Outthinkers

Outthinker
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Nov 18, 2022 • 19min

#68—Andrew Binns: The Role of the Corporate Explorer

Andrew Binns is managing director and co-founder of Change Logic, a Boston-based strategic advisory firm. He works with CEOs, boards, and senior teams as they lead significant business change. He is the lead author of the new book Corporate Explorer: How Corporations Beat Startups at the Innovation Game and won the best article award 2020 for his article, with Charles O’Reilly in the California Management Review – "Three Stage of Disruptive Innovation."Andy has 25 years of consulting experience as both an external and internal consultant for McKinsey & Co., IBM, and Change Logic. He won an award for his work on the IBM Emerging Business Opportunity program. He is an Executive Fellow at the Center for Future Organization at the Drucker School of Management and a member of the Fast Company Executive Board. In this podcast, he shares:What a corporate explorer is and what it takes to become one What companies often get wrong why trying to unlock innovation Why you should think about the value of weaponizing your humility Why you should be wary of accepting a lot of money How to look out for silent killers _________________________________________________________________________________________Episode Timeline:00:00—Introducing Andrew + The topic of today’s episode1:47—If you really know me, you know that...2:44—What do you believe about the idea that things are never perfect, and there is always room for improvement?4:18—What is your definition of strategy?6:13—What are some key elements for a company to grow organically?7:30—How do corporate explorers work with with balancing the core of a company vs. exploring new options?8:47—What are the characteristics of someone who has the ability to do both core and exploring work?11:22—What does a "corporate explorer" look like? Is there a "type"?13:35—Could you talk more on the idea that corporate explorers "weaponize humility"?15:17—What do you think about the idea of "corporate antibodies," the idea that an explorer has to go outside the company to create something new?17:53—What are the first steps to developing a culture of "corporate explorers"?19:02—How can people continue to learn from you and follow you?__________________________________________________________________________________________Additional Resources: Corporate Explorer Page: https://www.thecorporateexplorer.com/Linkedin: https://www.linkedin.com/in/andrewjmbinnsTwitter: https://twitter.com/AJMBinnsThank you to our guests, thank you to our executive producer, Karina Reyes, our editor, Zach Ness, and the rest of the team. If you like what you heard, please follow, download, and subscribe. I'm your host, Kaihan Krippendorff. Thank you for listening.Follow us at outthinkernetworks.com/podcast
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Nov 11, 2022 • 25min

#67—Kirstin Ferguson: Eight Traits to Mastering the Art of the Modern Leader

As an award-winning and globally recognised leader, executive coach, company director, writer and speaker, Kirstin Ferguson is one of Australia’s most prominent leadership experts. Kirstin is also making a global impact, with UK-based Thinkers50 naming her one of the world’s top 30 “Thinkers to Watch” and she was shortlisted for the Distinguished Award in Leadership in 2021. Kirstin’s career includes over a decade of experience on a range of company boards, including a previous appointment by the Australian Prime Minister as Acting Chair and Deputy Chair of the Australian Broadcasting Corporation. Kirstin currently sits on the boards of two technology companies. Kirstin has previously been the CEO of a global consulting company, a senior executive at a leading corporate law firm, and spent nearly 10 years as an Officer in the Royal Australian Air Force. Kirstin’s second book, Head & Heart: The Art of Modern Leadership has been described as an “indispensable companion for every leader” and “the book we need right now.” A passionate advocate for women, diversity, and inclusion, Kirstin was responsible for sparking a viral social media campaign called #CelebratingWomen, and is the co-author of award-winning book, Women Kind. Kirstin writes a popular weekly column for The Sydney Morning Herald and The Age called Got a Minute? answering the nation’s work, leadership, and culture questions. In this podcast, she shares:Why great strategy begins with what she calls reading the roomWhat her research shows are the eight key attributes of an effective leaderWhy being the smartest person in the room can often backfireMany other practical advice for becoming an effective leader__________________________________________________________________________________________""-Kirstin Ferguson_________________________________________________________________________________________Episode Timeline:00:00—Introducing Kirstin + The topic of today’s episode2:20—If you really know me, you know that...3:09—What is your definition of strategy?4:47—What got you interested in strategy?5:40—How can people at every level become leaders?7:06—Could you explain why you titled your new book "the head and heart"?9:16—Could you break down the eight attributes of "head and heart" leaders?11:39—What does it look like to have too much empathy?12:55—What is your perspective on having confidence vs. humility when it comes to strategic decision-making?15:29—Having experienced both military and business realms, how has that shaped your perspective?19:49—How do you help people who don't feel ready to "step up" feel comfortable taking on a leadership role?21:48—What is the importance or cost of good leadership?23:15—How can people continue to learn from you and follow you?__________________________________________________________________________________________Additional Resources: Personal Page: https://www.kirstinferguson.com/Linkedin: Thank you to our guests, thank you to our executive producer, Karina Reyes, our editor, Zach Ness, and the rest of the team. If you like what you heard, please follow, download, and subscribe. I'm your host, Kaihan Krippendorff. Thank you for listening.Follow us at outthinkernetworks.com/podcast
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Nov 4, 2022 • 27min

