
Outthinkers
The Outthinkers podcast is a growth strategy podcast hosted by Kaihan Krippendorff. Each week, Kaihan talks with forward-looking strategists and innovators that are challenging the status quo, leading the future of business, and shaping our world.Chief strategy officers and executives can learn more and join the Outthinker community at https://outthinkernetwork.com/.
Latest episodes

Apr 14, 2023 • 24min
#85—Stephanie Woerner: Four Pathways for Digital Transformation
Stephanie Woerner, Director and a Research Scientist at MIT's Center for Information Systems Research (CISR) at the MIT Sloan School of Management. She is also the co-author, with Peter Weill, of What's Your Digital Business Model? And with Peter Weill and Ina Sebastian, Future Ready: The Four Pathways to Capturing Digital Value. Stephanie studies how companies use technology and data to create more effective business models, as well as how they manage the associated organizational change, governance and strategy implications. She has a passion for measuring hard-to-assess digital factors and linking them to firm performance, and as heard in the highlight clip, helping strategists through the challenges digital transformation brings. In this episode, she shares: What digital transformation is exactly, and the characteristics future-ready companies adopt to enable it The four pathways to digital transformation, and which pathway to pursue based on the stage your company is in What companies who succeeded in digital transformation focus on—and what you can learn from them Why digital transformation often requires a shift to an ecosystem business model and partnerships-based modular production What interviews with hundreds with CIOs revealed is the most important IT-enabled digital transformation initiatives The four explosions that will happen in your company’s culture that will enable your company to digitally transform _________________________________________________________________________________________Episode Timeline:00:00—Highlight from today's episode00:56—Introducing Stephanie + The topic of today’s episode2:26—If you really know me, you know that...3:15—What is your definition of strategy?3:51—You focus on digital business models and innovation towards this. Can you tell us about what got you into this space?4:38—Why are digital business models important now as opposed to 10 years ago?6:07—Why does the digital business model require us to deliver more within an ecosystem?8:00—What are the key points that companies who successfully achieve digital transformation focus on? 9:32—What is a digital business transformation?11:04—Could you give us the high-level idea of the digital transformation end states that companies work toward, and the four pathways that lead there?12:27—The first pathway13:34—The second pathway15:49—The third pathway17:09—Do you have any advice to which pathway should a company commit to?18:05—The fourth pathway18:50—Could you talk to us about Bancolombia as a case study in successful digital transformation?20:46—Does a digital transformation require a cultural change?22:21—How can people follow you and keep learning from you?__________________________________________________________________________________________Additional Resources: MIT Faculty Page: https://mitsloan.mit.edu/faculty/directory/stephanie-woernerLinkedin: Thank you to our guests, thank you to our executive producer, Karina Reyes, our editor, Zach Ness, and the rest of the team. If you like what you heard, please follow, download, and subscribe. I'm your host, Kaihan Krippendorff. Thank you for listening.Follow us at outthinkernetworks.com/podcast

Apr 7, 2023 • 20min
#84—Andrew Winston: Achieving Net Positive Impact as a Business
Andrew Winston is one of the world's most widely read writers and leading thinkers on sustainable business. His books on sustainability strategy, including Green to Gold and The Big Pivot, have sold more than 150,000 copies in seven languages. Winston has also written cover stories for Harvard Business Review and published hundreds of articles in HBR, MIT Sloan Management Review, and other top publications. He was recently selected for the Thinkers50 Radar 2020, a list of 30 thinkers to watch out for in the coming year. His views on strategy have been sought after by many of the world's leading companies, including 3M, DuPont, HP, Ingersoll Rand, Johnson & Johnson, Kimberly-Clark, Marriott, PepsiCo, PwC, and Unilever. Andrew has spent much of his career helping business leaders understand how to put sustainability at the forefront of their strategy—which will inevitably affect all industries and companies. In this podcast he shares with us: Why this seemingly impossible ideas of not net zero but net positive is actually feasibleHow the pandemic actually accelerated both interest and willingness to accept the transition to greener global initiatives Why now is a good time to invest in ESG/sustainability initiatives The role of business in society, and why has it changed over time How any company can make a leap or move to adopting sustainable