Proven Podcast

Ryan Hanley, a once-struggling insurance agent turned digital marketing powerhouse, shares his inspiring journey of building a successful digital agency in just two years. He unveils his "100 Days, 100 Videos" strategy, showcasing how to leverage content to engage potential clients effectively. Ryan emphasizes the power of addressing customer questions and the importance of authenticity in communication. His unique five-step "one call close" method revolutionizes sales, focusing on empathy and personalized communication, ultimately boosting close rates.

In this episode, Charles delves into the world of exclusive fashion and entrepreneurship with Kola Tytler, the visionary founder of Dropout Milano. Kola shares his remarkable journey of building a thriving streetwear and sneaker store in Milan, Italy, while still pursuing his medical degree. Get ready to be inspired as Kola unveils his unique approach to creating an aspirational brand that resonates with its target audience. Uncover the power of exclusivity and experience-driven marketing as Kola reveals how he transformed Dropout Milano into a community-focused brand that goes beyond just selling products. Through engaging stories and practical insights, Kola and Charles explore the importance of understanding your market, identifying customer motivations, and leveraging data to optimize your marketing efforts. Kola's passion for continuous learning and self-improvement shines through as he discusses his pursuit of multiple degrees from prestigious UK universities, including an upcoming Masters at Cambridge. He emphasizes the significance of investing in your own education and network to build confidence and make better business decisions. Whether you're a seasoned entrepreneur or just starting your journey, this episode will provide you with valuable lessons and frameworks to help you create a brand that stands out in today's competitive landscape. Get ready to be motivated and equipped with the tools necessary to build a loyal community around your brand and achieve remarkable success. Key Takeaways: Discover Kola's unique approach to building an exclusive, community-focused brand that resonates with its target audience Learn how to leverage experiential marketing and collaborations to create an aspirational brand that goes beyond just selling products Gain insights into the power of understanding your market, identifying customer motivations, and leveraging data to optimize your marketing efforts Head over to https://podcast.iamcharlesschwartz.com/ to download your exclusive companion guide, designed to guide you step-by-step in implementing the strategies revealed in this episode. Key Points: 1:00 - Kola's journey to success 5:55 - Breaking limits and pursuing passions 7:26 - Building a sneaker empire 10:27 - Creating a sustainable business 13:53 - Building exclusive communities 15:36 - Creating physical store experiences 18:09 - Balancing exclusivity in e-commerce 20:22 - Product challenges in e-commerce 22:07 - Leveraging brand partnerships 24:02 - Creating unique brand experiences 25:55 - Shifting focus to brand identity 28:00 - Creating experiential content 30:00 - Engaging with online communities 32:24 - Crafting viral content 33:55 - Brand building strategies 36:24 - Focus on conversion ads 40:14 - Thirst for knowledge 42:30 - Pursuing entrepreneurship studies 44:58 - Celebrating academic achievements 46:42 - Leveraging online learning

In this episode, Charles dives into the world of niche influence with Jon Davids, the marketing mastermind behind Influicity. Jon shares his hard-earned wisdom on building thriving communities and skyrocketing brands to unimaginable heights. Get ready to take notes as Jon unveils his secret formula for creating a movement around your brand that captivates your target audience. Uncover the power of niche influence and learn how to harness it to amplify your brand's reach and impact. Jon reveals the "rent-to-own" marketing strategy that empowers businesses to scale without sacrificing their current revenue streams. Through real-life examples and practical advice, Jon and Charles explore the intricacies of building unshakable faith among your customers and creating a loyal community that advocates for your brand. Jon's no-nonsense approach cuts through the noise and delivers actionable insights that you can immediately implement in your own marketing strategy. He shares his journey from the early days of online magazines to working with industry giants like Disney and Toyota, offering a unique perspective on the evolution of digital marketing. Whether you're an established entrepreneur or just starting your business, this episode will arm you with the tools and frameworks necessary to thrive in today's competitive digital landscape. Get ready to be inspired, challenged, and motivated to take your brand to new heights by leveraging the untapped potential of niche influence. Key Takeaways: Discover Jon's secret formula for creating a movement around your brand that captivates your target audience Learn how to harness the power of niche influence to amplify your brand's reach and impact Uncover the game-changing "rent-to-own" marketing strategy that allows businesses to scale without sacrificing current revenue Head over to https://provenpodcast.com/ to download your exclusive companion guide, designed to guide you step-by-step in implementing the strategies revealed in this episode. Key Points: 2:08 Building an Online Magazine 5:10 Growing Website Traffic 7:32 Making money with Google AdWords 10:07 Launching influencer marketing agency 13:00 Collaborating with YouTube influencer 15:15 Unfair advantage discussion 17:23 Building community vs. Identity 20:00 Importance of brand for small businesses 22:49 Building communities effectively 28:01 Importance of niche influence 30:53 Building KLT 33:21 Examples of successful movements 36:59 Twitter success story 39:08 Faith building checklist 42:38 Interview testimonial questions 45:04 Acquiring more customers 46:57 Rent to own marketing framework 50:03 Accessing marketing resources