#66—Hermann Simon: Pricing Strategies in Uncertain Times—through Inflation and Beyond

Hermann Simon is the Founder and Honorary Chairman of Simon-Kucher & Partners, today the world’s leading price consultancy with 41 offices and 1600 employees. From 1995 to 2009 he served as the CEO and is the firm’s Honorary Chairman today. He is an expert in strategy, marketing and pricing and the only German in the “Thinkers50 Hall of Fame” of the most influential management thinkers in the world. In German-speaking countries he has been continuously voted the most influential living management thinker. The magazine Cicero ranks him in the top 100 of the 500 most important intellectuals. Hermann was a professor of business administration and marketing at the Universities of Mainz and Bielefeld (and a visiting professor at Harvard Business School, Stanford, London Business School, INSEAD, Keio University in Tokyo and the Massachusetts Institute of Technology).Hermann has published over 40 books in 30 languages, including world bestsellers on Hidden Champions and Price Management. His most recent books are True Profit! No Company Ever Went Broke from Turning a Profit, and Hidden Champions in the Chinese Century: Ascent and Transformation, both published by Springer Nature, New York. The new book Beating Inflation will be out this fall of 2022. In this podcast, he shares:The number one thing most companies get wrong when setting their pricing strategies How to deal with inflation, and how to know when and by how much to raise your prices How new technologies are opening up the possibility of evolving to new, innovative pricing models that we should be considering today __________________________________________________________________________________________"How does the willingness to pay change for customers [during inflation]? Do you have the pricing power to increase your prices without losing volume and customers?"-Hermann Simon_________________________________________________________________________________________Episode Timeline:00:00—Introducing Hermann + The topic of today’s episode2:12—If you really know me, you know that...2:47—What is your definition of strategy?3:30—What do companies typically get wrong when it comes to pricing?4:35—How do you approach communicating value when you are competing against many other bidders in the same industry?6:09—What is a "hidden champion?"7:05—What do you do when your competitors are behaving irrationally and engage in price wars?8:56—What do companies get wrong when it comes to pricing in an inflationary environment?11:26—How do you know by how much to change prices given a change in input prices during inflation?13:06—Could you explain your term "phantom profits" that helps people understand if they're ahead or behind a wave?14:37—Could you explain any pricing models that come to mind that are emerging that you recommend to clients?17:57—What are your thoughts on transparency in pricing? Is it a growing trend?20:59—There is the question of "fairness" when it comes to pricing (who puts in value vs. how much they extract when many players are involved). What are your thoughts on the topic?24:47—Is there anything we hThank you to our guests, thank you to our executive producer, Karina Reyes, our editor, Zach Ness, and the rest of the team. If you like what you heard, please follow, download, and subscribe. I'm your host, Kaihan Krippendorff. Thank you for listening.Follow us at outthinkernetworks.com/podcast
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Oct 28, 2022 • 23min

