The Pro Church Tools Show with Brady Shearer

Today, you’re going to learn a 3-step social media strategy that is specifically tailored for smaller churches - and proven to get results. For example, a church reached out to me just yesterday and told me that after implementing this strategy, they saw a 220% increase in likes and clicks on their most recent post. And by the end of this podcast, you’ll know exactly what you need to do to accomplish the same thing.   ***VISIT THE FULL POST HERE: https://prochurchtools.com/how-smaller-churches-can-dominate-social-media/   What's In This Session? #1: Stop the scroll (2:07) #2: Start meaningful conversation (4:57) #3: Provoke spiritual practice (7:25) Lesson: What would your church post online if your Sunday service didn't exist? (8:54)   Show Notes & Resources Mentioned: Featured Resource: 21-Day Social Media Case Study Pro Church Tools Pro Church Tools on Facebook Pro Church Tools on YouTube Brady Shearer on Instagram Brady Shearer on Twitter Alex Mills on Instagram 

Here’s the deal: Social media platforms freely offer you and I metrics based on the content that we post. And these metrics are invaluable! Why? Because they give us real insight and feedback into what's working and what's not. Bottom line: Social media doesn't need to be a guessing game. Knowing this, you might be wondering…which metrics matter most and which ones can I ignore? And by the end of this podcast, you’ll have your answer.   ***VISIT THE FULL POST HERE: https://prochurchtools.com/7-social-media-metrics-you-should-care-about-for-churches/   What's In This Session? #1: Reach (1:52) #2: Post Reactions (4:05) #3: Comments (4:23) #4: Shares (4:43) #5: Saves / Profile Visits (4:58) #6: Followers (6:20) #7: Social Engagement Score (6:57)   Show Notes & Resources Mentioned: Featured Resource: 21-Day Social Media Case Study Pro Church Tools Pro Church Tools on Facebook Pro Church Tools on YouTube Brady Shearer on Instagram Brady Shearer on Twitter Alex Mills on Instagram  

There’s an element to social media that I see most churches neglecting. What is it? Your post’s caption! And if you overlook this, you could actually be harming your organic reach on social. So in this podcast I’m going to share with you five tips for writing amazing social media captions - and, you’ll learn why captions are so crucial to your church’s overall social strategy.   ***VISIT THE FULL POST HERE: https://prochurchtools.com/how-to-write-amazing-social-media-captions-for-your-church/   What's In This Session? Tip #1: Really short or really long (1:05) Tip #2: Emojis (4:07) Tip #3: Line breaks (5:03) Tip #4: Expand upon the post (5:38) Tip #5: Scripture (6:24)   Show Notes & Resources Mentioned: Featured Resource: 21-Day Social Media Case Study Pro Church Tools Pro Church Tools on Facebook Pro Church Tools on YouTube Brady Shearer on Instagram Brady Shearer on Twitter Alex Mills on Instagram 

Your church has a message it wants to share with the world. But which platforms will help you do that best? Maybe social media? But what about billboards, radio, TV, or direct mail? Today, we’ll compare digital media versus traditional media using five different categories...to help your church choose the most affordable and efficient platforms to use in marketing.   ***VISIT THE FULL POST HERE: https://prochurchtools.com/church-marketing-digital-vs-traditional-media-ultimate-comparison/   What's In This Session? #1: Audience (1:32) #2: Specificity (2:45) #3: Costs (3:38) #4: Flexibility (7:13) #5: Follow Up (8:16)   Show Notes & Resources Mentioned: Featured Resource: 21-Day Social Media Case Study Pew Research Center Statista Nielsen FitSmallBusiness.com Pro Church Tools Pro Church Tools on Facebook Pro Church Tools on YouTube Brady Shearer on Instagram Brady Shearer on Twitter Alex Mills on Instagram 

In this podcast, you’re going to learn how to use Facebook Messenger to communicate with your church online. We’ve just recently begun using Messenger marketing and what’s amazing is that we’re seeing open rates of greater than 80% on the messages we send out. So today, you’ll learn why Messenger marketing is so powerful - and, I’ll share specific Messenger tools and strategies that you can begin using in your church right away.   ***VISIT THE FULL POST HERE: https://prochurchtools.com/the-beginners-guide-to-using-facebook-messenger-in-your-church/   What's In This Session? Facebook Messenger stats (0:47) Messenger / Email marketing / SMS (2:29) Tools (5:26) Idea #1: Host a contest (6:21) Idea #2: Plan a visit widget (7:52) Idea #3: Another broadcast tool (9:49)   Show Notes & Resources Mentioned: Featured Resource: 21-Day Social Media Case Study These Are The 10 Most Used Smartphone Apps | Business Insider A Deeper Look At David Marcus' 6 Trends For Facebook Messenger In 2018 | Adweek Statista ManyChat ChatFuel Facebook Messenger for Developers Ultimate Guide To Messenger Marketing | ManyChat Pro Church Tools Pro Church Tools on Facebook Pro Church Tools on YouTube Brady Shearer on Instagram Brady Shearer on Twitter Alex Mills on Instagram  

