

The Pro Church Tools Show with Brady Shearer
Pro Church Tools
Helping your church navigate the biggest communication shift in 500 years. Hosted by Brady Shearer and Alexander Mills.
Episodes
Mentioned books

Jan 14, 2018 • 29min
Scheduling Prophecies, 2 Campuses 2 Demographics & Duplicating Content | #AskBrady Episode 48
Watch the video version of this episode of The #AskBrady Show here: https://www.youtube.com/user/ProChurchTools #TIMESTAMPS: 2:57 - What are some posts that you would maybe see on aworship ministry page that would get good engagement? 13:17 - The focus for my church is our local area but for my Pastors ministry, it's international.I am interested in how you would approach marketing being this, is it together or separately? 18:05 - What should we do with prophecies in relation with service order? They're hard to just "schedule in". 24:46 - What is best way to communicate with our main campus that is a more older generation, and the new campus that is predominately millennials? Brady Shearer is the CEO of Pro Church Tools Inc., a company helping churches communicate better. Through weekly videos, podcasts, and articles, Pro Church Tools reaches more than 25,000 churches every month. Brady is the host of The #AskBrady Show, a church communications focused Q&A video show and podcast, as well as the Pro Church Podcast, a weekly interview audio podcast. Follow Me Online Here: Instagram: http://instagram.com/bradyshearer Facebook: http://facebook.com/prochurchtools Website: http://prochurchtools.com Twitter: http://twitter.com/bradyshearer

Jan 13, 2018 • 8min
The Best Social Media Platform For Churches | Ep. #006
Go where the attention is - with most North Americans using social media daily, churches have an incredible opportunity. Brady shares which platform your church should be on. Pro Church Daily is brought to you by Storytape.com. Unlimited stock video downloads on a single monthly subscription. For the month of January, join Storytape Unlimited and use the coupon code "daily" to get a 10% forever discount, along with Brady's private vault of 25 proven video templates. What's In This Session? 68% of all American are active on Facebook (Pew)(0:38) Go where the attention is (1:04) Imagine a giant shopping plaza is put in your community… (2:04) Facebook targeting (4:24) If there was a public place in your community where 7 out of every 10 people visited daily, would you as a church have a presence there? (5:07) Show Notes & Resources Mentioned Pew Research Center Study Pro Church Tools Pro Church Tools on Facebook Pro Church Tools on YouTube Brady Shearer on Instagram Brady Shearer on Twitter Alex Mills on Instagram Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/best-social-media-platform-churches-ep-006/.

Jan 12, 2018 • 9min
The Biggest Communication Shift In The Last 500 Years | Ep. #005
Communication has shifted drastically in the last several years with the introduction of the internet and social media. Brady talks about this shift and how it's changing the world. Pro Church Daily is brought to you by Storytape.com. Unlimited stock video downloads on a single monthly subscription. For the month of January, join Storytape Unlimited and use the coupon code "daily" to get a 10% forever discount, along with Brady's private vault of 25 proven video templates. What's In This Session? In 2006 I was 15 years - just a little over ten years ago...here's a list of things that didn't exist at the beginning of 2006: Facebook, Twitter, Instagram, Snapchat, iPhones, Uber, Airbnb, Dropbox, Spotify, Netflix, and it goes on...(0:36) The communication shift (2:21) This is just the beginning - how are you going to react? (3:50) Every industry is being disrupted; churches are not immune (4:10) Point of contact (5:52) Show Notes & Resources Mentioned Pro Church Tools Pro Church Tools on Facebook Pro Church Tools on YouTube Brady Shearer on Instagram Brady Shearer on Twitter Alex Mills on Instagram Snapchat Uber Airbnb Dropbox Spotify Netflix Warner Bros. Lionsgate Lyft Frank and Oak Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/biggest-communication-shift-last-500-years-ep-005/.

