

The Pro Church Tools Show with Brady Shearer
Pro Church Tools
Helping your church navigate the biggest communication shift in 500 years. Hosted by Brady Shearer and Alexander Mills.
Episodes
Mentioned books

Jul 3, 2024 • 60min
Summer 2024 Church Social Media Trends
It's our quarterly social media review. Discover changes, constants, and their impact on your church. ============================= Table of Contents: ============================= 0:00 - Intro 3:10 - Assessing Our Previous Predictions 8:54 - Adult Content on X 17:40 - Church Invite Memes 23:22 - Reels Split Design 31:26 - YouTube Thumbnail A/B Testing 42:28 - Carousels Over Reels? 48:45 - Apple AI & Unplugging From Our Devices ============================= Show Notes: ============================= - Our big announcement (finally): https://youtu.be/edD_Nsu3Qsg - Talking Tech and AI with Tim Cook!: https://youtu.be/pMX2cQdPubk?feature=shared ============================= Connect With Brady: ============================= Instagram: https://www.instagram.com/bradyshearer/ TikTok: https://vm.tiktok.com/pfArcS/ Twitter: https://twitter.com/BradyShearer The Pro Church Tools Show: https://prochurchtools.com/podcast

Jun 26, 2024 • 47min
Instagram's Most Important Metric Revealed
On June 10th, the head of Instagram made a significant statement: "____ matters most across the board." So, what is it? Likes? Comments? Watch time? Saves? None of the above. Today on the show, we're diving into the most important metric on Instagram—a metric that's not easy to find and requires some digging. ============================= Table of Contents: ============================= 0:00 - Intro 3:04 - Sends per reach are one of the most important things to look at 11:23 - Most people won't like *and* send 24:51 - IG heavily preference accounts who both follow each other 32:44 - Priority notifications come with the verified badge 36:16 - Instagram focuses on creators, not publishers ============================= Show Notes: ============================= - An honest conversation with the CEO of Instagram [Colin and Samir]: https://bit.ly/3KOQUmr ============================= Connect With Brady: ============================= Instagram: https://www.instagram.com/bradyshearer/ TikTok: https://vm.tiktok.com/pfArcS/ Twitter: https://twitter.com/BradyShearer The Pro Church Tools Show: https://prochurchtools.com/podcast

Jun 19, 2024 • 1h 9min
The Small Rural Church Social Media Blueprint
In today's episode, we feature a rural pastor who discovered he had more time for social media than he thought…it’s our very own Alexander Mills! This episode is packed with both introductory and advanced social media tips for churches. If you're part of a smaller church or serving in a rural area, this one's for you. ============================= Table of Contents: ============================= 0:00 - Intro / Alex’s Church 5:46 - Strategy for Sustainability 12:10 - High Quality Content 34:10 - Low Effort Design Tools 43:20 - Post Examples ============================= Show Notes: ============================= - Life Abundant (Alex’s church): https://www.lifeabundant.info/ - Life Abundant Instagram: https://www.instagram.com/lifeabundantniagara/ - Canva: https://www.canva.com/ - CapCut: https://www.capcut.com/ - Sermon quote (carousel) - https://bit.ly/3RoZiga - Guided prayer (carousel) - https://bit.ly/3Rm8GRT - Simple story (iPhone Reel) - https://bit.ly/4bXXWRW - Simple story (CapCut Reel) - https://bit.ly/4bVh6b1 - Meditation + Program Post (Nucleus Media) - https://bit.ly/4bMcpAl ============================= Connect With Brady: ============================= Instagram: https://www.instagram.com/bradyshearer/ TikTok: https://vm.tiktok.com/pfArcS/ Twitter: https://twitter.com/BradyShearer The Pro Church Tools Show: https://prochurchtools.com/podcast

Jun 12, 2024 • 1h 22min
Trends We Were Wrong About, Declining Engagement, & Giving Up
Join us in today's episode as we tackle your burning questions! Ever wondered about the ideal time commitment for pastors on social media? Or how to navigate challenges when your social media efforts seem to fall short? Plus, discover insights on maintaining a God-centered focus in fulfilling pursuits. ============================= Table of Contents: ============================= 0:00 - Intro 2:15 - What are your thoughts on church politics? Are they inevitable? 9:10 - What should we do if Facebook engagement drops but Instagram rises? 15:06 - How much time should a pastor dedicate to making content for social media if any? 20:35 - Should we honestly care what others in church think about us? 24:53 - What are the boys wearing for summer this year? 28:06 - What is the hiring process for Pro Church Tools? 31:00 - Drinks in the shower? Yes or no? 37:54 - Your view on having tattoos? Especially as a leader in the church. 46:16 - Was there a social or communication trend you didn't see coming, but really blew up? 50:18 - Have you ever considered sharing more lifestyle content? Clothing, health, travel, etc. 56:10 - If you were to frame your ministry in a bit of Scripture, what would it be? 58:42 - What are the top five voices you lean into and trust in life and ministry? 01:04:49 - I'm giving it my all for my church's social media and see little growth. Any advice? 01:08:58 - You posted on Instagram Stories your reuben sandwich. What else have you been cooking lately? 01:15:34 - Do you encourage or discourage the 'hide like count' feature? 01:17:22 - What do you do to make sure you're always serving God in a field so gratifying in itself? ============================= Show Notes: ============================= - SocialSermons: https://socialsermons.com/ - How Churches Are Really Reaching Young People with Dr. Kara Powell: https://youtu.be/v6O0USRnwbY ============================= Connect With Brady: ============================= Instagram: https://www.instagram.com/bradyshearer/ TikTok: https://vm.tiktok.com/pfArcS/ Twitter: https://twitter.com/BradyShearer The Pro Church Tools Show: https://prochurchtools.com/podcast

