The Pro Church Tools Show with Brady Shearer

A church's YouTube growth journey from 0 to 200,000 subscribers, utilizing strategic video optimization and impactful content creation. Exploring unconventional topics like UFOs to connect to faith and scripture, maximizing YouTube growth for churches, and optimizing content strategy with data-driven decisions.

Discover the creative genius behind significant church brands like VOUS Church and Maverick City Music. Dive into discussions on church branding, typography, colors, logos, photography, and more with the innovative mind shaping these influential brands.

Topics include using social media for churches, workout routines, podcast recommendations, dealing with negative feedback, borrowing trends for church social, camera choices, email formatting, and men's swimwear fashion.

Today on the show, we're joined by Nicki Shearer (of no relation!) who manages copywriting and language for all church-wide initiatives at Elevation Church, determining both what Elevation says and how they say it. Nicki oversees the development language style guides, an often overlooked part of communications but which is crucial for effective in-person and online communication.    ============================= Show Notes: ============================= - "Do the New You" by Steven Furtick: https://stevenfurtick.com/do-the-new-you   ============================= Connect With Brady: ============================= Instagram: https://www.instagram.com/bradyshearer/ TikTok: https://vm.tiktok.com/pfArcS/ Twitter: https://twitter.com/BradyShearer The Pro Church Tools Show: https://prochurchtools.com/podcast

Today on the show, we're joined by Rohn Starling, who spent three years as the Content Creator and Strategist for Lead Pastor Mike Todd at Transformation Church in Tulsa, OK. With a wealth of insights into strategy on social media, we asked him questions like how to differentiate content between the church and pastor accounts, managing frequent posting on Instagram, and how to gain trust for posting unconventional ideas. We also explore what led Rohn to depart from Transformation Church towards the end of last year. Let’s dive in.   Send in your question via text to 1-800-485-3139 📲   ============================= Table of Contents: ============================= 0:00 - Intro 1:28 - How did you first get involved with Transformation Church? 5:27 - Tell us about yourself and your skill set 9:38 - How do you make content for the pastor while they are also making content themselves? 14:14 - How do you come up with ideas? 18:20 - How do you disciple your team as the content curator?  30:46 - Adhering to the social media trends with urgency 33:36 - What social media platform and feature are you focused on right now? 38:04 - How do you decide what goes on the pastor account or the church account? 44:42 - How many accounts were you managing at Transformation? 46:46 - How do you handle online hate? 52:09 - Why did you leave Transformation Church?   ============================= Show Notes: ============================= - Rohn Starling IG: https://www.instagram.com/rohnstarling/ - Mike Todd IG: https://www.instagram.com/iammiketodd/ - Jesse Driftwood IG: https://www.instagram.com/jessedriftwood/ - Emmanuel Arango IG: https://www.instagram.com/mannyarango/   ============================= Connect With Brady: ============================= Instagram: https://www.instagram.com/bradyshearer/ TikTok: https://vm.tiktok.com/pfArcS/ Twitter: https://twitter.com/BradyShearer The Pro Church Tools Show: https://prochurchtools.com/podcast

Every church has its share of drama behind the scenes, something we all have to manage. Occasionally, it escalates into a full-fledged rivalry, causing considerable harm that is really unfortunate. This is the secret world of church rivalries.   Send in your question via text to 1-800-485-3139 📲   ============================= Table of Contents: ============================= 0:00 - Intro 0:39 - Our video just hit 3 million views in 4 days. How can we leverage this engagement? 13:16 - A reel we posted has over a million views and doubled our followers in 3 days. Is there a key element to this we can repeat? What do we do now we’ve gone viral? 25:50 - How do you come up with successful hooks for reels? 32:06 - What are three films that have impacted you the most? 49:05 - Can you elaborate on how you and your team use Trello? 50:49 - Favorite MLB stadium & coffee shop? 1:07:00 - When it comes to ministry how can we use other social media platforms apart from the Top 5 (e.g. Reddit, Snapchat, LinkedIn, Twitch)? 01:10:24 - What is a YouTube reel, how is it different from other social media reels, and how do we make them 01:14:25 - Cologne recommendations? 01:22:11 - What are your top five fast-food restaurants?   ============================= Show Notes: ============================= - Question #1 Reel:  https://bit.ly/3I41WTP - Question #2 Reel: https://bit.ly/3OvbR8q - Past Lives: https://bit.ly/3UjCktk - The Holdovers:  https://bit.ly/3utn9D8 - Oppenheimer: https://bit.ly/3ut74xj - The Nativity: https://bbc.in/3uhDdYO - Calvary: https://bit.ly/3UIsEZJ - Trello: https://trello.com/ - Notion: https://www.notion.so/ - Mythical Coffee (Scottsdale Arizona) https://mythicalcoffee.com/ - Nomad Coffee (Spain) https://nomadcoffee.es/ - Bird Rock (San Diego) https://birdrockcoffee.com/ - One For All: https://www.oneforallcoffee.com/   ============================= Connect With Brady: ============================= Instagram: https://www.instagram.com/bradyshearer/ TikTok: https://vm.tiktok.com/pfArcS/ Twitter: https://twitter.com/BradyShearer The Pro Church Tools Show: https://prochurchtools.com/podcast