#65—Vijay Govindarajan: Closing Possibility Gaps While Creating the Future

Vijay Govindarajan is the Coxe Distinguished Professor at Tuck School of Business at Dartmouth College and is a Faculty Partner in the Silicon Valley incubator Mach 49. He is widely regarded as one of the world’s leading experts on strategy and innovation. He is a New York Times and Wall Street Journal bestselling author. His most recent best seller is Three Box Solution.His Harvard Business Review articles “Engineering Reverse Innovations” and “Stop the Innovation Wars” won McKinsey Awards for best article published in HBR. His HBR articles “How GE Is Disrupting Itself” and “The CEO’s Role in Business Model Reinvention” are HBR all-time top-50 bestsellers. Vijay was named by Thinkers50 as a Top 3 Management Thinker in the world and received the Breakthrough Innovation Award in 2011. Vijay was inducted into Thinkers50 Management Thinkers Hall of Fame and was given the Distinguished Achievement Award for most contributions to the understanding of innovation in 2019. Vijay is the only recipient of Distinguished Achievement Awards in two different categories from Thinkers50. Vijay has worked with CEOs and top management teams in over 40% of the Fortune 500 companies to discuss, challenge, and escalate their thinking about strategy. He has been a keynote speaker in the BusinessWeek CEO Forum, HSM World Business Forum, TED, and World Economic Forum at Davos. Vijay received his doctorate from the Harvard Business School and was awarded the Robert Bowne Prize for the best thesis proposal. He received his MBA with distinction from the Harvard Business School. Vijay received his Chartered Accountancy degree in India where he was awarded the President’s Gold Medal for obtaining the first rank nationwide.In this podcast, he shares:Three rules companies should follow if they want to both protect their core businesses and build for the future Why it is so critical to erase institutional memoWhat the biggest possibility gap in the world today is—the metaverse—and why Why the metaverse will fundamentally change corporations and everything else__________________________________________________________________________________________"And this why my framework is easy to say, but not easy to do. It is nothing but common sense. But common sense is never common practice because my common sense message is: If you want to achieve your true potential in the year 2030, it's not about what you have to do in the year 2030. Future is now and, therefore, you have a conflicting situation that you have to manage."-Vijay Govindarajan_________________________________________________________________________________________Episode Timeline:00:00—Introducing Vijay + The topic of today’s episode2:37—If you really know me, you know that...4:55—What is your definition of strategy?5:28—Could you explain the "three-box solution"?10:25—Can an organization have both sides of the equation (possibility vs. performance gap) in an organization? How do you balance that?18:24—What role does box two—"stopping"—play?19:33—Could you talk to us on the background and implications of your books The Other Side of Innovation and Beyond the Idea?20:18—You seem to really have your pulse on what enterprises shouldThank you to our guests, thank you to our executive producer, Karina Reyes, our editor, Zach Ness, and the rest of the team. If you like what you heard, please follow, download, and subscribe. I'm your host, Kaihan Krippendorff. Thank you for listening.Follow us at outthinkernetworks.com/podcast
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Oct 21, 2022 • 26min

