7 NEED-TO-KNOW Social Media Statistics About Video

Stat #1: Tweets with video attracted 10x more engagement (1:43)

Stat #2: 72% of people would rather use video over text to learn (2:21)

Stat #3: 83% of consumers would consider sharing an audience specific video (2:40)

Stat #4: By 2020, 80% of all consumer internet traffic will be online video (6:00)

Stat #5: Facebook videos receive 135% more organic reach on average (6:21)

Stat #6: Nearly two-thirds of consumers prefer video under 60 seconds (6:43)

Stat #7: 85% of Facebook video is watched without sound (7:13)

Takeaway #1: Pay attention to the first three seconds of each of your videos - including the first frame (7:49)

Takeaway #2: Ask yourself - how can we do more with video moving forward (8:28)

Takeaway #3: What can you do with video recognizing most people watch without sound (9:06)