practices—taking UPS as an example, and how all industries will inevitably be affected _________________________________________________________________________________________Episode Timeline:00:00—Highlight from today's episode00:45—Introducing Andrew + The topic of today’s episode2:05—If you really know me, you know that...3:26—What is your definition of strategy?4:48—What got you interested in strategy, and particularly in ESG and sustainability strategy?6:03—Why do companies care about sustainability now where they didn't as much in the past?7:59—Why is ESG and sustainability a smart place to invest right now?11:00—Do you think there is a fundamental mindset shift happening in leadership?13:34—Could you tell us about how UPS adopted sustainable practices in a surprising, yet effective way?15:10—Could you talk about the future of various industries, using agriculture as an example?17:44—Where should strategists start with net positive practices?20:00—How can people follow you and keep learning from you?__________________________________________________________________________________________Additional Resources: Personal Page: https://andrewwinston.com/Newest Book, Net Positive: https://netpositive.world/book/Linkedin: https://www.linkedin.com/in/andrewwinston/Twitter: https://twitter.com/andrewwinstonThank you to our guests, thank you to our executive producer, Karina Reyes, our editor, Zach Ness, and the rest of the team. If you like what you heard, please follow, download, and subscribe. I'm your host, Kaihan Krippendorff. Thank you for listening.Follow us at outthinkernetworks.com/podcast

Mar 31, 2023 • 20min
#83—Avi Goldfarb: AI-Generated Predictions as a Strategic Asset
Avi Goldfarb is the Rotman Chair in Artificial Intelligence and Healthcare and Professor of Marketing at Toronto's Rotman School of Management. He is also Chief Data Scientist at the Creative Destruction Lab, a fellow at Behavioral Economics in Action at Rotman, and a faculty affiliate at the Vector Institute for Artificial Intelligence. Avi has written extensively on a broad range of topics from marketing, statistics, law, management, medicine, political science, refugee studies, among many others. He has also conducted much deep work in the study of AI and machine learning and how businesses can wield and leverage the predictive capabilities of these technologies.In this podcast, he shares:Point-to-point changes v. the bigger, broader systemic changes that AI may introduceHow AI prediction changes judgement. Until now, most of the exploration of machine learning have been around prediction, but how will things change when AI starts getting good at judgement? The fascinating implications machine learning and AI will have on business decision-making, economics, and competitive advantage _________________________________________________________________________________________Episode Timeline:00:00—Highlight from today's episode00:44—Introducing Avi+ The topic of today’s episode2:21—If you really know me, you know that...2:50—Could you talk about cost of prediction coming on?6:25—Can machine learning surpass human judgment, or where do they have their place?9:30—Could you explain the point-to-point solutions vs. systemic changes?11:40—How does technology change power?14:27—Could you give us an example of the impact of AI-powered predictions in a practical real-life case?17:01—Do you think we have a reason to worry?19:01—How can people continue learning from you?__________________________________________________________________________________________Additional Resources: Personal Page: https://www.avigoldfarb.com/Linkedin: https://ca.linkedin.com/in/avi-goldfarb-46a7473Twitter: https://twitter.com/avicgoldfarb?lang=enThank you to our guests, thank you to our executive producer, Karina Reyes, our editor, Zach Ness, and the rest of the team. If you like what you heard, please follow, download, and subscribe. I'm your host, Kaihan Krippendorff. Thank you for listening.Follow us at outthinkernetworks.com/podcast

Mar 24, 2023 • 21min
#82—Nina Mažar: Employing Behavioral Science in Your Company's Strategy
Nina Mažar is Professor of Marketing at Questrom School of Business at Boston University and author of the book Behavioral Science in the Wild (with Dilip Soman). Nina was the 2019 president of the Society for Judgment and Decision Making and has been named one of "The 40 Most Outstanding B-School Profs Under 40 In The World” (2014). With her focus on behavioral science she examines ways to help individuals and organizations make better decisions and increase societal welfare. Popular accounts of her work have appeared among others on NPR, BBC, Wired, and various NYTimes Bestsellers. Nina is the co-founder of BEworks and former inaugural Senior Behavioral Scientist of the World Bank’s behavioral insights team (eMBeD) in Washington, DC. She has served as advisor on boards of various government (e.g, Austria and Canada) and organizations (e.g., Irrational Labs in San Francisco, CA). She holds a Dr. rer. pol. in Marketing from the University of Mainz in Germany. In this