In this episode, Charles sits down with Andy Crestodina of Orbit Media Studios, a renowned content strategist who shares his groundbreaking approach to using AI for content creation and optimization. Andy reveals how to train AI to understand your target audience, identify content gaps, and generate compelling ideas that drive engagement and conversions. Discover the power of having a conversation with AI, rather than simply commanding it to perform tasks. Andy emphasizes the importance of training AI on your audience’s pain points, desires, and information needs, enabling it to provide highly targeted and valuable insights. Throughout the episode, Charles and Andy explore the various applications of AI in content marketing, from analyzing transcripts and identifying the most compelling soundbites to auditing e-commerce product pages and creating persona-driven content strategies. Andy shares his proven prompts and techniques, demonstrating how to leverage AI’s capabilities to supercharge your content creation process. Gain valuable insights into the future of AI in marketing and learn how to stay ahead of the curve by experimenting, collaborating, and continuously refining your prompts. Andy stresses the importance of setting realistic expectations and understanding that AI is a powerful tool that still requires human input and guidance to achieve optimal results. Whether you’re a small business owner looking to scale your content marketing efforts or a seasoned marketer seeking to harness the power of AI, this episode is packed with actionable tips and real-world examples that will help you take your content strategy to the next level. Key Takeaways: Discover a technique in AI that can help you create content that resonates deeply with your ideal customers, as if you could read their minds Uncover an approach to content creation that will make you feel like you have a genius ghostwriter at your fingertips Get a glimpse into the future of AI marketing and learn how to position yourself at the forefront of innovation by embracing new technologies and strategies Head over to https://provenpodcast.com/ to download your exclusive companion guide, designed to guide you step-by-step in implementing the strategies revealed in this episode. Key Points: 0:38 Secrets of Content Creation 2:49 The Magic of Gap Analysis 5:00 Teaching AI for Targeting 6:50 Emotional triggers in AI 8:45 Improving AI accuracy 13:51 Marketing emotions matter 15:22 Thought leadership creates tension 18:03 Triggering conversation for visibility 21:00 Ask questions, fill blanks 25:00 Learning from others 28:20 AI data insights 30:07 AI for marketing 32:05 Conversion optimization prompts 35:30 Training AI on audience 37:09 Collaborative experimentation

Hailey Rowe, a LinkedIn expert, shares her secrets on using the platform to connect with ideal clients and boost business growth. She explains why LinkedIn is unrivaled for networking and reveals her top five strategies for effectively engaging with potential partners. Discover how to craft compelling connection requests and start meaningful conversations. Hailey also discusses optimizing your profile to attract the right audience, emphasizing powerful elements like headlines and recommendations. Unlock the true potential of LinkedIn for client acquisition!

In this episode, Charles sits down with Morgan Gist MacDonald of Paper Raven Books, a seasoned publishing expert who has turned her passion for helping authors into a thriving seven-figure business. Morgan shares her proven 8-step process for writing, publishing, and marketing a book that not only establishes your authority but also serves as a powerful lead generation tool for your business. Discover how to identify your target reader and curate the stories and information that will resonate with them most. Morgan emphasizes the importance of writing fast and revising later, ensuring that you maintain momentum throughout the book creation process. Throughout the episode, Charles and Morgan dive deep into the art of crafting compelling calls-to-action (CTAs) within your book. Morgan reveals her favorite CTA strategies, all designed to convert readers into loyal email subscribers. Gain valuable insights into optimizing your book’s presence on Amazon, the world’s largest online bookstore. Morgan breaks down the key elements of a high-converting Amazon book page, from crafting attention-grabbing titles and subtitles to leveraging keywords and categories to boost your book’s discoverability. Whether you’re a first-time author or looking to level up your publishing game, this episode is packed with actionable advice and insider tips for creating a book that not only showcases your expertise but also serves as a powerful tool for growing your business. Tune in to discover how Morgan’s 8-step process can help you unlock the full potential of your book and achieve the success you deserve. Key Takeaways: Uncover a surprising lead generation tool that can take your business to new heights Learn the the most effective calls-to-action (CTAs) that turn casual readers into devoted fans and loyal customers Discover the essential components that make your book stand out in a crowded marketplace and attract a flood of interested buyers Head over to https://provenpodcast.com/ to download your exclusive companion guide, designed to guide you step-by-step in implementing the strategies revealed in this episode. Key Points: 1:46 Leveraging Social Proof 5:21 Implementing Calls to Action 6:58 Book Launch Strategies 13:27 Targeting Specific Audience 15:33 Narrowing Down Audience 20:02 Brainstorming Content 27:16 Giving away physical copies 30:19 Different types of CTAs 33:38 Recommended lead capture methods 35:37 Essential business tools 39:27 Effective call to actions 41:28 Quick start guide importance 44:03 Importance of optimizing Amazon 47:03 Key elements for Amazon optimization 48:49 Update categories for optimization