#64—Peter G. Klein: Organizational Design as a Competitive Advantage

Peter G. Klein is a Professor of Entrepreneurship at the Baylor University’s business school, and Faculty Director of Baylor's Baugh Center for Entrepreneurship and Free Enterprise. He is also Adjunct Professor of Strategy and Management at the Norwegian School of Economics and Carl Menger Research Fellow at the Mises Institute. Peter’s research focuses on the links between entrepreneurship, strategy, and organization, with application to innovation, diversification, vertical coordination, health care, and public policy. His work has appeared in numerous top journals from Academy of Management Review, to the Sloan Management Review. Peter’s 2012 book Organizing Entrepreneurial Judgment, received the 2014 Best Book Award from the Foundation for Economic Education. His upcoming book Why Managers Matter, being published in October 2022, focuses on how even though the decentralized, “startup” culture has been increasingly popular the last few decades, the creative use of authority and hierarchy helps companies to be more agile and flexible, enabling educated, motivated people and teams to thrive. Peter has also held faculty positions at the University of Missouri's Division of Applied Social Science and Truman School of Public Affairs, the Copenhagen Business School, among other academic posts. He was formerly a Senior Economist at the Council of Economic Advisers. He holds a PhD in economics from the University of California, Berkeley and a BA from the University of North Carolina, Chapel Hill. In this podcast, he shares:Argues why this movement we are seeing toward decentralized organizations—flat hierarchies or no hierarchies—actually are not really flat Gives us a very clear answer to a critical question for anyone designing an organization: when and where is manager authority or centralized authority the better option to more open models What organizations need to do to unlock greater levels of intrapreneurship Why making profits depends on embracing uncertainty_________________________________________________________________________________________Episode Timeline:00:00—Introducing Peter + The topic of today’s episode2:22—What is your definition of strategy?3:41—What got you interested in strategy?5:04—Could you elaborate on your idea of "without uncertainty there would be no profits"?7:15—Do you think some companies are more equipped to take on risk than others?10:25—Are organizational structures becoming "flatter" or more layered, and why now?14:54—If the role of the manager changes to org design and directing, does strategy change and does leadership in essence change?17:50—Where do we expect to see hierarchy vs. non-hierarchy structures?23:18—How can people connect with you and follow your work?__________________________________________________________________________________________"The role of the manager is to design, implement, and force the organizational rules of the game. In other words, you're not playing the game for people, you're not making everyone's decision for him or for her, but rather you're putting people in the right places where they can use their abilities, and their human capital if you like."-Peter G. Klein_________________________________________________Thank you to our guests, thank you to our executive producer, Karina Reyes, our editor, Zach Ness, and the rest of the team. If you like what you heard, please follow, download, and subscribe. I'm your host, Kaihan Krippendorff. Thank you for listening.Follow us at outthinkernetworks.com/podcast
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Oct 14, 2022 • 25min

#63—Julia Boorstin: Why Women Leaders Excel, and What We Can Learn

Julia Boorstin is the author of recently released book, When Women Lead. CNBC’s Senior Media & Tech Correspondent and has been an on-air reporter for the network since 2006. She also plays a central role on CNBC’s bicoastal tech-focused program “TechCheck” delivering reporting, analysis, and CEO interviews with a focus on social media and the intersection of media and technology. In 2013, Julia created and launched the CNBC Disruptor 50, an annual list she oversees, highlighting private companies transforming the economy and challenging companies in established industries. She also helped launch the network’s ‘Closing the Gap’ initiative covering the people and companies closing gender and diversity gaps. A graduate of Princeton University, she has been a reporter for Fortune magazine, as well as a contributor to CNN and CNN Headline News. She was also an intern for Vice President Gore’s domestic policy office. In this podcast, she shares:Key lessons from over 60 women CEOs and 300 research articles related to women and leadership Why we see so few women in leadership positions today (hint: a psychological concept called “pattern matching” has a lot to do with it)What unique leadership traits women leaders can bring to your strategy and company, and why they are so important, especially today _________________________________________________________________________________________Episode Timeline:00:00—Introducing Julia + The topic of today’s episode1:59—If you really know me, you know that...5:06—What is your definition of strategy?6:32—You talk about listening to diverse opinions. How do women bring this to leadership?8:55—Can you talk about the unique leadership approaches by women?12:22—Can you explain what the psychological term "pattern matching" means?14:36—What are some other leadership trips we haven't discussed yet that women bring to the workplace?16:16—Could you describe empathy in your own words?19:40—Of all the strategic advice you've gotten, what has really stuck with you?20:38—What is something we haven't covered you'd like to share?21:25—What is your suggestion for where to start for people dealing with these double standards?23:41—How can people connect with you?__________________________________________________________________________________________Additional Resources: Personal Page: https://juliaboorstin.comLinkedin: https://www.linkedin.com/in/juliaboorstin/Newest Book: https://www.amazon.com/exec/obidos/ASIN/1982168218Twitter: https://twitter.com/JBoorstinThank you to our guests, thank you to our executive producer, Karina Reyes, our editor, Zach Ness, and the rest of the team. If you like what you heard, please follow, download, and subscribe. I'm your host, Kaihan Krippendorff. Thank you for listening.Follow us at outthinkernetworks.com/podcast
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Oct 7, 2022 • 22min

