The Pro Church Tools Show with Brady Shearer

Watch the video version of this episode of The #AskBrady Show here: https://www.youtube.com/user/ProChurchTools #TIMESTAMPS: 1:03 - How would you recommend promoting mission trips? We want to hear the stories but not every person who goes on a trip is a excellent speaker. 5:08 - How might you create a top-level event to promote a greeting ministry? 14:26 - Any suggestions for software and how to manage templates to help non-designers? 19:12 - What would you suggest to do for a logo of a church that has a really long name? Brady Shearer is the CEO of Pro Church Tools Inc., a company helping churches communicate better. Through weekly videos, podcasts, and articles, Pro Church Tools reaches more than 25,000 churches every month. Brady is the host of The #AskBrady Show, a church communications focused Q&A video show and podcast, as well as the Pro Church Podcast, a weekly interview audio podcast. Follow Me Online Here: Instagram: http://instagram.com/bradyshearer Facebook: http://facebook.com/prochurchtools Website: http://prochurchtools.com Twitter: http://twitter.com/bradyshearer

New Harvest Chicago knows that seizing the 167 hours outside of their Sunday service is integral to growing their church, but they're unsure what they should focus on first. Brady sits down with Eric, their service producer, to put a plan in place.

http://prochurchtools.com/183 - A large portion of a pastor's week is spent working on their sermon. Alejandro joins us to talk about how to repurpose the content to reach beyond Sunday. What's In This Session? Why you need to become a practitioner (10:19) How to accelerate your digital engagement (12:16) The 3-Part Sermon Snippet Strategy (General Overview) (14:11) The #1 reason why 76% of people choose to go church (16:49) The unfair advantage your church has over other industries & institutions (18:55) Low-hanging fruit for repurposing your church's Sunday service content (20:26) The power of scheduling a week's worth of social content in one hour (27:33) Show Notes & Resources Mentioned Alejandro on Twitter Alejandro on Instagram Church Marketing Summit Hype Type 3 Instant Takeaways Attending church for the first time is extremely daunting. Use social media as a way to build trust with people before they even step through your door. The more people feel like they know you, the more willing they will be to step outside of their comfort zone and attend for the first time. Social media is a peek into your church. Although modelling your social media posts after other churches can seem like a great place to start (and it can be!) it is important to use your own content - images, quotes, sermon clips etc. Using content that is authentic to you allows people to grasp who you are. Recap. One easy way to repurpose your Sunday sermon is to do a Monday recap on Facebook live. In just a couple of minutes recap the big idea from your service the day before. Find the full transcript at https://prochurchtools.com/pcp183/.

Watch the video version of this episode of The #AskBrady Show here: https://www.youtube.com/user/ProChurchTools #TIMESTAMPS: 1:40 - What is your favorite sort of stabilizer gimbal? 6:24 - How much of a drill sergeant should I be about church fonts and different ministries using different fonts? 14:33 - Is it a good idea to purge your email list of anyone who hasn't opened any emails in the past year? 21:06 - How do I get our emails from going into peoples Promotions and into their Primary? Brady Shearer is the CEO of Pro Church Tools Inc., a company helping churches communicate better. Through weekly videos, podcasts, and articles, Pro Church Tools reaches more than 25,000 churches every month. Brady is the host of The #AskBrady Show, a church communications focused Q&A video show and podcast, as well as the Pro Church Podcast, a weekly interview audio podcast. Follow Me Online Here: Instagram: http://instagram.com/bradyshearer Facebook: http://facebook.com/prochurchtools Website: http://prochurchtools.com Twitter: http://twitter.com/bradyshearer

Charlotte Assembly of God is struggling with finding balance with their in service video and photography. If they capture the screen correctly, the exposure of their pastor is incorrect and vice versa. Brady sits down with a couple members from their team to discuss potential fixes.

