meaning of such other than the meaning that you place upon it.” “People think that money is evil, people think that it's greed, but no, human beings are evil and human beings are greedy.” “Money will really make you more of what you already are, it's an enabler or an amplifier.” “Experiences is the way you should use the money.” “The word currency means flow.” “Money works best when it's flowing the fastest.” “GDP is the amount of money that's flowing around an economy a given period of time.” “If you don't risk anything, you risk everything.” VALUABLE RESOURCES Website: (http://www.robmoore.com/) ABOUT THE HOST Rob Moore is a philanthropist and author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor and property educator. Author of global bestseller “Life Leverage” Host of UK’s No.1 business podcast “The Disruptive Entrepreneur”   “If you don't risk anything, you risk everything” CONTACT METHOD Website (http://www.robmoore.com/) Facebook https://www.facebook.com/robmooreprogressive/) Twitter (https://twitter.com/https://twitter.com/robprogressive)

Every business goes through chaos through changes in culture, lots of things will go wrong in business but they don’t often get talked about. If we talk about what goes wrong hopefully we’ll be able to learn from others mistakes. Rob talks through the various challenges that he’s faced at Progressive over the years. From managing culture shifts as you grow, and mastering your emotions, to making sure you are systemising your business. This is essential listening for anyone looking to grow their business and overcome some of the challenges that you will inevitably face,   Key Takeaways The growth paradox. We all are all aiming for year or year growth. But when is it enough? Wanting to grow every year is ok. The paradox is that there will be challenges. The faster you grow the more things will break. You have to get your head around the fact that the harder you grow the more complaints you’ll have. The more mature your business is it’s likely that the rate of growth will decline.   As you grow you have to start planning ahead. A lot of people have great intentions as an entrepreneur, and they make big claims but they can’t back them up. For my marketing mastermind course, I just went for it. I didn’t plan any of it or systemise it in advance. I couldn’t quite get it planned but it’s always best to plan if you can. Do you have a VA or PA? Do you have a hiring strategy? Business and chaos goes in cycles and you need both, to be able to be successful.   The Main Culture Shifts. Hiring your first staff. When you’re a one-man band you can do what you want, when you want. You represent your own brand. When you hire your own person you have to think about them, train them and plan their work. The first culture shift is when you have to train, help and support your first person. Creating A Team. When you create a team you’ll see the benefits of an effective team and how leverage works within that team. You can get 10x more work done if you focus a little bit of your time on training and supporting your team. Hiring a Manager. Some people will leave, and some people will change with it. You don’t want to be uber corporate but you do become more hierarchical. Your team will not go to you for all the answers, they will go to the manager and this can be a real culture shift. You don’t know everyone. When you have around 40 people you’ll get to that stage where you won’t know everyone in the business. Your role changes from working lots to overseeing others work. You start to get staff that hide, who don’t do as much as they should. When you can watch everyone it’s different in a small team. You will have to hire an HR department, have staff benefits and health and safety becomes more complicated.   Entrepreneurs have this fantasy around having complete freedom. You’ll have this idea that people will work for me rather than you working for anyone. But this is not always true. Noone will work for you, they will work for themselves. If you can match their values then you will create more loyalty. I try to hire people whose career is really important to them. If you understand their values then you can create the best opportunity for loyalty. I now believe that I work for my team, not they work for me. When you have a staff of 80 people you can’t do what you want although you have a degree of freedom, you also have a lot of responsibility.   When you grow mastery of your emotions is key. You can’t talk to people like a piece of shit, you can’t fire people like on the Apprentice. If you talk to people like that, then you won’t get away with it. They will defame and damage your brand online or in person. You have to manage that emotion, be respectful and strategic. Try and give feedback in a way that empowers people. People will and respect that.   What about competitors? You should not be obsessed with your competition, be obsessed about what they do. Don’t get aggressive, or go into markets just because they are. They keep you honest, and you can learn from them. Competitors will create a bigger pond overall as well. In reality, your competitors will be better in some areas than you. You should try and collaborate with them in some areas. We should be focused more on our clients rather than your competitors.   You will hit a ceiling at some point. How do you second guess them and bash through them? We’ve hit a ceiling with the training business, and we are going from 50% to 6% growth. It’s harder to continually sell a product without making something new or innovating. A new launch is exciting. If you can plan and prepare for these products then that will help.   Managing Cash. One million pounds is never actually that, as loads of people get a cut, and you might be left with 15% of that million. There are sorts of overheads and expenses when you grow. You should have a separate account for your VAT. We keep a year’s worth of operating expenses for a year in case we have no sales. We try and take money as close to the product as possible. All these costs are a reality.   