Jun 5, 2024 • 50min
Big changes on social media that have churches worried
Social media changes fast! Today, we discuss these changes with church social media expert Danielle Davis. Alex, Danielle, and I each bring two topics: one exciting and one concerning trend for the future. We're here to keep your church in the know on all of the changes happening on social. ============================= Show Notes: ============================= Danielle on Instagram: https://www.instagram.com/imdanielledavis Churchfluence: http://churchfluence.com/ ============================= Connect With Brady: ============================= Instagram: https://www.instagram.com/bradyshearer/ TikTok: https://vm.tiktok.com/pfArcS/ Twitter: https://twitter.com/BradyShearer The Pro Church Tools Show: https://prochurchtools.com/podcast

May 29, 2024 • 1h
Lightroom Presets From Former Life.Church Photographer
Former Life.Church photographer, Benjamin Suter, shares insights on photo editing in Lightroom, covering exposure, white balance, and skin tone preservation. He offers custom presets for free download. Topics include emotional philosophy of editing, capturing essence of scenes, and mastering Lightroom adjustments.

May 22, 2024 • 1h 6min
Church social media strategies that DIED in 2024
Discover the myths about church social media strategies that died in 2024. From the importance of personality to the evolution of hashtags, vertical video, and post timing. Learn about grid aesthetics, reusing content, comment moderation, and the impact of DM automation. Find out what's worth your time on social media!

May 15, 2024 • 51min
Unfiltered Conversation With Former Life.Church Photographer
A former Life.Church photographer discusses shot lists, favorite gear, and photographer etiquette. Creative ideas for capturing baptism photos without camera damage are shared, including using a fish tank. Insights into building relational dynamics in photography sessions and capturing spiritual moments through the lens are explored.

May 8, 2024 • 1h 49min
The May 2024 Mailbag Bro Church Tools
Today, we're tackling your questions: How to handle new church issues? Does a small-town setting alter social media strategies? This is The May 2024 Mailbag. ============================= Table of Contents: ============================= 0:00 - Intro 0:55 - What is your opinion on Sora's impact on church content? 10:03 - What do you do when you face a new problem? 18:27 - Advice on creating backup posts for emergencies? 24:03 - Hardest thing about entrepreneurship? 32:40 - Advice for a social team with an IG account that is blowing up. 36:49 - What do you say to Christians who lack critical thinking? 51:37 - How to enhance sermon clips with limited resources? 56:05 - What's going to be your summer fragrance this year? 01:10:30 - Why did Cornerstone Church create a second YouTube channel? 01:13:40 - Ninja Creami; what recipes have worked for you? 01:21:09 - Advice for a workplace balancing religious advocacy and vocational responsibilities. 01:30:00 - What are the fashion trends you're rocking for warm weather this year? 01:41:37 - Does town size effect tech adoption? ============================= Show Notes: ============================= - Sora | OpenAI: https://openai.com/sora - CRTVCHURCH: https://www.crtvchurch.com/ - Growing Young: https://bit.ly/4aNJb3z - How Churches Are Really Reaching Young People with Dr. Kara Powell: https://youtu.be/v6O0USRnwbY - Modern Church Connection Cards Examples (With Template): https://prochur.ch/44oIwTZ ============================= Connect With Brady: ============================= Instagram: https://www.instagram.com/bradyshearer/ TikTok: https://vm.tiktok.com/pfArcS/ Twitter: https://twitter.com/BradyShearer The Pro Church Tools Show: https://prochurchtools.com/podcast

6 snips
May 1, 2024 • 47min
The Producer Behind Lecrae & Tim Ross' Podcasts
Join the conversation with Hector Guerrero, Creative Director of B-Side App, as he discusses the success behind Tim Ross and Lecrae's podcasts. Learn about episode ideas, set design, and the gear they use for a top-tier podcasting experience.