#62—Michael Schrage: Re-examining Human-Machine Collaborations

A research fellow with MIT Sloan School's Initiative on the Digital Economy, Michael Schrage’s research, writing and advisory work focuses on the ‘behavioral economics’ of models, prototypes and metrics as strategic resources for managing ‘innovation risk’ and opportunity. He is author of award-winning The Innovator’s Hypothesis [MIT Press 2014], Who Do You Want Your Customers To Become? [Harvard Business Review Press 2012] and Serious Play [Harvard Business Review Press 2000]. His most recent MIT Press book, Recommendation Engines, was published Fall 2020 as part of its "Essential Knowledge" series. He runs design workshops and executive education programs on innovation, experimentation and ’strategic measurement' for global organizations. Currently pioneering work in ‘selvesware’ technologies—he coined the word—Schrage’s design research looks to augment aspects, attributes and talents of productive individuals. Ongoing research efforts also examine the interplay of ’network effects’-driven innovation, such as recommender systems, and human capital creation for the enterprise. His work exploring the future of KPIs, digital ‘performance management’ dashboards and machine learning - in collaboration with Google, McKinsey, Deloitte and the Sloan Management Review – builds on that theme, i.e. what happens when 'essential metrics' become ’software agents.' He is particularly interested in the future co-evolution of ‘expertise,’ ‘advice' and human ‘agency’ as technologies become ‘smarter’ than the people using them. In this podcast, he shares: How human-machine collaboration may evolve Why we should be asking, “What customer do we serve?” or even, “What problem do we want to solve?” but more importantly, “Who do we want our customer to become?” A powerful, simple, approach to activating greater innovation and experimentation throughout your organization __________________________________________________________________________________________"What kind of selves do our innovations, our products, our services, our user experiences, our customer experiences, our client experiences, facilitate, enable and empower?-Michael Schrage__________________________________________________________________________________________Episode Timeline:00:00—Introducing Mark+ The topic of today’s episode1:59—If you really know me, you know that...3:09—What is your definition of strategy?3:45—What is a 5x5 experiment?6:48—You look at AI and predictability, how does it change the 80/20 strategy that so many strategists abide by?10:00—You wrote a book on the concept of what a customer becomes. Could you explain what you mean by this?12:23—Could you talk to us about the idea of how we all have multiple selves, and how as a strategist that plays a part?15:47—Do people follow algorithmic recommendations, and what happens with algorithms becomes smarter than us?18:16—Do you think these machines we've been talking about help us become better selves?20:12—How can people connect and follow you to keep learning from you?__________________________________________________________________________________________Additional Resources: Twitter: Thank you to our guests, thank you to our executive producer, Karina Reyes, our editor, Zach Ness, and the rest of the team. If you like what you heard, please follow, download, and subscribe. I'm your host, Kaihan Krippendorff. Thank you for listening.Follow us at outthinkernetworks.com/podcast
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Sep 30, 2022 • 20min