Jan 11, 2018 • 9min
Why Pastors Are Too Old | Ep. #004
Storytelling is the most important skill you can learn to help your church grow, succeed, and accomplish your vision and mission. In this episode Brady shares his 3 step storytelling formula. Pro Church Daily is brought to you by Storytape.com. Unlimited stock video downloads on a single monthly subscription. For the month of January, join Storytape Unlimited and use the coupon code "daily" to get a 10% forever discount, along with Brady's private vault of 25 proven video templates. What's In This Session? In 1992, the average age of a Protestant lead pastor was 44 years old. In 2016, the average age was 54 years old - a full decade older (Barna) (0:42) Millennials are the largest living generation in North America (1:36) In 1968, 55% of pastors were under the age of 45. In 2017, just 22 percent are under the age of 45 (Barna) (2:32) Give every decade a voice (3:49) Two way problem: More Millennials need to step up (do it yourself if you need to Millennial); More older pastors need to step aside (or watch your legacy crumble) (3:12) Show Notes & Resources Mentioned Pro Church Tools Pro Church Tools on Facebook Pro Church Tools on YouTube Brady Shearer on Instagram Brady Shearer on Twitter Alex Mills on Instagram Barna - The Aging of America's Pastors Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/pastors-old-ep-004/.

Jan 10, 2018 • 9min
3 Ways To Instantly Supercharge Your Stories | Ep. #003
Storytelling is one of the most important communication skills. Brady gives 3 tips on how to make your stories more engaging. Pro Church Daily is brought to you by Storytape.com;. Unlimited stock video downloads on a single monthly subscription. For the month of January, join Storytape Unlimited and use the coupon code "daily" to get a 10% forever discount, along with Brady's private vault of 25 proven video templates. What's In This Session? Be specific: He was tall vs. He was 6 foot 5 inches tall - adds credibility and helps audience see in their mind's eye what you saw with your real eyes (1:00) Dialogue: He said and she said; dialogue is more powerful than narration - people want to be in the moment, not hear about the moment (2:14) Five senses: sight, sound, touch, smell, taste - The chilly barn smelled like fresh sawdust as sun rays slipped through the cracks of the walls and the floor boards creeped beneath me with every step (3:24) Summary (6:02) Show Notes & Resources Mentioned Pro Church Tools Pro Church Tools on Facebook Pro Church Tools on YouTube Brady Shearer on Instagram Brady Shearer on Twitter Alex Mills on Instagram Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/3-ways-instantly-supercharge-stories-ep-003/.

Jan 9, 2018 • 9min
Why Millennials Scare Me | Ep. #002
Millennials are currently the largest living generation. Brady discusses the facts, and how this affects everyone - including churches. Pro Church Daily is brought to you by Storytape.com;. Unlimited stock video downloads on a single monthly subscription. For the month of January, join Storytape Unlimited and use the coupon code "daily" to get a 10% forever discount, along with Brady's private vault of 25 proven video templates. What's In This Session? Millennials are the largest living generation in the United States (Pew)(0:55) 79.8 million people between the ages 20 and 37; 74.1 million Boomers (1:44) Millennial population expected to continue growing until 2036 because of immigration and top out around 81 million (2:32) 1 in 3 American workers is a Millennial (3:11) 26 year olds are the single largest age cohort in North America (Wall Street Journal) (3:21) Why Millennials scare me (4:50) Show Notes & Resources Mentioned Pro Church Tools Pro Church Tools on Facebook Pro Church Tools on YouTube Brady Shearer on Instagram Brady Shearer on Twitter Alex Mills on Instagram Pew Research Center Wall Street Journal article Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/millennials-scare-ep-002/.

Jan 8, 2018 • 9min
The 3-Step Church Storytelling Formula | Ep. #001
Storytelling is the most important skill you can learn to help your church grow, succeed, and accomplish your vision and mission. In this episode Brady shares his 3 step storytelling formula. Pro Church Daily is brought to you by Storytape.com. Unlimited stock video downloads on a single monthly subscription. For the month of January, join Storytape Unlimited and use the coupon code "daily" to get a 10% forever discount, along with Brady's private vault of 25 proven video templates. What's In This Session? Storytelling formula overview (1:23) Step #1: A character with a desire (1:36) Step #2: Encounters a problem (2:14) Step #3: Makes a decision (2:23) BIG story example (2:39) SMALL story example (4:31) Show Notes & Resources Mentioned Pro Church Tools Pro Church Tools on Facebook Pro Church Tools on YouTube Brady Shearer on Instagram Brady Shearer on Twitter Alex Mills on Instagram Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/3-step-church-storytelling-formula-ep-001/.