podcast, she shares:Fascinating insights from her years of study about how morals, honesty and dishonesty guide our decisions. How an organization can impact a client or customer’s decisions at the moment they happen How pricing can be a powerful, and I would say overlooked, lever for affecting customer behavior How to design experiments to understand your customers’ underlying motives _________________________________________________________________________________________Episode Timeline:00:00—Highlight from today's episode00:59—Introducing Nina + The topic of today’s episode2:21—If you really know me, you know that...4:33—What is your definition of strategy?5:46—What is an insight you can share when it comes to honesty?8:29—Could you tell us about your work with the Ontario government on projects affecting human behavior?11:03—Can you share an experience where the attempt to influence human behavior backfired?12:42—How do you approach designing a behavioral science experiment as a company?16:14—What do organizations get wrong when they are looking to scale behavioral science and shape behavior?20:00—How can people follow you and keep learning from you?__________________________________________________________________________________________Additional Resources: Personal Page: https://ninamazar.com/Thinkers50 Profile: https://thinkers50.com/biographies/nina-mazar/Linkedin: https://www.linkedin.com/in/ninamazar/Twitter: https://twitter.com/ninamazarThank you to our guests, thank you to our executive producer, Karina Reyes, our editor, Zach Ness, and the rest of the team. If you like what you heard, please follow, download, and subscribe. I'm your host, Kaihan Krippendorff. Thank you for listening.Follow us at outthinkernetworks.com/podcast

Mar 17, 2023 • 27min
#81—Lindsey McInerney: The Metaverse, NFTs and Tech as Part of Your Brand Strategy
Whether building hyper-growth startups or advising Fortune 500 companies, the Royal Family or the United Nations, Lindsey McInerney has spent her career helping people understand the impact of cutting-edge technologies and adopt them early.An internet nerd and tech futurist, Lindsey has launched multiple projects in the metaverse and web3 space and remains excited about the ways crypto, blockchain, NFTs, and extended reality (XR) will change our digital and physical landscape.As Global Head of Technology and Innovation at AB InBev (Anheuser-Busch), the world's largest brewer, she launched Stella Artois into the metaverse in an explosive partnership with ZED RUN, a crypto horse racing game.One of the first major brand executions in the space, the Cannes Lion award- nominated campaign, put Stella Artois on the map as the first beer brand and FMCG company in the metaverse and was well received by traditional and crypto media alike.McInerney was named to the 2023 ‘Thinkers50 Radar List’, a cohort of 30 thinkers whose ideas are predicted to make an important impact on management thinking. She has also been named one of ‘The 30 Most Influential People in the Metaverse’, one of ‘The Most Prominent Digital Futurists to Watch Out For in 2022’, one of the ‘Top Players of the Metaverse' and an 'Adweek Pride Star class of 2022'.As Founder and CEO of Black Sun Labs, Lindsey works with executives, teams and personalities on their web3 and metaverse strategies. She is also the CEO of Sixth Wall, a technology and entertainment company co-founded with actor/producer Mila Kunis and producer Lisa Sterbakov.In this podcast, she shares:How important it is to learn to pivot in the ever-changing digital landscapeWhat the Metaverse, NFTs, Augmented Reality and Virtual reality all are in simple terms—and where they bring new opportunities to businessesHow any brand can distill the essence of their business to launch into the metaverse and emerging tech space _________________________________________________________________________________________Episode Timeline:00:00—Highlight from today's episode00:45—Introducing Lindsey + The topic of today’s episode2:19—If you really know me, you know that...3:41—What is your definition of strategy?4:47—Could you start off with a simple definition of the metaverse?10:10—Would you say the physical technology of modern devices have an impact on their adoption?14:17—What kind of applications do you see for companies that are in more traditional industrial and infrastructure industries?16:01—How does blockchain or NFTs fit into this bigger picture?20:05—How do you transfer a brand and its essence to the metaverse?23:06—How should a company structure their team to move into this new space of technology?25:56—How can people follow you and keep learning from you?__________________________________________________________________________________________Additional Resources: Thinkers50 Profile: https://thinkers50.com/biographies/lindsey-mcinerney/Linkedin: https://uk.linThank you to our guests, thank you to our executive producer, Karina Reyes, our editor, Zach Ness, and the rest of the team. If you like what you heard, please follow, download, and subscribe. I'm your host, Kaihan Krippendorff. Thank you for listening.Follow us at outthinkernetworks.com/podcast

