

Doing Customer Experience Right with Stacy Sherman
Doing CX Right®
The Doing CX Right Podcast is a resource for businesses striving to increase revenue, reduce costs, and achieve sustainable competitive differentiation. Companies often pursue these goals ineffectively. This podcast challenges conventional thinking through innovative customer experience (CX) strategies. Each episode offers expert advice, blending human-centric approaches with the latest technology to solve business challenges. The show emphasizes that everyone has a CX role, regardless of job title or function, and provides actionable tactics for a unified effort. Beyond business strategies, you’ll hear inspiring life lessons and personal triumphs, transforming organizations by capturing customer hearts and wallets. This approach results in a win-win-win: delighted customers, empowered employees, and a thriving business.
Episodes
Mentioned books

Feb 5, 2024 • 28min
117. How to increase customer satisfaction by asking the right questions | Marty Grunder
Are you leveraging every opportunity to delight your customers and staff by asking the right questions? This episode of 'Doing CX Right' with Stacy Sherman and guest expert Marty Grunder, CEO and "Entrepreneur Of The Year," dives into actionable strategies leaders can implement to enhance customer and employee experiences. You'll hear new insights on the Net Promoter Score, the power of roleplaying, and the critical nature of internal customer service. You'll also better understand the importance of relatability and emotional intelligence to lead by example and turn customer service from satisfactory to exceptional. Learn more at Access our FREE Customer Experience Audit Tool: Grow as a CX Professional with our numerous Book time with Stacy .

Jan 29, 2024 • 25min
116. Using a “Give and Get” Philosophy to Improve Employee and Customer Satisfaction with Bryan Adams
Are toxic employees driving your customers away? Are you struggling with high employee turnover and poor customer satisfaction? Learn powerful strategies from brand experts Stacy Sherman and Bryan Adams about intentionally design candidate and customer experiences that attract talent, reduce attrition, and drive growth through a "Give and Get" philosophy. You’ll hear how brands like Amazon and Vans apply radical candor and compassionate accountability to develop high-performing teams known for enriching people’s lives. Learn more at Access our FREE Customer Experience Audit Tool: Grow as a CX Professional with our numerous Book time with Stacy .

Jan 22, 2024 • 30min
115. The Analytics Edge - Transforming Customer Insights into Business Wins with Sean Albertson
Feeling the disconnect in your customer journeys across various channels? Unsure if your team is maximizing AI's full potential? Join host Stacy Sherman and expert Sean Albertson as they unravel the complexities of data and technology barriers. They'll guide you through the effectiveness of enhancing existing channels over adding new ones and reveal the collaborative power of 'box teams.' The episode also underscores the importance of investing equally in employee experience to fuel great client experiences. Loaded with actionable insights, it's an essential listen for leaders eager to elevate their brand and craft a remarkable customer experience. Learn more at Access our FREE Customer Experience Audit Tool: Grow as a CX Professional with our numerous Book time with Stacy .

Jan 16, 2024 • 32min
114. Fanocracy In Business - A New Era For Brand Loyalty with David Meerman Scott
How does the concept of "Fanocracy" redefine the way businesses approach their customer engagement strategies? Stacy Sherman and David Meerman Scott dive deep into “Fanocracy” - turning fans into customers and customers into vocal fans. They explore why tapping into passionate communities is crucial for today’s businesses in the digital age. And, explain the science behind our innate desire to be part of something bigger and how companies can ethically tap into this dynamic. Whether your business deals in products or services, you’ll gain strategies to cultivate authentic superfans eager to champion your brand. Learn more at Access our FREE Customer Experience Audit Tool: Grow as a CX Professional with our numerous Book time with Stacy .

Jan 8, 2024 • 32min
113. Setting the Bar - How to Become a Category of One Business with Joe Calloway
Want to stand out as a category of one in your industry? Curious about the keys to business differentiation? Stacy Sherman and expert Joe Calloway explain how to transcend commodity status and gain insights from leading brands around the world. You'll discover strategies to identify and cater to specific customer needs, the significance of consistent, exceptional customer experiences, and the importance of an engaged team. The episode highlights effective leadership practices focused on transparency, communication, and team investment, essential for business leaders aiming to elevate their brand and maintain customer loyalty in a competitive market. Learn more at Access our FREE Customer Experience Audit Tool: Grow as a CX Professional with our numerous Book time with Stacy .