#61—Bruce Usher: The Role and Impact of Business in Climate Change

Bruce Usher is professor of professional practice and the Faculty Director of the Tamer Center for Social Enterprise at Columbia Business School. He teaches on the intersection of finance, social and environmental issues, and is a recipient of the Singhvi Prize for Scholarship in the Classroom, the Lear Award, and the Dean’s Award for Teaching Excellence. In 2019, Bruce published Renewable Energy: A Primer for the Twenty-First Century, the first in the Earth Institute’s sustainability series of books. His latest book is Investing in the Era of Climate Change. Bruce has written numerous cases for use in business school courses, with a primary focus on climate change and business. Prior to joining Columbia University, Bruce was CEO of EcoSecurities Group plc, which developed greenhouse gas emission reduction projects in developing countries. EcoSecurities completed an IPO in 2005 and was acquired by JPMorgan in 2009. He was previously the co-founder and CEO of TreasuryConnect, which provided electronic trading solutions to banks and was acquired in 2001. Prior to that, he worked in financial services for twelve years in New York and Tokyo. He is an active investor and advisor to entrepreneurial ventures focused on climate change and clean energy, and is Chair of the Tamer Fund for Social Ventures. In this podcast, he shares:Why—and how—a climate catastrophe can be avoided, and why investors and business play a central role to avoiding it Which of the remarkable advances in energy technology forward-looking investors and people pouring money into it are likely to have the greatest impact Why clean energy is about to become remarkably inexpensive and what the implications might be for businesses and industries around the world _________________________________________________________________________________________Episode Timeline:00:00—Introducing Bruce + The topic of today’s episode2:23—If you really know me, you know that...3:43—What is your definition of strategy?4:15—What got you interested in strategy?4:58—What was your main motivation to use capitalism to solve social and environmental problems?6:50—How can this recent capitalistic interest "doing good" help us deal with climate change, and why now?8:30—Just to clarify, when we talk about climate change, is it inevitable or is it preventable?10:12—Could you give us examples of some of your favorite inventions or technologies 12:35—Expanding on your last point, some countries are already moving toward a hydrogen-based energy plan. Could you tell us about this?13:50—What should I be thinking about climate change in terms of its impact on business?15:44—What do most people get wrong about everything we've talked about in this podcast?17:08—How can people connect with you and your work; what's the next step?__________________________________________________________________________________________Additional Resources: Columbia Faculty Page: https://www8.gsb.columbia.edu/cbs-directory/detail/bmu2001Linkedin: Thank you to our guests, thank you to our executive producer, Karina Reyes, our editor, Zach Ness, and the rest of the team. If you like what you heard, please follow, download, and subscribe. I'm your host, Kaihan Krippendorff. Thank you for listening.Follow us at outthinkernetworks.com/podcast
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Sep 23, 2022 • 25min

#60—Mark Esposito: The Great Remobilization—Redesigning the World

Dr. Mark Esposito is recognized internationally as a top global thought leader in matters relating to The Fourth Industrial Revolution and the changes and opportunities that new technology will bring to a variety of industries. He is Co-Founder & Chief Learning Officer at Nexus FrontierTech, an AI scale-up venture and Co-Founder and Chairman of the Strategic Foresight Board for the Circular Economy Alliance, an EdTech venture. He was recognized in 2016 by Thinkers50 as one of the 30 most prominent rising business thinkers in the world. He is a global expert of the World Economic Forum, an advisor to national governments and a Distinguished Fellow in the UNESCO Chair in Future Literacy of Finance. He is currently advisor for the Prime Minister Office in the UAE. He serves as Senior Advisor to the Ideation Center of Strategy& at PwC. He is Professor of Business and Economics at Hult International Business School and at Harvard University’s Division of Continuing Education. He has authored/co-authored over 150 publications peer and non-peer reviewed, 12 books, among which two Amazon bestsellers: Understanding how the Future Unfolds and The AI Republic. His latest book is: The Emerging Economies under the Dome of the Fourth Industrial Revolution with Dr. Amit Kapoor for Cambridge University Press and his next one is The Great Remobilization: Designing A Smarter World with Dr. Olaf Groth and Dr. Terence Tse. He holds a Doctoral Degree in Business and Economics from Ecole des Ponts Paris Tech, one of France’s most prestigious Grande Ecole. In this podcast, he shares: Why the fourth industrial revolution is proving to be different from past industrial revolutions The potential good (and not so good) future implication of AI to business and society Which types of jobs AI will replace and which will not be effected and, more broadly, how AI and other technologies may shape the future of work __________________________________________________________________________________________""-Mark Esposito__________________________________________________________________________________________Episode Timeline:00:00—Introducing Mark+ The topic of today’s episode3:00—If you really know me, you know that...3:52—What is your definition of strategy?6:49—Can you describe your drive framework?9:04—What are the key technologies that compose the fourth industrial revolution?10:38—You talk about how technologies are adopted at quicker rates, but also how there are different aspects. Could you talk about that?13:22—Could you talk about how technology is influenced by humans, not necessarily replacing them?14:00—Could you talk about how technology is now enabling less-known opinions to be amplified and influence many people?15:37—Where do you think jobs will be replaced vs. augmented by technology?20:10—It seems based on what you're saying some people will join the creative work force, while others won't and potentially get left behind. What are the implications of that?23:22—How can people connect and follow you to keep learning from you?__________________________________________________________________________________________Additional Resources: Thank you to our guests, thank you to our executive producer, Karina Reyes, our editor, Zach Ness, and the rest of the team. If you like what you heard, please follow, download, and subscribe. I'm your host, Kaihan Krippendorff. Thank you for listening.Follow us at outthinkernetworks.com/podcast
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Sep 16, 2022 • 28min