Jan 4, 2018 • 46min
197 - Maximizing New Visitor Follow-Up with Kyle Kutter
http://prochurchtools.com/197 - Getting people to go from visitor to a fully integrated member of your community can be difficult. Kyle discusses how to make the most of your visitor follow up process. What's In This Session? Leading the way with MORE free resources for the local church (8:27) How your church can take advantage of the free items on Open Network (11:19) Avoiding band-aid solutions by copying other churches (13:04) Tracking the metrics that truly matter to your church (21:25) How Life.Church manages follow-up with their new visitors (23:12) The gap between automation and individualization in visitor follow-up (27:34) The future of Open Network (30:37) The Scrum Methodology (32:57) How to convince your senior leadership to begin using new resources (37:34) Show Notes & Resources Mentioned The Open Network Life.Church Open Network Blog Life.Church Church Metrics Church Online Platform Develop.Me Trello 3 Instant Takeaways Avoid bandaid solutions by understanding the why. It's easy to look at what other churches are doing and think that by replicating their programs or other strategies you can replicate their success. This is not always the case because their ministry was built on their context. Before implementing other church's tactics make sure you understand why it works and why it could work for you. Allow people to belong before they believe. Create an environment where visitors are welcome to attend and become part of your church before you expect anything from them. Remove any barriers between them and their next step into your community. This could be anything from making sure the kids' check in procedures are clear on their first visit, or joining a life group is simple further along the way. Lead with the heart of it. When convincing leadership to begin using new resources start with how the resource can help push the heart of their vision forward. Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/pcp197/.

Dec 28, 2017 • 48min
196 - The Next Generation Of Churches with Phil Bowdle
http://prochurchtools.com/196 - It's important to look ahead and plan for the future. Phil joins us to take about this next generation of churches, and where he sees the church going in the future. What's In This Session? Ministering through the biggest communication shift in the last 500 years (9:11) Recognizing the importance of change despite being wildly successful (10:35) How much longer will the megachurch model remain viable? (14:05) Why churches are missing the mark when it comes communication (17:55) What makes change so difficult (23:08) Navigating difficult decisions & relationships with senior leadership (27:45) 3 questions to continually ask your team/leadership (30:46) What to do if you're an older pastor recognizing the need for change (34:28) Show Notes & Resources Mentioned West Ridge Church PhilBowdle.com Phil on Facebook Phil on Twitter Drift 3 Instant Takeaways In the last decade the average church hasn't changed how they communicate, but the average person has. It's critical that churches recognize this shift and learn to communicate to their community in a way that they will recognize and understand. The medium isn't sacred - the message is. People are starving for authenticity. People want to go some place where they don't feel like everyone wants something from them. Our culture is inundated with advertisements. Stand out by putting people first, not your church. Don't be another sales pitch. Fear makes change difficult. 80% of people do not like change. To overcome this, consider decisions based on the people in your community that still need to be reached, instead of just your existing congregation. Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/pcp196/.

Dec 26, 2017 • 45min
195 - The First Impressions Checklist with Greg Atkinson
http://prochurchtools.com/195 - Most people will look at your website before visiting your church. Greg talks about how to make a great first impression. What's In This Session? What makes a church website so important? (6:38) Improving your website's SEO (search engine optimization) (13:43) The most important button on your church's website (18:55) Checklist for your website's 'I'm New' page (19:00) Allowing for kids pre-registration on your church's website (23:53) The importance of setting expectations (28:52) Pro tips & tricks for church websites (34:16) Show Notes & Resources Mentioned ExPastors.com Worship Impressions Full Strength Network GregAtkinson.com Secrets Of A Secret Shopper by Greg Atkinson Countdown 3 Instant Takeaways Have a single call to action. It's important that your congregation always knows where to find the next step. A great way to ensure this is to always point them to the same place, such as a website. Whether they're filling out a connect card, signing up for classes, or submitting a prayer request - have it hosted in a single place so that it's always easy for them to find. When creating an 'I'm New' page, don't assume anything. You'll want to create this page as though the person reading it knows nothing about who you are. You'll want to have the street address, your service times, and some discussion on what to expect. If everything is important then nothing is. By giving stage time and announcing everything, you actually diminish the importance of everything. The reason for this is that the people listening are only able to retain and remember a small amount of information. If you give them too much to try to remember and they'll end up forgetting everything you've said. Find the full transcript for this session of the Pro Church Podcast at http://prochurchtools.com/pcp195/.


