On this week's episode of Short Term Rental Management, Luke discusses the power of brand genericization, focusing on how Airbnb has become synonymous with short-term rentals, much like Kleenex for tissues. He explores why people say they "rented an Airbnb" even if they booked through Vrbo and contrasts this with Zillow, which has not achieved the same linguistic impact despite its dominance in long-term rentals. Luke also makes a compelling case for Zillow to introduce a vacation rental listing option, arguing that hosts would benefit from the platform's visibility.    How to connect with Luke: The Short Term Shop - https://theshorttermshop.com/ Follow us on Instagram  Follow us on TikTok Join the Short Term Shop Facebook group! Check out the Short Term Shop on Youtube   For more information on how to get into short term rentals, read Avery Carl's Book, Short-Term Rental, Long-Term Wealth: Your Guide to Analyzing, Buying, and Managing Vacation Properties  - https://amzn.to/3Adg6PA

On this week's episode of Short Term Rental Management, Luke discusses the perception of landlords and the misconceptions surrounding property ownership. He reflects on a social media thread filled with anti-landlord sentiment and shares his perspective on what it truly means to be a responsible and caring property owner. Luke emphasizes the importance of providing high-quality homes, excellent customer service, and maintaining a positive relationship with tenants and guests, even in the face of negativity.    How to connect with Luke: The Short Term Shop - https://theshorttermshop.com/ Follow us on Instagram  Follow us on TikTok Join the Short Term Shop Facebook group! Check out the Short Term Shop on Youtube   For more information on how to get into short term rentals, read Avery Carl's Book, Short-Term Rental, Long-Term Wealth: Your Guide to Analyzing, Buying, and Managing Vacation Properties  - https://amzn.to/3Adg6PA

On this week's episode of Short Term Rental Management, Luke explores whether short-term rental owners are overcompensating with excessive amenities like fire pits and pickleball courts. He questions whether adding expensive features truly boosts bookings or just increases maintenance headaches and guest complaints. Luke emphasizes the importance of striking a balance between providing value and keeping management simple, urging hosts to focus on smart investments rather than unnecessary add-ons.   How to connect with Luke: The Short Term Shop - https://theshorttermshop.com/ Follow us on Instagram  Follow us on TikTok Join the Short Term Shop Facebook group! Check out the Short Term Shop on Youtube   For more information on how to get into short term rentals, read Avery Carl's Book, Short-Term Rental, Long-Term Wealth: Your Guide to Analyzing, Buying, and Managing Vacation Properties  - https://amzn.to/3Adg6PA

On this week's episode of Short Term Rental Management, Luke draws a humorous and insightful comparison between managing short-term rental properties and raising kids. He discusses how both require patience, persistence, and a willingness to take the harder path to achieve success. Through personal anecdotes, he emphasizes the importance of learning from challenges, taking pride in ownership, and committing to the process, whether it’s property management or parenting.    How to connect with Luke: The Short Term Shop - https://theshorttermshop.com/ Follow us on Instagram  Follow us on TikTok Join the Short Term Shop Facebook group! Check out the Short Term Shop on Youtube   For more information on how to get into short term rentals, read Avery Carl's Book, Short-Term Rental, Long-Term Wealth: Your Guide to Analyzing, Buying, and Managing Vacation Properties  - https://amzn.to/3Adg6PA

 On this week's episode of Short Term Rental Management, Luke dives into what makes a real estate deal and how to find one in today's market. He emphasizes that deals aren’t just sitting around waiting to be snatched up—they require persistence, market knowledge, and a bit of obsession. Luke also discusses how the definition of a “deal” varies depending on individual goals and financial situations, encouraging investors to take action, do their research, and stay committed to finding opportunities that work for them.   How to connect with Luke: The Short Term Shop - https://theshorttermshop.com/ Follow us on Instagram  Follow us on TikTok Join the Short Term Shop Facebook group! Check out the Short Term Shop on Youtube   For more information on how to get into short term rentals, read Avery Carl's Book, Short-Term Rental, Long-Term Wealth: Your Guide to Analyzing, Buying, and Managing Vacation Properties  - https://amzn.to/3Adg6PA