Serving in church in 2024 is tough. Young people aren’t as religious, churches are shrinking and closing - so what do we do? Here are some underrated changes churches should actually consider.   Send in your question via text to 1-800-485-3139 📲   ============================= Table of Contents: ============================= 0:00 - Intro 1:40 - The Two Selfs 12:27 - Live Off The Land 20:35 - Daily Ribbons 32:22 - Get The Goalposts To Stop Moving 43:50 - Robust Rhythms of Prayer   ============================= Show Notes: ============================= - “Adrift: Seventy-Six Days Lost at Sea” by Steven Callahan: https://bit.ly/3Oj23hF - “Do Hard Things” by Steve Magness: https://bit.ly/48MGU7S - “Nike Internal Memo” by Inc.:https://bit.ly/498LFs5 - “Ultra-Processed People” by Chris van Tulleken: https://bit.ly/42dojiG - “Same as Ever” by Morgan Housel; https://bit.ly/3Svvn70   ============================= Connect With Brady: ============================= Instagram: https://www.instagram.com/bradyshearer/ TikTok: https://vm.tiktok.com/pfArcS/ Twitter: https://twitter.com/BradyShearer The Pro Church Tools Show: https://prochurchtools.com/podcast

I recently asked my Instagram followers to share with me: “what are your hot takes about the future of the church?” and we got some really great responses. Alex and I sat down to discuss, to debate, to disagree, to find out what we think about the future of the church.   Send in your question via text to 1-800-485-3139 📲   ============================= Table of Contents: ============================= 0:00 - Intro 1:48 - Down turn in big churches, small churches increase 7:40 - Next gens will ditch LED walls and seek more simple productions 20:50 - Pastors have to be more like Entrepreneurs or CEOs 26:47 - Charismatic Anglican churches are going to explode in popularity and grow like crazy 28:14 - Great worship and kids ministry is the secret to growth in the future; preaching not as important 36:40 - Church denominations are on the decline and we may see the end of them in our lifetime 39:56 - In 2024 and beyond, churches will either grow or close their doors   ============================= Show Notes: ============================= - The 2020 Faith Communities Today Overview: https://bit.ly/3SfRUnf   ============================= Connect With Brady: ============================= Instagram: https://www.instagram.com/bradyshearer/ TikTok: https://vm.tiktok.com/pfArcS/ Twitter: https://twitter.com/BradyShearer The Pro Church Tools Show: https://prochurchtools.com/podcast

Today, we’re going through my 16 rules for living (10 personal values for myself and my family + 6 organizational values for myself and the Pro Church Tools team). We’re going to talk through each of those, and then discuss some exercises to help you develop your own.   Send in your question via text to 1-800-485-3139 📲   ============================= Table of Contents: ============================= 0:00 - Intro 5:46 - PCT Value #1: The Family You Choose 12:43 - PCT Value #2: VIBES 19:18 - PCT Value #3: Say The Quiet Part Out Loud 23:30 - PCT Value #4: Clear The Runway 26:20 - PCT Value #5: Bring Heaven to Earth 27:27 - PCT Value #6: Yes Be Yes, No Be No 33:00 - Family Value #1: Every Good Thing [John 10:10] 34:37 - Family Value #2: We Can Get Through Anything [Matthew 4:11] 35:00 - Family Value #3: Just Keep Trying And Be A Good Friend [Proverbs 17:17] 37:22 - Family Value #4: Be Unoffendable [Proverbs 19:11] 38:04 - Family Value #5: We Are All People In Process [1 Corinthians 13:12] 38:20 - Family Value #6: Graceful Pursuit Of A Superior Self [Hebrews 12:2] 41:15 - Family Value #7: The Compounding Power Of Consistency [Galatians 6:9] 41:36 - Family Value #8: Plenty Never Lasts [Ecclesiastes 3] 42:31 - Family Value #9: Freedom Is The Opportunity To Exercise Restraint [Matthew 7:14] 43:29 - Family Value #10: There Will Come A Time Where Life Demands Something Greater [Luke 12:48] 45:35 - How To Develop Your Own Values   ============================= Show Notes: ============================= - Start your 30-day free trial (no credit card required) of Nucleus here: https://www.nucleus.church/   ============================= Connect With Brady: ============================= Instagram: https://www.instagram.com/bradyshearer/ TikTok: https://vm.tiktok.com/pfArcS/ Twitter: https://twitter.com/BradyShearer The Pro Church Tools Show: https://prochurchtools.com/podcast

Have you ever wondered how to measure your church's performance on social? Is there a universal rule for how many likes or comments a church of a certain size should be getting? No matter your church size, there is an easy way to analyze what you're doing on social media and see how it stacks up. This is the ultimate guide to social media metrics for churches.   Send in your question via text to 1-800-485-3139 📲   ============================= Table of Contents: ============================= 0:00 - Intro 3:21 - Do you have social media KPI benchmarks for churches across platforms? 14:07 - How did you go from a "maker" role to more of an overseer/coach, and how do you set others up to win? 22:19 - At what point should you start paying creative volunteers, if ever? 33:28 - What’s wrong lately? 41:39 - How do we encourage our congregants to support our social channels to increase the reach of our accounts to more people? 46:25 - How do you create stories for church accounts and how do you get engagement from a congregation that historically hasn't been into it? 53:29 - What’s one weird thing your family did as a kid? 01:03:39 - What are your thoughts on using QR codes to get info on announcements? 01:08:53 - I want examples of how a 33-year-old man should dress. 01:17:35 - What do you do with Facebook, when platforms like Instagram get way more traction? 01:18:35 - What’s your top cologne recommendation for the cold weather? 01:22:30 - What are your thoughts on using hashtags that aren't popular in order to game the algorithm?    ============================= Show Notes: ============================= - Social Ministry Mountain: https://prochurchtools.com/mountain - PORTRAITS: socialsermons.com/portraits   ============================= Connect With Brady: ============================= Instagram: https://www.instagram.com/bradyshearer/ TikTok: https://vm.tiktok.com/pfArcS/ Twitter: https://twitter.com/BradyShearer The Pro Church Tools Show: https://prochurchtools.com/podcast