You get legal issues. You can get online defamation, you can get to tribunals with staff. You have to plan and prepare for that. Your emotional management is important. If you just fire people then you can get into a tribunal situation. Manage your online reputation effectively, and deal with complaints appropriately don’t threaten to sue everyone.    Balancing Multiple Streams of Income. If you only have one income stream you are at risk. If you do too many things, then you can get overwhelmed and you break. It’s completely chaotic, and you don’t go deep enough down in one model to be successful at it. Mark and I have maybe 8 or 9 streams of income. We take on one thing at a time, systemise the past things, and layer them up over each other. Systemise one a year. It’s important to have multiple streams of leads as well.   New Sources of marketing. Marketing is the most important function. Without any interest and leads, there is no money to convert. Without marketing your business will fail. Marketing is about ROI, rather than the overall cost of marketing.   Your ongoing energy. Make sure you have a variety but not too much. Being around people that I like. Having the freedom to do things that I want to. Are you doing the things that you enjoy? Are you reinventing yourself every few years? You’ll have to seek out the things that you enjoy. I have managed to keep that energy in the business. It might just be a really good conversation or documentary. The energy of your business comes from you.   Market Trends. What is happening in the market? How is VR going to affect training business? What technological innovations are there that will affect your business? Are you on top of that, and how will you adapt? Do you have enough time to work on that high-level areas?   Systems and Processes. Fundamentally you should be documenting everything that you do. Have you got a system in place, a specific processed way of getting an outcome whether it’s sales or finance? One page checklists are the best to operate. Sometimes they can have screen grabs or audio notes. But remember people still perform processes.   Best Moments ‘The faster you grow the more things will break.’ ‘You have to get over tour perfectionist edge.’ ‘I’d rather be reactive to growth than not have growth.’ ‘Business is chaos.’ ‘As you get bigger, you will have to get managers.’ ‘Having a team will mean you see the benefits of leverage.’ ‘You need to keep the feel of when you’re a one-man band.’ ‘You have to keep the culture throughout your business.’ ‘Your role will change.’ ‘Being an entrepreneur is about continuously solving problems.’ ‘Try and give feedback in a way that empowers people. ‘ ‘You have to manage that emotion, and be respectful and strategic.’ ‘Don’t get in fights that aren’t worth fighting.’ ‘Sometimes in critical feedback, there is some truth in there.’ ‘Focus on your own business, not your competitors.’ ‘We should be focused more on our clients rather than your competitors.’ ‘If you get complacent then you are dead.’ ‘Don’t mistake passion for not being in control of your emotions.’ ‘None has control or the right for any market.’ ‘One million pounds is not as much as you think. There are always expenses.’ ‘Online reputation management is really key and important.’ ‘Marketing is the most important aspect of a business.’ ‘Always test new ways of doing marketing.’ ‘It’s all about ROI data into your marketing.’ ‘People still perform processes.’ ‘Can you reinvent yourself every few years?’ VALUABLE RESOURCES The Money Podcast iTunes | Omny ABOUT THE HOST Rob Moore is the host of the UK’s no. 1 business podcast “The Disruptive Entrepreneur,” as well as an entrepreneur, property investor, property educator, and holder of 3 world records for public speaking. He is also the author of 9 business books, 5 UK bestsellers, and the global bestseller, Life Leverage. “If you don't risk anything, you risk everything.” CONTACT METHOD Facebook: https://www.facebook.com/robmooreprogressive/ LinkedIn: https://uk.linkedin.com/in/robmoore1979

You can make money quicker and easier than you think! If ever money’s tight lately or just wanted to try out your business plans, then this episode of The Money Podcast is for you. Rob offers the 6 proven ways to raise £30,000 in just 30-90 days. Believe it or not, reaching your target in no time is doable! These ways can give you the quick cash you need but remember that you have to be motivated enough to be trained and to do them. Once you’ve learned everything, then you’re set to go and will be earning the £30K in less than 3 months! If you have loved ones or colleagues who are looking for ideas to reach £30K easily, then make sure to share today’s episode! KEY TAKEAWAYS 6 Ways to £30K! Launch a webinar. You can prepare a 90-120 minute of great monetizable content and promote it on social media for free. This can help you sell your ideas, products, and services. If you don’t have anything to sell, sell others’ products and services as an affiliate. Start a mastermind. A mastermind can consist of between 6 to 15 people. If you offer a nice yearly deal for mastermind-ing, then people will be interested, and you’ll be earning enough money. Sell the stuff that you are not using and want. Posting them online is the easiest way to reach more people. This one’s a quick solution if you really want fast money. Look at refinancing an asset. Ask your broker if you could refinance and pay less per month. Ask if you can change your mortgage deal or lessen the fees you pay for the recent months. Do a product or service launch. Build up a pre-launch, the launch, a post-launch, and the closing. Post ads on every social media. Packaging and selling property deals. Early investors might not have big deposits. Deal