#59—Venkat Ramaswamy: Rethinking Value Creation through Co-Creation

Venkat Ramaswamy is Professor of Marketing at the Ross School of Business, University of Michigan, Ann Arbor, USA. He is a globally-recognized thought leader, idea practitioner, and eclectic scholar with wide-ranging interests in innovation, strategy, marketing, branding, IT, operations, and the human side of the organization. Venkat's award-winning book in 2004, The Future of Competition, co-authored with the late C.K.Prahalad, introduced Co-Creation as a revolutionary concept. It provided a new frame of reference for jointly creating value through experienced environments and called for a process of co-creation—the practice of developing offerings through ongoing collaboration with customers, employees, managers, financiers, suppliers, partners, and other stakeholders. Their articles, the popular 2000 Harvard Business Review article “Co-opting Customer Competence” and the 2003 MIT-PwC award-winning Sloan Management Review article “The New Frontier of Experience Innovation” envisioned an individual and experience-centric view of interactive value creation and innovation. Venkat's 2010 book, The Power of Co-Creation (with F. Gouillart) showed how enterprises in over twenty industry sectors were all leveraging platforms to create new interactions with people everywhere in the system and how new forms of value could be created together with individuals through a focus on human experiences. Venkat is currently working on co-creating systemic transformation and positive impact on wellbeing-wealth-welfare, through platforms in digitalized societal ecosystems that afford the enactment of interactional creation by engaging and organizing actors (across the plural, private, and public sectors).In this podcast, he shares: How digital technologies including IoT, edge computing, and AI are forcing us to fundamentally re-conceptualize strategy Why we should be thinking of experiences—rather than products and experiencers—instead of customers What it take to flip the mind-set of yourself your leadership, and your company to be ready for the future of competition __________________________________________________________________________________________""-Venkat Ramaswamy__________________________________________________________________________________________Episode Timeline:00:00—Introducing Venkat + The topic of today’s episode2:54—If you really know me, you know that...3:55—What is your definition of strategy?5:00—How is the idea of value being re-created, and how does that relate to strategy?8:03—Do you believe it is now easier to coordinate multiple services to deliver a composite experience, and why is that?11:00—How do you balance the many facets of how the "experiencers" are shifting their expectations of services and products, and how ecosystems are changing the value delivery?13:15—Could you explain what the mental shift we need to make in imagining a value chain is, and why is it happening now?15:27—How do you think the pandemic accelerated accepting the technological changes and innovations happening?20:21—Could you tell us your definition of co-creation?21:15—What is the cognitive leap that we need to make, and how can a CSO help leadership make that transition?Thank you to our guests, thank you to our executive producer, Karina Reyes, our editor, Zach Ness, and the rest of the team. If you like what you heard, please follow, download, and subscribe. I'm your host, Kaihan Krippendorff. Thank you for listening.Follow us at outthinkernetworks.com/podcast

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