In this episode, Charles sits down with Susie Carder, the Profit Coach, who shares her wealth of experience in scaling businesses to new heights. With over 20 years of expertise, Susie dives deep into the critical components of successfully growing a business while navigating the challenges that come with it. Discover the surprising truth about what truly drives business growth and why most entrepreneurs are focusing on the wrong things. Susie reveals the key mindset shifts and strategic decisions that can make or break your scaling efforts, drawing from her own journey of building and rebuilding multi-million dollar ventures. Throughout the episode, Charles and Susie explore the often-overlooked aspects of scaling a business, from team dynamics and accountability to pricing strategies and marketing investments. Susie shares eye-opening insights and real-world examples that will challenge your assumptions and inspire you to approach growth in a whole new way. Whether you’re an entrepreneur looking to break through to the next level or a seasoned business owner seeking to optimize your operations, this episode is packed with game-changing advice and powerful stories of triumph over adversity. Tune in to discover how Susie’s unique perspective and no-nonsense approach to business growth can help you unlock the full potential of your venture. Key Takeaways: Uncover the surprising truth about what really drives business growth and why most entrepreneurs have it all wrong Learn the crucial mindset shifts and strategic decisions that can make or break your scaling efforts Discover the often-overlooked aspects of scaling a business that can significantly impact your success Head over to https://provenpodcast.com/ to download your exclusive companion guide, designed to guide you step-by-step in implementing the strategies revealed in this episode. Key Points: 1:27 Starting with money 4:48 Importance of financial systems and accountability 7:06 Pay for results 9:01 Sales system structure 10:33 Hiring an operations person 13:54 Understanding the DNA 19:00 Rebuilding after failure 21:09 Sit down and plan 23:01 Overcoming self-limiting beliefs 25:12 Understanding pricing strategy 27:59 Separate conversations 30:01 Importance of qualified leads 32:01 Tools for business success 34:59 Sales team structure 42:02 Filtering system questions 45:13 Accessing resources and guidance

In this episode, Charles sits down with Dush Ramachandran of The Net Momentum, a seasoned business strategist who has helped companies scale from $100 million to over $500 million in revenue. Dush shares his invaluable insights on the common pitfalls of starting a business and reveals the secrets to successfully buying, systematizing, and selling companies for maximum profit. Discover the surprising truth about why buying an existing business is often a better strategy than starting one from scratch. Dush breaks down the key factors to consider when acquiring a company, from defensibility and culture to the company’s secret sauce and the loyalty of its employees. Throughout the episode, Charles and Dush explore the crucial role of the founder in the scaling process and discuss strategies for empowering staff and fostering a culture of growth. Dush shares his approach to identifying the hidden talents within an organization and placing people in roles where they can truly shine. Gain valuable insights into the art of selling a business for a premium price. Dush reveals the five reasons why companies buy other companies and explains how understanding the buyer’s motivation can help you craft a compelling value proposition that goes beyond mere numbers. Whether you’re an entrepreneur looking to scale your business, an investor interested in acquiring companies, or a founder preparing to exit, this episode is packed with actionable advice and real-world examples from someone who has successfully navigated the complex world of business growth and acquisition. Key Takeaways: Uncover a little-known approach to entrepreneurship that can fast-track your success and minimize risk Learn the critical elements that can make or break your investment, and discover how to identify a golden opportunity when you see one Discover the secret to maximizing your business’s value and attracting top-dollar offers from eager buyers Head over to https://provenpodcast.com to download your exclusive companion guide, designed to guide you step-by-step in implementing the strategies revealed in this episode. Key Points: 5:02 Shattering preconceived notions 10:30 Unpredictable art business 14:18 Begin with the end 21:19 Steady Revenue stream 31:36 Scaling challenges 39:50 Elevating the founder 41:29 Decentralize and empower 49:00 Understanding company culture 51:57 Key differentiators 57:52 Understanding buyer motivations