packaging – selling deals to other investors Launch a course. What could you do better that your new and existing followers demand? You can go for lower volume, higher fee or post it online for a higher volume and at a lower fee. BEST MOMENTS “You have to have the credibility on the thing that you mastermind on.” “What do you know? And, what do you do better than everyone else?” “You will sell a lot more products in the short amount of time if you have a proper launch process.” “When you stack it all up, there’s a lot of more reach out there than you think. Now, if you’re smart, you’ll continually put content out there.” VALUABLE RESOURCES The Money Podcast iTunes | Omny ABOUT THE HOST Rob Moore is the host of the UK’s no. 1 business podcast “The Disruptive Entrepreneur,” as well as an entrepreneur, property investor, property educator, and holder of 3 world records for public speaking. He is also the author of 9 business books, 5 UK bestsellers, and the global bestseller, Life Leverage. “If you don't risk anything, you risk everything.” CONTACT METHOD Facebook: https://www.facebook.com/robmooreprogressive/ LinkedIn: https://uk.linkedin.com/in/robmoore1979

Cash is one of the best sounding words in the English language. It’s something that we all need to live, but can be difficult to sustain cash flow when you’re starting a new business. Business owners will often wait years to take any money out of their business to pay themselves due to feelings of guilt. This is a key question for all business owners, when do they decide to pay themselves and take money out of the business. Rob this week talks through why you should be paying yourself first and why incremental increases in that amount are key to not putting your business under too much pressure. If you’ve started a business recently and you're struggling to pay yourself through guilt this is the episode for you.   Key Takeaways Pay yourself first. A lot of people decide to pay school fees, their sky subscription, and everything else before they pay themselves. Have a direct debit out into your savings, and then what’s left is for your bills. Then there is always the question of: ‘What if I don’t have enough money?’ If you didn’t have enough to cover your expenses then at least you know how much you need to earn extra. These costs are not necessarily fixed. There are two ways of increasing your disposable income reducing costs or earning more money. There are lots of ways of earning a bit extra, working overtime, starting a part-time business. Make sure that all that extra income is paid to you however rather than another expense.   A lot of people in business wait until two years down the line to pay themselves from their business when they can pay themselves a decent salary. When you start a business you will have a certain amount of investment costs. Even if you don’t have an office or staff, there is still costs needed in terms of time, or hosting. Mark and I didn’t take anything in the first few months, and then we nudged what we took out every month following that. If you nudge your money up that you take out every month it forces growth. If you do this incrementally, don’t take out a large chunk all at once as that will be a bigger shock for your business. A grand a month extra sales in your business is achievable.  A small increment is much more manageable, something like a 10% increase than taking out a whole salary in one go. It’s more of a shock for your business taking out a large amount of money. If you want to spend £300 every month on a specific item like a car. Then you need to earn £600 a month because there will always be more expenses like maintenance etc.   Your future business is the marketing you do today. Spending, testing, and tracking your marketing spend is key. We spend around £200,000 a month on marketing which relative to our turnover, is reasonable. You should be aiming to increase your costs that are linked to sales. Fixed overheads are where you get stuck but variable costs like marketing it’s important to spend in those areas. If you could spend £10 and get £20 back then you would be spending thousands on that.   A lot of people have guilt about taking money from their business. You were born to self actualise, you are allowed to pay your bills. You were born as a human being to maximise your potential; earning money and growing your reach are all part of that. You deserve to be paid. If you are selling your business then the value of your business will be devalued if you're not paying yourself enough money.   You will be less open to scams when you have cash reserves. They keep you calm. You can pay yourself.   Best Moments ‘Pay yourself first.’ ‘Starting a business is like planting a seed it won’t grow tomorrow.’ ‘If you nudge your money up, it forces growth. You keep down expenses, and drive up sales.’ ‘Incrementally increasing the money you pay yourself is much more palatable.’ ‘Only draw out what your business can afford.’ ‘The business you have today, is the marketing you did yesterday.’ ‘Fixed overheads are where you get stuck.’ ‘Incrementally is really important.’ ‘Incrementally increase your marketing budget.’ ‘Don’t grab a load of money from your business.’ ‘You might need the cash reserves.’ ‘Everytime you increase your income save part of it, and spend part of it.’ ‘Always earn more than the expense that you want.’ ‘Your future business is the marketing that you today.’   ABOUT THE HOST Rob Moore is the host of the UK’s no. 1 business podcast “The Disruptive Entrepreneur,” as well as an entrepreneur, property investor, property educator, and holder of 3 world records for public speaking. He is also the author of 9 business books, 5 UK bestsellers, and the global bestseller, Life Leverage. “If you don't risk anything, you risk everything.”   CONTACT METHOD Facebook: https://www.facebook.com/robmooreprogressive/ LinkedIn: https://uk.linkedin.com/in/robmoore1979