

BlueCollar.CEO
Ryan Redding, Blue Collar.CEO
Plumbers, HVAC, Electricians, Garage Door, Pest Control and Roofers! This show is for you. Blue Collar CEO is a podcast that is all about helping you build a better, more profitable, more sustainable & kick-ass home service business. Join Levergy® CEO Ryan Redding each week where will be joined by industry experts who will break down their success stories and give their best-kept secrets for industry domination. You do not want to miss it! Learn more at https://www.bluecollar.ceo/, or https://www.levergy.io.Looking for a plumber marketing company? Learn more about Levergy at levergy.io.
Episodes
Mentioned books

Jun 13, 2023 • 27min
Turn Your Phone Into an ATM With Michelle Jeppesen
BlueCollar.CEO –Michelle Jeppesen is the Director of Business Development and Customer Success at Jill's Office, a virtual receptionist firm that books over $2 million of work monthly for clients. Michelle has an MBA and behavioral science background and is obsessed with helping small businesses systematize and grow.Michelle and her team are on a mission to help business owners create a phenomenal customer experience and gain their financial freedom.In this episode, Ryan and Michelle discuss having a system to pick up the phone 24/7, the biggest challenges for receptionists, keeping communication lines open, and more!Blue Collar CEO is a podcast that is all about helping you build a better, more profitable, more sustainable & kick-ass home service business. Join Levergy® CEO Ryan Redding each week who will be joined by industry experts who will break down their success stories and give their best-kept secrets for industry domination. You do not want to miss it! Learn more at https://www.bluecollar.ceo/, or https://www.levergy.io.

Jun 6, 2023 • 39min
How To Walk in the Door and Add $20M in Revenue With Lawrence Castillo
BlueCollar.CEO –Lawrence Castillo is the President of Brody Pennell Heating & Air Conditioning, Los Angeles’ most awarded HVAC company three years in a row. He is one of the industry’s top operators, generating record revenue growth for well-respected West Coast companies over the past 20 years. He has thorough experience in constructing and implementing blueprints for multiple operations. In this episode, Ryan and Lawrence discuss the necessary fundamentals to add revenue to a new business.Blue Collar CEO is a podcast that is all about helping you build a better, more profitable, more sustainable & kick-ass home service business. Join Levergy® CEO Ryan Redding each week who will be joined by industry experts who will break down their success stories and give their best-kept secrets for industry domination. You do not want to miss it! Learn more at https://www.bluecollar.ceo/, or https://www.levergy.io.

May 30, 2023 • 20min
How To Grow From $9M to $14M by Focusing on Customer Service With Rachel Fears
BlueCollar.CEO –Rachel Fears is General Manager at Air Services Heating, Cooling, and All Service Professional Plumbing, one of the largest residential HVAC and plumbing companies serving Springfield and surrounding areas. She crossed over from insurance into the trades as a CSR in January 2015 and eventually grew to her current position. Through her position, Rachel pursues her passion for the inclusion and advancement of women in HVAC. She also educates her clients and team members on maintaining their significant investments in their homes. In this episode, Ryan and Rachel discuss why you should have external and internal customer service, the challenges of changing mindsets, taking care of the team while they take care of business, and more.Blue Collar CEO is a podcast that is all about helping you build a better, more profitable, more sustainable & kick-ass home service business. Join Levergy® CEO Ryan Redding each week who will be joined by industry experts who will break down their success stories and give their best-kept secrets for industry domination. You do not want to miss it! Learn more at https://www.bluecollar.ceo/, or https://www.levergy.io.

May 23, 2023 • 33min
The Importance of a Modern Customer Experience for Home Service Companies With Ray Clark
BlueCollar.CEO –Ray Clark is the Head of Sales and a founding team member of Schedule Engine: a customizable online booking service. His life is dedicated to helping contractors bring customer experience to the next level through modern and online scheduling solutions. Ray’s an engineer by trade and got his MBA from Villanova University, where he studied consumer psychology and go-to-market strategy. He is determined to help contractors to meet the expectations of today's homeowners and grow their businesses.In this episode, Ryan and Ray discuss why your home service company should focus on customer experience, how to use Schedule Engine to improve your business, and more!Blue Collar CEO is a podcast that is all about helping you build a better, more profitable, more sustainable & kick-ass home service business. Join Levergy® CEO Ryan Redding each week who will be joined by industry experts who will break down their success stories and give their best-kept secrets for industry domination. You do not want to miss it! Learn more at https://www.bluecollar.ceo/, or https://www.levergy.io.

May 16, 2023 • 42min
Marketing Your Business in Economic Uncertainty With Evan Hoffman And Thaddeus Tondu
BlueCollar.CEO –Evan Hoffman and Thaddeus Tondu are Co-founders of On Purpose Media, a digital marketing agency for home service businesses. They started the company out of frustration with their previous print media and marketing job and now work for clients in diverse niches. Evan and Thaddeus originally met doing direct sales for Cutco Cutlery before founding On Purpose Media to focus on offering website, SEO, and Google ad services to home care businesses. In this episode, Ryan, Evan, and Thaddeus discuss the common marketing struggles in the trades during current economic uncertainty, the importance of having a marketing strategy, how to keep your team small and lean, and more.Blue Collar CEO is a podcast that is all about helping you build a better, more profitable, more sustainable & kick-ass home service business. Join Levergy® CEO Ryan Redding each week who will be joined by industry experts who will break down their success stories and give their best-kept secrets for industry domination. You do not want to miss it! Learn more at https://www.bluecollar.ceo/, or https://www.levergy.io.

