

The Pro Church Tools Show with Brady Shearer
Pro Church Tools
Helping your church navigate the biggest communication shift in 500 years. Hosted by Brady Shearer and Alexander Mills.
Episodes
Mentioned books

Jul 27, 2022 • 42min
Naming Your Church, Your First 6 Months In A New Ministry & Crypto Donations
Send in your question via text to 1-800-485-3139. Question #1 (02:52): If you were going to CHOOSE a name for a church - what options might you consider? Question #2 (14:31): I’m a first time communications director! There’s so much advice for what to do in communications but I really just need advice on what I should focus on for the first 6 months. Question #3 (20:46): Should churches be setting up giving options for Crypto/bitcoin? If so, what do you recommend? Question #4 (26:40): Brady, how's your wife's pregnancy going? Any update?

Jul 20, 2022 • 42min
The Dirty Little Secret Of Church Giving Providers
Send in your question via text to 1-800-485-3139. Question #1 (02:06): Why do some church giving providers charge zero dollars per month? What's that about? Question #2 (10:44): Brady, can't companies just charge what they want? Question #3 (12:45): Brady, aren't you just talking about this because your company stands to make money? Question #4 (33:25): Brady, this isn't a good look. Why attack a company like this in public? The Church needs to unite as one, not divide itself.

Jul 13, 2022 • 44min
Church Photo Release Forms, Older Church Members, & Best Church Coffee Choices
Send in your question via text to 1-800-485-3139. Question #1 (01:20): How do we use pictures appropriately and deal with privacy issues? Question #2 (10:53): Do you know of any good best practices for engaging older, not really technically inclined? Question #3 (24:17): If a church wants to set a coffee station/connection area in the lobby, but you don't want to serve Folgers; what's the best all around blend that everyone will enjoy? Question #4 (31:48): Do you keep track of the other companies that do similar work that your company does? How do you actively compete with a flooded market?

Jul 6, 2022 • 32min
How To Grow Your Church Organically On Social Media
Send in your question via text to 1-800-485-3139. Question #1 (00:49): For a church of about 60, what do you recommend you focus on with social media when trying to grow your church? Question #2 (13:36): As the staff leader of the production team at my church, how do I balance the growth of volunteer leaders with over asking them? Question #3 (18:13): Last year we launched a TikTok account as a way to connect with our community. However, we have seem to hit a wall when it comes to the views we are getting on our videos, usually around 300, and adding new subscribers. Any advice you might have to help us push through this wall? Question #4 (25:45): How many times weekly should a medium-sized church send promotional text messages?

Jun 29, 2022 • 34min
Church Plant Social Strategy, Facebook Ads In 2022, & In-House Creatives vs. Outsourcing
Send in your question via text to 1-800-485-3139. Question #1 (01:25): I am a church planter and we've been meeting with our launch team for over three months. What kind of social posts should we be doing? I really want the social media launch to be intentional. Question #2 (09:48): When reviewing your advice on Facebook ads, the tendency was towards still images advertising for bridge events. How would you use a series of interviews with church attendees to advertise most effectively on social? Question #3 (20:55): How often should a church be posting on social media? Question #4 (21:28): What is your opinion on outsourcing creative tasks to an outside agent or using something like Fiverr?

Jun 22, 2022 • 33min
From Visitors To Members, Internal Communication, & Church Podcast Advice
Send in your question via text to 1-800-485-3139. Question #1 (01:21): Our new guest follow-up system is working. But how do we now transition people from returning guests to integrated members? Question #2 (13:20): Ways for churches to build online through video without having one person become "the face"? Question #3 (21:26): Any recommendations, advice, best practices for internal communications (e.g. between core staff / key volunteers)? Question #4 (26:36): I started a midweek podcast for my church. We have been calling it a midweek podcast but I would like to give it a name. Would love some ideas or maybe a process you have done to get a name for something like this.

Jun 8, 2022 • 38min
Dealing With Social Media Skeptics, Follow-Back Strategy, & Posting Philosophy
Send in your question via text to 1-800-485-3139. Question #1 (01:00): Do you post for the congregation you have or for the congregation you want? Question #2 (09:38): Do you think it’s a good move for a church’s IG to follow back everyone who follows you? Question #3 (13:26): What would you say is the best way to institute change in people's perceptions of social media? Question #4 (23:32): Brady, as you get ready to have your second child, what's one piece of parenting advice you'd pass on?

Jun 1, 2022 • 22min
The Triple S Framework, Best Times To Post On Instagram, Church Surveys
Send in your question via text to 1-800-485-3139. Question #1 (00:50): What are good ways to get feedback and a pulse on your community? Do you use surveys (and if so, what should they include?), focus groups, something else? How do you invite community feedback? Question #2 (08:00): I’m putting together a presentation to advocate for more hours in my role at my church citing that social media needs more of my time and more resources as we need to be more intentional with making it great. What are some key points I need to hit? Question #3 (15:07): What's the best time for posting to Instagram Reels? Question #4 (16:38): Is it worth the time to add captions to videos (actually burned into the video). Premiere pro can do automatic captioning, is it actually beneficial for videos? Does it differ for YT, FB, IG, TT, etc?

May 25, 2022 • 29min
Text Marketing vs. Websites, Best Giving Methods, & Managing Interns
Send in your question via text to 1-800-485-3139. Question #1 (00:45): Our average attendance is around 60 people. Over half of those are students ages 16 to 22. The students run sound, do set up tear down, and do the all the food and drinks for fellowship. Most of our adults are every other week maybe in attendance. I so badly wish I had a fresh set of eyes to see what I could do to keep our adults engaged. We are a student led church. Question #2 (09:41): What are your thoughts on which tithing options to offer? How many are too many? Is it seen outdated to pass a physical plate? Question #3 (19:36): How do you feel about "Text CONNECT to 00000" as a CTA versus go to "graceky.org"? Is it better to just stick with the website url? Question #4 (22:48): Any advice for my first time managing interns?

May 18, 2022 • 33min
Church Manipulation, The Perfect URL, & The New Instagram Feed
Send in your question via text to 1-800-485-3139. Question #1 (00:44): Is the perfect URL as important as it used to be? Are we past the days of needing the perfect URL or is it still just as important as always? Question #2 (09:29): Would you suggest to move to *just* Reels on Instagram? What pointers if any could you pass along? Question #3 (15:33): Do you struggle with keeping strategies away from manipulation? Question #4 (25:35): If you didn't start Pro Church Tools (Brady) or work as a pastor or at Pro Church Tools (Alex) what would you be doing instead?