For the last month, my team and I have been tracking six churches and pastors that are absolutely crushing it on social media. Why did we do this? Simply stated, we wanted to learn from the best. And so for 21 days we recorded every single thing these churches published on social media. I then worked my way through the 1,000+ social posts we documented looking for trends and patterns. What is it that makes these churches so excellent on social? So in this podcast, I’ll answer that question - and, reveal a new principle I discovered through this case study that I’m calling The “1-In-5” Rule.   ***VISIT THE FULL POST HERE: https://prochurchtools.com/the-1-in-5-rule-for-churches-on-social-media-new-case-study/   What's In This Session? The case study (0:52) #1: Chad Veach (2:37) #2: Craig Groschel (3:24) #3: Elevation (3:38) #4: Rich Wilkerson, Jr. (3:50) #5: Steven Furtick (4:17) #6: Vous Church (4:30) The stats 1-in-5 (4:54) TV allegory (5:02)   Show Notes & Resources Mentioned: Featured Resource: 21-Day Social Media Case Study Pro Church Tools Pro Church Tools on Facebook Pro Church Tools on YouTube Brady Shearer on Instagram Brady Shearer on Twitter Alex Mills on Instagram  

There’s an emerging social platform that Gen Z has surprisingly latched on to. And when you understand how to use this social tool properly, you’ll notice how easy it is to communicate with the young people and teenagers in your church. And in this podcast, I’ll reveal what this social platform is (hint: it’s not probably not what you’re thinking) and how to properly use it to reach the first generation to truly grow up on the internet.   ***VISIT THE FULL POST HERE: https://prochurchtools.com/the-new-social-platform-for-gen-z-and-church-youth-groups/   What's In This Session? Who is Gen Z? (0:38) Key Distinction (1:35) The Stats (2:39) Marketing (5:16) Don't Overdo It (8:01)   Show Notes & Resources Mentioned: Featured Resource: 21-Day Social Media Case Study Messenger's 2017 Year In Review Survey Finds US Teens Upped Daily Facebook Usage In 2016 ManyChat Pro Church Tools Pro Church Tools on Facebook Pro Church Tools on YouTube Brady Shearer on Instagram Brady Shearer on Twitter Alex Mills on Instagram  

A couple of months ago I completely changed up what I was posting on social media. The results? Well, in just 60 short days, the number of likes I got per post ballooned by 227%. So in this podcast, I’ll share exactly what I did to achieve these results - and offer a trio of specific templates that have been getting huge results.   ***VISIT THE FULL POST HERE: https://prochurchtools.com/how-to-get-227-more-likes-on-social-media/   What's In This Session? The Case Study (1:01) Example #1: The Screenshot (4:33) Example #2: The Slideshow (6:22) Example #3: The Fun Personality (9:36)   Show Notes & Resources Mentioned: Featured Resource: 21-Day Social Media Case Study 3 Controversial Truths About Social Media Pro Church Tools Pro Church Tools on Facebook Pro Church Tools on YouTube Brady Shearer on Instagram Brady Shearer on Twitter Alex Mills on Instagram  

I’ve got great news for you: it has never been easier or more affordable to share the message of Jesus with the world. In fact, thanks to digital media, outreach and marketing can be done well on zero-budget. And in this podcast, I’ll share with you five specific platforms and tools that you can use to take the timeless message of Jesus and share it through timely mediums - at zero cost.   ***VISIT THE FULL POST HERE: https://prochurchtools.com/zero-budget-marketing-ideas-for-churches/   What's In This Session? #1: Email Marketing (1:39) #2: Storytelling (3:31) #3: SEO (5:09) #4: Instagram (6:07) #5: Facebook (6:57)   Show Notes & Resources Mentioned: Featured Resource: 21-Day Social Media Case Study Email Marketing Playlist Storytelling Playlist 7 Free SEO Tools For Churches Instagram Playlist Facebook Playlist MailChimp ConvertKit Google My Business Pingdom Pro Church Tools Pro Church Tools on Facebook Pro Church Tools on YouTube Brady Shearer on Instagram Brady Shearer on Twitter Alex Mills on Instagram  

There are a number of unpopular truths about social media that most of us don’t want to admit. But if you ignore these controversial principles, you’ll likely end up compromising your church’s social media strategy. And so in this podcast, I’ll detail what each of these unpopular truths is and what they mean for your church online.   ***VISIT THE FULL POST HERE: https://prochurchtools.com/3-controversial-truths-about-social-media/   What's In This Session? Understand the behaviour of your audience (0:51) Truth #1: Visual Branding Doesn't Matter (2:03) Stop the scroll (2:23) Truth #2: Repeat Equals Defeat (3:27) Truth #3: Production Value Doesn't Matter (7:26)   Show Notes & Resources Mentioned: FEATURED RESOURCE: 21-Day Social Media Case Study Life Church Elevation Church Peter McKinnon on Instagram Pro Church Tools Pro Church Tools on Facebook Pro Church Tools on YouTube Brady Shearer on Instagram Brady Shearer on Twitter Alex Mills on Instagram