May 9, 2023 • 29min
3 Pillars to Build a CSR Department With Zac Garside
BlueCollar.CEO –Zac Garside is the CEO of Power Selling Pros, where contractors have gone since 2015 to turn customer service into a profit center. He coaches CSR teams on how to book more calls and help more customers. He joined the company in 2015, rose through the ranks, and became the CEO after he shared his vision for the company. Today, he and his team have trained more than 1100 CSRs across the home services industry. In this episode, Ryan and Zac discuss the fundamental principles of excellent customer service, the importance of consistency, the pillars of success, and much more! Blue Collar CEO is a podcast that is all about helping you build a better, more profitable, more sustainable & kick-ass home service business. Join Levergy® CEO Ryan Redding each week who will be joined by industry experts who will break down their success stories and give their best-kept secrets for industry domination. You do not want to miss it! Learn more at https://www.bluecollar.ceo/, or https://www.levergy.io.

May 2, 2023 • 24min
The Future of Energy-Efficient Buildings With Max Rohr
BlueCollar.CEO –Max Rohr is the Education and Industry Engagement Manager at Caleffi Hydronic Solutions in North America. They are manufacturers of Italian brass components for plumbing and heating systems. Max has 20 years of experience in installation, design, and training and with customers and trade associations. He has also worked with co-development bodies and manufacturers to share the message about energy-efficient building and plumbing systems. In this episode, Ryan and Max discuss the value of energy efficiency and environmental impact, why hydronics are less prevalent in the US than in Europe, common misconceptions about energy efficiency, and more.Blue Collar CEO is a podcast that is all about helping you build a better, more profitable, more sustainable & kick-ass home service business. Join Levergy® CEO Ryan Redding each week who will be joined by industry experts who will break down their success stories and give their best-kept secrets for industry domination. You do not want to miss it! Learn more at https://www.bluecollar.ceo/, or https://www.levergy.io.

Apr 25, 2023 • 33min
How To Grow Your Service Business in a Recession With Greg McAfee
BlueCollar.CEO –Greg McAfee is the Founder and President of McAfee Heating & Air Conditioning Co. He is passionate about helping fellow business owners take their companies to new heights. In 1990, he started McAfee Heating and Air with $274 and a used truck. Today, it is one of the most successful companies in the Midwest. Greg is the author of the book ‘Build and Grow Your HVAC Business,’ and the inventor of the business game TOBGOB, an innovative board game that teaches teams how to act like an entrepreneur. He is often called upon to share his expertise with business owners throughout the United States. In this episode, Ryan and Greg discuss the latter’s 30 years in the trades business and what he has learned about growing a business in a recession, running a lean operation, and more!Blue Collar CEO is a podcast that is all about helping you build a better, more profitable, more sustainable & kick-ass home service business. Join Levergy® CEO Ryan Redding each week who will be joined by industry experts who will break down their success stories and give their best-kept secrets for industry domination. You do not want to miss it! Learn more at https://www.bluecollar.ceo/, or https://www.levergy.io.

Apr 18, 2023 • 25min
Get Your Pricing Right With the New Flat Rate With Danielle Putnam
BlueCollar.CEO –Danielle Putnam is the President of The New Flat Rate, a flat rate menu pricing system for residential contractors that sells for you by giving your customers choices. Danielle was a Board Member, a former President, and now an Advisory Board Member for Women in HVACR. She's also on the Board of the EGIA Foundation. When Danielle is not talking to contractors, she's training for the next half marathon or traveling.In this episode, Ryan and Danielle discuss the struggle contractors have pricing their services to be profitable and how The New Flat Rate can help solve that problem.Blue Collar CEO is a podcast that is all about helping you build a better, more profitable, more sustainable & kick-ass home service business. Join Levergy® CEO Ryan Redding each week who will be joined by industry experts who will break down their success stories and give their best-kept secrets for industry domination. You do not want to miss it! Learn more at https://www.bluecollar.ceo/, or https://www.levergy.io.

Apr 11, 2023 • 32min
The 4 Things That Landed Balanced Comfort on the Inc 5000 List With Aaron Husak
BlueCollar.CEO –Aaron Husak is the CEO of Balanced Comfort, a general HVAC and insulation contractor in California. Aaron started in the solar industry before transitioning to energy audits, inspecting heating and air conditioning contractors' work.He worked for a few contractors in the San Diego area before moving back to Fresno to start Balanced Comfort. He continued to do energy audits on customers' homes for about four years while growing the company. In this episode, Ryan and Aaron discuss the secret behind Balanced Comfort’s fast and sustained growth, the plateaus they encountered, the importance of culture, and how they got on the Inc. 5000 list. Blue Collar CEO is a podcast that is all about helping you build a better, more profitable, more sustainable & kick-ass home service business. Join Levergy® CEO Ryan Redding each week who will be joined by industry experts who will break down their success stories and give their best-kept secrets for industry domination. You do not want to miss it! Learn more at https://www.bluecollar.ceo/, or https://www.levergy.io.