Mar 10, 2023 • 22min
#80—David Rogers: An Essential Guide to Digital Transformation
David Rogers is one of the world’s leading expert on digital transformation, a member of the faculty at Columbia Business School, and the author of five books. His landmark bestseller, The Digital Transformation Playbook, was the first book on digital transformation and put the topic on the map. David defined the discipline by arguing that digital transformation (DX) is not about technology; it is about strategy, leadership, and new ways of thinking. In his newest book, The Digital Transformation Roadmap, he tackles the biggest barriers to DX success and offers a blueprint to rebuild any organization for continuous digital change. David has helped shape the way companies around the world transform their business for the digital age, working with senior leaders at corporations including Google, Microsoft, Citigroup, Visa, HSBC, GE, Toyota, Cartier, Pernod Ricard, China Eastern Airlines, and NC Bank Saudi, among others. He regularly delivers keynotes at conferences on all six continents and has appeared on CNN, ABC News, CNBC, Channel News Asia, and in The New York Times, The Financial Times, The Wall Street Journal, and The Economist. At Columbia Business School, Rogers is faculty director of executive education programs on digital business strategy and on leading digital transformation, having taught over twenty-five thousand executives. In this podcast, he shares:What companies usually get wrong when they pursue a digital transformation The cognitive barriers that most often stop companies from effectively embracing digital transformation Lessons from some really tangible cases from Intel and Disney, to the New York Times, what works and what doesn’tWhy digital technologies ultimately are changing how organizations will organize themselves _________________________________________________________________________________________Episode Timeline:00:00—Highlight from today's episode00:46—Introducing David + The topic of today’s episode3:03—If you really know me, you know that...4:01—What is your definition of strategy?5:50—Can you give us an example of a company that successfully mastered digital transformation?8:20—Can you lay out the five domains that you outline in your book, The Digital Transformation Roadmap?11:05—As we become aware of the cognitive biases we carry, then what are some strategies that companies can think about maybe in customer strategy?14:00—Have you found a framework or tool that you think is particularly good for culture transformation?17:06—Where can people get in touch with you and follow your work?17:30—What's something important you changed your mind about?19:47—How do you get people to support a cultural change and transformation?20:38—How do digital tools help in a cultural transformation?__________________________________________________________________________________________Additional Resources: Personal Page: davidrogers.digitalLinkedin: https://www.linkedin.com/in/davidrogersdigital/Columbia faculty page: Thank you to our guests, thank you to our executive producer, Karina Reyes, our editor, Zach Ness, and the rest of the team. If you like what you heard, please follow, download, and subscribe. I'm your host, Kaihan Krippendorff. Thank you for listening.Follow us at outthinkernetworks.com/podcast

Mar 3, 2023 • 21min
#79—Miklos Dietz: Preparing for the Shift to an Ecosystem Economy
Miklós Dietz is a senior partner at McKinsey & Company, where he leads McKinsey’s banking strategy and innovation work globally and is the managing partner of the Vancouver office. Miklos’s specialty is in helping financial services companies and other organizations harness digital technology and stay ahead of emerging trends. He is the author of The Ecosystem Economy: How to Lead in the New Age of Sectors Without Borders, a compelling and practical books I’ve read on this shift strategists have been tracking now for a decade of the erasing of barriers and growing cross-section competition .He is the founder and chair of the Panorama research group and the Ecosystem Hub, and has served over 450 clients in 40+ countries across multiple industries. Prior to joining McKinsey, he worked at Merrill Lynch and Reuters. Miklós is a certified financial analyst, a member of the CFA Institute, and a founding member of the Hungarian Society of Investment Professionals.In this podcast, he shares:Why now? We’ve been talking about the erosion of industries boundaries for years now, but Miklos offers the economic and technological reasons why we are about to step into a new era of ecosystem-based competition.A picture of what this future would be like when the 88 sectors of the global economy reconfigure into a smaller number of ecosystems.Some very specific strategic exercises and steps you can act on right now to move position your organization to thrive in emerging ecosystem economy._________________________________________________________________________________________Episode