Dec 18, 2023 • 33min
112. Rethinking Customer Service - Why 'Good' Just Isn't Enough Anymore with Lisa Ford
Are you struggling to create lasting emotional connections with customers? Learn the key differences between customer service and customer experience from leading experts Stacy Sherman and featured guest, Lisa Ford. You'll hear practical strategies to drive loyalty by truly understanding your customers, showing you value them, and creating seamless, personalized journeys. By the end of the episode, you'll be equipped with proven strategies on leadership, processes, and technology investments essential for transitioning from basic service to delivering memorable end-to-end experiences. These insights will empower you to enhance customer engagement, significantly boost retention, and propel your brand's growth. Learn more at Access our FREE Customer Experience Audit Tool: Grow as a CX Professional with our numerous Book time with Stacy .

Dec 13, 2023 • 36min
111. The Fred Factor Effect - Transforming CX from Ordinary to Exceptional with Mark Sanborn
What does it take to create extraordinary experiences that make customers happier and tell others? Stacy Sherman and featured guest Mark Sanborn reveals proven principles to consistently deliver positive emotion and go beyond the ordinary. You'll learn the 4 principles from his book, "The Fred Factor" focussed on a real-life postal carrier who made a difference. You'll discover how to reinvent, build relationships, and add value without spending more. And, some of the best advice about leadership, customer experience, and succeeding in the age of AI. Learn more at Access our FREE Customer Experience Audit Tool: Grow as a CX Professional with our numerous Book time with Stacy .

Dec 4, 2023 • 33min
110. How Unconscious Biases Influence Your Customers’ Decision-Making Process with Sylvie Di Giusto
Feeling overwhelmed trying to deliver excellent customer experiences? Struggling with unhappy customers and negative feedback? Stacy Sherman and Sylvie Di Giusto tackle these challenges head-on. They discuss practical strategies for forging strong emotional connections and making impactful first impressions. Learn about understanding customer emotions and biases and how the ABCDE model can enhance every interaction. This show also offers insights on active listening to utilize customer feedback effectively, and draws intriguing parallels between leadership and parenting in the realm of customer experience. Take notes, as there are a lot of gems shared. Learn more at Access our FREE Customer Experience Audit Tool: Grow as a CX Professional with our numerous Book time with Stacy .

Nov 27, 2023 • 35min
109. How to Make Your Business Ridiculously Easy to Work With Featuring David Avrin
Are you aiming to make your business ridiculously easy for customers to interact with? What are the essential steps to reach this pinnacle of customer-centric success? In this episode, Stacy Sherman joins forces with David Avrin, renowned expert in customer experience, to dive into pivotal questions. They explore the nuances of simplifying your business processes and designing an intuitive and seamless customer journey. You’ll hear strategies and necessary mindset shifts to elevate your brand, making it not just an option but preferred choice for your customers–a brand that customers love and keep coming back to, time and time again! Learn more at Access our FREE Customer Experience Audit Tool: Grow as a CX Professional with our numerous Book time with Stacy .

Nov 20, 2023 • 27min
108. Proving the ROI of Customer Experience Initiatives with Gregorio Uglioni
What does it really take to do customer experience right in your organization? How can you get leadership buy-in and prove ROI? Host Stacy Sherman poses these questions to international customer experience leader Gregorio Uglioni, drawing on his in-the-trenches experience across healthcare and banking sectors. You'll hear simple yet powerful ways to build empathy, break silos, and drive measurable CX impact starting small, along with practical tips to “pull people in” through motivation vs. pushing. Take notes, as there are a lot of gems and lessons that you will benefit from in this episode. Learn more at Access our FREE Customer Experience Audit Tool: Grow as a CX Professional with our numerous Book time with Stacy .