The Smart Passive Income Online Business and Blogging Podcast

#667 If you want to stand out online, going the extra mile matters. Even in a crowded space, very few creators have the capacity and know-how to fully serve the niche. The extra mile is never saturated! But, with limited time and financial resources, what aspects of content creation should you become exceptional at? What are the best investments you can make, and which free tools will best grow your audience? Those are the topics of today's conversation with the incredible Roberto Blake of the Create Something Awesome Today podcast. His step-by-step advice is priceless for modern content generation, so don't miss out on this chat. Creators who understand and put their audience first always win. Today's conversation will help you find your competitive advantage and create more compelling content. Listen in, take notes, and enjoy! Show notes and more at SmartPassiveIncome.com/session667.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#666 One thing is clear—lazy content creation won't get you anywhere online today! So how do you grab attention and get audiences to focus? One way to do it is through pattern interrupts. If you don't know what I'm talking about, maybe you've seen this technique in action during the Super Bowl commercials. In fact, a clever Tubi ad spot had me and thousands of other people scrambling in just fifteen seconds. Listen in on today's episode for my reaction! But you don't have to resort to trickery to create memorable content that stands out. Subtle yet effective ways to leverage pattern interrupts exist and work wonders in video, audio, or any other medium. So much so that they've become essential for modern content creation. Tune in to hear about some of the tactics I use that have delivered great results! Show notes and more at SmartPassiveIncome.com/session666.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#665 The best part about online marketing is that it is fast. Most of the time, you'll either see results right away or not at all. But if your offer isn't working, how do you adjust it for optimal outcomes? With the right data and measurements, the answer is simple! In today's episode, I'm joined by Chris Mercer of MeasurementMarketing.io. Chris helps businesses figure out what's working and what isn't and stops them from committing "random acts of marketing" that never deliver. But what are the measurements to pay attention to and the easiest ways to automate your analytics? Chris shares his step-by-step framework with us in this game-changing conversation. Don't miss out because you'll have everything you need to completely transform your marketing at the end of today's session! Join us, and make sure to access the show notes and an incredible toolbox Chis has prepared for SPI listeners at SmartPassiveIncome.com/session665.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#664 You have to be a disaster before you become the master. I heard this from John Lee Dumas a while ago, but it really helped me get through February this year. You see, starting to write my upcoming book has been a massive grind. This is my first time going down the traditional publishing route, so it feels like a huge deal. I shared both my excitement and my worries with you in episode 624. If you haven't already, check that session out to find out more! Of course, I already wrote and self-published my first three books. That experience is coming in handy, but it didn't make starting this process any easier. So today, I want to share the steps I took to finally get in the groove. If you're struggling to get started on a big project or sick of grinding it out, listen in for my best tips! Show notes and more at SmartPassiveIncome.com/session664.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#663 Email marketing is by far the number one way businesses are growing their revenue. It's also much more straightforward than we've been led to believe. So why are many entrepreneurs reluctant to get started? We often overcomplicate things, but Jason Resnick of NurtureKit.co joins me in this episode to share the simple email tactics that get amazing results. At the core of his method is a vital attitude shift from broadcasting to communication. Some of Jason's clients have even doubled their email list income using this framework! We've seen Jason's mastery in action at SPI. He is the man behind the massive success of our recent All-Access Pass campaign! This session is an excellent behind-the-scenes look at our email marketing plan and a blueprint for anyone looking to follow in our footsteps. The best part is that the tools discussed today can be used at any level, so listen in and enjoy! Show notes and more at SmartPassiveIncome.com/session663.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#662 I didn't think anyone would discover my little trick, but one of our Unstuck newsletter subscribers from Australia totally caught me! She reached out with incredible feedback that I have to share with you. Suffice it to say the tools in my book Superfans are still serving businesses everywhere. In fact, my subscriber's message was all about how one simple tactic doubled her Patreon revenue in fifteen minutes! I wrote Superfans with this exact scenario in mind, focusing on strategies that will work no matter how technology evolves. With the advent of AI-powered content, the human connections I want to help you create are more important than ever to stand out online. If you've been keeping up with Deep Pocket Monster, my Pokémon YouTube channel, you know that Superfans is the foundation on which I've amassed half a million subscribers in two years. Join me for today's session to find out even more. Enjoy! Show notes and more at SmartPassiveIncome.com/session662.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#661 What happens when you finally achieve your goals may surprise you. You see, many people who chase "success" find both the journey and the destination unfulfilling. But what if, instead of success, you aimed for greatness? This is the focus of my incredibly powerful conversation with my good friend, Lewis Howes. As many of you know, Lewis hosts The School of Greatness. With over 500 million downloads, his podcast is one of the most popular out there! Lewis joins me for a game-changing chat centered around the learnings from his new book, The Greatness Mindset. So how will a serve first mentality help you achieve more than you ever thought possible? In this episode, Lewis shares his tips for finding and pursuing a meaningful mission. We talk about the framework for work-life balance, transforming your weaknesses into superpowers, overcoming challenges, and much more. Next-level strategies are discussed today, so tune in and enjoy! Show notes and more at SmartPassiveIncome.com/session661.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#660 Today I share an unusual tool for audience growth and engagement that you can have a lot of fun with! RPGs—ridiculous public goals—are something that I've noticed a few creators use. I've even leveraged this tactic myself at times, but never intentionally. That said, now that I'm coining the term, this is something I intend to explore in a lot more depth. RPGs are a powerful way to keep your viewers, listeners, and readers coming back for more. But what exactly does a "ridiculous public goal" strategy consist of? Listen in on this episode to find out. I always say that basic knowledge is available all over the internet. As such, it's your unique personality that grows your following and business. So join me to learn how to showcase your character and have people rooting for you to succeed through RPGs! Show notes and more at SmartPassiveIncome.com/session660.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#659 Today's guests have built something absolutely incredible. They run a community of over fourteen thousand members and generate passive income from in-person meetups. That's right—their event system is fully automated! The key to all this is an exquisitely designed funnel and the podcast that started their inspiring journey. Liz Faircloth and Andresa Guidelli help women in real estate achieve financial freedom. Their brand, The Real Estate InvestHER, has seen massive growth in the four years since enrolling in SPI's Power-Up Podcasting course. Liz, Andresa, and I discuss building long-term business partnerships, organic audience growth, managing an influx of over one hundred new community members per week, and creating events that run themselves. Their insight into these topics is truly priceless! We also discuss the core principles behind their success that are both vital and universally applicable. So listen in for a masterclass in community creation and business development! Show notes and more at SmartPassiveIncome.com/session659.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

#658 This is not good. Not good at all. I was at the dentist's when my phone started blowing up with messages from my team and audience that Deep Pocket Monster had been hacked. If you're following my updates, you know that my Pokémon YouTube channel has grown to 480K subscribers. But building a large audience online doesn't just attract sponsors and new opportunities. Of course, you also become a target for bad actors looking to make a buck. That's why protecting yourself, your team, and your followers is vital! There's been a spike in attacks of late, so listen in on this episode to learn about how this happened and the tools I used to stop the hackers. I was actually able to get my channel back in about two hours, so join me for today's session to find out how to take action if this ever happens to you! Show notes and more at SmartPassiveIncome.com/session658.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.