Timeline:00:00—Highlight from today's episode00:51—Introducing Miklos + The topic of today’s episode2:51—If you really know me, you know that...4:15—What is your definition of strategy?5:15—What is the argument for 'why now'? Why is this the time from an economic perspective for a shift to ecosystems?9:55—What do you think is the future of data?11:27—How many sectors are there now, and if they reconfigure into ecosystems, can you give us an example of what that looks like?14:38—If a company wants to start building capabilities to work within an ecosystem rather than a sector—where do they start?18:23—Does migrating an ecosystem economy reduce startup costs and risk for experimentation?20:12—Do you have any last advice on how companies can start migrating into an ecosystem economy?__________________________________________________________________________________________Additional Resources: Personal Page: https://www.mckinsey.com/our-people/miklos-dietzLinkedin: https://ca.linkedin.com/in/miklosdietzThank you to our guests, thank you to our executive producer, Karina Reyes, our editor, Zach Ness, and the rest of the team. If you like what you heard, please follow, download, and subscribe. I'm your host, Kaihan Krippendorff. Thank you for listening.Follow us at outthinkernetworks.com/podcast

Feb 24, 2023 • 26min
#78—Tomas Chamorro-Premuzic: Talent Management in the Age of AI
Dr. Tomas Chamorro-Premuzic is an international authority in people analytics, talent management, leadership development, and the Human-AI interface. He is the Chief Innovation Officer at Manpower Group, co-founder of Deeper Signals and Metaprofiling, and Professor of Business Psychology at both University College London, and Columbia University. He has previously held academic positions at New York University and the London School of Economics, and lectured at Harvard Business School, Stanford Business School, London Business School, Johns Hopkins, IMD, and INSEAD, as well as being the CEO at Hogan Assessment Systems. Tomas has published 10 books and over 200 scientific papers, making him one of the most prolific social scientists of his generation. He is a frequent contributor to Fast Company, the Guardian, Forbes, and the Harvard Business Review. His latest book is I, Human: AI, Automation, and the Quest to Reclaim What Makes Us Unique. In this podcast, he shares:The link between diversity and ROI What many organizations get wrong when identifying talent that has potential How AI and data analytics are going to change how organizations in the future select, develop, and manage talent _________________________________________________________________________________________Episode Timeline:00:00—Highlight from today's episode00:51—Introducing Tomas + The topic of today’s episode2:20—If you really know me, you know that...3:02—How would you tie the win of the recent Argentina world cup win to what you know of talent and leadership training?5:05—What can we learn about identifying talent from soccer?7:16—What is the difference between a manager and a leader?10:33—What do people look at when trying to determine talent early on?15:10—What is the right mechanism for spotting the right talent decisions?12:12—What do you think is the link between diversity and organizational success?21:26—How can people learn from you and connect with you?__________________________________________________________________________________________Additional Resources: Personal Page: https://drtomas.com/Linkedin: https://www.linkedin.com/in/drtomaschamorroTwitter: twitter.com/drtcpThank you to our guests, thank you to our executive producer, Karina Reyes, our editor, Zach Ness, and the rest of the team. If you like what you heard, please follow, download, and subscribe. I'm your host, Kaihan Krippendorff. Thank you for listening.Follow us at outthinkernetworks.com/podcast

Feb 17, 2023 • 18min
#77—Lele Sang: Lessons on Competing in China
Lele Sang is Globe Fellow at the Wharton School of the University of Pennsylvania and coauthor (with Professor Karl Ulrich) of Winning in China: 8 Stories of Success and Failure in the World’s Largest Economy (Wharton School Press, 2021). She is also a contributor to Harvard Business Review and writes about international business. A formal journalist and editor, She has interviewed world leaders from prime ministers to Fortune 500 company CEOs. In addition to journalism, she had stints at startups and multinational corporations as a marketer in both the United States and China. Lele was a visiting scholar at the University of California - Berkeley, Graduate School of Journalism. She holds an MPA degree from the University of Pennsylvania. In this podcast, she shares:Several counter-intuitive lessons from the successes and failures of companies like Amazon, Norwegian Cruise Lines, and Intel Three conditions necessary to compete in ChinaWhat competitive advantages may not work in China though it works in your market Five key managerial decisions when competing in China_________________________________________________________________________________________"One characteristic of the Chinese market is consumers are open-minded, they always want to try new products and new services. So that actually provides an opportunity for global companies to create demand for their offerings."