In this episode, Luke dives into the concept of "Go Day", the day that marks the beginning of the busy season for vacation rentals each year. He discusses how Go Day is crucial for setting the tone for the rest of the year. He shares advice on what property managers should expect during busy season and what kind of occupancy to aim for. Luke also breaks down the different "personalities" of each month throughout the year.    How to connect with Luke: The Short Term Shop - https://theshorttermshop.com/ Follow us on Instagram  Follow us on TikTok Join the Short Term Shop Facebook group! Check out the Short Term Shop on Youtube   For more information on how to get into short term rentals, read Avery Carl's Book, Short-Term Rental, Long-Term Wealth: Your Guide to Analyzing, Buying, and Managing Vacation Properties  - https://amzn.to/3Adg6PA

In this episode of Short Term Rental Management, Luke focuses on the best times of year to buy and list a short term rental property. He discusses the cyclical nature of real estate and gives his personal opinion on the best time to buy your next STR. With a staggering 7.7 million listings on Airbnb, this episode explores the dynamics of the market and offers insights for potential investors looking to maximize rental potential.   How to connect with Luke: The Short Term Shop - https://theshorttermshop.com/ Follow us on Instagram  Follow us on TikTok Join the Short Term Shop Facebook group! Check out the Short Term Shop on Youtube   For more information on how to get into short term rentals, read Avery Carl's Book, Short-Term Rental, Long-Term Wealth: Your Guide to Analyzing, Buying, and Managing Vacation Properties  - https://amzn.to/3Adg6PA

In today's episode of Short Term Rental Management, we celebrate the release of a new book, Smarter Short-Term Rentals, authored by the one and only Avery Carl! Smarter Short-Term Rentals is a more comprehensive guide compared to her first book, delving deeper into the day-to-day management of rental properties. She is the only author in this asset class to be published by a professional publisher, making her achievements even more remarkable.Throughout the episode, Luke emphasizes the importance of patience and continuous education in the real estate business. Many people enter the field expecting quick returns, but real estate requires long term commitment and effort. He also shares anecdotes about meeting people who struggle with their properties after a few years and stress the need to stay engaged and proactive.     How to connect with Luke: The Short Term Shop - https://theshorttermshop.com/ Follow us on Instagram  Follow us on TikTok Join the Short Term Shop Facebook group! Check out the Short Term Shop on Youtube   For more information on how to get into short term rentals, read Avery Carl's Book, Short-Term Rental, Long-Term Wealth: Your Guide to Analyzing, Buying, and Managing Vacation Properties  - https://amzn.to/3Adg6PA

This week Luke dives into the challenges that second year hosts and short term rental managers often face, particularly the risk of complacency. He notes that many people start strong, eager to make a change in their lives, but after about 18 months, they can become too comfortable and neglect their properties. Luke emphasizes the importance of walking the fine line between being overly obsessed with your first property and completely forgetting about it. After putting a property into service, it's essential to keep an eye on its performance, especially regarding pricing and occupancy rates.      How to connect with Luke: The Short Term Shop - https://theshorttermshop.com/ Follow us on Instagram  Follow us on TikTok Join the Short Term Shop Facebook group! Check out the Short Term Shop on Youtube   For more information on how to get into short term rentals, read Avery Carl's Book, Short-Term Rental, Long-Term Wealth: Your Guide to Analyzing, Buying, and Managing Vacation Properties  - https://amzn.to/3Adg6PA

In this episode of Short Term Rental Management, Luke dives into the topic of rental history and its relevance when purchasing a property for vacation rentals. He emphasizes that traditionally, past performance of a property is not a key factor in determining its future income potential because management strategies can significantly change the outcome. He discusses that times are changing, buyers are becoming more sophisticated, and in the current market properties with better rental histories might sell faster, even if it doesn't necessarily increase their value.     How to connect with Luke: The Short Term Shop - https://theshorttermshop.com/ Follow us on Instagram  Follow us on TikTok Join the Short Term Shop Facebook group! Check out the Short Term Shop on Youtube   For more information on how to get into short term rentals, read Avery Carl's Book, Short-Term Rental, Long-Term Wealth: Your Guide to Analyzing, Buying, and Managing Vacation Properties  - https://amzn.to/3Adg6PA