In this episode, Charles sits down with Andrew Gottlieb of No Typical Moments, a digital marketing expert who shares his unique “impact with profit” methodology for scaling businesses using Facebook ads and other digital marketing strategies. Andrew reveals the common pitfalls businesses face when attempting to scale their digital marketing efforts, such as relying on outdated tactics, forcing Facebook ads as the first advertising medium, and setting unrealistic expectations. He breaks down the importance of crafting conscious creatives that resonate with your target audience and emphasizes the need for rapid prototyping and testing to identify and address bottlenecks in your marketing funnel. Throughout the episode, Charles and Andrew dive deep into the three-phase process for scaling your business with digital marketing. Andrew stresses the importance of connecting marketing efforts to your P&L statement and ensuring that your campaigns are generating highly qualified leads that convert into paying customers. Gain valuable insights into the essential components of a successful digital marketing campaign, from setting up a clean tracking ecosystem to testing your offer with your existing audience before investing heavily in paid advertising. Andrew shares real-world examples of split tests and case studies, demonstrating the impact of authentic, personalized creatives in driving conversions. Whether you’re a seasoned digital marketer or a business owner looking to scale your online presence, this episode is packed with actionable advice and proven strategies for creating marketing campaigns that deliver both impact and profit. Tune in to discover how Andrew’s “impact with profit” methodology can help you navigate the ever-changing landscape of digital marketing and achieve sustainable growth for your business. Key Takeaways: Uncover the three critical blunders in digital marketing that can derail your business growth, and learn how to navigate around them Discover a proven, three-step approach to supercharge your business’s expansion while making a positive impact Learn the essential strategy you must implement before investing in any marketing campaign to ensure its success Head over to https://provenpodcast.com/  to download your exclusive companion guide, designed to guide you step-by-step in implementing the strategies revealed in this episode. Key Points: 1:10 Impact with Profit Methodology 5:54 Importance of Detailed Reporting 7:29 Finding the Right Advertising Medium 10:14 Importance of Split Testing 12:00 Unrealistic Expectations in Advertising 15:43 Fractional CMO Importance 17:46 Historical Data Analysis 19:29 Running Marketing Campaigns 23:06 Organizing Data 25:01 Importance of Testing 29:28 Product Market Fit Testing 32:10 Understanding Agency’s Strengths 37:50 Preparing for Call 41:08 Incorporating Video Marketing

In this episode, Charles sits down with Luis Diaz of Top 10 Podcasts, the mastermind behind the Hot Seat Coaching System that has transformed countless podcasts into profitable business growth engines. Luis shares his proven 6-step process for monetizing your podcast, turning it into a powerful lead-generating and money-making machine. Get ready to dive deep into the world of profitable podcasting as Luis reveals the secrets to his success. Discover how to attract the perfect guests that align with your coaching offers, crafting compelling email outreach that books high-quality podcast guests every time. Luis breaks down the art of structuring your podcast episodes for maximum impact and conversion, ensuring that your audience receives immense value while you warm up potential clients. Through practical examples and insider tips, Luis and Charles explore the key components of conducting laser-focused 20-minute coaching sessions that showcase your expertise and leave your guests wanting more. Luis emphasizes the importance of building rapport, setting clear expectations, and guiding the conversation to create a seamless experience for both you and your guest. But the real magic happens after the episode: Luis dives into his tried-and-true strategies for turning podcast guests into paying clients through targeted follow-up and irresistible offers. He shares the exact steps you need to take to build a thriving podcast ecosystem that continuously generates leads and clients for your business. Whether you’re a seasoned podcaster looking to take your show to the next level or an entrepreneur ready to harness the power of podcasting, this episode is packed with actionable advice and proven strategies. Get ready to be inspired, motivated, and equipped with the tools you need to create a profitable podcast that stands out in a crowded market. Key Takeaways: Discover a proven, step-by-step system that can transform your podcast into a profitable lead generation machine Learn the secret to booking dream guests who will elevate your podcast and captivate your audience Uncover the critical elements that make a podcast episode irresistible, compelling, and unforgettable Head over to https://provenpodcast.com to download your exclusive companion guide, designed to guide you step-by-step in implementing the strategies revealed in this episode. Key Points: 1:16 Hot Seat Coaching System 3:17 Six Major Steps 6:42 Qualifying the Right People 9:16 Disqualifying Resources 11:40 Key Qualifying Questions 13:20 Fixing Form Process 17:20 Personalized Email Approach 20:03 Building Trust and Rapport 25:28 Preparing for Interviews 27:00 Tips for Previous Guests 28:32 Setting Up for Podcasts 30:58 Serving Your Listener 37:02 Scaling by Removing Yourself