-Lele Sang_________________________________________________________________________________________Episode Timeline:00:00—Short preview of Lele's episode00:48—Introducing Lele + The topic of today’s episode2:04—If you really know me, you know that...4:09—What is your definition of strategy?5:04—Can you tell us how you went from being a journalist to where you are now?5:58—Can you explain what caused you to expand the focus of your book from being about the failure of tech companies entering China, to a broader focus?6:20—Can you give us an example of how competing in China is different than other markets?8:18—Can you give us examples of companies that successfully did enter the Chinese market, and what we can learn from them?10:41—What do you think we have to learn about Amazon's attempt to enter the Chinese market, which wasn't the most successful?12:49—What do you find that people most get wrong that doesn't work in the China context?14:00—You talk about five key managerial decisions you have to make to compete in China—can you brief us on those?16:16—How can people connect and learn from you?__________________________________________________________________________________________Additional Resources: Personal Page: https://www.lelesang.com/Linkedin: https://www.linkedin.com/in/lelesangWharton Faculty Page: https://wsp.wharton.upenn.edu/book_author/lele-sang/Thank you to our guests, thank you to our executive producer, Karina Reyes, our editor, Zach Ness, and the rest of the team. If you like what you heard, please follow, download, and subscribe. I'm your host, Kaihan Krippendorff. Thank you for listening.Follow us at outthinkernetworks.com/podcast

Feb 10, 2023 • 23min
#76—Tom Davenport: AI as a Competitive Advantage—In any Organization
Tom Davenport is the President's Distinguished Professor of Information Technology and Management at Babson College. He is also a Visiting Professor at Oxford's Said Business School, a Fellow of the MIT Initiative on the Digital Economy, and a Senior Advisor to Deloitte's AI practice. He is a widely published author and speaker on the topics of AI, analytics, information and knowledge management, reengineering, enterprise systems, and electronic business. Tom has written, co-authored, or edited 23 books, including the first books on business analytics, enterprise AI, business process reengineering, knowledge management, attention management, and enterprise systems. He recently published “Working with AI,” and “Advanced Introduction to AI in Healthcare.” And just published “All in on AI: How smart companies win big with artificial intelligence” He has written over 300 articles for such publications as Harvard Business Review, Sloan Management Review, California Management Review, the Financial Times, and many other publications, and has been a columnist for the Wall Street Journal, Forbes, Information Week, and CIO. He has been named one of the world's top 25 consultants by Consulting magazine, one of the 100 most influential people in the IT industry by Ziff-Davis magazines, and one of the top 50 business school professors by Fortune magazine. In this podcast, he shares:Operational transformation to maximize the use of AINew products and services made capable by AIUsing AI to change customer behavior 5 levels of analytics organization _________________________________________________________________________________________Episode Timeline:00:00—Highlight from today's episode1:17—Introducing Tom + The topic of today’s episode3:25—If you really know me, you know that...4:59—What is your definition of strategy?6:00—How does competitive advantage change with the adoption and evolution of AI?7:13—What are the different ways in which companies are thinking about using AI?10:15—Could you elaborate on the idea that you don't have to be a digital-first company to be an AI-fueled one?11:17—What advice do you have for overcoming barriers to implementing AI?13:04—Do you have any lessons form companies that were able to make a successful cultural shift to AI?15:11—Could you talk about the different levels of tech or data maturity that companies fit into?18:10—Where do the teams that work on AI sit within a company?19:33—Is there a particular model or framework that you found particularly helpful that you'd like to share with us?21:26—How can people learn from you and connect with you?__________________________________________________________________________________________Additional Resources: Personal Page: https://www.tomdavenport.com/Linkedin: https://www.linkedin.com/in/davenporttomTwitter: https://twitter.com/tdavThank you to our guests, thank you to our executive producer, Karina Reyes, our editor, Zach Ness, and the rest of the team. If you like what you heard, please follow, download, and subscribe. I'm your host, Kaihan Krippendorff. Thank you for listening.Follow us at outthinkernetworks.com/podcast