http://prochurchtools.com/182 - Everything you do and say as an organization is crafting a brand. So what is your church trying to say to the world? And are you succeeding? Barbara discusses the brand discovery process. What's In This Session? Don't worry - we're all just winging it (10:53) Finding the intersection between form and function (15:22) The 3 types of questions you need to ask to make a creative project successful (18:35) Identifying your church's target audience (and why pastor's hate this question) (22:58) Moving beyond empty mission statements (26:43) 2 favorite questions to ask during the discovery process (30:55) Developing a persona avatar for your church (33:45) Show Notes & Resources Mentioned Word Revolution 4:12 Lab Church Communication Strategies Davis and Sanford Provista 7518B Tripod Storytape 3 Instant Takeaways You are a pioneer. The world of church comm. and social is so new and we're all discovering it together. If you are endeavouring to tackle this digital world - be encouraged! You are not alone. We are all working together. Define what makes your church unique. Go beyond broad terms like Christian or your denomination and instead focus on the details that set you apart. This will help you reach out to people who are searching for your unique brand of Christian community. Ask people what it's like to be on the other side. You can only see from your own perspective, which leaves blindspots for your church when it comes to people with life experiences that are different than yours. Whether it's people who are new visitors, a different age, sex, race etc. the best way to learn about the way your church is perceived by them is to ask the people who live in those perspectives. Find the full transcript for this session of the Pro Church Podcast at https://prochurchtools.com/pcp182/.

Watch the video version of this episode of The #AskBrady Show here: https://www.youtube.com/user/ProChurchTools #TIMESTAMPS: 1:10 - Do you have any input into teen or youth ministry social media strategies? 10:20 - Is there one best place for hosting our sermon podcast? 15:27 - What are the best software options to project in our meetings? 19:53 - What can I say or do to influence my Pastor to get a better website? Brady Shearer is the CEO of Pro Church Tools Inc., a company helping churches communicate better. Through weekly videos, podcasts, and articles, Pro Church Tools reaches more than 25,000 churches every month. Brady is the host of The #AskBrady Show, a church communications focused Q&A video show and podcast, as well as the Pro Church Podcast, a weekly interview audio podcast. Follow Me Online Here: Instagram: http://instagram.com/bradyshearer Facebook: http://facebook.com/prochurchtools Website: http://prochurchtools.com Twitter: http://twitter.com/bradyshearer

Discovery Church has a follow up plan for first time guests, but what about people who have been attending for a few months to a year? Brady sits down with Zach, their creative director, to discuss just that.

http://prochurchtools.com/181 - Handling the digital media and marketing for a church can be stressful . Daniel breaks it down in 4 building blocks to help you stay on track. What's In This Session? Determining if your church's media & marketing stress you out (12:03) Building Block #1: The Strategy (14:01) Building Block #2: The Budget (17:21) Building Block #3: The Time (18:53) Building Block #4: The Expertise (26:43) The ideal marketing budget for a church of any size (27:05) Identifying the right ROI for your church's communications efforts (29:00) Finding a way to get a budget for church media when your senior leadership is unwilling (38:37) Show Notes & Resources Mentioned ChurchHero.com Daniel on Twitter Daniel on Facebook Cinevate Duzi Slider 3 Instant Takeaways You need a media & marketing strategy. A strategy is a plan of action to achieve a desired goal. Don't copy the outcome of other church's strategies, instead figure out what your goal is and decide what elements will best help you accomplish this goal. Define a budget for your project Take time to really consider what your project is going to need. Invest time into creating a realistic budget for your lead pastor or leadership. Strategize your time. Most major projects - like Easter - are recurring. Use each year as an opportunity to tighten up your projected timeline and improve on creating an accurate time estimate. Don't start from scratch every single time. Find the full transcript for this session of the Pro Church Podcast at https://prochurchtools.com/pcp181/.

Watch the video version of this episode of The #AskBrady Show here: https://www.youtube.com/user/ProChurchTools -- #TIMESTAMPS: 1:19 - Should we include the name of the person in our church who sometimes writes devotional posts or do we just leave the names out? 7:03 - What do you think about small groups that are based on questions from the weeks' most recent sermon? Also is there a good way to do video announcements using an iPhone? 11:55 - And tips on service intro videos? 16:53 - Why do you not use images in your email campaigns? Brady Shearer is the CEO of Pro Church Tools Inc., a company helping churches communicate better. Through weekly videos, podcasts, and articles, Pro Church Tools reaches more than 25,000 churches every month. Brady is the host of The #AskBrady Show, a church communications focused Q&A video show and podcast, as well as the Pro Church Podcast, a weekly interview audio podcast. Follow Me Online Here: Instagram: http://instagram.com/bradyshearer Facebook: http://facebook.com/prochurchtools Website: http://prochurchtools.com Twitter: http://twitter.com/bradyshearer